We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Toyota Company - Research Paper Example

A marketing strategy consists on a well-designed plan that makes a marketing plan highly effective. Marketing strategies serve as a foundation to fill market needs.  Plans and goals are usually tested for results. Toyota’s mission statement of the company is to achieve a stable and long-term growth in the future. One way to ensure that is to test their vehicles again and again. Hence, testing and development becomes extremely critical at this stage. Research shows that Toyota is known for its testing as it would test its cars around million times, just to ensure the reliability. Although this is costly and maybe on the key factors that lead to downfall for Toyota; Toyota cannot leave its pride in quality satisfaction. It must continue to develop cars that are fuel efficient but are tested in their labs for months before moving it to the market. In the past, Toyota has gone out of its way to put the customer first. In the case of the Tacoma, Toyota found this issue of rusting in the truck’s frame. These were trucks that were around a decade old. Toyota said it would give the owners of these trucks a certain amount of money back — in some case $10,000 or $15,000. That was an example of how Toyota dealt with these issues where it went above and beyond what was called for. But it cared about building a relationship with the customer. It also offered free service check for 24 hours for its customers. Overall, Toyota did an excellent job of handling crisis. Another key marketing concept of Toyota

Check these samples - they also fit your topic

Toyota Company Analysis
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
21 pages (5250 words)Research Paper
A Quality Management Paper: Toyota Company
In response to this, many works have been created to emphasize the significance of operations that are strategically managed. Quality management has also been emphasized so as to achieve competitive lead. Dimensions like quality, flexibility to adapt to different demands, cost, innovation, delivery dependability, and speed determine a company’s competitiveness.
12 pages (3000 words)Research Paper
Toyota Cars Recalls
This paper seeks to present the factors in management and organization that contributed to what Toyota Motors Corporation is today. It also seeks to possibly identify the flaws that TMC has failed to recognize in its process of operations that led to the total recall incident.
10 pages (2500 words)Research Paper
Company Analysis Research Paper
Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company, and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally.
5 pages (1250 words)Research Paper
Starbucks Company Research Paper
Currently, the company boasts of exponential growth realized over the years, attracting millions of consumers in more 17000 locations in more than fifty countries across the globe. The company’s logo gets its inspiration from the sea. The logo features a twin-tailed siren from the mythology of the Greeks.
10 pages (2500 words)Research Paper
Ford and Toyota SWOT Analysis
Motor vehicle production is one of the biggest multi-national industries in the world. It contributes to the income of many countries in terms of taxes and foreign exchange. With that in mind, this paper is meant to carry out a SWOT analysis of two members of the larger Motor vehicle manufacturing fraternity.
8 pages (2000 words)Research Paper
This is found to be most critical problem for the company at present. The company’s sales, brand image and consumer confidence have been significantly affected by such massive recall. There are several possible solutions to this problem. First of all the company
16 pages (4000 words)Research Paper
Common Assessment: Toyota Motor and Total
Even though Toyota exists in a different industry, some of its major endeavors can be compared to Total, which is an oil company from a totally different industry.
6 pages (1500 words)Research Paper
Company research paper
The largest and most recent merger was with Northwest Airlines in 2010. Richard H. Anderson is the CEO of the Delta, and Edward Bestian assumes the role of company president. The company is headquartered in Atlanta, Georgia, United States.
5 pages (1250 words)Research Paper
Research Paper
According to Wikipedia (Toyota, n.d.), the company was founded in 1933 with the division of Toyoda Automatic Loom Works that was devoted to the production of automobiles. However, in 1937 it already performed its activities as an independent company. Since its
5 pages (1250 words)Research Paper
that is essential for its success in innovation: Society’s zeal to move towards a “greener earth” will no doubt play a critical role towards Toyotas’ marketing strategy. Comprehensive research indicates that much of the credit can be given the dynamic internal environment. The production team continues to enhance the quality of its vehicles by many measures. The manufacturing department ensures that fast and quality material are being delivered. The question remains; how did Toyota troubleshoot the recent recall with its marketing strategy. The company took some key steps to ensure their brand reputation. The company has no doubt committed itself not only to produce better autos but to serve its customers with hybrid alternatives. With gas prices continuing to woe customers, hybrid models from Toyota have been a key element for its success. This can be perfectly elaborated at the fact that the company has enhances its Environmental Plan is committed to a “greener environment.” Thus, with the introduction of Prius and other hybrid vehicles, Toyota can really attack this market segment. Prior to this recall, Toyota was super cost effective. What Toyota needs to acknowledge is the fact that it can attract all market segments. So why not introduce more hybrid vehicles that can compete with big monsters such as Ford, Chevy, and GM? American automakers continue to redefine their strategy to combat against their competitor. Well-known for attracting every market segments, Toyota should be able to attract every market segment. Toyota continues to attract its strong customer base by various methods. One of the key things it establishes is putting money back in investing. The company has a strong
Cite this document
  • APA
  • MLA
(“Toyota Company Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1428768-dont-have-one-yet
(Toyota Company Research Paper Example | Topics and Well Written Essays - 750 Words)
“Toyota Company Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1428768-dont-have-one-yet.
  • Cited: 0 times


Without a doubt, the Toyota Company is a leader in manufacture, assembly and distribution nationwide. Hence, a very efficient marketing and management style is needed in order for the company to thrive in a fierce competitive environment. Toyota is also a lead executioner of a practice called as “JIT system.” JIT improves organization's return on investment, quality, and efficiency as cash flow are apparent along with a strong process inventory.One cannot acknowledge the beauty of Toyota’s success without understanding its marketing model…
Author : barrowseddie
Download 0
Toyota Company Research Paper
Read TextPreview
Comments (0)
Click to create a comment or rate a document
Let us find you another Research Paper on topic Toyota Company Research Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us