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The Company Targets Customers - Case Study Example

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The following paper under the title 'The Company Targets Customers' gives detailed information about Hewlett-Packard based at Palo Alto which was by two visionaries in 1939 in a garage and has now spread its wings spread out in 170 countries of the world…
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The Company Targets Customers
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Download file to see previous pages As a principle, HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing, and Personnel Data. We will work on whatever information the company discloses and is available in the common domain of knowledge to assess our strengths, marketing mix, current strategies, current events, and global information and discuss how they can be more streamlined in. In today’s world, no amount of market strategizing is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever-evolving role.
We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make mention of current product segmentation. HP products are divided into the following segments: Notebooks and Tablet PCs, Desktops and Workstations, Gaming Systems, Printers and All-in-ones, Handheld calculators, Scanners and Fax, Digital Photography, Monitors, Servers, Blades, Storage, Softwares, Networking, Digital Presses, and Support Services. Personal Computer falls in Desktops and Workstations. The HP Pavilion PC series are priced as low as $299.99 and as high as $1299.99.The lower end PC provides general computing services and the high-end All-in-one PC is touch-enabled, with hands-on entertainment experience and energy star qualified. The low-end PC is targeted at students, adults and executives, an office administrator who has to surf and carry out normal personal computing. Between these there more categories priced below $499, $400 and $ 600 and above $600. The higher ends PCs have cutting edge technology for entertainment, multi-media as a substitute for TV, and gaming. In order to encourage e-shopping from the HP website, we provide relaxation of the 90-day period on all the products.
The HP PC is equipped with AMD Athlon XP and Intel Pentium 4 Processor. The processor is the heart of a PC and the Processor gives a high-speed computing experience making videos and music. ...Download file to see next pagesRead More
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The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 words - 5.
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The Company Targets Customers Case Study Example | Topics and Well Written Essays - 2000 Words - 5.
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