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Marketing Essays

Result for Subject Marketing:
19895 essays
Hardees Situation and Opportunity Analysis Marketing Essay
6 pages (1876 words) , Download 4 , Essay
Free
Hardees has a smaller market share compared to its major competitors, it has opportunities to expand its market. This is because it focuses on drawing the right audiences. For instance, it attracts many youths through its brand image. Many youths consume fast foods because they consider them cheap.
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Marketing as an Aspect of Business Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The writer of this research paper explains that businesses consist of a number of critical aspects, which comingle to produce effective processes through which businesses operate. However, author underlines that among the array of important aspects of business, marketing stands out as perhaps the most critical.
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Nature of Market Segments of the Syco Company Marketing Essay
8 pages (2419 words) , Download 2 , Essay
Free
To achieve the set objectives, Syco will have to employ qualified staff in both the film and television industries. Furthermore, it will have to maximize on limited resources so as to save on cost while increasing the profit. Also, the company will need to improve the infrastructure in terms of art equipment to cope with modern technology.
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Google Adwords Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign in order to make it more successful (Moss, 2009).
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Consumer Buying Behavior and Drivers of Online Shopping Marketing Essay
10 pages (3519 words) , Download 2 , Essay
Free
A literature review on online retailing and innovations in the field of online shopping is undertaken, in order to develop and illustrate a holistic framework of the topic. A review of the previous literature has been done highlighting the arguments and recommendations from various analysts and commentators from the field of online retailing.
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An Evaluation of the Role of Online Information in Developing Online Marketing Strategy Marketing Essay
10 pages (2944 words) , Download 6 , Essay
Free
With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price-sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.
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Facebook Marketing Should Be Used For Business Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The current global marketing trend is that; most of the companies are focusing on digital platforms as their main marketing tools, as opposed to the use of print and mass media, which was highly used in the past as the channel of marketing. The focus of marketing has shifted from viewing social media as a trendy fad that is passing, to seeing it as an important marketing tool that any business seeking to succeed must apply (Bosari, n.p.).
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Security and Financial Analysis of Coca-Cola Company Marketing Book Report/Review
5 pages (1442 words) , Download 2 , Book Report/Review
Free
The company provides still beverages and sparkling beverages. Additionally, the company provides flavoring sweeteners, beverage ingredients, powders to purify water, and fountain syrups. Coca-Cola sells its products under Diet Coke, Coca-Cola, Coca-Cola Zero, Minute Maid, Powerade, Dasani, and Ayatake brand names.
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How Maintaining Relationship Can Be Profitable and Beneficial to Organizations Marketing Essay
6 pages (1801 words) , Download 2 , Essay
Free
Modern organizations have understood how the maintenance of relationships can be profitable and beneficial to them in long run. In this context, it is stressed on the fact that relationship capital of an organization is the total summation of trust, experience, and knowledge that the company has regarding its distribution partner, suppliers, employees, and customers.
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Galway Bay Seafoods Company Marketing Essay
10 pages (2670 words) , Download 2 , Essay
Free
The passion for fish has been inherited by the father of Johnny and Noel. They believe in providing top-quality fish. In the times when the business had started up, a college degree from a fishmonger was considered to be something unusual. The family considered the fish business to be very important and valuable to them.
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Counterfeiting and Pricing in China and UK Marketing Dissertation
18 pages (4500 words) , Download 2 , Dissertation
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In accordance with the issues discussed in the paper China is the largest manufacturer of counterfeit products. Moreover, customers in the UK most buy counterfeit products because of their unawareness or inability to differentiate between genuine and counterfeited products. In addition, low saving and unaffordability of luxury items lead them to buy counterfeit products.
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Nokia Company Product Marketing Plan Marketing Assignment
24 pages (6000 words) , Download 5 , Assignment
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
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The Process of Preparing the Marketing Plan at the Global Tobacco Industry Marketing Assignment
12 pages (3542 words) , Download 4 , Assignment
Free
As the paper tells, in the process of preparing the marketing plan, the report has discussed the global tobacco industry and has also emphasized the US tobacco market. The following report has also analyzed the external business environment of the USA, which is a necessary task while developing a marketing plan.
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The Changes in the Consumer Behaviour of Female Consumers in Regard to Online Shopping of Cosmetics Marketing Essay
20 pages (5998 words) , Download 2 , Essay
Free
Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as “the process by which individuals select, purchase, use, dispose of goods and services to satisfy their needs and wants” (Neal, Quester, and Hawkins, 2004).
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Marketing Strategies for Red Bull Company Marketing Essay
10 pages (2642 words) , Download 2 , Essay
Free
Dietrich Mateschitz's inspiration came from Krating Daeng, an energy drink sold in Thailand. The first sale of this energy drink was in its home market of Austria at the beginning of April 1987. This step was crucial because he was launching a very new product. Later on, Red Bull spread all around the world and is available in over 165 countries.
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Market Opportunity Analysis - Walmart Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
Customers’ tastes are changing from time to time not only in retail industry but also in almost every industry. So, a business should be aware of the ever changing consumer tastes and behaviors to be successful in the long run.
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Managing Organizational Change: The Role of Leaders Marketing Essay
3 pages (750 words) , Download 3 , Essay
Creating an Effective Communication Plan: The organizational change in recent years has become very necessary as the competition in the local and international market is constantly increasing. For competing with rivals and coping up with the market change, it is necessary for organizations to bring a change in their overall operations.
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Marriott: Getting Down to Business with the Business Travelers Marketing Case Study
3 pages (750 words) , Download 16 , Case Study
Free
Various organizations use diverse ways to ensure customer loyalty, as well as profitability. One such person who invented various ways of satisfying customers is Marriot. This is because the market comprises different individuals who express similar needs but have different expectations, as well as desires.
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Advertising and Marketing of Audi Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The latest direct confrontation involved of Audi and BMW appeared in an advertisement intended to familiarize a new Audi A4. Audi used the words “Your Move, BMW” that directly targeted to warn BMW that its perceived dominance in the class.
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Social Networking Plan in the Coca-Cola Marketing Strategy Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Over the last few years, social media have turned out to be a decisive driving force in facilitating a productive marketing and communication strategy. Social media are, therefore, a vital marketing and public relations tool in global business practices. The Coca-Cola Company is the market leader in the production of carbonated beverages and using social media to advertise its brands.
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Superior Grain Inc Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The Canadian Government and Poland had negotiated a new contract for the next year and the expected number of ships would increase from 115 to 135 within the same 8-month period. The concern was whether the increased volume from allotted shipments under a new contract between the Canadian Government and Poland would make building a third wharf a profitable investment.
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The Four Building Blocks of Competitive Advantage Marketing Essay
3 pages (824 words) , Download 50 , Essay
Free
Competitive advantage is defined as the specific strategic advantages that a company maintains over rival companies in the same market or industry that serves to strengthen the business position. Others consider a competitive advantage to be the implementation of unique value creation that is not currently being exploited by competition (Clulow, Gerstman & Barry, 2003).
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How to Develop Appropriate Marketing Mix Strategies Marketing Essay
6 pages (1732 words) , Download 3 , Essay
Free
Every business enterprise involves in marketing as a way of retaining the existing customers and attracting new customers (Iacobucci, 2012). Precisely, marketing refers to the promotion and selling of goods and products to both existing and new customers. There is no doubt that with dynamism within the contemporary environment there is a need for a deeper analysis of the marketing mix.
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Good Marketing Ethics Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater to their needs as customers and that these outlets conduct themselves ethically.
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Marketing Analysis of Halewood Marketing Essay
15 pages (4072 words) , Download 2 , Essay
Free
Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsened if there is an alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expected niche is occupied in the market.
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Management Analysis- Doctors without Borders Marketing Research Paper
4 pages (1026 words) , Download 5 , Research Paper
Free
In order for Doctors without Borders to ensure optimum performance in its operations, it is imperative for the organization to consider some changes in the way it operates. This helps it to keep pace with the changes that may take place in the environment in which it is operating. There are many factors that are taken into consideration when dealing with issues related to managing organizational environments.
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Marketing System in the Tobacco Industry Marketing Term Paper
5 pages (1461 words) , Download 2 , Term Paper
Free
The company manufactures and markets tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp. 1291). It markets processed products through retailers and licensed tobacco distributors. American Spirits is the brand name under which SFNTC. The name appeals to the customer’s growing interest in green things.
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The Television Action Program And Provide Methods to Strategically Position Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Examining the various factors responsible for past success as well as present issues of the club will help in devising strategic solutions for the Club. This project will include primary as well as secondary analysis. Secondary analysis will focus on best practices and success factors in fundraising. Primary research will include interview with the club members. Recommendations will focus on the overall process improvement and alternative strategies.
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Truthfulness in Financial Controls Marketing Case Study
7 pages (2167 words) , Download 2 , Case Study
Free
One of the most important necessities of CAS is to communicate all internal control deficiencies throughout the audit. CAS comprises comprehensive and rigorous requirements and requires recognizing the auditing procedure, including internal controls applied by the administration in order to make appropriate accounting estimations.
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Developing IMC Plan for Tween Mobile Phone Marketing Essay
17 pages (4730 words) , Download 2 , Essay
Free
The main product offerings of the company comprise developing high-level applications exclusively to cater to the needs of the technology-based mobile industry. The company has recently identified that a large market exists for their highly innovative and extremely advanced kind of technology-based mobile applications.
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Dyadic Network Relationship of BMW AG and Brilliance Auto Ltd Marketing Research Paper
7 pages (1876 words) , Download 2 , Research Paper
Free
Brilliance has had a minibus joint venture with his Japanese company since the early 1990s. While the company also manufactures gasoline engines and other automotive components, automobile manufacture is performed by the subsidiaries Shenyang Brilliance JinBei Automobile Co Ltd and BMW Brilliance Automotive Co Ltd of which Brilliance has 51% and 50% ownership respectively.
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Company Critical Analysis: Dalsey, Hillblom, and Lynn Marketing Research Paper
6 pages (1622 words) , Download 4 , Research Paper
Free
The two companies under DHL are the exclusive delivery agents of the other company and the reason behind the domestic shipping of the company within the US is mainly to reduce the cost. During the year 1990, the company on experienced 3% of the shipment inside the country but about 20% of the overseas shipment from the US is accounted under DHL.
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Global Marketing Strategy of Buffalo Wild Wings Marketing Case Study
8 pages (2726 words) , Download 2 , Case Study
Free
Over the years Buffalo Wild Wings have emerged as the one of the casual dining restaurants throughout the United States of America. It was founded in the year 1981 in the city of New York (Buffalo Wild Wings, Inc, n. d). Within 2009, the restaurant spread across 652 locations. The organization recently changed the headquarter form Cincinnati to Minneapolis (Buffalo Wild Wings, n. d).
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Marketing Ying Yang iPhone Marketing Essay
4 pages (1113 words) , Download 2 , Essay
Free
The strengths and opportunities in a SWOT analysis of a product will work on the affirmative in marketing the product. However, the weaknesses and threats are a big challenge in marketing. The design of the Ying Yang iPhone fits business purposes as well as personalized uses. Hence, it has a wider market target.
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Marketing Product Assessment - Maybelline Dream Matte Mousse Marketing Essay
7 pages (1954 words) , Download 2 , Essay
Free
The company began as a family business and soon expanded to become one of the largest and well-known cosmetics brands throughout the world. The company was created by a chemist in New York in 1915 after observing his daughter applying a combination of cream and coal dust to enhance her eyelashes (L'Oreal). This is how the concept of the lash mascara was born, which is exactly what Maybelline was famous for.
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Zenn Motor Company Ltd Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Zenn Motor Company Ltd. ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment.
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Communication Strategy for Audi Marketing Case Study
10 pages (2569 words) , Download 6 , Case Study
Free
In the recent past, the UK’s car market has expanded quickly and is rated amongst the world's competitiveness. With the addition of automotive competitors in the market, from entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication marketing strategies.
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Marketing Opportunity of Lifebuoy in the UAE Marketing Essay
5 pages (1680 words) , Download 2 , Essay
Free
Unilever is a British-Dutch multinational company founded in 1930. It has a wide array of products consisting of famous brands in foods, beverages, personal care, and cleaning agents. The parent company can be found in the Netherlands and the United Kingdom. Together with its group of companies, they are known as the Unilever group.
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Garbology in Marketing Strategies Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Most marketers believe that they can easily gauge their marketing efforts in terms of awareness created, sales made and linking among others. Despite knowing all this, there is one thing that marketers seem not to understand. That is, what the consumer thinks. This is arguably the change that neuromarketing is bringing.
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Virgin Group Company Profile and Entrepreneurial Skills Marketing Lab Report
6 pages (1753 words) , Download 3 , Lab Report
Free
Virgin Group is the leading and largest airline in the world that encompasses a consolidation of 400 companies. Founded by Richard Branson in 1970, Virgin Group started as a record retailer before it expanded to records shops in London 2 years later. Its commitments concentrate on modern technology, providing excellent customer service.
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New Product Marketing Plan Prepare Marketing Essay
3 pages (750 words) , Download 8 , Essay
Free
When introducing a new product into the market, it is advisable that you identify the needs of the people and ensure that the product meets these needs. The marketing mix, which is also referred to as the 7ps, refers to the choices that a business or organization requires making to ensure that a new product is received positively on being introduced into the market.
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Social Networking and Enterprise Marketing Essay
9 pages (2000 words) , Download 2 , Essay
Free
As the study outlines internet marketing is basically marketing using the Internet. In this case, marketers exploit the fact that the Internet is inherently interactive in eliciting instant responses, and its omnipresence means that it attracts spontaneous responses. Internet marketing combines the innovative and technical sides of the Internet.
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Advertisement Plays a Significant Role Marketing Essay
3 pages (995 words) , Download 4 , Essay
Free
The advertisements should be catchy and communicate pertinent information to the intended consumers. This essay discusses how different adverts are manipulated or designed to appeal to consumers. According to Claudia (2012, 58), adverts are directed to different steps of consumers’ buying decision power. 
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Market Research Programs at Castle Bingo Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
There is significant support for the use of council budgets to support the castle leisure services and strong and effective support for all the small increases in council tax to cater for the improved services, especially for games. There seem to be general opinions for the current technology and community services about the Castle Bingo which has been an existing company.
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Tourism Industry in Mauritius Marketing Assignment
8 pages (2187 words) , Download 2 , Assignment
Free
There is also the evolution of small and medium enterprises that sell Mauritian cultural products to the tourists, giving them an income, and thus contributing to the development of the Mauritian economy.  In regard to these developments, it is important and prudent to denote that tourism is a major contributor to the GDP growth rate of the island's economy.
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International and Domestic Marketing Environment Analysis Marketing Essay
12 pages (3534 words) , Download 2 , Essay
Free
Many people wonder why a populous country like China has managed to be one of the richest countries in the world. The secret behind this success is SME. In China, there is a readily available market for small cars. The population is experiencing drastic changes in financial status due to the rapidly growing economy.
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External Environmental Analysis of the Coffee Industry Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
Unique selling proposition (USP) of the company Pret A Manger is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a). The shop has established more than 290 shops across the globe but the United Kingdom is the core business market for the company.
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Kindle by Amazon Company Marketing Essay
3 pages (866 words) , Download 2 , Essay
Free
Introductory prices are good for clients to try out new products since some might like the product in the long run. Low prices do draw customers. Hence, it is vital for the marketer to use an introductory price dealing in order to speed the product into their desired market, as well as get customers to try the product (Fox, 2012).
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Supply Chain Simulation: Along with Order Fulfillment Legacy Technology System Marketing Term Paper
14 pages (3949 words) , Download 2 , Term Paper
Free
The probable changes in the finance structure of the company are presented in the form of a balance sheet and income statement in the form of an attachment in this case. The best ways of supply chain management such as just in time, lean operations as well as effective management of the inventory are well outlined in this report.
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Branding Concepts Pertaining to BONDS Brand in Australia Marketing Essay
14 pages (3892 words) , Download 6 , Essay
Free
BONDS brand’s decision to sack Australian workers and move operations overseas has negatively affected its brand equity. In order to further enhance its brand equity, BONDS is also required to innovate further the way its competitor aussieBum is. Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage.
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