StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Company Targets Customers - Case Study Example

Comments (0) Cite this document
Summary
The following paper under the title 'The Company Targets Customers' gives detailed information about Hewlett-Packard based at Palo Alto which was by two visionaries in 1939 in a garage and has now spread its wings spread out in 170 countries of the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
The Company Targets Customers
Read TextPreview

Extract of sample "The Company Targets Customers"

Download file to see previous pages As a principle, HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing, and Personnel Data. We will work on whatever information the company discloses and is available in the common domain of knowledge to assess our strengths, marketing mix, current strategies, current events, and global information and discuss how they can be more streamlined in. In today’s world, no amount of market strategizing is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever-evolving role.
We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make mention of current product segmentation. HP products are divided into the following segments: Notebooks and Tablet PCs, Desktops and Workstations, Gaming Systems, Printers and All-in-ones, Handheld calculators, Scanners and Fax, Digital Photography, Monitors, Servers, Blades, Storage, Softwares, Networking, Digital Presses, and Support Services. Personal Computer falls in Desktops and Workstations. The HP Pavilion PC series are priced as low as $299.99 and as high as $1299.99.The lower end PC provides general computing services and the high-end All-in-one PC is touch-enabled, with hands-on entertainment experience and energy star qualified. The low-end PC is targeted at students, adults and executives, an office administrator who has to surf and carry out normal personal computing. Between these there more categories priced below $499, $400 and $ 600 and above $600. The higher ends PCs have cutting edge technology for entertainment, multi-media as a substitute for TV, and gaming. In order to encourage e-shopping from the HP website, we provide relaxation of the 90-day period on all the products.
The HP PC is equipped with AMD Athlon XP and Intel Pentium 4 Processor. The processor is the heart of a PC and the Processor gives a high-speed computing experience making videos and music. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 words - 5, n.d.)
The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 words - 5. https://studentshare.org/marketing/1715400-marketing
(The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 Words - 5)
The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 Words - 5. https://studentshare.org/marketing/1715400-marketing.
“The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 Words - 5”. https://studentshare.org/marketing/1715400-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Company Targets Customers

Intermediate targets

...?Running Head: Intermediate Targets Intermediate Targets [Institute’s Intermediate Targets Unlike direct targets, which are in direct control of the Federal Reserve, intermediate targets are the ones, which are not in immediate control of the Fed but policy actions that the Fed takes, are likely to have profound and at times, calculated effect on those factors. Their predictability and responsiveness to the policy changes by Fed creates an environment where the Fed would actively use direct targets such as interest rates and monetary growth to influence intermediate targets and bring them in line with the economic goals. One of the most quoted examples of an indirect target is the money supply in an economy. Federal Reserve cannot destroy...
4 Pages(1000 words)Essay

Understanding customers- analysing customers using mosaic

...? UNDERSTANDING S- ANALYSING S USING MOSAIC Table of Contents Section Introduction 3 Section 2: Analysis of the Mosaic Profile System 3 Section 3: Data and information reports by Experian 6 Section 4: Importance of segmentation 10 Section 5: Business case study 12 Section 6: Summary 13 References 14 Section 1: Introduction Satisfying the needs and requirements of customers is the key to success for any organisation now-a-days. Most of the companies try to target a specific group of people after developing a segmentation strategy to group people based on certain parameters. This is an important marketing strategy followed by organisations because it helps in catering to the specific needs of customers in a more effective and efficient way...
8 Pages(2000 words)Essay

Problem Customers

When we consider the above problem we can mention 7 types of problem resolution and recovery procedures. They can be termed as follows:
1. The problem resolution regarding the customers who claim services like electricity, telephone, internet and mobile phone services.
2. The problem resolution regarding the customers who buy goods on instalments and do not pay citing different reasons.
3. The problem resolution regarding the customers who bargain on price of the goods without compromising on quality
4. The problem resolution and recovery procedures for the customers who stop the payment of bills in post paid services due to unnecessary dissatisfaction.
5. The problem and resolution and recovery procedures for the c...
4 Pages(1000 words)Essay

Targets Marketing Strategy

...The study of marketing is a very broad subject that aims to improve the company’s financial performance not only through selling and advertisements, but also in finding ways to develop and establish a good relationship with its target customers. For this reason, it is wrong to believe that the study of marketing is focused only on selling and advertising. Target is one of the most successful retailing companies in the United States. As part of analyzing the company’s business strategy, this report will analyze the article written by Duhigg entitled “How Companies Learn Your Secrets” followed by showing how it illustrates its use of technology when conducting a market research, market segmentation, product strategy, branding, market...
5 Pages(1250 words)Essay

Customers Insurance

...Outline Report On Small Customers’ Insurance Risk Assessments 1. Summary of Proposal The examination of Our Company’s current Insurance Product portfolio, services and related business offerings shows that our current overall service offering is quickly, easily, and hence cheaply, adaptable to serve the proposed new market segment that is composed of smaller enterprise, sole trader and personal clients, with one key exception. These clients completely lack a means of quickly and easily assessing their own Insurance Risks, which, as we all know, are crucial in choosing the right insurance product. Until now, as we have been dealing with larger enterprises, those customers have enjoyed their own Risk Management teams and related software...
10 Pages(2500 words)Essay

Market Segments and Targets

...Market Segments and Targets For any serious entrepreneur who hopes to succeed in business, the market is perhaps the most important aspect of their business. There would be no need to do business if markets did not exist. As a term, the market represents the whole model of interaction that incorporates customers, sellers and the goods and services. A business cannot sell to the entire market since they do not offer products that satisfy the needs of the whole market. The markets are in divisions of potions known as segments. The market segments are developed due to the divergence in the needs of consumers. Market segments are crucial to business success owing to a number of reasons. An understanding of the market segment one serves...
1 Pages(250 words)Assignment

Customers Complain in Bottling Company

... Bottling Company Case Study Report The primary aim of this report is to investigate customers’ complain that the level of soda produced in the company contains less than the advertised sixteen (16) ounces of the product. In order to test the customer’s claim, the following will be investigated I. Measures of Central Tendency: The mean, median, and standard deviation for ounces in the bottles. Ounces (X) x-µ (x-µ)2 1 14.5 -0.38333 0.146944 2 14.6 -0.28333 0.080278 3 14.7 -0.18333 0.033611 4 14.8 -0.08333 0.006944 5 14.9 0.016667 0.000278 6 15.3 0.416667 0.173611 7 14.9 0.016667 0.000278 8 15.5 0.616667 0.380278 9 14.8 -0.08333 0.006944 10 15.2 0.316667 0.100278 11 15 0.116667 0.013611 12 15.1 0.216667 0.046944 13 15 0.116667 0.013611 14...
3 Pages(750 words)Research Paper

Corporate Raiders and Takeover Targets

... in order to reward them. As managers become rewarded to increase the value of shareholders, there is a tendency for them to resort to unethical actions. Boosting shareholder value by unethical and illegal actions such as insider trading, information leaks, etc are in conflict with ethical considerations. 10.TAKEOVER: It has been said that firms that sell for less than book value are prime candidates for a takeover, because the acquirer can purchase assets for less than their cost. Are there any other reasons why companies with low market-to-book ratios might be more subject to attack by corporate raiders? Companies with low market-to-book ratios are potential targets by corporate raiders not only because their assets are less than...
17 Pages(4250 words)Assignment

Targets for Cyberterrorism

... and by that, instigators usually target power plant, airports and other facilities. SCADA monitors the activities in these areas in order to counteract any impending cyber attacks. Additionally, SCADA systems use Proprietary computer software, which is considered by many as less appealing for cyber terrorists as the software is custom built (Wilson, 2003).   SCADA systems have been exposed to several simulation tests in order to assess their capability of managing out cyber threats. One of the simulations was conducted by the U.S. Naval War College, in which they launched a cyber attack towards the SCADA systems. The result was that there was electric failure but is comparable to a temporary power outage that is normally experienced...
42 Pages(10500 words)Research Paper

How Elvis Shoe Company Segments Its Customers

The abbreviation for Elvis Shoe Company as used to specifically recognize it in the public trading of shares in a stock market is ESC. Elvis Company is listed on the New York Stock Exchange. The company is in the Shoe industry where it manufactures and sells shoes, leather belts,  school bags, ladies leather bags, and socks. This is the area in which the company specializes up to date. BICS code is the abbreviations for British Industry Classification System. The company’s primary BICS code is 35893 (Art DeThomas).  The primary decision-maker in the company is Mr. Thomas k, CEO President and Chairman of the Board of Directors. Elvis mission declaration is “To enhance all the areas within their ma...

9 Pages(2250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Company Targets Customers for FREE!

Contact Us