The Top Five Recalled Brands of Tablet PCs - Dissertation Example

• Respondents accorded their highest approval to variable V15 “tablet PCs are more useful than mobile phones” (GPA = 80). • This is followed by the variable V4 “promotion is helping the tablet PC market in the UK” (GPA = 76). Closely behind this was V16, which stated, “Tablet PCs are more useful than laptops and PCs” (GPA = 75). • The next highest scoring variable was V3, which stated that “Advertisement has helped me to learn about tablet PCs) (GPA = 71.

• Respondents awarded a GPA score of 63 to variable V14, which states that tablet PCs are useful products. • However, the respondents accorded their least approval to the variable V19, which stated that tablet PC will replace the PC in the future (GPA = 45). • A marginally better score was accorded to variable V1, which stated that without promotion nobody would have known about the tablet PC. 4.1.3 Findings from a qualitative survey• The respondents believed that branding has helped the tablet PC market to grow in general in the world and particularly in the UK market.

Branding helped to brand recall by bringing the memory of the brand at the time purchasing decisions are made.• The respondents opined that advertisement as a branding practice has helped in the growth of the tablet PC market.• The respondents believed that even though Apple iPad is not the first tablet PC, yet it is because of the aggressive branding and marketing effort, it has the market leadership position. • The respondents believed that technology markets provide a different operating environment from that of the traditional markets.

Therefore, marketing technology products require different marketing strategies from those of products in the traditional markets. • The respondents believed that branding is important even in technology markets to successfully create pull for their products. Apart from highlighting the features, branding can also mask the deficiencies in technology. • The respondents believed that enhancement in the product features is the key point in dealing with competition. However, other aspects such as innovation and improving the price-performance are also play important role in the success of technology products.

• The respondents believed that there is still considerable scope for innovation in the tablet PC market and they need to innovate and move to the phone level.• The respondents believed for tech farms, both product, and brand management are important, though the relative importance may depend upon the type of product and the consumer, yet, they are both important and need to go hand-in-hand. • The respondents purchased different brands of Tablet PCs. Convenience in connecting with people is the common theme.

While the Apple iPad respondent finds the long battery life and picture quality more useful, the Asus iPad user appeared to be more contended due to the improved product features. Despite the market leader position of the Apple iPad, the user appeared to be not very satisfied with the product, which implies that the aggressive branding of the Apple iPad may have induced the respondent to purchase the product despite inferior product features.