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Coca-cola Enterprises - Essay Example

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Coca-Cola Enterprises Course: Contents Introduction 3 Critical Analysis of the Code 3 Strengths: 6 Weaknesses: 6 Component 1: Effectively Communicated 7 Component 2: Values Oriented and Embedded 8 Component 3: Responsibility and Accountability of the Leaders and the Ethics and Compliance Department 9 Conclusion 10 References 12 Introduction According to Forbes (Badenhausen, 2012) Coca-Cola is globally regarded as the third most powerful brand, only surpassed by Apple and Microsoft…
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Coca-cola Enterprises

Download file to see previous pages... In this regard, the aim of the paper is to present a critical analysis of Coca-Cola Enterprises’ code of business conduct in terms of incorporating the three key components which exemplify the organisation’s values and adherence to business ethics. Critical Analysis of the Code Following a search for the organisation’s code of conduct, one oriented towards the stakeholders of the company was found: the Ethics and Compliance Office (Coca-Cola Enterprises, Code of Business Conduct, 2012). It was revealed that the Ethics and Compliance Office was tasked with the mission of designing an appropriate working environment that adheres to ethical standards. As such, it was disclosed that the “Code, serves as the foundation of the ethics and compliance program at CCE” (Coca-Cola Enterprises, Code of Business Conduct, 2012: Paragraph 2). ...
by and follow the “RIGHT Way model of ethical values; (where the acronym RIGHT means maintaining) Respect, Integrity, Good judgement, Honesty and Trust” (CCE, CBC, 2012: p i) and forms an intergral value foundation of the organization’s way of doing business and conducting behavior with those they interact with. Similarly, another welcome message was produced by CCE’s Chief Compliance and Risk Officer and Vice President, Janice Placente, reiterating the mission of her office. The inclusion of these messages is relevant and consistent with content that is crucial in a code of conduct to affirm support from the top officers of the organisation’s hierarchy. This approach is also consistent with Erwin’s (2011) study, which indicated that integrating such items as part of the code implies it is of high quality, and so was effective in enforcing the guidelines contained therein. There is a table of contents which highlights the major points that are presented, as well as relevant supporting information. The entire code contains twenty-one pages from the introduction to the references. The major areas include: guidelines for personnel in interacting with colleagues; promotion of safety and health standards; preventing substance abuse; working with customers and suppliers; interacting with competitors; avoiding conflicts of interest; protecting company assets; maintaining accurate records; ensuring that the organization abides by laws on anti-corruption; ensuring that insider dealing is strictly avoided; preserving and conserving the environment; as well as actively collaborating with government agencies, as required (CCE, CBC, 2012: p. iii). The contents are indicative of the CCE’s commitment to provide guidelines to all stakeholders: from management to ...Download file to see next pagesRead More
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