Nobody downloaded yet

Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals - Essay Example

Comments (0) Cite this document
Summary
Strategic analysis of Starbucks 1. INTRODUCTION Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals, referred to as corporate strategies. All plans are executive in a manner that ultimately help in achieving the organizational goals…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals
Read TextPreview

Extract of sample "Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals"

Download file to see previous pages An overall organizational analysis will yield substantial information that will help in understanding the strategies and their effectiveness in deriving the desired results. Hence, an analysis and evaluation of these strategies at various levels will be conducted. These would include an industry analysis, analysis of competitors and competition, analysis of strategic capabilities including resources, skills abilities etc, an analysis of Starbucks market position and its products’ success rates. These analyses will be carried out on the basis of established tools and techniques. Industry perspective: Despite its immense success and rigorous growth, Starbucks is experiencing increased pressure from various external forces. Through PESTEL analysis, the impact of these external forces namely, political, economic, social, technological, environmental and legislative entities can be assessed. Competition perspective: Competition always remains a rapidly growing threat for any business. Hence, business owners need to be aware of the nature of these threats in order to remain sustainable in the market. Porter’s five force model helps in assessing the nature of competition. This model considers five forces namely, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, threat of entry of new competitors and degree of rivalry between existing competitors. An analysis based on this model will give a comprehensive idea of the position of Starbucks and the direction and/or steps it needs to take in order to remain competitive. Capabilities perspective To sustain competitive position and grow, businesses require certain prerequisite attributes in their resources that are valuable, rare, inimitable and non-substitutable. These attributes together are referred to as the VRIN, and provide value-creating strategies. An assessment of the resources and capabilities of Starbucks on this model will provide a clear picture of its strengths and weaknesses. Market perspective: An organization that produces diversified products and services needs to be constantly assessed and evaluated for its products and services in comparison with the market. Such an analysis can be accomplished using the Boston Consulting Group (BCG) matrix in which businesses/product lines are categorized into four categories namely, question mark, star, cash cow, and dog. This tool shows products’ performance in terms of market share and market growth; thereby, it assists in managing specific business components in a manner that minimizes loss and maximizes profits. Recommendations and conclusions: Based on the analysis, recommendations for products/services that should be offered by Starbucks and the markets they should target will be proposed. Probable References Porter, M.E. 1979. How Competitive Forces Shape Strategy. Harvard Business Review. Hill, C and Jones, G. 2009. Strategic Management Theory: An Integrated Approach. 9th ed. OH: Cengage Learning. Kotler, P and Armstrong, G. 2003. Principles of Marketing. London: Prentice Hall. Silver, D. 2009. The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. NJ: John Wiley and Sons. Zhang, W-B. 2010. Economic Growth and Gender Division of Labour with Creativity, Knowledge Utilization, and Capital Accumulation. In Rodrigues, S. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Organizations draw specific and directive plans that are aligned to Essay”, n.d.)
Retrieved de https://studentshare.org/business/1391988-corporate-strategy
(Organizations Draw Specific and Directive Plans That Are Aligned to Essay)
https://studentshare.org/business/1391988-corporate-strategy.
“Organizations Draw Specific and Directive Plans That Are Aligned to Essay”, n.d. https://studentshare.org/business/1391988-corporate-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals

Strategic Management Process/Vision, Goals, Objectives

...?Running head: Strategic Management Process Strategic Management Process Insert Insert Insert 24 November Strategic Management Process Synopsis The Coca Cola Company’s vision statement defines a set of plans that the company adopts to continue thriving in the long term by keeping up with world trends, although it does not specify the ultimate goal beyond continuing to thrive. According to McNamara (2009), strategic management process should define the ultimate goal of the organization and the policies and sets of plans that organizations decide to adopt to achieve that...
5 Pages(1250 words)Research Paper

Strategic Management Process/Vision, Goals and Objectives

...?Introduction The assignment analyzes the vision, mission, values goals and strategies of Southwest Airlines. Southwest is a low-cost and low passenger fare domestic carrier in US who was at its most successive times in 2003 (Southwest Annual Report, 2011). The company had revenues of around $102 million with market cap of almost $1.5 billion. The company used the combination of low-cost along with differentiation as its primary strategy. Within a span of 6 years from its incorporation, it became the 11th largest airline company globally (Southwest Annual Report, 2011). The success of the Southwest was definitely attributed to a number of success factors that ranged from successful implementation of strategies to coming...
5 Pages(1250 words)Term Paper

Strategic Management Process/Vision, Goals, Objectives

...? Strategic Management Process/Vision, Goals, Objectives Strategic Management Process/Vision, Goals, Objectives Introduction The mission and vision statements of a firm help the people understand what a company is all about. Without the two of them means that the company cannot function since it has no set goals or objectives. A firm has to consider its workforce, suppliers, customers and even the environment in general. What are mission, vision and even value statements in a firm? The paper will analyze the mission, vision, values and the goals of Southwest airlines. Company's Mission...
4 Pages(1000 words)Case Study

Many organizations develop strategic plans

...? Many Organizations Develop Strategic Plans Section Balanced Scorecard can be termed as a decisive tool which facilitates to overcome the vision barrier to the execution of strategies. This tool can be effectively utilized by organizations of diverse nature for developing effective strategic plans for the purpose of executing the same strategies in various business operations. This statement can be delivered maximum amount of weightage by way of reviewing the similar sayings of Dr. Robert Kaplan and Dr. David Norton who are responsible for creation of the balanced scorecard during the 1990s, which has served as a top-down organization system. Since then, this system has been effectively utilized for the purpose of translating... . Based on...
4 Pages(1000 words)Assignment

Starbucks' Mission (vision, goals, objectives) aligned with its strategies

...Feasibility of Starbucks’ Strategies in relation to its Goals and Objectives Starbucks is a global company best know for its coffee and other coffee-related products. To name, Starbucks has 4,709 total locations both in the United States and other regions of the world (Starbucks Coffee Website). Starbucks has been a very competent corporation in the world, and its products have always been of high impact to the market. Starbucks’ mission is to establish itself as the “purveyor of the finest coffee in the world,” (Starbucks Coffee Website). With the mission statement alone, it can be inferred that Starbucks is established so that it may enter the global arena, not a certain country or region alone....
3 Pages(750 words)Essay

(not specific)

...a tease: he took a malicious pleasure in thwarting people” (Chapter 10) when the news comes out that he purposely undermined Lucy’s plans regarding the Miss Alans, but this act is made infinitely worse in that Cecil hasn’t a care at all how Lucy feels about this. When she attempts to explain her feelings, Cecil continues to talk over her until he has finished his story out, finally prompting Lucy to declare “You don’t know what the word [democracy] means … You had no business to undo my work about the Miss Alans, and make me look ridiculous. You call it scoring off Sir Harry, but do you realize that it is all at my expense?” (Chapter 10). Like Elizabeth, Lucy decides to marry the man who respects her without much...
5 Pages(1250 words)Essay

Strategic Management Process/Vision, Goals, Objectives

...STRATEGIC MANAGEMENT PROCESS: MISSION AND VISION MENTS Strategic Management Process The strategic management process is a procedure of defining the organization’s long term strategy. It is a set of techniques and ways in which the managers choose the right strategies which aid in the better performance of the organization. In simple words, it defines the ultimate goal of the organization and the policies and set of plans that the organization decides to adopt to achieve that goal (McNamara, 2009). The Mission Statement The first step of the...
3 Pages(750 words)Research Paper

Strategic Management Process/Vision, Goals, Objectives

...that are strong enough to outdo its competitors. Hence the organization will work on its threats (competitors). Goals, objectives and targets Strategic management is an exceedingly significant business activity thus practiced globally. The process must have objectives that the organization aims at achieving. A goal increases efficiency in an organization whereby all individuals work towards accomplishing it. When designing a strategic plan, the company should put forward an action plan that can easily be translated (Ansoff,...
3 Pages(750 words)Term Paper

Specific Media Objectives/ Mix of the Reformation

... number Media objectives Media objectives are derived from marketing objectives as they enable the firm to satisfy the targeted customers. They must be measurable and actionable for their easy implementation. It is evident that for any organization to come up with clear and specific media objectives research has to be involved. Thus, time has to be spent in knowing what is best for the organization to accomplish its set vision. The results of spending time in a firm focus on the goals which define what one wants to do and accomplish in the marketplace. The objectives are interconnected, thus each affects the other in various ways. This paper discusses the specific media objectives and the reasons for the geographical allocation... . This...
2 Pages(500 words)Essay

The strategic objectives of organizations

...questions, the hypothesis is being confirmed. More specifically, internal audit systems contribute to the strategic objectives of an organization by strengthening certain organizational areas and processes and especially enterprise risk management and the organization’s strategy by imposing various audits. Internal audit evaluates and assures risk management processes as well as risk reporting. This is consistent with the literature review which indicated that the internal audit plays a strategic role to an organization through its six primary roles that can be explained in terms of alignment with...
7 Pages(1750 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Organizations draw specific and directive plans that are aligned to specific and strategic objectives and goals for FREE!

Contact Us