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MQP Markiting - Assignment Example

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Strategic marketing plan for Buxton water also builds upon these fundamentals before framing its promotional, pricing and communication strategies. Because…
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Download file to see previous pages Buxton water aims to establish its natural spring water as an item which carries the same daily importance as bread and milk. Seen earlier as a premium product, bottled water should now be included in normal diet and water intake of people. Hygiene, purity and health should not be compromised with even abundant things like water.
Presently, Buxton water is sold under the brand name of Nestle which is renowned for its eatables and beverages. However, bottled water is something which still needs to be known to a majority of population who consider it as a luxury item. Especially in UK, masses are unaware of healthy hydration and rely on tap water. Buxton is continuously rising as a brand in UK but this is the time when it has to establish its name and brand to do away with initial competition.
Sponsorships are an apt means to associate products and brands with personalities, sports, events, etc to add value to the products as people or events which are sponsored speak on behalf of the product. The appeal, charisma and popularity of the sponsored help promote the vision and mission of the product. Buxton water wants to promote the message of healthy hydration and including bottled water in daily routine of people. This purpose can be solved by sponsorships of events which reflect health, culture and benefits of consuming bottled water.
Sporting events are the biggest demanders of bottled water where long term contracts are signed with renowned bottled water companies. Health of sportsmen and officials is of utmost importance and no compromises are done even with the water brand. Buxton water can encash this opportunity by sponsoring various sports events and tournaments (ECB n.d). Generally it is found that sportsmen are the idols of millions and people try to imitate the lifestyle, habits and even brands which these sports personalities use. If popular stars are ...Download file to see next pagesRead More
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