The Three Years Perspective of the Marketing Plan of Harley Davidson - Assignment Example

This is what gives the gateway to such iconic companies- a gateway for extension, expansion, or even succession respectively. The plan will be based on three major sections, market analysis, market segmentation, and market differentiation. In the first stage, the study will apply effective marketing models such as SWOT, PESTLE, and Porter's Five Forces to analyze HD’s internal business environment along with HD’s external business environment followed on with the UK market situation.

The second major portion of the strategy will divide the targeted markets along with market positioning and profiling structure. The last and the most significant part of the plan “market differentiation” will place Harley Davidson products and services in the differentiated order. This is to connect market analysis with segmentation and next to market differentiation in the right deliberate manner. Harley-Davidson- one of the renowned companies in the motorbike industry has been a fabulous producer of chopper motorbikes since the 20th century.

Right from the beginning, the company owns a trademark name and position in the motorbike section (Scott, 2008). The United States was the place of origin where Harley started (Qumer & Purkayastha, 2012). It was initially compelled with the first iconic definition crew motorbikes and later went on with the Harley Classic, Harley 650CC, and the Harley Special Chopper. All of this brought what the company required in the next ten decades giving it the peculiar name, recognition, and respect from the International Motorbike Consumer.

This is how the story of Harley Davidson evolved carrying the company from one way of success to the other (Scott, 2008).

This is what Jim Ziemer-the Former President of Harley Davidson speaks about the company, “It is a unique brand that is built on personal relationships and deep connections with customers, unmatched riding experiences, and proud history”(Qumer & Purkayastha, 2012, p. 2).