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Conducting a Marketing Analysis for Starbucks UK - Case Study Example

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The paper "Conducting a Marketing Analysis for Starbucks UK" highlights that in the present world, where competition is increasing every day, there lies a doubt whether or not Starbucks can maintain their legacy with the same strategies, which they have been practising so far…
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Conducting a Marketing Analysis for Starbucks UK
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Download file to see previous pages A comprehensive look into the segmentation and the target market of Starbucks is followed by an analysis of the 7P’s of marketing, which has been used by Starbucks for its operation worldwide. A smart objective for Starbucks has been set for this project and few recommendations have been enumerated in order for the company to formulate plans for tapping the market, which would enable Starbucks to successfully compete in the ever-changing market.
Starbucks UK has commenced its business in 1971 with a mission to inspire and nurture the human spirits – one person, one cup and one neighbourhood at a time (Starbucks Coffee Company, 2011). They believe in serving the best possible coffee by growing them as per the highest standard of quality, using ethical sourcing practices. Founded by Jerry Baldwin, Gordon Bowker and Zev Siegl, Starbucks is already a giant in its sector, operating in more than 50 countries (Starbucks Coffee Company, 2011). They went public in 1992 and are listed in NASDAQ. Over years, they have conducted their business responsibly as well as ethically and have managed to earn the trust of customers, partners and neighbours with the sole objective to satisfy their customers’ demand (Conservation International, 2012). The products offered by Starbucks are coffee, tea, Frappuccino beverages and smoothies. Recently, Starbucks has partnered with Apple to collaborate and sell music as well as provide a new kind of coffeehouse experience to the customers (Lingley, 2009).
The report is aimed at analysing the marketing environment of Starbucks. The marketing analysis will involve the application of value chain analysis other tools of marketing. The stress will be more on the marketing mix of the company and recommending the company some better ways to do business and achieve better results. ...Download file to see next pages Read More
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