Comparison of American Automobiles and European Automobiles - Research Paper Example

Nissan, Honda and Toyota are the dominant forces in Japan, they make automobiles which perform very consistently and are equipped with the latest technology. The likes of Volkswagen, BMW and Mercedes Benz are the dominant forces in Europe, they make fine cars like Audi, Mercedes and other very popular cars, there are several types of Audis, and there are luxury cars, SUVs which sell like hot cakes. “Slightly more Americans now say the United States makes better-quality vehicles than Asia does, with 38 per cent saying U.S. cars are best and 33 per cent preferring autos made by Asian companies, according to an Associated Press-GfK Poll.

” (Foreign Cars) Toyota specifically stands out because the company follows a comprehensive system of TQM which stands for total quality management, the whole line of production can easily be stopped should any problems be discovered, this has often saved the company from launching automobiles which have had safety problems unlike Honda and a few other companies. Ford, a leading American company has been very successful because they have been making affordable cars but these cars are complete misfits when they come up against foreign cars.

Quality does not come cheap is an age-old cliché, some of the high-end models of European and Asian automobiles are far better than American cars, these cars are safer equipped with airbags and other high tech safety equipment, these cars are faster but these cars are not inexpensive. Honda and other foreign cars are valued and ranked better because of their better-perceived value, the perception about these cars is very positive and more and more people would want to buy these cars because of their performance and other impressive features.