We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Category Potential Among Female Shoppers - Essay Example

According to the previous studies, men and women behave uniquely in relation to consumption that can be observed apparently in the case of Lowe’s and Home Depot (Wharton School, 2008). Notably, Lowe’s as well as Home Depot as marketers relate to the category of home appliances, accessories and furniture in the global home improvement industry. However, there are few significant differences among these marketers in relation to customer service that influence the preferences of male and female customers (Tolunay & Et. Al., 2003). For instance, Home Depot focuses on the pricing aspects with significant consideration along with highly effective management strategies in relation to its distribution channel, product range, and customer service. On the other hand, Lowe’s emphasizes on the presentation and decorum of its store and is identified to have a strong impact on the women (Tolunay & Et. Al., 2003). It is in this context that women are identified to prefer Lowe’s over Home Depot which was contradictory to the preferences of men (Matthews, 2003). 2. Explain the differences in men's and women's attitudes about product selection and pricing at Lowe's and Home Depot. ...
To be specific, the warehouse arrangement of Lowe’s supports the female customers’ search for their desired products faster with easier product selection process. Moreover, customers are served with world renowned brands in the home improvement sector which also plays a significant role in attracting women (Matthews, 2003).

Check these samples - they also fit your topic

Logistics and Transportation as a Category within a Category
According to the research findings it can therefore be said that logistic management is one the most important portion of supply chain management which helps to prepare, execute and direct the well-organized forward and reverse run, and storage space products, service and related data among the position between start and end point.
26 pages (6500 words)Essay
Types of Shoppers: Classification Paper
Loyal customers are responsible for more than half of the total sales made by a company. They are returning customers. Loyal customers are the biggest asset for any brand. Vendors happen to interact with the loyal customers on a daily basis via email, telephone and mail.
3 pages (750 words)Essay
Lowe's: Category Potential among Female Shoopers
Preferences of women are different from those of men while doing shopping. Their attitude also differs when it comes to product selection and how they view pricing of different products at different shopping centers. The strategies that are used by different shopping malls need an analysis.
3 pages (750 words)Research Paper
Analyze a Category of Advertisements
When it comes to the millions of dollars spent on advertising, each method of advertising is targeted toward a particular demographic. While it remains unclear to the people on the outside if the advertisements actually work, we can generalize whether or not the advertisements appeal to us, especially if we are a part of the targeted demographic.
7 pages (1750 words)Essay
How does online shoppers' behaviour differ from traditional shoppers (see full queation attch on folder)
But these functional features do not entirely account for the differences between the traditional and online shoppers in terms of purchasing or consumption behaviour. This issue involves more profound factors that concern shoppers’ emotional, cultural, and personal attributes.
17 pages (4250 words)Essay
How does online shoppers' behaviour differ from traditional shoppers
How does online shoppers’ behaviour differ from traditional shoppers? Table of Contents Investigative report 4 Abstract 4 Introduction 5 Literature review 5 Difference between online and traditional shopping 5 Things to be considered in traditional and online shopping 9 Store attributes 10 Building of loyalty to online stores 15 Managerial implications 17 Answering to question 20 Rationale of businesses to connect to internet 20 Integrated internet marketing strategy 21 Idea behind supporting internet retailing 21 Conclusion 22 Reflective report 24 Log book 24 Initial review 24 On-going review 24 End of module review 25 Incidents occurred 26 Aspect for development 27 References 28 Glossary
23 pages (5750 words)Essay
Leadership Potential
This is becoming especially important in the fast changing business environment that faces talent scarcity (Manpower Inc., 2006; DDI, n.d.; Michaels, Handfield-Jones. & Axelrod, 2001; Taylor & Bennet, 2002). As pointed by Axelrod, Handfield & Walsh (2001) "companies doing the best job of managing their talent deliver far better results for shareholders.
20 pages (5000 words)Essay
Female Offenders
An estimated 8,000 children are affected each year as a result of their mother's imprisonment (Page, 2003). As these statistics show, the situation of female offenders seems to be alarmingly bad. Thus, female offenders are recently in focus by the criminal justice system in terms of their misdemeanours and their various needs.
8 pages (2000 words)Essay
Female Gangs
Inasmuch as females are not common members of gangs, female gang members have already been seen as far back as the 1800s, serving as counterparts of male-dominated gangs (San Diego County Office of Education,
8 pages (2000 words)Essay
The Potential Causes of Female Violence
These studies have also identified the various factors such as, social, environmental, psychological, and/or biological factors contributing significantly to the growth rate of the female
2 pages (500 words)Essay
Contradictorily, when Lowe’s focuses on female customers to a large extent, the Home Depot considers men to be the most valuable customers. With this concern, the organization emphasizes on its pricing, quality and other aspects rather than its warehouse arrangements. It is due to the fact that most of the male customers are identified to emphasize on buying the pre-determined products unlike females and thus do not consider the orderly form of the stores to be mandatory (Wharton School, 2008). 3. Discuss whether Lowe's should have distinct merchandising strategies for men and women shoppers. In the current phenomenon, Lowe’s provides prime consideration to the market segment comprising of female customers to a large extent. Its emphasis on the particular segment previously had proved to be highly effective and rewarding. For instance, the strategy of Lowe’s to emphasize on the women segment paid off as target customers rewarded the company’s greater efficiency to earn $427 million in the fiscal year 2003. The revenue was evidently a significant rise from $339 million earned by the company in 2002 (Matthews, 2003). However, the share prices of the company were recorded to be lower in the fiscal year of 2010 in comparison to the previous years. To be mentioned, the growth rate in the net earnings earned by the company has significantly declined over


Category Potential among Female Shoppers Table of Contents 1. Discuss the preferences of both men and women regarding shopping at Lowe's as compared to Home Depot 3 2. Explain the differences in men's and women's attitudes about product selection and pricing at Lowe's and Home Depot…
Author : meaghan34
Download 0
Category Potential Among Female Shoppers
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Category Potential Among Female Shoppers for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us