We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Report for Teejay's - Assignment Example

Comments (0)
Marketing Report for Teejays Introduction This report is a business proposal for Teejays for entering into a new international market. Teejays have been very successful in providing customer care training and other related services in the home market, UK. As a result of the company’s objective of growing and increasing the market share, Teejays is looking forward to expand internationally…
Download full paper

Extract of sample
Marketing Report for Teejay's

Download file to see previous pages... Proposed Market Teejays is a growing organization with a strong presence in the UK market. Therefore, the company requires a market that is equally growing and promising in the future. As such, the best market for Teejays would be China. Presently, China is one of the fastest growing market for customer care and other related outsourcing services. Also the country is set to be a new economic super power within few years. What makes China the potential market for Teejays is the country’s shift in the market focus. “Till today, the domestic market is still the principal part of China’s call center market, accounting for about 80 per cent, while Japan and South Korea have been China’s major offshoring markets, where China is in absolute dominance.” (Chunyan, 2010) But now the country has realized the importance of expanding the market to the western countries. This necessitates vigorous training of the potential employees as unlike the competitors India or Philippines, China has low proficiency in English language. The Chinese government has begun huge investment in English which throws out huge market opportunities for companies like Teejays. (Graddol, 2008) “Chinese people are bad at expressing themselves orally in a foreign language, however, they are good at reading and writing in it.” (Hongbing, 2010) The huge focus by the Chinese government on call centres as an economic power plant makes the Chinese market one of the most promising among the world. The Chinese government has even coined the term ‘Call Economy’ in order to represent the massive size of call centres to the Chinese Economy. (CCC, 2010) The Chinese economy was so far being dominated by manufacturing sector. But now the service sector is experiencing massive growth to emerge as the backbone of the economy. The annual growth rate in the Chinese call centre jobs is 15%. In 2009 itself more than 5 billion Euros were invested in the call centre market. Way back in 2006, Chinese government has launched a project which designated 10 Chinese cities mainly for developing call centres and related service companies. Apart from that the country’s investment in the education sector is massive in order to equip the employable people to take up offshore business. As Teejays is primarily a call centre training consultant, it has huge potential market in China. Prospective call centre employees require improvement in their language proficiency. Government is also providing various supportive measures in order to foster the development of such training institutes. China has witnessed well known call centre companies entering the market in the recent years. “Growth in the number of Call Centers and number of agent positions seats in China is steadily increasing, and the revenue growth for technology vendors selling enterprise Call Center solutions has been in the double digits.” (APRG, 2011) With the boom in the call centre industry, there is a huge growth in the revenue of technology vendors. Call centre training institutes have similar opportunity for increasing the market share and revenue. The increased presence of multinational companies in China has necessitated the need for better customer relationship management. Companies have ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Sustainable marketing Report
Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights on the areas such as the principals and values of sustainable marketing, the rational of sustainable marketing and the challenges which are faced by the companies in 21st century.
12 Pages(3000 words)Assignment
Marketing Report
Findings are based self-reports, annual reports and analysis of other authors. Based on shorthaul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
12 Pages(3000 words)Essay
Marketing report
Some of the unique selling propositions of the brand include its strong brand name as well as the overall technological superiority and appeal. Ford Focus is regarded as a luxury brand however, it is still reasonably priced. A closer analysis of the overall strategic direction of Ford in recent years would suggest that the Ford focused on the raising of new finances in order to completely restructure the company besides ensuring that it focuses on only those businesses and brands which it can successfully develop and market.
9 Pages(2250 words)Essay
Report - Competing through Marketing
It is through marketing that the goals of the organization are achieved. In an organization, there are two types of stakeholders, playing a crucial role in attaining the goals of the organization. The stakeholders comprise of 1) internal stakeholders and 2) eternal stakeholders.
4 Pages(1000 words)Assignment
Marketing Report
10 Pages(2500 words)Research Paper
Marketing Report
Therefore, based on this myth, marketers normally target this influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) also shared in this common assumption as she stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them and therefore, it is a strategic approach to design adverts that are targeted towards the influential audience within the household,.
6 Pages(1500 words)Essay
Marketing Report
It means having a profound understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are just blowing in the wind. You'll hope that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen.
6 Pages(1500 words)Assignment
Retail Marketing- Group report
It also helps in market segmentation making it easier for the business to know which market it is best suited to serve. In this category of relationship, the level of
3 Pages(750 words)Assignment
Marketing Report
This assignment will produce a marketing report for a particular fast food product named “Beef burger”. It is one of the popular and highly accepted product
6 Pages(1500 words)Assignment
Marketing Report
The report analyses the marketing environment of the Popeye Louisiana and using the live experience method and evaluation of internal marketing method with the help of identifying marketing elements. The quality of food and
7 Pages(1750 words)Case Study
Let us find you another Assignment on topic Marketing Report for Teejay's for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us