Social Media Use and Application of the Company - Assignment Example

MARKETING The advancement of technology has enabled marketing of the products of the company to be done in an efficient way. Recent studies reveal that about 87% of most companies use social media to market their products. This is because the social media is affordable compared to other forms of marketing such as print and broadcast media.Ordinarily, most companies have a goal of reducing the expenses and maximize profit and this explains why the social media has become a greater tool of marketing in the recent past. Huawei Technology Company has on the forefront in the use of social media to attract more customers to buy their products. They also use social media to create customer loyalty and customer retention. This is because the social media influences their desire for the products and therefore this increases their customer retention. Huawei Technologies is the major producer of smart phones and tablets. It incorporates the following social media to as to increase sales: Facebook, Tweeter, Instagram, Pinetrest, YouTube, WhatsUp and LinkedIn. Huawei Company has a Face book page under its name. The advancement of technology has made more people to like Facebook.This site contains most of the target audience group for the company products. Most of the youths are vibrant with new products often want to be updated with the latest phones in the market so that they can purchase. The site has enabled the awareness of the products to be high. This is measured by the likes of the products in the face book page. Recently Huawei Face book page recorded about one and half million likes on the facebook.It has more followers who may want to know the presence of new products. The company also uses YouTube to advertise its products. The platform is used to advertise the three dimension of the product. It is also used to show the customers how to use the product and how their latest features function. This has raised the customers loyalty at a greater extends. This content marketing ensures that the customers are able to get to see the actual products and features like colors and functionality. This influences their desire to buy the products significantly when they see the product. The company has recorded a significant rise of the download of the short clips of the latest phones. For example Huawei Y300 recorded half a million views in two months. Recently it has decided to incorporate WhatsUp in this content marketing which enables customers to be market “apostles” or ambassadors to the product. This is because the platform enables the customer to share the videos of the products to other customers and therefore more products awareness and thus increased sales. For the company to reach their target audience of high income earners and organizations, it uses LinkedIn and Tweeter since they are often considered as official. Many customers are influenced in these sites because of the many feedbacks that the company has been receiving. The increased awareness has made more customers to buy the goods. This has increased the company sales significantly to about 75%.Therefore it is empirical to conclude that the presence of the social media platform will effectively create the customers awareness which makes the customer loyalty to arise. This will in turn increase the sales hence rise in the profitability in the company. Consumers’ behavior has also changed tremendously with the increase in technology. The common trend in this tele-communication industry is the 99 lives. This makes most of the customers to endorse the characters of saving time and thus they tend to do their research of the product before consumption and buying. The customers have the ability to do multiple roles. This makes them to be engaged so much that they want to save every minute. This is the long run causes the societal schizophrenia which makes them not to show the normal emotions to the product. Huawei Company has put mechanisms to ensure that the customer’s needs are satisfied so as to raise the loyalty and enable them buy the goods. The company uses social media to get the customers at their destinations. Many of the customers would fail to show interest to visit the stores due to time constraint. Since the customers prefer to do their research on the product internet rather than going to the place of sale The Company has chosen to intensively described their products at the social media for the sake of the customers. The customers can be able to see the videos of the product using the instagram. They are acquainted with the feature of the product, the price and the usability. The Face book and Instagram including the YouTube have played a pivotal role of helping the customers to save their time. The marketing tools of the company have brought products close to the customers such that time to purchase the products has been saved for the sake of the Huawei customers. This has increased their loyalty to the brand significantly. The products have been designed not to let the customers done when they are trying to redeem time. Most of the phones have a fast processor of 1 GHz and internal memory of 1 Gb.This enables the customers to enjoy the quick speeds of the products hence saves time. The Huawei Company makes life for the customers easier due to the first speeds of the products. The company has also facilitated speedy purchase. Customer can be able to view the products from the social cites, develop the desire for the product and then decide to purchase the product online. The Internet, or more specifically, the World Wide Web, has eliminated time and geographic constraints for both consumers and businesses looking to connect regardless of physical location. Social media sites have further aggregated user content around similar topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising. As of December 2012, Face book boasts over 1 billion active users, with over half accessing the social network via a mobile device. Personal information ranges from birthdays and profession, to family photos and multi-user gaming yield insightful intelligence for marketers looking to improve promotion to niche and hard-to-reach markets. Besides the rapid adoption of Internet technologies among consumers and businesses, the world is now seeing a generation of people born after the emergence of the commercial web come into adulthood. Often dubbed, "digital natives," these individuals have only known a world with the Internet, and are just as or more comfortable interacting with brands in online rather than offline environments. More importantly, they understand the value of digital technology and use it to seek out opportunities, whether to initiate friendships, judge a brand or make a purchase. Consumers are also increasingly accessing information from mobile devices, versus desktop or laptop computers. Busy and hectic schedules are prompting people to view and access brand messaging on the go from their Smartphones, tablets and gaming consoles. The growing legion of mobile users, as well as the increasing sophistication of online purchasers and their preference for relevant, digital content, will continue to push marketers to produce targeted, messaging for the web. Read More