Marketing Essays

In accordance with the issues discussed in the paper China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products.

The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.

As the paper tells, in the process of preparing the marketing plan, the report has discussed the global tobacco industry and has also emphasized the US tobacco market. The following report has also analyzed the external business environment of the USA, which is a necessary task while developing a marketing plan.

Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as “the process by which individuals select, purchase, use, dispose of goods and services to satisfy their needs and wants” (Neal, Quester, and Hawkins, 2004).

Dietrich Mateschitz's inspiration came from Krating Daeng, an energy drink sold in Thailand. The first sale of this energy drink was in its home market of Austria at the beginning of April 1987. This step was crucial because he was launching a very new product. Later on, Red Bull spread all around the world and is available in over 165 countries.

Customers’ tastes are changing from time to time not only in retail industry but also in almost every industry. So, a business should be aware of the ever changing consumer tastes and behaviors to be successful in the long run.

Creating an Effective Communication Plan: The organizational change in recent years has become very necessary as the competition in the local and international market is constantly increasing. For competing with rivals and coping up with the market change, it is necessary for organizations to bring a change in their overall operations.

Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.

Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The latest direct confrontation involved of Audi and BMW appeared in an advertisement intended to familiarize a new Audi A4. Audi used the words “Your Move, BMW” that directly targeted to warn BMW that its perceived dominance in the class.

Over the last few years, social media have turned out to be a decisive driving force in facilitating a productive marketing and communication strategy. Social media are, therefore, a vital marketing and public relations tool in global business practices. The Coca-Cola Company is the market leader in the production of carbonated beverages and using social media to advertise its brands.

The Canadian Government and Poland had negotiated a new contract for the next year and the expected number of ships would increase from 115 to 135 within the same 8-month period. The concern was whether the increased volume from allotted shipments under a new contract between the Canadian Government and Poland would make building a third wharf a profitable investment.

Competitive advantage is defined as the specific strategic advantages that a company maintains over rival companies in the same market or industry that serves to strengthen the business position. Others consider a competitive advantage to be the implementation of unique value creation that is not currently being exploited by competition (Clulow, Gerstman & Barry, 2003).

Every business enterprise involves in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012). Precisely, marketing refers to the promotion and selling of goods and products to both existing and new customers. There is no doubt that with dynamism within the contemporary environment there is a need for a deeper analysis of the marketing mix.

Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater to their needs as customers and that these outlets conduct themselves ethically.

Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsened if there is an alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expected niche is occupied in the market.

In order for Doctors without Borders to ensure optimum performance in its operations, it is imperative for the organization to consider some changes in the way it operates. This helps it to keep pace with the changes that may take place in the environment in which it is operating. There are many factors that are taken into consideration when dealing with issues related to managing organizational environments.

The company manufactures and markets tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp. 1291). It markets processed products through retailers and licensed tobacco distributors. American Spirits is the brand name under which SFNTC. The name appeals to the customer’s growing interest in green things.

Examining the various factors responsible for past success as well as present issues of the club will help in devising strategic solutions for the Club. This project will include primary as well as secondary analysis. Secondary analysis will focus on best practices and success factors in fundraising. Primary research will include interview with the club members. Recommendations will focus on the overall process improvement and alternative strategies.

One of the most important necessities of CAS is to communicate all internal control deficiencies throughout the audit. CAS comprises comprehensive and rigorous requirements and requires recognizing the auditing procedure, including internal controls applied by the administration in order to make appropriate accounting estimations.

The main product offerings of the company comprise developing high-level applications exclusively to cater to the needs of the technology-based mobile industry. The company has recently identified that a large market exists for their highly innovative and extremely advanced kind of technology-based mobile applications.

Brilliance has had a minibus joint venture with his Japanese company since the early 1990s. While the company also manufactures gasoline engines and other automotive components, automobile manufacture is performed by the subsidiaries Shenyang Brilliance JinBei Automobile Co Ltd and BMW Brilliance Automotive Co Ltd of which Brilliance has 51% and 50% ownership respectively.

The two companies under DHL are the exclusive delivery agents of the other company and the reason behind the domestic shipping of the company within the US is mainly to reduce the cost. During the year 1990, the company on experienced 3% of the shipment inside the country but about 20% of the overseas shipment from the US is accounted under DHL.

Over the years Buffalo Wild Wings have emerged as the one of the casual dining restaurants throughout the United States of America. It was founded in the year 1981 in the city of New York (Buffalo Wild Wings, Inc, n. d). Within 2009, the restaurant spread across 652 locations. The organization recently changed the headquarter form Cincinnati to Minneapolis (Buffalo Wild Wings, n. d).

The strengths and opportunities in a SWOT analysis of a product will work on the affirmative in marketing the product. However, the weaknesses and threats are a big challenge in marketing. The design of the Ying Yang iPhone fits business purposes as well as personalized uses. Hence, it has a wider market target.

The company began as a family business and soon expanded to become one of the largest and well-known cosmetics brands throughout the world. The company was created by a chemist in New York in 1915 after observing his daughter applying a combination of cream and coal dust to enhance her eyelashes (L'Oreal). This is how the concept of the lash mascara was born, which is exactly what Maybelline was famous for.

Zenn Motor Company Ltd. ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment.

In the recent past, the UK’s car market has expanded quickly and is rated amongst the world's competitiveness. With the addition of automotive competitors in the market, from entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication marketing strategies.

Unilever is a British-Dutch multinational company founded in 1930. It has a wide array of products consisting of famous brands in foods, beverages, personal care, and cleaning agents. The parent company can be found in the Netherlands and the United Kingdom. Together with its group of companies, they are known as the Unilever group.

Most marketers believe that they can easily gauge their marketing efforts in terms of awareness created, sales made and linking among others. Despite knowing all this, there is one thing that marketers seem not to understand. That is, what the consumer thinks. This is arguably the change that neuromarketing is bringing.

Virgin Group is the leading and largest airline in the world that encompasses a consolidation of 400 companies. Founded by Richard Branson in 1970, Virgin Group started as a record retailer before it expanded to records shops in London 2 years later. Its commitments concentrate on modern technology, providing excellent customer service.

When introducing a new product into the market, it is advisable that you identify the needs of the people and ensure that the product meets these needs. The marketing mix, which is also referred to as the 7ps, refers to the choices that a business or organization requires making to ensure that a new product is received positively on being introduced into the market.

As the study outlines internet marketing is basically marketing using the Internet. In this case, marketers exploit the fact that the Internet is inherently interactive in eliciting instant responses, and its omnipresence means that it attracts spontaneous responses. Internet marketing combines the innovative and technical sides of the Internet.

The advertisements should be catchy and communicate pertinent information to the intended consumers. This essay discusses how different adverts are manipulated or designed to appeal to consumers. According to Claudia (2012, 58), adverts are directed to different steps of consumers’ buying decision power. 

There is significant support for the use of council budgets to support the castle leisure services and strong and effective support for all the small increases in council tax to cater for the improved services, especially for games. There seem to be general opinions for the current technology and community services about the Castle Bingo which has been an existing company.

There is also the evolution of small and medium enterprises that sell Mauritian cultural products to the tourists, giving them an income, and thus contributing to the development of the Mauritian economy.  In regard to these developments, it is important and prudent to denote that tourism is a major contributor to the GDP growth rate of the island's economy.

Many people wonder why a populous country like China has managed to be one of the richest countries in the world. The secret behind this success is SME. In China, there is a readily available market for small cars. The population is experiencing drastic changes in financial status due to the rapidly growing economy.

Unique selling proposition (USP) of the company Pret A Manger is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a). The shop has established more than 290 shops across the globe but the United Kingdom is the core business market for the company.

Introductory prices are good for clients to try out new products since some might like the product in the long run. Low prices do draw customers. Hence, it is vital for the marketer to use an introductory price dealing in order to speed the product into their desired market, as well as get customers to try the product (Fox, 2012).

The probable changes in the finance structure of the company are presented in the form of a balance sheet and income statement in the form of an attachment in this case. The best ways of supply chain management such as just in time, lean operations as well as effective management of the inventory are well outlined in this report.

BONDS brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity. In order to further enhance its brand equity, BONDS is also required to innovate further the way its competitor aussieBum is. Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage.

FCB Grid characterizes products into two fundamental types from the standpoint of involvement of the manufacturer; high involvement and low involvement. High involvement products or services are those that are complex and expensive. Their high value imparts the need for a longer cognitive process for the manufacturers.

I do admit that iPhones and other such objects are very fascinating and are technologically well-built and designed to provide on the go facilities but people are not looking up to them like that. They are merely involved in their usage just to exemplify their wealth which is in no way morally correct.

Exploratory designs describe a movement by designers and artists, to engage in an exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution. Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations.

Branding and marketing have long been central aspects of organizations. While a variety of different perspectives on branding exist, the notion has been understood as a “fundamental strategic process that involves all parts of the firm in its delivery”. This approach constitutes both the organization's and the community’s perspective on the brand.

There is a large and growing market for ready meals, especially with the student sector. Students expect to buy food that they can eat outright or meals with an eating quality as if they had already cooked and prepared it at home. A complete ready meal is a food that has ‘non-sporing pathogenic microorganisms already destroyed. (James and James 2005, p. 717)

According to the paper in today’s dynamic and competitive environment, it is vital for every organisation to keep track of the changes happening in its surroundings so that it can maintain its competitive edge in the market. Dynamic changes is causing products and business processes to change at a rapid pace and to succeed in such an environment.

In 2003, the company had taken a strategic move to buy Hollywood Casino Corp., which paid off to a large extent. They invested around $328 million to gain access to casinos in Aurora, Illinois, Tunica, Mississippi, Shreveport, and Louisiana. Similarly, in the year 2005, the company acquired Argosy Gaming Company with a value of $2.2 billion.

The study would b focussed on analysing the industry and the demographics of the market to help in identifying a target market audience.

In the following section recommendations are made regarding marketing mix in the context of ‘V’ which is a famous energy drink that is mainly available in Australia and New Zealand. Product At present, V is available in four different flavors – V Green, V Lemon, V Black, V Sugar free and V Berry.2 Utilizing the popularity of the brand image of V and the market presence of these existing flavors, a new flavor in the form of ‘orange’ can be introduced by Frucor Beverages Ltd which is the holding company of the energy drink.

Different scientific disciplines have examined various aspects of memory from diverse perspectives and as a result, the topic has been the subject of intense debate and controversies. There is no universally accepted model of human memory. Classification of multiple memory systems is one of the most challenging endeavors.