Free

Store Discounts for the customer - Essay Example

Comments (0) Cite this document
Summary
Store Discounts For The Customer Table of Contents CVS Extra Care Loyalty Program 3 Kroger Retail Strategy 4 Seven-Eleven Japan’s Nanaco Program 5 Wal-Mart’s Reason for Not Having a Customers Loyalty Program 6 References 7 CVS Extra Care Loyalty Program CVS Caremark offers health care related services to the clients…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Store Discounts for the customer
Read TextPreview

Extract of sample
"Store Discounts for the customer"

The customers of CVS Caremark can get ExtraCare customer rewards and even Extra Bucks with every purchase made by them in the form of in-store purchase or making online purchase. However, the reward earned by the customers can only be spend at the CVS/pharmacy location or when making online purchases. A person is capable of earning 2% in return for the purchases made either on-line or at store. A person purchasing two prescriptions can earn one extra buck (CVS, 2011). The company also offers GreenBagTag related program which is one of the novel characteristics of the CVS/pharmacy Extra Care Reward related program. In this program the cardholders are capable of earning incentives if they do not choose to take a ‘single-use plastic bag’ for shopping. They further receive other money-saving advantages that are related with the participation in ExtraCare program (CVS Caremark, 2010). The company is benefited from the program since such kind of loyalty programs lead to larger transactions, higher profits and frequent purchasing made by the customers. It also provides an insight into customers’ preferences about their needs and wants. ...
The company’s seven different customer groups are budget shoppers, convenience shoppers, family-focused shoppers, quality shoppers, grab-and-go shoppers, traditional shoppers and watching-the-waist-line shoppers. It can be mentioned that in addition to providing rewards to the top customers and providing loyalty rewards to the customers it is quite essential for the company to identify the potential customers and design the products that can satisfy the demands of the customers. The strategies need to be created that matches the strength of the company. The company has considered the needs of the customers and thus designed its strategy accordingly. Strategies need to be developed for each and every customer segment that it has identified to increase the profitability and to preserve the competitive advantage of the firm. Seven-Eleven Japan’s Nanaco Program The Seven-Eleven Nanaco program was started in the year 2007. Nanaco is an electronic payment service that is made available at around 1500 convenience stores of Seven-Eleven in Japan. It can be mentioned that the Nanaco service can be accessed in two forms. It can be accessed either as an integrated-circuit card or in a mobile phone having e-money function. Customers are able to make use of the money that has been transferred over the card or phones to pay for the items that they purchase from the seven-eleven stores. If the person spends 100 Yen, then the users of Nanaco e-money gain one point which is equal to one Yen. This money can be made for purchasing the goods with the help of e-money (The Japan Times, 2007). The main target of the program is the shoppers who make frequent purchases. The company is trying to introduce numerous strategies for increasing the number of the users of the Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Store Discounts for the customer Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1429135-store-discounts-for-the-customer
(Store Discounts for the Customer Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1429135-store-discounts-for-the-customer.
“Store Discounts for the Customer Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1429135-store-discounts-for-the-customer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Walgreen Store
...? Walgreen Store The paper aims to proffer a comparative analysis of two different major retailers of pharmaceutical drugs in terms of determining the significant differences or similarities in management styles and mode of operation. Using direct observation of product mix, customer type, store locations, layout and other observations, the discourse would aim to describe the features of Walgreens, as compared to CVS Pharmacy. Likewise, the kind of training the managers receive before they are given that position would be identified. A SWOT analysis of Walgreens would finally be presented, as required. Walgreen Store The leadership position in any business endeavor...
9 Pages(2250 words)Speech or Presentation
Container Store
...?In order to be successful, it is important for a business to not only satisfy its s but to keep its employees content and happy as well. TheContainer Store is an example of such an organization. The Container Store’s management stresses on the importance of hiring people. They assume that a great employee is an equivalent of 27 lousy employees or more. It is their belief that if they have hired the right person, they will give the best to him as he will give his best to the organization. It is a high motivation for employees to know that they are a part of an organization which values and recognizes them for their services. The analysis of the container store shows that they do not...
1 Pages(250 words)Essay
Online Store Vs. Physical Store
...? Online Stores Vs Physical Stores Grade 20 April What does the online store offer that the ‘brick and mortar’ store cannot? The online store provides relative ease of navigation as the customer searches for products. This is because the products fall under various categories with links that lead to the purchase pages of selected products. In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage,...
4 Pages(1000 words)Assignment
Apple Store
.... Therefore, Apple store uses product advertising as a way of reaching wider markets because of the ability to create awareness towards many. Recommendations First, the progressive technique of internet and website communication forms a vital aspect of marketing. However, Apple store should incorporate video conferencing and online video streaming to enhance one communication. In addition, the store needs to concentrate their efforts on sales and promotions to attract more customers to buy from their store. They should also include discounting as part of their ways of encouraging consumers to continue to buy from the...
5 Pages(1250 words)Research Paper
Department store
...? Department Store al Affiliation) Department Store Introduction A department store is a business establishment, retail in nature, which offers a large and extensive range of goods and is to serve in different departments. All the departments have a contribution to the success of the departmental store and in most cases all departments are under the same roof. They have different roles such as offering customer care, after sale services, restocking merchandising and control of all the operations in the store. The name department store is derived from the fact that they offer different product categories at different...
10 Pages(2500 words)Essay
Grocery Store
...Participation observation at a Grocery store A Review of the Literature and section number of Date Abstract The work culture at grocery stores is fast changing. It's a place where retail goods are made available to customers under one roof. The stocks vary from food, both frozen and fresh, household items, clothing and daily needs (1). Some people visit these stores at their own convenience and some when they are in a hurry. When an observation was done, the results were astounding. The management involved in the smooth functioning of such a store needs a lot of research and hard work. It varies from employing suitable people for functioning to managing the finances to cater... to the...
5 Pages(1250 words)Assignment
Store locations
...Walgreens had established its since 1901 if we are to deal with pharmacy, technology and convenience in meeting the demands of American Market. Several stores were installed to make the establishment accessible to the people. Upon analyzing the "niche" of the company, the stereotype that the company installs its branches in feasible areas would not be avoided. However, in dealing with feasibility, location seems to be a major factor. It is an established fact that in a certain location, it is important to consider the volume of customers, the marketability of the location and the profitability of it in dealing with the location of the store. To further deal with the marketability of the...
6 Pages(1500 words)Essay
Nike store
...by jumping high enough into the air to score a shot. As he does this, he is wearing Nike gear. Such an ad appeals greatly to the emotions of consumers. People would look at Kobe Bryant or Lebron James sporting wear from Nike stores and get persuaded to buy their products just to have a feel of what it felt like. In one advertisement, Nike uses Adrian Peterson, a well known football player to appeal to the emotions and bring out confidence in him. In this advert, Adrian is dirty and wet, just about to finish a game in the rain and mud and right in the middle of his jersey is the Nike swoosh and “Just do it” which may be presupposed to give confidence to the player . Nike is out to give the impression that their gear and...
5 Pages(1250 words)Research Paper
Apple Store
...that meets all age groups and both male and female customers. The store deals in hardware products like iPod touch, iPhone, Apple Cinema Displays, Apple TV, Mac Pro, Mac Mini and Airport Cards (Carlton 165). They have a variety of Apple accessories like mice and wireless keyboards. They have up to date online services termed as Apple Store online. Customers can configure their phones for fast and efficient services. The store has products like computers, which has faster and larger hard drives than any other computer store. The store has simplified inventory that provide instant availability of information on the...
2 Pages(500 words)Research Paper
The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets
...This study set out to assess the prospects in securing efficient management of store atmospheres for chain store supermarkets based on a customer’s point of view. This study established that: (1) The customer-perceived elements on store atmosphere for supermarkets covered six different elements grouped in three classifications, including design, ambient, and social elements; (2) The store atmospheric qualities have a significant impact on approach behaviors, with design having the most significant impact as compared to other elements. The store atmosphere also has an impact on the evoked emotions form the consumer,...
60 Pages(15000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Store Discounts for the customer for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us