Nobody downloaded yet

New Market Expansion - Term Paper Example

Comments (0) Cite this document
New Market Expansion Customer inserts his/her name Institution’s name American Minerals LLC, founded by John Brighton, is a U.S based company in the manufacturing sector involved in the exploration, extraction and distribution of rare minerals. The company currently operates only in the American market with a setup in U.S and Canada…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
New Market Expansion
Read TextPreview

Extract of sample "New Market Expansion"

Download file to see previous pages The company holds approximately 40,000 acres of rare-earth elements in various parts of the U.S including Colorado and Montana. The rare-earth minerals have been an important resource used in most advanced technologies, particularly clean-energy technology such as that used in energy-efficient cars as well as hi-tech products such as mobile phones, hard disk drives, digital music devices as well as the telecommunication sector including fiber-optic technology (U.S. Rare Earths, Inc., 2013). Additionally, these minerals have been used as in water purification treatments as well as radar devices and global navigation (U.S. Rare Earths, Inc., 2013). Therefore, this industry is highly valuable in terms of the usage of these minerals, and therefore, is highly rewarding as well. As noted by researchers, China is currently the single source that is enriched with these minerals and supplies 90% of the world’s supply of rare earths (Bloomberg News, 2013). As per China’s policy, exports of rare earths have been decreased with government plans to hoard up critical minerals. The Government of China seems to be taking active interest in this booming industry with the intention of developing particular types of “permanent magnets (Zhang, 2011)”. ...
On the other hand, China’s recent move to cut exports critical to Western technologies seems to signal the government’s intention to give priority to the locals. This could threaten our ability to secure contract with the Chinese firm Xinhua which has been established for over 15 years in the field. Nevertheless, this industry provides the opportunity for lucrative profits as international prices of rare earth minerals are expected to rise (Market Watch: The Wall Street Journal, 2013). These prices are expected to increase for another two years or so. This demonstrates strong economic activity boosted by technological advancements and industrial demand. Owing to the critical political significance of this sector, the Chinese government is taking active interest in this industry by dictating policies for the exploitation of these rare minerals. The mounting political significance of this sector has led the government to maintain a great deal of ‘secrecy’ regarding recent developments in this sector and, therefore, gaining the trust of the government as well as Xinhua will be a challenge. Despite various challenges, there is strong basis for entering into the Chinese market. In light of this, a joint venture arrangement shall be held with a local Chinese Rare Earth firm Xinhua. Considering that the company is dominantly Western in nature, this expansion shall mark a dramatic cultural shift in terms of the work practices and management style. For this purpose, it is useful to analyze the Chinese culture using the “high context” and “low context” classification. High context cultures have been typically defined as those whereby individuals use non-verbal ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“New Market Expansion Term Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(New Market Expansion Term Paper Example | Topics and Well Written Essays - 2000 Words)
“New Market Expansion Term Paper Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Global Market Expansion To China

...useful in establishing dominance over this new target market. Conclusion Marketing is not about the product, it is about the people. Therefore, products have to be tailored for the people if a company is to create success. Due to cultural, political, regional, and other differences, our company must adjust our strategies to fit the new market segment targeted for our expansion. It is also imperative to use strengths of a company and not to engage in a niche where many other players work. In China, for example, since there are have huge advantages in terms of manufacturing in the country, the company can perhaps take an approach of adding...
10 Pages(2500 words)Essay

New Market Opportunities

...? New Market Opportunities Part I: Executive Summary Overview of the Company Kellogg Company is one of the world’s most famous companies that manufacture snacks and breakfast items for huge number of people throughout the world. The company began its operations during the year 1906 in Michigan with 44 people. Over 100 years of its operations in the industry, the company has enormously expanded its operations and at present has manufacturing units throughout 18 countries of the world and market reach in over 180 countries. The company founded by W. K. Kellogg is historically known to be the leader in innovation, industry and marketing (Kellogg Company, 2011). The revenue...
8 Pages(2000 words)Essay

International Market Expansion: Abercrombie & Fitch into Brazil

...? International Market Expansion: A Case Study of Abercrombie & Fitch Entry into the Brazilian Market International Market ExpansionInternational Market Expansion: A Case Study of Abercrombie & Fitch Entry into the Brazilian Market Introduction Getting into the international market or expanding to other markets in the global economic spectrum is never an easy task for businesses. Any business going abroad should decisively identify and set strategies geared towards limiting and if possible eliminating risks that may be encountered in the process. Research defines the main instrument by...
6 Pages(1500 words)Research Paper

International Market Expansion

..., risks and foreign direct investment decisions. These issues require strategies for setting up appropriate market prices, introducing new and attractive products. Apart from strategic decision, expanding business exposure to Vietnam requires extensive analysis of market demographics and research with respect to test new market strategies. Setting up an industry in demographics requires significant time for maturity and attention in Vietnam. So, for growth Pfizer pharmaceuticals can start a new chain in Vietnam capital which will help in managing expanded business from USA, after the success of one chain and market...
6 Pages(1500 words)Essay

International Expansion into an emerging market

..., diversity of services offerings and continued government support made Indian market as one of the most attractive for automakers. One of the bottleneck is emerging market is marketing and distribution networks which remains to be built in India also. Apart from all those risks of emerging economy in India, the trend shows that international automobile manufacturers shall continue to take a positive view about the prospects of automobile industry in India. They will increase their investments and expand the industry value chain in India. As the domestic market gets more competitive, foreign enterprises will also increase their R & D investment. In continuation to these...
15 Pages(3750 words)Essay

International Market Expansion

.... It can also borrow from international financial markets in order to raise substantial debt capital to finance its operations in Nigeria. This could be achieved through either issuing short term notes through international money market or selling equity in international market. Citigroup can also issue bonds to raise capital to finance its operations in the region. Citigroup can also use its internally generated equity to finance its operations as it may serve as a cheaper alternative as compared to raising money through international banking channels or financial markets. Financial Strategy for Expansion Since Citigroup is in the financial services...
6 Pages(1500 words)Essay


...New Market in Canada Memo 25 June Business team members Cc: Anyone else that may get the copy From: The team leader Subject: New market in Canada Concerning the issue of opening a new market in Canada, there are still matters pending that are delaying delivery. Even though some of the things have already been transported to the place, they have not been delivered yet because of the issues related to customs. Some of the team members already are having the problems with this, and they have sent the complaint. Therefore, there is an urgent need to come up with solutions that can help. The custom issues are to be...
1 Pages(250 words)Coursework

Whole Foods Market Expansion

.... The growth stemmed from the fact that the success from the start saw the company gain strength that enabled its partaking in a series of acquisitions and mergers that were carefully chosen. The growth was so immense that the company took its operations internationally just after the turn if the new millennium with expansion into Canada in 2002 and the United Kingdom in 2004 ( 2014, n.p.). However, the exploitation of mainland Europe is yet to occur with the company planning to do this in its next phase of expansion. This paper seeks to identify potential European markets for the company and provide an evaluation of the markets while...
10 Pages(2500 words)Essay

Analysis of Macadamia Nut Asian Market Expansion

...Analysis of Macadamia Nut Asian Market Expansion Letter of Transmittal Dear Mr. CEO, Please find the report on the two key markets in the Asia that is China and India. The report was commissioned to me on 1/04/2015. The report on the two key markets in the Asia region that is China and India has been completed by me. Your company can develop strategies based on the report to effectively develop a strategy to enter these markets. The key findings of the report are listed below. The demographics of the China is quite high The wealth of the middle class is increasing and this has caused an increase in the disposable income of the people of china. There is urbanization taking place in China and most of the population there is aging... and the...
10 Pages(2500 words)Essay

Market Expansion and Segmentation factors

...Market expansion and segmentation factors Affiliation Market Expansion and Segmentation factors Market segmentation is very crucial in the development of a new business or the entry into new international markets. As an important factor in business expansion, this concept should be observed with the utmost professionalism. In this case, the criteria for the identification of new and promising markets should pay particular attention to the geographical factors, demographical factors, the economic environment, the political and legal factors, and the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic New Market Expansion for FREE!

Contact Us