Importance of Having a Specific Target Market - Essay Example

Like it happens in life that an individual will never appeal to all human beings, the same is witnessed with businesses. Despite having a website accessible to customers around the world, an organization needs to create valuefor defining who it requires using the goods or services it provides. Defining expected buyers remains important due to the following reasons. First, through the identification of a target market, a company becomes precise in its marketingas well as advertising efforts. Having an ideal client helps in strategizing specific tactics of reaching them. Specificstrategies remain important during the decision-making process as decision-making becomes easier and more focused saving in time as well as resources (Mooradian and Matzlerz 2012). Secondly, customers will find the business quickly.Although the website serves a global purpose where everyone can learn about the existence of an individual company, the majority of individuals may fail to learn about the enterprise’s life. Customers need to have greater assurance from products and service providers that their needs and desires, as well as challenges, will be considered once they arise. The aspect of developing a virtual or physical location where customers will meet the providers of goods and servicescreates more confidence in customers prompting more use of products and services offered. Lastly, although referrals are made through the internet, having a particular target market establishes his close association with existing clientsmaking it easier for them to make referrals.

Consequently, irrespective of the above benefits of having a target market, reaching customers throughout theworld indicates less regarding product improvement and marketing of products. Target markets are essential in decision-making processes regarding what a company wants to offer to customers (Mooradian and Matzlerz 2012). With an already identified target market, businesses develop their product to meet the needs of an already known groupof individuals. Regarding the marketing aspect, with a well-defined target market, marketing campaigns are onlydirected towards the panel of persons likely to purchase the products on offer. Failure to control the marketingcampaigns lead to wastage of resource as a company tries to market its products even to the less interested people.

In conclusion, although the website provides a platform for making sales for businesses, it cannot replace theneed for maintaining a particular market. Internet users are varied and to depend on them will only fail a company. Without a particular target market, sales will mostly decline for any organization as the organization fails to observepersuasive mechanisms that may increase customer base (Gregoriou 2010).