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Marketing Essays

Result for Subject Marketing:
19702 essays
International Market Entry and Development Marketing Research Paper
5 pages (1544 words) , Download 3 , Research Paper
Free
The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.
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IPad's Security Breach Marketing Assignment
7 pages (1905 words) , Download 3 , Assignment
Free
The methodology and technology that were used to attack the site were not found. A researcher named Chris Boyd illustrated a description of the pages that were hacked. The contents of the page were “sick of seeing garbage like this … calling us Romanians gypsies” (Daily telegraph website hacked by aggrieved Romanians, n.d.).
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The Top Five Recalled Brands of Tablet PCs Marketing Dissertation
29 pages (7538 words) , Download 2 , Dissertation
Only 18 percent of the respondents presently own a tablet PC and only 10 percent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 percent of respondents opined that they will recommend their family members and friends to buy a Tablet PC. Only 18 percent of respondents believe that tablet PC prices will be more affordable in the future.
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The Determinants of Sustainable Competitive Advantage in International Marketing Marketing Research Paper
8 pages (2156 words) , Download 3 , Research Paper
Free
It is difficult to market even the same products in different parts of the world because of the cultural, economic, political, environmental, and legal differences between countries. Some of the greatest companies struggled to identify proper business strategies for international markets even though they are a huge success in their domestic market.
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Exporting Products to China: Cultural Environment for Chinese Biscuit Consumers Marketing Essay
2 pages (607 words) , Download 2 , Essay
Free
The Chinese market is characterized by intense competition with more and more players entering the market constantly. This has been primarily due to the stimulation of the western lifestyle and increases in the consumption of imported biscuits in the Chinese market. A wide variety of biscuits with diverse flavors have occupied the store shelves, such as the different styles of cookies, biscuits cereal bars, etc.
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Marketing in Global Financial Crisis Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the paper there is a stress on uncomplicated, understandable marketing communication. During a crisis, people go back to brands they identify and trust - and trust will be a most important topic in addition to value for money. There is less indirect marketing.
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Marketing of Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.  
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Big Mac Theory Issues Marketing Essay
3 pages (1052 words) , Download 2 , Essay
Free
It is the best way to fix costs to earn more profit in terms of currency exchange rates. Later, UBS Wealth management elaborated on the idea of deciding labor wages in any country with a theory that wages should be kept in an amount that he can earn to afford one Big Mac daily in a similar country (Kennedy, 2006).
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Factors Influencing Consumers' Intention to Purchase Online Marketing Coursework
7 pages (1832 words) , Download 2 , Coursework
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A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales.
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Marketing Law and Ethics at British Petroleum Oil Spill Marketing Essay
9 pages (2578 words) , Download 2 , Essay
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Among the common ethical issues which arise during the marketing, situations are deceptive marketing, misguiding customers regarding prices, giving gifts to the customers, provision of unsafe products, indulging in anti-competitive distribution agreements, etc. Organizations today have to adhere to the minimum environmental and ethical standards while conducting their operations locally or globally.
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Marketing Challenges of Sony Company Marketing Essay
13 pages (3000 words) , Download 4 , Essay
Free
The conclusion from this study recommends that Sony certainly needs a little bit of focus in order to sustain its competitive advantage in its industry. It is widely involved in various markets in the first place so it is hard to appreciate the fact that it should use the same strategy in all its businesses.
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Competitor Analysis of Apple Inc Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
The author states that the High quality technology with the integrated technique of hardware and software gives a great flexibility for the firm to manage its profit margin from the various segments of its product line. Loyal customer and strength from the investors facilitates the process of innovation for the company to great extent.
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Information Systems Perspective Using Data Flow Diagrams Marketing Essay
6 pages (1667 words) , Download 4 , Essay
Free
In this report, a context diagram and a data flow diagram are designed to address certain issues and understand the problems and develop transparency within the organization. There are some faulty legal and ethical practices carried out within the organization which is also evaluated for maintaining the values and reputation of the firm in the long run.
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Role of Consumer Behavior in Marketing Decisions Marketing Research Paper
4 pages (1358 words) , Download 3 , Research Paper
Free
The reader should understand the different consumer behaviors that are usually portrayed at the marketplace that make buyers opt for certain goods and not others. It is through such understanding that they grow up to become effective buyers and at the same time of the best products in the market. This will help avoid impulse buying among consumers hence invest in well.
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The Key Characteristics of Providing Services Marketing Research Paper
6 pages (1514 words) , Download 2 , Research Paper
Free
This was achieved through advertisements as well as the word of mouth also. One of the key criteria used by APM to recruit new franchisees was to observe the behavior and attitude of the person willing to apply for the franchise. One of the tasks involved was to assess the willingness of the person to show closer association with dogs.
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Print Advertisement Marketing and Consumer Behavior Marketing Assignment
6 pages (2217 words) , Download 2 , Assignment
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As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities, to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of troubles.
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China Market Opportunity Marketing Term Paper
7 pages (1750 words) , Download 2 , Term Paper
Free
It's pointed out that China has finally been selected as a place for the new setup. The decision is made considering many factors but major factors included cheap labor, cheap electricity and the existence of supporting industries. Setting up a foreign subsidiary has been decided as a mode of entry.
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The most appropriate form of market research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The writer claims that the main objective of marketing communication can be derived in a simpler way with the understanding of the customers as well as brand building through effective handling of knowledge. The market research will help to find the effect of different market research technique used by the company.
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The Viability of the Teejay's Expansion towards a New International Market Marketing Assignment
5 pages (1716 words) , Download 2 , Assignment
Free
As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expanding internationally. Being a global firm is the best available option to get greater visibility. It will also help to enhance the brand value of the company. The best international market for the company to expand is explained in the later parts of this report.
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Global Activity and Current Events - Apple iPhone Marketing Essay
6 pages (1880 words) , Download 2 , Essay
Free
One of the companies that have survived the turbulence is Apple Inc. Apple Inc is one of the leading brands in the world and is rated as 35th on the list of Fortune 500 companies (CNN Money, 2011). The organization was established in the year 1976 as Apple Computer by Steve Wozniak and Steve Jobs who is the present CEO of the company.
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Co-branding: The Techno Hoodie Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
The main advantages of co-branding include the achievement of increased sales alongside the gain of a wider market and customer base. It provides an instrumental tool in handling every marketing issue from building preliminary customer awareness and to fostering customer loyalty for the new product (Doshi 2006).
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The Future Success or Failure of Walmart Co Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The research aims to complete an external assessment, utilizing Porter’s model for a competitive analysis; evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development, and Product Development; construct a SWOT analysis for the organization; recommend the corporate strategy for the next five years of operations.
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The Most Appropriate Form of Market Research - Heineken Beer Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Several branded beer companies like Heineken, Azzuro and Becks and Nastro have emerged in the scene to compete with each other in regards to gaining an increased market share for their products. In this regard, the paper focuses to infer the reasons which were leading to a decline in the market share of the beer brand Heineken in the Italian region where it once stood as the market leader of beer brands in the premium consumer segment.
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Differences between Qualitative Research and Quantitative Research Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Qualitative and quantitative researches are two different approaches that deal with each aspect of the concerned study in a different perspective. The methods and techniques adopted for each category is also different and this term paper discusses both the researches in details and their link to digital information.The interpretation of the results collected also varies according to the researcher due to diversity and complexity of views.
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Category Potential Among Female Shoppers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. 5 4. Explain the criteria that Lowe's should use in selecting new suppliers. 5 References 7 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot Preferences of male and female customers have always been different regarding shopping.
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Business Challenges for Women in the US Military Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
However, women are slowly evolving into modernization. They chose to serve as a military woman despite of the peril or danger that constituted in it. The United States is now allowing women to serve in the US forces, but they are restricted to direct combat.
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STEEP Analysis of Apple Inc Marketing Case Study
3 pages (750 words) , Download 8 , Case Study
Free
Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.
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The Role of Human Capital in the New Global Economy Marketing Essay
5 pages (1409 words) , Download 3 , Essay
Free
The reason why the two developments are considered in a single framework is that they are part of a single global economy and the web of trade not only links their product market but also their prices. It is seen that human capital plays a major role in the labor market developments in nations.
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Chinas Luxury Goods Market Marketing Dissertation
21 pages (5973 words) , Download 2 , Dissertation
Chinese consumers have attained increased wealth over the years and have become more accepting of the retail formats of their Western counterparts. Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s.
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An Empirical Investigation Marketing Essay
4 pages (1264 words) , Download 3 , Essay
Free
In this regard, several elements related to functionality are articulated. The introduction also details the substantial economic impact that is occurring within the realm of online advertising, as close to 200 billion dollars are estimated to be spent in the 2007-2011 market period.
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How Fast Food Industry Represents Globalisation, Gender, Healthy Lifestyle Marketing Dissertation
56 pages (10602 words) , Download 2 , Dissertation
The Fast Food Industry is one of the rising and mounting industries in the twenty-first century, where globalization has transformed almost all the facets of the world and has created a universal raised area for all. The fast-food industry is growing at a marvelous and remarkable speed with its immense advertising campaign all over the globe.
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Fords Advertising Strategy in India Marketing Research Paper
6 pages (1785 words) , Download 2 , Research Paper
Free
This means that a premium brand for example Mustang must not be positioned amongst the middle class as it will not be feasible for the company. This suggests that if the target market does not drink, the advertisement must not show any reference to drinking otherwise, the brand will not have any receptive and relevance to the target market.
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Business Activities and Decisions Related to the Marketing Management Function Marketing Article
5 pages (1347 words) , Download 2 , Article
Free
The subject of the articles makes it clear that the targeted audience for the articles is the buying public, who has needs of items and materials that the company deals in. This is because as stated earlier, the company now wants to shift its attention; as far as sources of revenue are concerned from foreign stores to domestic stores.
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Marathon Petroleum Corporation: Case Study Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author explains that crude oil is the major component in the production of fuel for cars, trucks, trains, boats, and airplanes. In addition, crude oil is also used for wide varieties of other purposes. The fractional distillation of gasoline produces an output known as gasoline. Gasoline is mainly used as fuel in internal combustion engines.
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Company Analysis - Globalisation of Starbucks Marketing Essay
8 pages (2404 words) , Download 5 , Essay
Free
This paper conducts an ethnographic study on Starbuck Coffee Company UK Ltd in the context of globalization. Focusing on the market positioning of the café and the buying habits of its customers, this paper will analyze the potential of this firm to create a coffee culture across the United Kingdom.
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The Importance of Marketing for Business Marketing Essay
5 pages (1298 words) , Download 4 , Essay
Free
To build its brand image and market share Nike spent generous amounts of money on big-name endorsements, flamboyant promotional events, and in-your-face “Just do it” advertisements. But Nike’s marketing success has more to it than just promotional hype. Nike gives its customers far more than just good sports gear.
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The Lowest Moment in Advertising Marketing Essay
3 pages (750 words) , Download 3 , Essay
Critics act as both influencers and predictors of the movie’s success. As predictors, they predict the success or failure of the movie through statistical inferences and other methods. But as influencers, the critics can influence the thoughts of the general public who rely on favorable and unfavorable reviews to decide on what movie they should be watching (Basuroy, Chatterjee and Ravid, 2003).
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Situation Analysis of Tiny Teddy Biscuits Marketing Essay
9 pages (2567 words) , Download 4 , Essay
Free
Tiny Teddy is a brand of biscuits manufactured by Arnott's Biscuits Holdings, an Australian-based company. The manufacture of this brand of sweet biscuits begun in 1991 and recently, the company has been trying to transform its brand image. The concept of reducing the size of the usual teddy Bear Biscuit to a Tiny Teddy that is cute and bite-sized is credited to Scott Dewar, the son of Robert Dewar, the famous biscuit designer.
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Nintendo's Wii Fit Plus - Current Marketing Situation Marketing Research Paper
4 pages (1009 words) , Download 2 , Research Paper
Free
Wii Fit Plus is the 2nd version of the best-selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise. Wii Fit Plus is a product that belongs to the shopping product category.
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Background of the Medical Sector in the US - Perpetual Mercy Hospital Case Marketing Case Study
5 pages (1448 words) , Download 2 , Case Study
Free
Downtown Health Clinic had a good reputation in the community. The main objective of the Downtown Health Clinic was to expand its activities, increasing the number of privately insured patients, and establish and maintain good relations with the business community. The present case reflects the situation of analyzing the organization’s strength in combating competition.
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Choosing Between Wants and Needs Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
For instance, ordinary pants may function as affordable, used clothing to skilled laborers, but as trendy, class symbol piece of clothing to wealthy people. Decisions stemming from standards of living are learned as an outcome of numerous factors like the family, social class, subculture, and culture.
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Value Creation in Customer Relationship Management on Consultation Management in Saudi Arabia Marketing Dissertation
67 pages (9848 words) , Download 2 , Dissertation
The study showed that the way the consultant goes about the entire process of consultation directly affects their relationship with the client and the service provider, as well as the success of their services. Consultants must maintain their independence which allows them to be more open and honest, not to mention thoroughly when assessing a company’s strengths and weaknesses.
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Influence Leadership and Personal Development Reflective Portfolio Marketing Essay
7 pages (2219 words) , Download 3 , Essay
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The membership of the language club has helped me in gaining expertise in foreign languages like French and Spanish. Further, I am also proficient with the information technology aspects and have expertise in software like Microsoft Office and also on special software named StatePro Property software.
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Globalization and Modern Society Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Marx saw history as an unfolding process of growth and development in which one form of political economy gave way to another. Thus in ancient times, there was slave-based economy. Then there was feudal serfdom. Thereafter came the rise of industry and capitalism, typified by the 1789 French Revolution.
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The Marketing Mix: Product and Branding Strategies for McDonalds Company Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
The first part of the report will give an analysis of two main product attributes of McDonald's. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major branding strategies adopted by
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Plain English Movement Marketing Term Paper
4 pages (1266 words) , Download 2 , Term Paper
Free
Plain English is a way to express our thoughts in a clear, concise, and easy language in minimum words. It is a common myth that long fluffy sentences can better and accurately express our thoughts. Perhaps, one thinks and feels like that; however, it is mostly not true. Some features differentiate plain language documents from traditional.
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Marketing Mix for JCPenney Marketing Research Paper
6 pages (1763 words) , Download 2 , Research Paper
Free
JcPenney (2011) is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others. JcPenney (2011) is one of the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer-friendly products for its customers.
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Comparison of American Automobiles and European Automobiles Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
“For some buyers, the concept of buying an American-branded vehicle is more important than the actual physical origin of the car. Some buyers simply choose to believe that they are supporting the American economy by purchasing an American-branded vehicle, even if that vehicle is actually assembled in Mexico or Canada.”
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Contemporary Global Marketing Marketing Essay
11 pages (2883 words) , Download 2 , Essay
Free
Jurlique was founded by a chemist and a horticulturist. Jurgen Klein and his wife Ulrike knew, long before there was a global buzz about the benefits of organics and going green, that creating sustainability within a farm system would create commo benefits for all those involved. The biodynamic practices used on their farms help create beauty on your skin.
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Market performance of Brand Jordan Marketing Essay
5 pages (1437 words) , Download 2 , Essay
Free
The characteristics are the general qualities that are not capable of creating any direct benefit for the product. On the contrary, the attributes refer to the distilled and combined perception of the general characteristics which are capable of benefiting and valuing the brand. The five key attributes of Jordan could be listed accordingly.
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