Nobody downloaded yet

UK marketing analysis - Assignment Example

Comments (0) Cite this document
As a result of diffusion of global trends to various markets around the world, demands of various nature are continuously rising from the markets and consumers located in the developing and developed economies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
UK marketing analysis
Read TextPreview

Extract of sample
"UK marketing analysis"

Download file to see previous pages For the purpose of appealing to new customers located in existing as well as new markets, the organizations are increasingly trying to concentrate on the lines of product development, market development and even diversification. 1. Environmental Appraisal analysis – UK market It has to be said that the long established and highly popular brand of motorcycles Harley Davidson is facing a slowdown in the US market, which is often recognized as its core market. The reason for the slowdown of the American brand in the domestic and home market is mainly because of the fact of aging of its targeted market segment as well as difficult scenarios in the economic scene of the region. For the purpose of attaining growth in the business in the upcoming future, the US based brand motor cycle brand is focusing on entering into new and emerging markets. Hence, as a part of its strategic move, the brand is focusing on entering the UK market. Before venturing and investing in the development of the UK market, the prospects of the market needs to be studied and analyzed properly. It can be said that for proper analysis of the foreign market of UK, an environmental scanning is very much needed. PEST analysis While analyzing the UK market, the prospects needs to be analyzed from the political, economic, social and technological point of view. It can be said that the PEST framework will be greatly influential in assessing the impact and influence of the various factors of the macroeconomic levels in the automobile market of UK (Birkholz, 2007, p. 7). Political From the political point of view, it can be said that the nation’s automobile industry suffers considerable amount of...
The Euro zone was formed in the previous decade to promote economic growth and stability through region wise cooperation of the multiple small western nations. While designing the formation of the euro zone various rules, policies and guidelines of economic and political background were outlaid to form a guiding principle for the nature, method and mode of operations for the nations represented under the Euro zone. However, with the passage of time, most of the laws were overlooked and broken by the participating nations of the Euro zone (BBC News, 2012). It has to be said that some of these nations are almost on the verge of bankruptcy and are looking forward to implementing government spending cuts as well as launching austerity measures to tackle the national crisis spread over multiple regions.
It has been realized that after the crisis of the US banking sector the year 2008, the multiple nations of the Euro zone has amassed enormous amounts of debts during the process of conduction of operations. This is playing a major catalytic role in regards to the process of restoring growth and stability within the Euro zone nations (Inman, 2013). With the entry of Cyprus in the Euro zone crisis, the macro economic crisis of the multiple western nations is far from over (Pratley, 2013). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“UK marketing analysis Assignment Example | Topics and Well Written Essays - 5000 words”, n.d.)
UK marketing analysis Assignment Example | Topics and Well Written Essays - 5000 words. Retrieved from
(UK Marketing Analysis Assignment Example | Topics and Well Written Essays - 5000 Words)
UK Marketing Analysis Assignment Example | Topics and Well Written Essays - 5000 Words.
“UK Marketing Analysis Assignment Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing analysis
...Lecturer’s Market Analysis Introduction Market analysis is a procedure that aims at studying the dynamics and the attractiveness of a unique market in a unique industry. This is a process which is part of a company in which the strengths, weaknesses and threats of the company can be identified. It is therefore a process that helps the managerial staff of a company to gather information regarding its performance in order to have updates on how and when to make changes in production and distribution processes. Market analysis is also referred to as a documented examination of a market to provide...
6 Pages(1500 words)Essay
UK Marketing Environment
...influences on the business such as the politics of the day, social trends, technology, economy (e.g. recession) etc which have more impact on the business. It is important to note the fact that often when businesses analyze the marketing environment they make two very costly omissions. First, they assume that the physical environment is not part of the macro marketing environment and secondly, they focus so much on the present generation of customers, employees and other stakeholders ignoring other potential customers, shareholders etc who may not necessarily belong to the present generation. This paper seeks to highlight the general marketing environment for the UK...
4 Pages(1000 words)Case Study
A critical analysis of marketing strategy in the UK financial services sector. An empirical study
...A CRITICAL ANALYSIS OF MARKETING STRATEGY IN THE UK FINANCIAL SERVICES SECTOR. AN EMPIRICAL STUDY. (2006) INTRODUCTION The strategy adopted in conducting marketing activities in contemporary business operations tend to be one that is technologically driven and well structured to meet the dynamics of modern business operations. For an organization to adequately survive in the mist of intense competition it need to adopt an effective strategy that would make it adapt to the environment in which it operates. Managers of business organization need to make vital decisions on how to strategize to make their organizations curve a niche for itself over their rivals. Thus,...
4 Pages(1000 words)Essay
Comparative analysis of Marketing Communications strategies and mix for the fashion market in the UK
...challenges for companies regarding their marketing and communication mix of products or services. This report studies the apparel & fashion industry in Europe by analyzing three firms: Zara, French Connection and H&M. The report is divided into four major segments: research methods, market overview, analysis & discussion, and recommendations & conclusion. Research Methods The study of the effects of marketing channels in the apparel industry in the United Kingdom utilizes secondary obtain from a variety of sources. The information used in this report was collected from sources such as academic databases, corporate websites, annual reports, journal articles, textbooks...
10 Pages(2500 words)Essay
UK TV drama analysis
...that there is more to her life than just being an object that people would just have sex with then say goodbye to in the end. She feels that the image that society has painted of her is not as true as she believed it to be and gives her relationship with Curtis a chance despite her powers, just to prove that he is one who is there to stay with her, not for the sex. In conclusion, society has different ways of criticizing people that are not of the same traits and behaviors as theirs. The UK drama premiered in 2009 and continued to the end of 2013 when it ended. The series was a show of how society looked down upon people and their behaviors and condemns them. However, one gets to see things there is nothing that is as...
7 Pages(1750 words)Essay
Conducting a Marketing Analysis for Starbucks UK'
...MARKETING ANALYSIS FOR STARBUCKS College Marketing Analysis for Starbucks Introduction Starbucks is an international coffeeand Spice Company that operates within over 60 countries in the global food and beverages industry. The company has invested in the food and drinks industry, which has become a target by many investors today. The company started from a humble beginning back in 1987 in US under the leadership of Baldwin, Bowker and Siegel, and now is one of the top international companies that supplies coffee products (Gamble & Thompson, 2013). The company has faced numerous challenges both from internal and external business environment, which have threatened the...
8 Pages(2000 words)Essay
Analysis Ford UK
...Analysis Ford UK Contents Executive Summary 3 Introduction 3 Discussion 4 Considering the PESTEL analysis that is the Political, Environmental. Social, Technological, Economical and Legal factors of Ford 6 Porter five forces model 7 Value Chain Analysis 8 Market Analysis of Ford 9 Industry Life cycle of Ford 10 Objective future growth wants profit 10 7 Marketing program adopted by Ford 11 Control and Evaluation 11 Conclusion 12 References 13 Executive Summary Ford has undertaken a corporate strategy. Ford has adopted SWOT analysis for performing various business operations to analyse various fundamental...
8 Pages(2000 words)Coursework
Marketing Analysis
...The Process of Spectrum Auctioning Introduction A spectrum auction is a marketing tool that the government may use to sell transmission rights for an electromagnetic spectrum. An electromagnetic spectrum refers to several waves used for transmission of a specific type of important information for commercial use. The government has to get involved in the transmission of rights of ownership so that it can attain equality in the business. While the governments do this, they collect revenues based on the way the auction is designed. Studies from the recent data of the auctioning process in Europe indicate that the European nations collected over $ 200 billion from the auction in a period of the last 12 years after selling 3G...
5 Pages(1250 words)Essay
Analysis of the marketing strategy of economy chain hotel industry: based on a UK hotel chain case study
...ANALYSIS OF THE MARKETING STRATEGY OF ECONOMY CHAIN HOTEL INDUSTRY: BASED ON A CHINESE HOTEL CHAIN CASE STUDY Content 0 Introduction 1.1. Background of the Study 1.2. Purpose of the Study 1.3. Objectives of the Study 1.4. Research question 2.0 Literature Review U.K Economy Hotel Sector 2.1 Definition of a Hotel 2.2 Classification of Hotels 2.2.1 Quality of Services of Facilities 2.2.2 Target Market 2.2.3 Affiliation and Ownership 2.2.4 Level of Service 2.2.5 Extended Stay 2.2.6 Full-Service 2.3 Definition of an Economy Hotel 2.4 Characteristics of Economy Hotels 2.5 The Chinese Economy Hotel Sector 3.0 Methodology 3.1 Research Design of Economy Hotel Chains in China 3.1.1...
40 Pages(10000 words)Essay
IKEA UK Marketing Analysis
...IKEA UK Marketing Analysis By Table of Contents Executive Summary 3 2.Introduction 4 3.Analysis of the Industry, Market Size, Competition 4 4.Segmentation, Targeting, Positioning and Customer Value Proposition 5 5.Marketing Review of Current activities: The Marketing Mix - The 7P’S 6 I.Product 6 II.Price 6 III.Place 7 IV.Promotion 7 V.People 7 VI.Process 8 VII.Physical Evidence 8 6.Existing Product Management and New Product Development 8 7.Distribution Channels, Innovative edge, Pricing Mechanisms 9 8.Porter’s 5 Forces Analysis 9 I.Competitive Rivalry among Firms 9 II.Threats to New Entrants 9 III.Bargaining Power of Suppliers 10 IV.Bargaining Power of Buyers 10 V.Threat of Substitutes 10 9.PESTEL Analysis 10... ...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic UK marketing analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us