The Analysis of Sir Harrys - Essay Example

The name “Sir Harry’s” had been synonymous with upscale lounges usually situated in hotels in major cities in the United States, such as the Waldorf Astoria in New York and in Orlando, Florida. It offers a quiet and serene atmosphere with sophisticated and luxurious furnishings. The ambience is posh, romantic, cosy and chic. The management and personnel offer personalized and courteous services. Specially prepared hors-d'oeuvres and canapés are offered together with a wide array of drinks. Weaknesses: Premium priced as compared to other bars within the area. Limited and selected food that goes well with drinks. Could not cater to the young group and lower income levels.Opportunities:
 It is the only upscale lounge within the area. There is a growing clientele of the AB crowd that seeks lounges of this kind. Provides exemplary ambience for romantic rendezvous and business meetings. Could easily be copied if entry and performance prove to be lucrative and productive. A bad economy could bring few clients and customers. Mission and Vision Statement.

“Sir Harry’s” aims to provide top-of-the-line service to customers looking for a quiet respite from their busy lives through a posh and romantic ambience and the luxury of enjoying cocktails in the company of friends. The lounge bar embodies the perfect get-away to unwind and spend quality time treating oneself or friends to an extraordinary nightlife experience. The mission is to emerge as the leader in premium and upscale lounges within the Hawaii area within the next three to five years.

The vision is to employ initially a small staff of highly qualified and competent personnel totalling 10 in all to increase annually by 3 to 5 personnel depending on the number of guests and visitors that patronize the lounge. This personnel would assume the roles of a lounge manager, finance, human resources and operations manager, and the rest would be in charge of directly addressing the needs of the customers through expertise in cocktails, speciality hors-d'oeuvres and canapés, serving, as well as security and maintenance. The projected sales are initially $5,000 per night for the first month, and to increase by 10% until the sixth month. From the sixth to twelve months, sales are expected to pick up by 20 – 25% until the 2nd year.

The value that would make “Sir Harry’s” stand out among the rest of the lounges in Hawaii is its adherence to exemplary service that would not only satisfy customers but delight them into coming back for more. In addition, the luxurious, sophisticated and romantic ambience makes clientele extend their stay and look forward to more nights of experience with “Sir Harry’s”.

To sustain increased customer patronage and enjoy luxurious cocktails only at Sir Harry’s. To be the leader in upscale lounges in Hawaii within the next three years. The following 
Distinctly luxurious and sophisticated ambience not found anywhere in Hawaii; Exemplary and personalized customer service; Specially prepared and highly delectable hors-d'oeuvres and canapés; Hire only highly qualified, competent and genuinely interested personnel in this field of endeavour; Continuously seek customer feedback to incorporate suggestions for improvement and growth in service and product offers. Regularly review and monitor the reaction and response of competitors within the area; Seek referrals from the present pool of customers to offer Sir Harry’s services to; Provide loyalty promotions to clientele to ensure repeated patronage; Provide motivational incentives and training programs to personnel for personal and professional growth;

 Achieve sales of $ 2.2 million by 2014 and increase by 20% to 30% per annum until 2017. Report annualized profits of $500,000 in 2013 to increase by 20% per annum until 2015 and 25% to 30% until 2017. Secure 30% of the AB market segment by 2015. Employ 50 people including 20% technically qualified by 2015. Have sales offices or marketing agents in other key markets in Hawaii before 2014. Owner/Proprietor: Prepare and develop a comprehensive business plan and forge contacts with suppliers to position the lounge as an upscale bar within the Hawaii district within the next 3 to 5 months. Finance Manager: Establish the budget and present Pro-forma statements with details on capital budget outlay and sources and uses of funds. Human Resources Manager: Recruit and screen highly competent and qualified personnel to man and operate the lounge; develop policies and procedures for compliance, as well as a code of discipline. Operations Manager: Present a detailed plan to operate the lounge including a number of manpower, responsibilities and time schedules. All: To conform to policies and procedures and abide by strategies designed to implement the plan.