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Small Business Plan - Essay Example

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Located near to the Ontario place it will grab attention of huge customers (Hill & Kabir, 2010). Martiny Silverman will be the owner of the…
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Small Business Plan
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Download file to see previous pages The tag line or the mission statement of the hotel will be “Wish it, Dream it, Do it!”
“Wish it” means consumers whose desires are the hotels external pursuit (Yoo, Donthu & Lee, 2000). “Dream it” mean consumers’ desires will be the hotels ultimate goal. “Do it” means the actions of the hotel will prove everything. The NAIS number of the hotel business will be 721111. The approximate annual revenue in the first year that the business is expecting to generate is $ 73,000 projecting the hotel to operate successfully. The business plan proposal for the theme hotel will include feasibility study, financial planning and marketing plans for opening this new venture (Brown, 2001).
The Dream Paradise Theme hotel will be built on the parking lot 2 which is near to the Ontario place. The Ontario place will reopen to public by 2016 and this is the main reason the place is most suitable to choose (Nissim & Penman, 2001). Moreover, another reason for selecting the area is that most of the hotels are situated in the downtown area. When the consumers look at these hotels, they might face difficulties in decision making (Der Foo, Wong & Ong, 2005). However, this theme hotel will have special theme rooms and a proper location to attack tourism.
The hotel will offer its customers various themed rooms to its customers and according to the demand of the customers Dream Paradise theme hotel will design its rooms. The hotel has decided to categorize its hotel rooms into primary rooms, silver rooms and gold rooms. The primary room will be designed as per the demands of its customer groups (Mason & Stark, 2004). Themes for kids will be like frozen, hello kitty, Disneyland and Legoland, etc. The themes for teenagers are angry birds, Sea world, Cars, Harry Potter, Star Wars, etc. Themes for adults will be of popular movies, countries and sights, etc and lastly, the ...Download file to see next pagesRead More
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