Chilis strategic market entry plan - Essay Example

Comments (0) Cite this document
The research paper “Chili’s strategic market entry plan” provides an insight into the market entry plans and strategic marketing alternatives that Chili’s will adopt in order to enter and establish its operations in London markets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Chilis strategic market entry plan
Read TextPreview

Extract of sample
"Chilis strategic market entry plan"

Download file to see previous pages The initial step begins with identifying the foreign market that the firm wants to explore in. This decision is based on a number of strategic alternatives that underline the market opportunities and strategic orientation of the firm based on defined market needs. Once the decision of the foreign market is made, the next step involves identifying the market entry mode. This involves crucial decision on the firm’s choice of market entry mode and the decision is guided by several factors that require a deeper understanding of the country’s political and legislative environment. The report provides an insight into the market entry plans and strategic marketing alternatives that Chili’s will adopt in order to enter and establish its operations in London markets. The previous report analyzed the market environment and global marketing strategies that can help Chili’s strengthen its market position in London. This report explores the various market entry strategies that would be most appropriate for Chili’s and then identifies the marketing mix alternatives available to the company. The report also provides an insight into the suggested organization structure and a review the role of logistics and supply chain in the successful operations of the firm. The findings and recommendations of the report is supported by theoretical models and frameworks that help in explaining the decision making process and its viable impacts. The findings and recommendations of the report is supported. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Chilis strategic market entry plan Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Chilis strategic market entry plan Essay Example | Topics and Well Written Essays - 4000 words. Retrieved from
(Chilis Strategic Market Entry Plan Essay Example | Topics and Well Written Essays - 4000 Words)
Chilis Strategic Market Entry Plan Essay Example | Topics and Well Written Essays - 4000 Words.
“Chilis Strategic Market Entry Plan Essay Example | Topics and Well Written Essays - 4000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Foreign Market Entry Plan
...?Foreign Market Entry Plan Table of Contents Foreign Market Entry Plan Table of Contents 2 Audit of the Foreign Market’s Environment 4 PESTEL Analysis 4 Political 4 Economic 5 Socio-Cultural 6 Technological 6 Environmental 7 Legal 7 Marketing Plan 8 Segmentation 8 Targeting 9 Positioning 9 Marketing Mix 10 Product 10 Price 11 Place 11 Promotions 11 People 12 Process 12 Physical Evidence 12 Marketing Budget 13 14 References 15 Audit of the Foreign Market’s Environment The market environment in Hong Kong can be analyzed...
11 Pages(2750 words)Essay
Market entry plan for Walmart
...? MARKET ENTRY PLAN FOR WALMART March 18, I. INTRODUCTION By definition, a market expansion strategy is a growth strategy in which an organization targets existing products to a new market. This is what exactly Walmart aims to do with its market entry plans for Australia. Considered to be one of US’ greatest retail success stories, Walmart was founded in 1962 by Sam Walton. Over the years, it has expanded to become one the US’ largest chain of retail stores, growing into almost 300 stores by the end of the 1970s, and now with over 10,000 stores globally (Walmart Corporate 2012). Its first foray into the...
12 Pages(3000 words)Essay
Gippaland E-Market Strategic Plan
...? Gippaland E-Market Strategic Plan EXECUTIVE SUMMARY GPS is a company that is engaged in offering products and services in the hospitality and the healthcare industry. It provides hygiene products that are used in hospitals such as disinfectants, napkins, toilet papers and tissues. It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers. It recently thought of moving to an online platform in order to boost its presence in the market. A survey done showed that its customers are mainly tourists and people in aged care and in hospitals. The target market is therefore the hospitality... on a daily...
9 Pages(2250 words)Essay
Entry into Chinese Market
...?Entry into China Organizations in any sector to survive and succeed have to expand its geographical and economic limits, without remaining “inert”. Organizations including retail firms cannot always depend on its domestic market to optimize its growth, and instead has to enter new territories or countries to tap good opportunities there. “Given the recent acceleration of the globalization process, successful firms cannot afford to wait until the home market becomes unattractive, but must take proactive actions to capture the benefits of operating around the globe.” (Mellahi, Finlay and Frynas, 2005, p.8). When they decide to enter newer countries, firms have to analyze both the...
5 Pages(1250 words)Case Study
Market Entry Strategy
...entry strategies can be used to enter a new market, these strategies include mergers, acquisitions, joint ventures, exporting, Greenfield project, strategic alliances, franchising/licensing and whole subsidiary ownership (Janssen 2004, p. 556). Some of the factors that influence the choice of a market entry strategy include price localization, trade barriers, competition, export subsidies and localized knowledge (Grunig & Morschett 2012, p. 151). Globalization and foreign direct investments have been vital in global expansion of companies (Hill 2005, p. 67). This study suggests licensing as a market entry strategy that...
8 Pages(2000 words)Essay
Market Entry Strategies
...or an established market. Ozge and Elie (2012) suggest that companies should always consider first mover advantages as they outweigh the late mover advantages with regards to profitability of the company. This is mainly because first mover is likely to experience less competition since the last mover will find an already established brand in the market. The early entry will thus enable the company to establish a strong position in the market which will give the late entry hard time to overcome. Strategic planning Competitive strategies of a new entrance to the market highly depend on the...
10 Pages(2500 words)Essay
Global Market Entry Strategies
..., which is helping the consumer by way of providing quality at reasonable prices. Therefore, while planning global market entry strategies companies are supposed to keep in mind the requirements of consumers while maintaining highest possible standards of quality at affordable prices. In general the strategies for expansion abroad can be categorized as; multi domestic strategy, transnational strategy, global or international strategy. The planning process begins by taking stock of the strengths and weaknesses of the company, together with opportunities in emerging markets and threats from alternatives products and competitors. Subsequently, the...
12 Pages(3000 words)Essay
A Marketing Plan for Successful Market Entry
...Marketing Plan for Successful Market Entry Executive Summary This report throws light on a marketing plan for LUX. With the help of the plan, LUX would be able to ideate prolific strategies by virtue of which the company would be able to productively launch its existing products in new markets or launch new products in existing markets. The plan will justify the most competitive strategic options that can be adopted by the company in business. The plan will also frame ways through which the company would be able to utilize its...
8 Pages(2000 words)Essay
Entry Plan into International Market
...ENTRY PLAN INTO INTERNATIONAL MARKET Company profile Zara refers to a Spanish company that deals with the retailing of apparel products within different regions of the world where the company has retailing outlets. Founded in 1975, the company has since continued to expand to the global market, and within the various countries where there are established stores. The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjöman, 2007). Using centralized manufacturing, the company has maintained standards within the global arena as products available anywhere exhibit no discrepancies in quality. This has contributed significantly to the high levels of customer... for the...
7 Pages(1750 words)Essay
Market Entry Stratagies
...locations of marks the success determination points of business. References Dickie, M. (2005, Oct 19). Starting A Walk on The Wide Side Going Global Strategy: For Some Companies, Becoming International Is A Necessity Not A Choice, Says Mure Dickie: [Surveys Edition] The Financial Times Limited, London (Uk), Retrieved From Http://Search.Proquest.Com/Docview/249676091?Accountid=34899 Delios, A., & Henisz, W. J. (2003). Political Hazards, Experience, And Sequential Entry Strategies: The International Expansion Of Japanese, Wiley Periodicals Inc., Chicago, 1153-1164, 2003, Nov 2003. Firms, 1980-1998. Strategic Management Journal, 24(11), 1153-1164. Retrieved from...
3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Chilis strategic market entry plan for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us