Marketing Plan- Victoria House Hotel - Essay Example

Comments (0) Cite this document
Marketing plan – Victoria House Hotel Name Marketing Plan - Victoria House Hotel Situation Analysis The privately owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in future as well…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Marketing Plan- Victoria House Hotel
Read TextPreview

Extract of sample "Marketing Plan- Victoria House Hotel"

Download file to see previous pages Moreover, since the area is an attractive tourist spot, it has become a center of attention for many high end tourists and corporate clients who frequently travel to this area, giving the whole industry an advantage of increased customer traffic owing to the efficiently operating tourist industry as well as airline industry giving benefits of travel and tourism to customers. An overall change in the travel and dining out habits of consumers and potential clients has given the industry an extra advantage in terms of people dining out more frequently than ever before. Despite the benefits this industry enjoys, it is unfortunately also facing increased legislation and restrictions from administration and government which are creating new barriers such as licensing laws and ban on smoking in public areas. Taking a look at the firm itself and the internal factors affecting the health of it, we see that the Hotel is in an overall advantageous state in terms of profits and growth. It has been consistently expanding successfully, improving areas such as accommodation and entertainment. It is located at a strategically profitable location where tourists find it convenient to travel the nearest tourist spots and come back to the Victoria House Hotel later. The Hotel has been experiencing raising profits and has a dedicated team well trained in customer care in order to make the clients feel at home. One drawback that the Hotel has been facing is a reduction in corporate clients which needs to be addressed and solved as soon as possible (Thomas, 1998; Eldring, 2009). Target Audience Victoria House Hotel has seen a trend of declining corporate audience and tourists over the past year which is a sign of losing future profits because this portion of the industry is a thriving opportunity to be captured. The industry has faced a 20% rise in corporate events and hence a rise in corporate customers traffic. This means that in future, it is expected that corporate customers’ traffic along with tourists will increase, due to tourism and airline industries attempts to attract tourists and those clients who travel for business and trade reasons. The aim of Victoria House Hotel should hence be to attract this specific niche which has a lot of scope and new opportunities to be availed for future profitability. Provision of exclusive packages and luxury accommodation and travel to specific clients will help the company make higher profits as well as the advantage of having no direct competition when considering this specific niche in the industry (Luther, 2011; Westwood, 2012). Marketing Objectives For the company to ensure effective operations and improvement, it needs to define its objectives clearly that are to be different from other competitors. If the company keeps operating in this cut throat competition targeting the mass market, it will soon have to give up its profits and reduce operating margins or hope that competitors don’t come up with better strategies. 1) Target a specific audience and provide them benefits accordingly. It is not possible to satisfy everyone, hence only a certain segment of the target market will be chosen in this case, the corporate ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 Words)
Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 Words.
“Marketing Plan- Victoria House Hotel Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Plan- Victoria House Hotel

Listed buildings: residential house to boutique hotel

...? Listed Buildings: Residential house to Boutique Hotel Introduction There are many historical buildings which no longer achieve the purpose for which they were built to accomplish. Such buildings can however achieve better usage if subjected to variations and refurbishment procedures. Other than opening up avenues for economical use of the structures, conversion into new usage can help stimulate growth and regeneration of the environs in which the listed buildings. Listed buildings are often subject to some restrictions when it comes to renovation works. Such measures are meant to restrain eroding the historical fabric of the listed buildings. In this report, an existing dilapidated residential graded II...
12 Pages(3000 words)Essay

Marketing Plan of Fairmont Empress Hotel

...Marketing Plan of Fairmont Empress Hotel Executive summary The management of Fairmont Express Hotels and Resorts is committed to addressing the need to increase its brand ratings. The marketing plan reveals the commitment of the company to increase its market share in the face of stiff competition. This includes the use of technology and qualified personnel during service delivery to appeal customer loyalty. Fairmont Express Hotels and Resorts have plans that ensure that the consumers get the experiences and not just services. The strategic team has proposed competitive prices and renovations to ensure modern systems are used in the delivery of services. The marketing team has analyzed the market segmentation and is committed... of The...
11 Pages(2750 words)Assignment

International Marketing Plan for Monmouth Coffee House

...?Executive Summary Monmouth Coffee house is among the most popular coffee shops in the UK. The company is planning to extend its operations in the world market by opening a new branch in Sri Lanka. The marketing objectives of the company include developing product awareness, increasing sales by 10% and building a solid customer base within its first two years of operations. This marketing plan includes a general analysis of the Sri Lankan coffee market as well as the marketing strategies that the company will undertake when it launches its business. The target market for Monmouth’s...
8 Pages(2000 words)Essay

Hotel marketing

...of developing and delivering value in time, and having good marketing strategies. In our hotel industry, we are targeting several groups of guests including those planning for weddings, group meetings, tourist guest house, large corporate meetings, reunions, training seminars, and luncheons. Marketing will assist us to know who our customers are and how to satisfy their requirement. Due to the competition existing in the industry, we have developed a motto GIVING THE BEST TO ALL so as to attract people from different ages and different multicultural background. I selected the outlet serving each group depending on the age, marital status, ethnic/racial...
2 Pages(500 words)Assignment

Victoria Secret Marketing

...Order 118205 E COMMERCE The Victoria Sercret has got its stores and market expansions only in US and Canada. As a part of the Victoria Sercret marketing team, here are some countries where out stores could be expanded and opened for market and also stated here are reasons as to why these countries were chosen. The paper states as to why few countries are not suitable for such expansion of new stores and open to new markets. Firstly, in general there are certain limited brands, which do not open stores worldwide but only at selected countries like the US. The reason for this could be primarily self-preservation. By way of vast expansion it...
4 Pages(1000 words)Essay

Hotel Marketing

...Hotel Marketing Hotel and tourism is one of the most empowered industries in the society today. However, at the break of the worldwide financial crisis, handling the situations related to the said matter became much harder to take into consideration among businesses included within the said industry. Among the most affected factions of the said industry is that of the flourishing number of hotels around the world. From at least 65% of market share, hotels and resorts now receive only 54% of market share in the global trade. People travel less and choose to save more on vacations and other travel activities. How then...
10 Pages(2500 words)Case Study

Tourism and Hospitality in London: Strategy and Action Plan

...of sights, sounds and cultural diversity that London can boast. Visit London is passionate about London and we are committed to marketing all aspects of our great City. West London is a prime example of London's diversity. It is filled with a range of fascinating, multi cultural, enthralling destinations and products and it is this wide range of visitor experiences that will keep tourists coming back to London time and time again. The inception of this sub-regional tourism strategy is a positive step forward and we look forward to working in partnership with the London Development Agency and the sub-region to help to deliver the action plan (London Development Authority, 2005). Frank Wingate, West...
2 Pages(500 words)Assignment

Marketing-A Hotel Perspective

...Marketing-a hotel perspective “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others” - Philip Kotler Marketing is the economic process by which goods and services are exchanged between the producer and the consumer and their values determined in terms of money prices. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an...
6 Pages(1500 words)Essay

Business Plan (Hotel Management)

..., internal market sources are generally limited to management positions or to management development programs such as a ‘manager in training program’ It is apparent that many hotels can benefit from a well-planned recruitment and hiring policy. Industry Influences on Hotel Employment Competition Competition plays an integral role in recruitment, hiring and maintaining competent workers, in the hotel industry. With the large proportion of UK workers in the hotel and food service sector, there is likely competition for nearly all open positions. It is also likely that with many jobs considered part-time or casual, workers seeking or...
10 Pages(2500 words)Essay

Parliament house of victoria bc canada

... eight Catholic Anglo-American families with sufficient wealth. De Leon was supposed to bring 150 families which did not happen because of his “death and cholera epidemic of 1833”. The city’s planning was made taking ideas from cities in Europe and Mexico. The City Hall is situated in the old market square (“Early History of Victoria”). Victoria is a peaceful city and has all the privileges needed by people going on a holiday. The city is major attraction for visitors because it can be easily accessed. Victoria has beautiful gardens with flowers. Butchart Garden which is located in downtown Victoria is a major tourist attraction for its fireworks on Saturday nights. The Royal BC museum is one of the best museums in the world... Parliament...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Plan- Victoria House Hotel for FREE!

Contact Us