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MQP Markiting - Assignment Example

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Running Head: report Strategic marketing plan for Buxton Water [Name of the Writer] [Name of the Institution] [Name of the Professor] [Course] Introduction Strategic marketing starts with strategic analysis of company’s competencies, vision and competitors in the market…
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MQP Markiting assignment
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Download file to see previous pages Following the vision and mission is the present market condition of Buxton, based on which are the marketing strategies and tactics. These marketing strategies will depend upon the current demand, rivals in the market, present customer perception and current market share. Vision and mission of Buxton water Buxton water aims to establish its natural spring water as an item which carries the same daily importance as bread and milk. Seen earlier as a premium product, bottled water should now be included in normal diet and water intake of people. Hygiene, purity and health should not be compromised with even abundant things like water. Present market condition Presently, Buxton water is sold under the brand name of Nestle which is renowned for its eatables and beverages. However, bottled water is something which still needs to be known to a majority of population who consider it as a luxury item. Especially in UK, masses are unaware of healthy hydration and rely on tap water. Buxton is continuously rising as a brand in UK but this is the time when it has to establish its name and brand to do away with initial competition. ...
Sporting events are the biggest demanders of bottled water where long term contracts are signed with renowned bottled water companies. Health of sportsmen and officials is of utmost importance and no compromises are done even with the water brand. Buxton water can encash this opportunity by sponsoring various sports events and tournaments (ECB n.d). Generally it is found that sportsmen are the idols of millions and people try to imitate the lifestyle, habits and even brands which these sports personalities use. If popular stars are using Buxton water, it will automatically spread the message of healthy hydration and benefits which Buxton garners. With the support of sports stars, Buxton can also organize its own events in which consumers can participate. It will allow interactive sessions between the company and the consumers, bringing them closer to the brand and associating themselves more closely with the message of healthy hydration. Details of sponsored events can also be given on the packaging to add value and awareness of company’s strategies. Packaging Packaging serves as a ‘silent salesman’ in the field of marketing because apart from differentiating the brand from that of its competitors, packaging also carries advertising appeal and convincing power. For products like groceries, bottled water and other eatables, packaging is essential to convey healthy diet messages and benefits of the product to the consumers. Buxton water attaches greater significance to healthy hydration and Corporate Social Responsibility drive in which packaging will promote strategy of Buxton water. To incorporate packaging principles, Buxton water should go ...Download file to see next pagesRead More
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