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Marketing Essays

Result for Subject Marketing:
19914 essays
Kindle Fire: Marketing Strengths and Weaknesses Marketing Research Paper
6 pages (1797 words) , Download 2 , Research Paper
Free
As a company and as a product, the iPad enjoys an advantage as being a long competitor on the market. There is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer.
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Birth Control Product Marketing Plan Marketing Research Paper
5 pages (1523 words) , Download 2 , Research Paper
Free
Birth control affects nearly all families in the country. In one way or another, mature and sexually active women are always looking for ways of controlling conception. This, therefore, opens the market for birth control mechanisms. Among the most common family control systems are the injection, the use of a coil, everyday pill, and the male vasectomy.
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MARKETING PLAN (Lucozade Sport) Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market description and development of strategy. Outline of the product The sports drink market is presently experiencing a growth stage and analyzing the trend product from sport drink category has been chosen. Lucozade Sports is one of the leading sport drinks in UK and also plays a vital role in New Zealand in managing lifestyles of the people.
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Consumers Preference in Mens Grooming Marketing Essay
4 pages (1153 words) , Download 2 , Essay
Free
The current globalization era, the advancement of technology, education system, the society and economy are factors that have greatly improved people’s standard of living.These factors relate directly to the rapid growth of beauty cosmetic industry. The increase in demand makes the industry to grow faster.
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Online Behaviour of Young Adults Regarding Luxury Shopping Marketing Research Paper
9 pages (3006 words) , Download 2 , Research Paper
Free
The market for luxury goods has been undergoing a considerable revolution. This can be attributed to the invention of online shopping. Additionally, these goods have become increasingly affordable and accessible to consumers. This concept is related to the emotional attachment that consumers associate with certain categories of goods.
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Service Quality and Customer Satisfaction in a Telecom Company Marketing Literature review
9 pages (2749 words) , Download 2 , Literature review
Free
In the past, it was not considered an important concept because businesses presumed that it was more important to acquire new consumers instead of using valuable capital to try and hold on to the ones that were already present. Since then, companies have begun to appreciate the importance of catering to the needs of consumers.
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Competitive Pharmacy Environment in the United Kingdom Marketing Assignment
10 pages (2835 words) , Download 4 , Assignment
Free
Boots UK Limited (Boots) needs to communicate the objective and benefits of the marketing plan clearly to parent group Alliance Boots in order to generate interest of the parent company Alliance Boots on the plan. Managers of Boots also need to work with the top-level marketing managers of Alliance Boots regarding critical decision areas.
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Competitive Strategies Used by Top Companies Marketing Term Paper
11 pages (3097 words) , Download 2 , Term Paper
Free
In any case, the competition also has a grasp on the market and will come up with its own marketing strategies to trump its rivals. This is the leading reason why every company, be it a large multinational or a small home-based startup, should pay attention to its marketing teams and increase the importance placed on the strategies.
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How does Internet Influence Value Proposition Nike Inc Marketing Research Paper
9 pages (2408 words) , Download 3 , Research Paper
Free
Nike Inc is not just limited to a single footwear item, rather it ensures its presence in multiple ways, such as sports equipment, apparel, and various other items. Eyewear, electronic timers, wrist bands, and sweatbands as well as children's shoes that are not primarily related to sports but for casual wear.
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Responsibilities That Suppliers Play to Manage Conflict between Multiple Channels Marketing Assignment
4 pages (1139 words) , Download 2 , Assignment
Free
People can perform a number of business activities like travel planning, banking, interior design from anywhere, at any time from the comfort of their offices or homes. The concept that describes the process of buying and selling through computer networks including the internet is referred to as electronic commerce; e-commerce.
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Eli Lilly Developing Cymbalta Marketing Case Study
7 pages (1999 words) , Download 3 , Case Study
Free
To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company are considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18).
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Groupe Danones Strategy Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.
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Producing a Marketing Plan for Tesco Marketing Essay
8 pages (2216 words) , Download 3 , Essay
Free
Tesco PLC is one of the leading business entities operating in the global retail sector. A key strength of Tesco has been its ability to grow continually by offering greater value for the customers and keeping itself cheaper than its consumers. Another strength of the company is the wide-ranging product line that is able to attract a diverse range of customers, thus minimizing its market risks.
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Strategic Planning for Digital Marketing Communications - Saudi Arabia Airlines Marketing Essay
15 pages (4131 words) , Download 3 , Essay
Free
To enhance the reputation of SV and improve its image within the Kingdom and abroad” (Saudi Airlines c, 2012). The airline began its journey with single twin-engine aircraft and with the objective to become one of the best airlines in the world currently holding 102 aircraft's fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
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Culture Based Positioning and Changing Marketing Factors Marketing Essay
9 pages (2515 words) , Download 2 , Essay
Free
Marketing is a concept that has emerged and evolved over years. There will be no other discipline in this universe that is as influenced and affected by the changes in the environment as marketing is. Sometimes, it takes years to observe a change in the marketing pattern. Sometimes, even a small technological leap in the industry can change the marketing pattern very easily.
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The Role of Promotion in Marketing McDonalds Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
One of these considerations is the product’s target market and segment (Lamb, Hair and McDaniel, 2009). One of the measures of a company’s success is dependent on how well its services and/or products are received in the market. This reception depends on how well the market knows and trusts the products and services that are on offer.
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Diversification in Firms: Firms That Diversify Are Always Running away from Something Marketing Essay
8 pages (2346 words) , Download 4 , Essay
Free
The business industry is among the growing industries in the world. Several investors are attracted to different businesses across the globe. This has resulted in increased competition among the players in the local and international markets. The other difficulty comes from the dynamic nature of the market forces and the technological advances that are currently registered.
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Sustainable Operations in Wal-Mart Marketing Essay
8 pages (2267 words) , Download 3 , Essay
Free
Sustainable operations are a pattern that is followed keeping in mind not only the present but the future as well. The pattern is growing in which resource use aims to meet the needs of the organization while preserving the environment. There has been a growing pressure on companies to keep a check on the environmental and resource utilization results which result from their operations and processes.
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Retail Store Marketing Plan Marketing Assignment
5 pages (1250 words) , Download 4 , Assignment
Free
Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 Description of the Business 3 SECTION II 4 Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past.
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Hardees Situation and Opportunity Analysis Marketing Essay
6 pages (1876 words) , Download 4 , Essay
Free
Hardees has a smaller market share compared to its major competitors, it has opportunities to expand its market. This is because it focuses on drawing the right audiences. For instance, it attracts many youths through its brand image. Many youths consume fast foods because they consider them cheap.
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Marketing as an Aspect of Business Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The writer of this research paper explains that businesses consist of a number of critical aspects, which comingle to produce effective processes through which businesses operate. However, author underlines that among the array of important aspects of business, marketing stands out as perhaps the most critical.
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Nature of Market Segments of the Syco Company Marketing Essay
8 pages (2419 words) , Download 2 , Essay
Free
To achieve the set objectives, Syco will have to employ qualified staff in both the film and television industries. Furthermore, it will have to maximize on limited resources so as to save on cost while increasing the profit. Also, the company will need to improve the infrastructure in terms of art equipment to cope with modern technology.
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Google Adwords Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign in order to make it more successful (Moss, 2009).
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Consumer Buying Behavior and Drivers of Online Shopping Marketing Essay
10 pages (3519 words) , Download 2 , Essay
Free
A literature review on online retailing and innovations in the field of online shopping is undertaken, in order to develop and illustrate a holistic framework of the topic. A review of the previous literature has been done highlighting the arguments and recommendations from various analysts and commentators from the field of online retailing.
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An Evaluation of the Role of Online Information in Developing Online Marketing Strategy Marketing Essay
10 pages (2944 words) , Download 6 , Essay
Free
With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price-sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.
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Facebook Marketing Should Be Used For Business Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The current global marketing trend is that; most of the companies are focusing on digital platforms as their main marketing tools, as opposed to the use of print and mass media, which was highly used in the past as the channel of marketing. The focus of marketing has shifted from viewing social media as a trendy fad that is passing, to seeing it as an important marketing tool that any business seeking to succeed must apply (Bosari, n.p.).
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Security and Financial Analysis of Coca-Cola Company Marketing Book Report/Review
5 pages (1442 words) , Download 2 , Book Report/Review
Free
The company provides still beverages and sparkling beverages. Additionally, the company provides flavoring sweeteners, beverage ingredients, powders to purify water, and fountain syrups. Coca-Cola sells its products under Diet Coke, Coca-Cola, Coca-Cola Zero, Minute Maid, Powerade, Dasani, and Ayatake brand names.
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How Maintaining Relationship Can Be Profitable and Beneficial to Organizations Marketing Essay
6 pages (1801 words) , Download 2 , Essay
Free
Modern organizations have understood how the maintenance of relationships can be profitable and beneficial to them in long run. In this context, it is stressed on the fact that relationship capital of an organization is the total summation of trust, experience, and knowledge that the company has regarding its distribution partner, suppliers, employees, and customers.
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Galway Bay Seafoods Company Marketing Essay
10 pages (2670 words) , Download 2 , Essay
Free
The passion for fish has been inherited by the father of Johnny and Noel. They believe in providing top-quality fish. In the times when the business had started up, a college degree from a fishmonger was considered to be something unusual. The family considered the fish business to be very important and valuable to them.
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Counterfeiting and Pricing in China and UK Marketing Dissertation
18 pages (4500 words) , Download 2 , Dissertation
Free
In accordance with the issues discussed in the paper China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products.
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Nokia Company Product Marketing Plan Marketing Assignment
24 pages (6000 words) , Download 5 , Assignment
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
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The Process of Preparing the Marketing Plan at the Global Tobacco Industry Marketing Assignment
12 pages (3542 words) , Download 4 , Assignment
Free
As the paper tells, in the process of preparing the marketing plan, the report has discussed the global tobacco industry and has also emphasized the US tobacco market. The following report has also analyzed the external business environment of the USA, which is a necessary task while developing a marketing plan.
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The Changes in the Consumer Behaviour of Female Consumers in Regard to Online Shopping of Cosmetics Marketing Essay
20 pages (5998 words) , Download 2 , Essay
Free
Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as “the process by which individuals select, purchase, use, dispose of goods and services to satisfy their needs and wants” (Neal, Quester, and Hawkins, 2004).
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Marketing Strategies for Red Bull Company Marketing Essay
10 pages (2642 words) , Download 2 , Essay
Free
Dietrich Mateschitz's inspiration came from Krating Daeng, an energy drink sold in Thailand. The first sale of this energy drink was in its home market of Austria at the beginning of April 1987. This step was crucial because he was launching a very new product. Later on, Red Bull spread all around the world and is available in over 165 countries.
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Market Opportunity Analysis - Walmart Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
Customers’ tastes are changing from time to time not only in retail industry but also in almost every industry. So, a business should be aware of the ever changing consumer tastes and behaviors to be successful in the long run.
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Managing Organizational Change: The Role of Leaders Marketing Essay
3 pages (750 words) , Download 3 , Essay
Creating an Effective Communication Plan: The organizational change in recent years has become very necessary as the competition in the local and international market is constantly increasing. For competing with rivals and coping up with the market change, it is necessary for organizations to bring a change in their overall operations.
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Marriott: Getting Down to Business with the Business Travelers Marketing Case Study
3 pages (750 words) , Download 16 , Case Study
Free
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
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Advertising and Marketing of Audi Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The latest direct confrontation involved of Audi and BMW appeared in an advertisement intended to familiarize a new Audi A4. Audi used the words “Your Move, BMW” that directly targeted to warn BMW that its perceived dominance in the class.
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Social Networking Plan in the Coca-Cola Marketing Strategy Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Over the last few years, social media have turned out to be a decisive driving force in facilitating a productive marketing and communication strategy. Social media are, therefore, a vital marketing and public relations tool in global business practices. The Coca-Cola Company is the market leader in the production of carbonated beverages and using social media to advertise its brands.
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Superior Grain Inc Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Canadian Government and Poland had negotiated a new contract for the next year and the expected number of ships would increase from 115 to 135 within the same 8-month period. The concern was whether the increased volume from allotted shipments under a new contract between the Canadian Government and Poland would make building a third wharf a profitable investment.
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The Four Building Blocks of Competitive Advantage Marketing Essay
3 pages (824 words) , Download 50 , Essay
Free
Competitive advantage is defined as the specific strategic advantages that a company maintains over rival companies in the same market or industry that serves to strengthen the business position. Others consider a competitive advantage to be the implementation of unique value creation that is not currently being exploited by competition (Clulow, Gerstman & Barry, 2003).
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How to Develop Appropriate Marketing Mix Strategies Marketing Essay
6 pages (1732 words) , Download 3 , Essay
Free
Every business enterprise involves in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012). Precisely, marketing refers to the promotion and selling of goods and products to both existing and new customers. There is no doubt that with dynamism within the contemporary environment there is a need for a deeper analysis of the marketing mix.
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Good Marketing Ethics Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater to their needs as customers and that these outlets conduct themselves ethically.
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Marketing Analysis of Halewood Marketing Essay
15 pages (4072 words) , Download 2 , Essay
Free
Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsened if there is an alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expected niche is occupied in the market.
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Management Analysis- Doctors without Borders Marketing Research Paper
4 pages (1026 words) , Download 5 , Research Paper
Free
In order for Doctors without Borders to ensure optimum performance in its operations, it is imperative for the organization to consider some changes in the way it operates. This helps it to keep pace with the changes that may take place in the environment in which it is operating. There are many factors that are taken into consideration when dealing with issues related to managing organizational environments.
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Marketing System in the Tobacco Industry Marketing Term Paper
5 pages (1461 words) , Download 2 , Term Paper
Free
The company manufactures and markets tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp. 1291). It markets processed products through retailers and licensed tobacco distributors. American Spirits is the brand name under which SFNTC. The name appeals to the customer’s growing interest in green things.
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The Television Action Program And Provide Methods to Strategically Position Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Examining the various factors responsible for past success as well as present issues of the club will help in devising strategic solutions for the Club. This project will include primary as well as secondary analysis. Secondary analysis will focus on best practices and success factors in fundraising. Primary research will include interview with the club members. Recommendations will focus on the overall process improvement and alternative strategies.
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Truthfulness in Financial Controls Marketing Case Study
7 pages (2167 words) , Download 2 , Case Study
Free
One of the most important necessities of CAS is to communicate all internal control deficiencies throughout the audit. CAS comprises comprehensive and rigorous requirements and requires recognizing the auditing procedure, including internal controls applied by the administration in order to make appropriate accounting estimations.
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Developing IMC Plan for Tween Mobile Phone Marketing Essay
17 pages (4730 words) , Download 2 , Essay
Free
The main product offerings of the company comprise developing high-level applications exclusively to cater to the needs of the technology-based mobile industry. The company has recently identified that a large market exists for their highly innovative and extremely advanced kind of technology-based mobile applications.
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Dyadic Network Relationship of BMW AG and Brilliance Auto Ltd Marketing Research Paper
7 pages (1876 words) , Download 2 , Research Paper
Free
Brilliance has had a minibus joint venture with his Japanese company since the early 1990s. While the company also manufactures gasoline engines and other automotive components, automobile manufacture is performed by the subsidiaries Shenyang Brilliance JinBei Automobile Co Ltd and BMW Brilliance Automotive Co Ltd of which Brilliance has 51% and 50% ownership respectively.
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