Nobody downloaded yet

Fords Advertising Strategy in India - Research Paper Example

Comments (0) Cite this document
Summary
[Your Name] [Your [Your 1. Business Environment According to Uppal, R K, and Bishnupriya Mishra in their publication, India is considered to be one of the fastest growing economies of the world with n ever growing middle class…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Fords Advertising Strategy in India
Read TextPreview

Extract of sample
"Fords Advertising Strategy in India"

Download file to see previous pages The Indian economy is growing at a rate of 10% since the last 5 years (Uppal, et al, 2009). Apart from the growing middle class, India also features a strong upper class leading it to the fourth largest country with the highest number of billionaires. This makes India a lucrative market for high-end and premium brands as well. Besides being on the road of economic improvement, India also is a democratic state which encourages foreign direct investment. After a long isolation from international trade, India finally has opened its gates for foreign brands which leave a huge opportunity of the international giant corporations to capture their share of the market (Uppal, et al, 2009). As mentioned above, the high income earners of the country along with the growing middle class constitutes a high overall spending power and this fact makes it one of the most lucrative markets in South Asia and the whole world. In contrast to having a strong appeal to international businesses, India does have some factors which put a negative impact on its business environment. One of the problems which India faces is unimpressive law enforcement by the Indian judiciary. This is prevalent predominantly because of resource limitations and long procedures fashioned by corruption. However, in order to keep the consumers safe and to increase their confidence, exclusive courts catering to consumer needs and concerns have begun to be set up (Uppal et al, 2009). The elements which Ford must take care of while designing and executing its advertisements is the target segment which must targeted. As mentioned above, India has a growing economy with majority of a middle class and a high proportion of youth, the brands must be appropriately positioned in order to get the most business out of a segment. This means that a premium brand for example Mustang must not be positioned amongst the middle class as it will not be feasible for the company in terms of revenue. Therefore, considering the business environment of India, the advertisements must have relevance to the lifestyle of the market. This suggests that if the target market does not drink, the advertisement must not show any reference to drinking otherwise, the brand will not have any receptive and relevance to the target market. Besides this, the idea of an advertisement must be in line with the culture and expectations of the audience. In order to be generally acceptable and receptive to the audience, the advertisement must clearly portray the true depiction of the lifestyle of the target market. Be it the fashion, models, lifestyle, language etc, every element of the ad must have a relevance to the target market else the brand will not be accepted and will not sell. 2. India’s Advertising Industry India’s advertising industry is on the boom. From being a small scale business to a fully fledged industry, the Indian advertisement has become a world in itself. It is now considered as one of the major industries of the tertiary sector of India with worth $6.4 billion. Apart from the traditional print and electronic media, the advertising industry of India is registering enormous growth of the social media. The internet is increasingly becoming an important tool for businesses to sell their product and for the advertisers to market their brands. The fact that the internet has become a marketplace itself has been well adopted by the Indian adverti ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fords Advertising Strategy in India Research Paper”, n.d.)
Retrieved from https://studentshare.org/marketing/1430198-fords-advertising-strategy-in-india
(Fords Advertising Strategy in India Research Paper)
https://studentshare.org/marketing/1430198-fords-advertising-strategy-in-india.
“Fords Advertising Strategy in India Research Paper”, n.d. https://studentshare.org/marketing/1430198-fords-advertising-strategy-in-india.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertising principles and strategy
...? Advertising Principles and Strategy Report Svetlana Kostyuk ID: 10944546 Introduction 3 2.Analysis 3 a.Winnebago caravan 3 b.Winnebago tent 4 c.Triple e motorhomes 5 d.Dodge tracks 6 e.Jurgens Caravans 7 3.Conclusion 8 References 8 Appendix 11 1. Introduction Advisement is an essential part of enhancing business competitiveness. For an advertisement to yield the required result, several principles and strategies should be employed. According to Lee & Johnson (2005, p. 10), advertising principles and strategies are wide and dramatic thus requiring to be deeply explored in order to be understood. This paper explores print advertisements for motor homes, caravans, and camping. In the exploration, the paper compares five different... ...
6 Pages(1500 words)Research Paper
Fords social media marketing
...?Ford’s Social Media Marketing Introduction Contemporary business strategies evolve along with the introduction of social media as a marketing tool. In their attempt to attain a distinct business edge, companies leverage social media to increase productivity and market appeal. Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358). For instance, social media allows customers to contribute insights for product development, comment on existing products, and recommend their preferred brands to their friends. Consequently, this...
6 Pages(1500 words)Essay
International Advertising Strategy-B&Q
...targeted community, and customizing the advertisements in order to be applicable to each group of persons (Tian & Borges, 2011, 111). This serves to ensure that the advertisements will not be offending to some communities. This is because; while some of the strategies used in some communities may be applicable to the community, they may be unethical in some other communities. The business should also consider the religion, social norms and values of the people. In addition, the organization should also consider the living style of the people and their education standards. Therefore, when choosing the different kinds of marketing mix, the organization should consider these marketing...
10 Pages(2500 words)Essay
Fords Profitability
...Ford’s Profitability Task: Ford’s Profitability In this case, Ford has to employ external auditors; they are supposed to advise the company on its current market position in terms of its ranks and its best course of action. They should let the market control the price while they control the cost by obtaining all the analysis of its operational costs, which make 89.1% of total sales (Hargie, 2009). This will help in preparation of the budget while allocating funds to the most important activities and avoiding some of the costs that are considered less important. The company should engage the use of researchers. The research work will help in giving an explanation on why the company is...
1 Pages(250 words)Essay
Fords marketing strategy The Way Forward
...markets (such as China and India) proved to be right because it saved the company from bankruptcy. While sales in the auto industry were declining that slid its competitors into bankruptcy, Ford experienced a robust increased in sales in its targeted markets that saved the company from bankruptcy. Case Questions . 1. How did Ford's "The Way Forward" strategy help to save the company during the 2008 recession? The combination of refocused and target marketing coupled with universal branding and cutting costs (Aremu, 2010) save Ford from bankruptcy during the 2008 recession. 2. How has Ford linked its domestic...
3 Pages(750 words)Case Study
Advertising strategy
...[Supervisor’s Impact of Facets Model on Advertisement Strategy The paper attempts to discuss Facets Modeland provides information on how companies can measure the success of their advertisements through this model. Facets model is a technique that shows the effectiveness of an advertising strategy of a brand and reveals an impression on customers that are being produced by their advertisement strategy. The facets model also shows the working of brand advertisements. It is based on six components, which are described below: Perception It is referred to as gaining of information through 5 senses and give...
2 Pages(500 words)Assignment
Advertising Strategy and Planning
...Advertising Strategy and Planning Background Analysis Howley Group is a young chain of restaurant that puts into combination a menu for vegetarians with an environmental conscious range of catering such as locally made ingredients. The restaurant has established a menu with a carbon footprint for every item with intentions of demonstrating its environmental consciousness. The restaurant will be positioned in the city centers and immediate suburbs of main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”. As a result, the company wishes to create a market promotion strategy which targets more of the...
4 Pages(1000 words)Essay
Advertising Strategy
...a message to the consumer. The hotel can also come up with ways to advertise itself to the public through making of appropriate use of touchy images and portraits of the hotel in the newspapers, using of words and phrases that will attract customers to it. The advertisements can create the desire in the clients to want to be part of the hotel and the people enjoying the good things that the hotel has to offer. Some cave paintings can also come in handy when it comes to ensuring that the hotel is well advertised. The most effective advertising tactic is making an adoption of a single strategy that is clear and corresponding to the needs of the people...
2 Pages(500 words)Assignment
Fords Control Mechanisms
...Ford’s Control Mechanisms Introduction Ford Motor Company is an international car manufacturer that was founded by Henry Ford in 1903, and sells various vehicles under the Ford brand as well as the luxury brand under the Lincoln brand. The company, which has been described by Forbes as being the most important company in the history of US, is listed in the New York Stock Exchange and is under the control of the Ford family; however, they have a minority ownership. Fordism, which entails methods of large-scale manufacture of cars and large-scale managing of industrial employees through intricately designed manufacturing methods characterized by a moving...
3 Pages(750 words)Essay
Advertising and Globalization in India
...Advertising and Globalization in India Introduction Globalization has a great impact on how business is conducted including advertising strategies that would create a great impact on the identified market. The expanding globalization of multinational business and industries, dealing in consumer goods, for instance, demands the adoption of creative advertising strategies. Reaching a vastly expansive global market across diverse countries demand enhanced advertising campaigns that will have the necessary impacts on sales of the products and success of the business as discussed by Cheng (2004). Every country or region,...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Fords Advertising Strategy in India for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us