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Marketing Essays

Result for Subject Marketing:
19914 essays
Supply Chain Management - Nissan Marketing Essay
12 pages (3318 words) , Download 3 , Essay
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The first section of this brief analysis will focus upon the history of the actual problem that Nissan Motor Company faced, the realization of the fact that changes needed to be engaged, a delineation of what changes were settled upon, and a discussion of the way in which implementation of the supply-chain management model that was accepted took place.
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Marketing Strategies Used by Burberry Marketing Essay
9 pages (2583 words) , Download 2 , Essay
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One of the types of the brand is Burberry Brit which is the most accessible brand that includes perfumes and other types of outwear that are commonly used by a lot of people. According to Burberry, the founder of the company, he said that the company was established to help young people realize their dreams through innovation and engage in creativity thus making life bearable to them.
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Developing Customer Service Excellence Marketing Essay
11 pages (3135 words) , Download 2 , Essay
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This is because costs have to be contained while service cannot be compromised. One satisfied customer translates into more customers. Customer service is being looked at as an opportunity to gain a competitive advantage. Organizations try to use customer service as their unique selling point and deliver service beyond the expectations of the customer.
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Marketing Communication and Branding Marketing Assignment
4 pages (750 words) , Download 3 , Assignment
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From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.
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Outstanding Achievements in Modern Science and Technology of China Marketing Essay
8 pages (2432 words) , Download 3 , Essay
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The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers regular and premium quality wine. Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of the UK and the USA.
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BMW Marketing Plan in China and Japan Marketing Essay
19 pages (5510 words) , Download 4 , Essay
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So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in the automotive sector in 1916, BMW Company has come up with different products in the sector. The Company is also known for producing and marketing a range of sporty and higher-end motorcycles and cars.
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Undergraduate Internship Report Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.
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Samsung Electronics Co Ltd Future Prospects Marketing Essay
10 pages (2669 words) , Download 2 , Essay
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The consumer electronics industry involves the manufacture, distribution, and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators, and televisions. The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
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Marketing of Emirates Airlines Marketing Essay
12 pages (3184 words) , Download 2 , Essay
Free
Emirates Airlines is an airline which is based in Dubai at the Dubai International Airport, United Arab Emirates. In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircraft. Emirates expanded its empire after two decades in more than 55 countries with 83 aircraft that are soaring to 78 destinations worldwide.
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Business Economic Environment - Gofast Airlines Marketing Essay
6 pages (1782 words) , Download 2 , Essay
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Market Equilibrium – This is a situation where the supply of a particular item is exactly equal to its demand so that there is neither a surplus nor a shortage of this item in the market. On a graph, this is shown where the market demand curve intersects with the market supply curve. The diagram below shows the equilibrium point where the demand curve and the supply curve intersect.
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Comparison between B2B & C2C Websites Marketing Essay
9 pages (2508 words) , Download 2 , Essay
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This report is primarily concentrated on the analysis of two types of websites, B2B (http://australia.cat.com/) and C2C (eBay.com.au). The products offered and operations of the two companies are analyzed in the project report and recommendation is done for the betterment of the existing techniques used by the two companies.  
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Burberry Case Study Marketing Essay
8 pages (2000 words) , Download 4 , Essay
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It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.
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Business Activities and Decisions Related to the Marketing Management Function Marketing Article
5 pages (1347 words) , Download 2 , Article
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The subject of the articles makes it clear that the targeted audience for the articles is the buying public, who has needs of items and materials that the company deals in. This is because as stated earlier, the company now wants to shift its attention; as far as sources of revenue are concerned from foreign stores to domestic stores.
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Chinas Luxury Goods Market Marketing Dissertation
21 pages (5973 words) , Download 2 , Dissertation
Chinese consumers have attained increased wealth over the years and have become more accepting of the retail formats of their Western counterparts. Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s.
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Factors Influencing Consumers' Intention to Purchase Online Marketing Coursework
7 pages (1832 words) , Download 2 , Coursework
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A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales.
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Corporate Social Responsibility Marketing Essay
4 pages (1000 words) , Download 2 , Essay
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Corporate Social Responsibility. CSR is the framework that is used to measure the company’s performance in terms of economic, social or environmental factors that surround the company. A company should be responsible for what happens around it and should be involved in activities that bring development to the community at large.
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Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research Marketing Coursework
9 pages (2250 words) , Download 3 , Coursework
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Name Instructor Task Date Introduction Managing a business well in today’s dynamic world requires having updated information about the present, to be able to predict the future more precisely. This requires undertaking a marketing research. Marketing research is a systematic process of designing processes of collecting, analyzing and reporting data so that the information about the prevailing situation may be interpreted to the business managers.
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Marketing - Brio Tuscan Grill Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
However it has also increased the competitive forces in the market with a large number of market players being present for a particular products category. In this regard it has become an utmost important activity for business organizations to distinguish their products and services from the rest of its competitors in the market.
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Marketing Strategy Group Project Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
As a result, Dunkin donuts conduct a survey exercise aiming at collecting information concerning the perception of the segment’s consumers on the company’s products (Nigel, 2007). This marketing research aims at establishing the actual state of affairs concerning the consumer preferences and opinion on a company’s food products.
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Influence of Technology on Strategic Marketing Management Practices Marketing Essay
13 pages (3195 words) , Download 2 , Essay
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Conventional models of management are generally unsuitable for a large number of markets nowadays. The tempo of change, the immediate accessibility of information, the importance of attracting not just customers but building competitive advantages or establishing a competitive position in markets, and rapidly advancing technology are a few of the most observable reasons.
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Housing Market in Australia Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
Free
The primary reason behind that is rapid changes in its propositions. At one point, the larger share is in the occupancy of private rentals while on the other point, the larger part of the share goes into the hand of homeownership. Many authors have conducted researches to determine which sector is dominant in the housing sector as well as to identify the primary reasons behind these changes.
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Advertising and media in the marketing environment Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
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Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.
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Co-Branding as a Brand Strategy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
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The author states that the demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are the USA and Canada. The lion part of the revenue comes from the US market.
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Marketing Communication and External Environment of a Company Marketing Essay
7 pages (2029 words) , Download 2 , Essay
Free
The Azimuth company’s value lies in customer satisfaction. After eight years of successful operation, Azimuth has decided to enter the luxury watch industry in order to increase its market share. The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore.
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Marketing Service of Travel Agents Marketing Essay
6 pages (1962 words) , Download 2 , Essay
Free
Travel agents are an important part of millions of lives in the United Kingdom. They have played an enormous role in the ever-increasing travel industry when it was opened about 100 years ago. However, this does not say anything about their future; threats received from society and also technology are serious intimidation to the travel industry.
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Strengths and weaknesses of viral marketing Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective.
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Southwest Airlines - External Environment Analysis Marketing Research Paper
5 pages (1402 words) , Download 3 , Research Paper
Free
With respect to the internal political arena in which Southwest Airlines operates i.e. United States of America, it can be easily concluded that the company does not face any major issue. Southwest Airlines have kept a low-profile lobbying approach when it comes to addressing national political affairs (Moran, 2012).
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Real Consequences of Market Segmentation Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Business organizations that employ segmentation have an opportunity to address the customers' diverse needs, in the market. While using segmentation, the business organization may decide to target a certain segment in the market, which it has not reached. Despite the numerous benefits derived from market segmentation, there tend to be various challenges which the use of segmentation may pose.
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Application of Customer Relationship Management Strategy in Hilton Hotel Marketing Essay
6 pages (1796 words) , Download 5 , Essay
Free
All business ventures must acknowledge that old marketing rules are currently ineffective since they have been viewed to provide poor marketing solutions to businesses that cannot match the current business environment. The business environment has become quite competitive that customers have become few for the many business ventures.
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Principles of Marketing and Features of Segmentation Marketing Essay
8 pages (2468 words) , Download 2 , Essay
Free
Sprite has been chosen as the product in order to make reference with the subject of study. Sprite is a product of Coca-Cola, and therefore, it is necessary to introduce the company briefly. The Coca-Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. 
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Marketing Aspects of Food Drinks Marketing Research Paper
9 pages (2585 words) , Download 2 , Research Paper
Free
The organization should concentrate to expand their business in several developed economies. This strategy will make them a strong global brand. Moreover, an effective positioning strategy and target marketing strategy will help the organization to increase the brand name recall in the customer’s mind. Last but not the least; it is recommended that Lucozade should implement a more differentiation strategy.
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Merits and Demerits of Primary and Secondary Research Tools Marketing Essay
4 pages (1080 words) , Download 2 , Essay
Free
Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study. Followed by the selection of research approach is the selection of the type of data required to be used and its sources accordingly. Research areas that have not been explored yet nor have a current research present require the gathering of primary data.
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Cereal Aisle Analysis Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer behavior is something that has interested marketologists and business entities as long as these two have existed.  The obvious reason for this is the fact that consumer behavior is ultimately the main determinant of whether or not money will be spent on a particular product and if so to what degree.
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Physical Global Marketing Environment Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This course has given remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of a lecturer this semester. This semester has brought great learning in the life of all the students in the class. The lecturer gave an outstanding performance throughout the semester.
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Overview of the Market Failure Marketing Literature review
11 pages (2750 words) , Download 2 , Literature review
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Microenvironment efficiency or Pareto optimization occurs in cases where there is a possibility of making someone better off without making another one worse off. Therefore, government policies are aimed at correcting market failure as characterized by the above factors. A perfect market will cater to the needs of all people without favoring others.
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Relevance of marketing concept to the 21st century business of sainsbury Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Marketing is the process of creation, communication, deliverance and exchange of offerings that are of value for the customers, partners, clients and also the society collectively. Marketing is also the creating, maintaining, and managing of the customer relationship for a long term in ways that are beneficial to the company and also the shareholders.
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Saudi Consumers Perceptions and Reactions Marketing Research Proposal
14 pages (3000 words) , Download 2 , Research Proposal
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Research questions and background of the research has also been discussed in this proposal and in suitable cases, the researcher has taken help of research works of previous researchers to validate the argument. Theoretical framework and hypothesis are also developed in the light of existing literature.
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Marketing Plan of Nokia Lumia 2020 Tablet Marketing Research Proposal
7 pages (2088 words) , Download 3 , Research Proposal
Free
Nokia is a leading electronic and telecommunication company in the world today. Its success is attributable to the high quality of the products and services it provides. The company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. It needs to introduce new innovative products in the market.
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Principles and Practice of Marketing of Dixon Retail Plc Marketing Case Study
10 pages (2850 words) , Download 2 , Case Study
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The new business model re-defined five specific objectives for the company. The fourth and final stage was to allocate resources and monitor the plan. The major focus was now on after-sales and support and customer choice, value and service was the major function in the new business model. This discussion proves how Dixons applied the marketing planning process for devising the strategies.
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Report on The Green Tea whitening Series Launching Program Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.
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International Marketing Environment in Australia Marketing Assignment
9 pages (2682 words) , Download 4 , Assignment
Free
The Australian economy has experienced a steady growth rate averaging 3.4% annually. It has been on the boom since the 1980s and is barely affected by the world’s economic downturn. Australia has some strong sectors including the mining, agricultural, services, and tourism sectors that offer huge potential markets to international marketers.
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Understanding project contractors and contracting businesses Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The two firms that have been chosen are Midas Retail Limited and Rock Fall Company Limited based in the United Kingdom whose primary line of operations includes construction and drilling. These companies have been chosen on the basis of a particular ratio which is turnover to total assets ratio.
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Nike In Cost of Capital Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This essay demonstrates that Nike is a global investment and, therefore the cost of its capital has great implications to various stakeholders across the globe. Currently, the company has been experiencing a decrease in the market value of its stock. This paper will, therefore, establish the cost of the company’s capital.
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Harley Davidson - Delivering Superior Customer Value through Marketing Marketing Essay
25 pages (6852 words) , Download 2 , Essay
The plan suggested here is capable of several alternatives, although it is assumed in this study that financial statements and published industry reports are the best feasible sources of information.  In a more full-blown study, however, it is necessary and advisable to conduct more direct data gathering procedures such as company visits, interviews, and direct observation of operations.  
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Market performance of Brand Jordan Marketing Essay
5 pages (1437 words) , Download 2 , Essay
Free
The characteristics are the general qualities that are not capable of creating any direct benefit for the product. On the contrary, the attributes refer to the distilled and combined perception of the general characteristics which are capable of benefiting and valuing the brand. The five key attributes of Jordan could be listed accordingly.
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Virgin Blue Budgeting Method for Advert Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
As a strategy, the company will continue to focus on the leisure market and at the same time build and develop the corporate and business customer base. To achieve this goal the company has decided to resort to a two week advertising campaign that appeals to the business/corporate customer.
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Starbucks Market Analysis Marketing Research Paper
7 pages (2086 words) , Download 2 , Research Paper
Free
The business operated one facility in Seattle, Washington, until 1984 when the business was sold to Schultz’s II Giornale. By 1987, Starbucks had 165 different sales centers of operation. In the late 1990s, Starbucks had a dedicated American following, and the business began its expansion into international countries, where it is now present in 55 different countries.
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New Media and Consumer Behaviour Marketing Essay
8 pages (2119 words) , Download 2 , Essay
Free
The advancement in technology has evolved our perceptions, ways of thinking, and communication. Technology has made communication easier and better by connecting people in many ways which have facilitated information gathering and sharing about different products and their consumption.
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Consumer Buyer Behaviour and Organisational Buyer Behaviour Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.
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Steve Jobs Biography Marketing Essay
4 pages (1321 words) , Download 3 , Essay
Free
Millions are born every day and millions pass away every day, however only those are remembered in the books of history who contribute and make some impact on history. Steve Jobs was one of those people who made an impact on the entire world and is being remembered even after he has left this world.
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