Marketing Essays

Sprite has been chosen as the product in order to make reference with the subject of study. Sprite is a product of Coca-Cola, and therefore, it is necessary to introduce the company briefly. The Coca-Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. 

The organization should concentrate to expand their business in several developed economies. This strategy will make them a strong global brand. Moreover, an effective positioning strategy and target marketing strategy will help the organization to increase the brand name recall in the customer’s mind. Last but not the least; it is recommended that Lucozade should implement a more differentiation strategy.

Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study. Followed by the selection of research approach is the selection of the type of data required to be used and its sources accordingly. Research areas that have not been explored yet nor have a current research present require the gathering of primary data.

Consumer behavior is something that has interested marketologists and business entities as long as these two have existed.  The obvious reason for this is the fact that consumer behavior is ultimately the main determinant of whether or not money will be spent on a particular product and if so to what degree.

This course has given remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of a lecturer this semester. This semester has brought great learning in the life of all the students in the class. The lecturer gave an outstanding performance throughout the semester.

Microenvironment efficiency or Pareto optimization occurs in cases where there is a possibility of making someone better off without making another one worse off. Therefore, government policies are aimed at correcting market failure as characterized by the above factors. A perfect market will cater to the needs of all people without favoring others.

Marketing is the process of creation, communication, deliverance and exchange of offerings that are of value for the customers, partners, clients and also the society collectively. Marketing is also the creating, maintaining, and managing of the customer relationship for a long term in ways that are beneficial to the company and also the shareholders.

Research questions and background of the research has also been discussed in this proposal and in suitable cases, the researcher has taken help of research works of previous researchers to validate the argument. Theoretical framework and hypothesis are also developed in the light of existing literature.

Nokia is a leading electronic and telecommunication company in the world today. Its success is attributable to the high quality of the products and services it provides. The company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. It needs to introduce new innovative products in the market.

The new business model re-defined five specific objectives for the company. The fourth and final stage was to allocate resources and monitor the plan. The major focus was now on after-sales and support and customer choice, value and service was the major function in the new business model. This discussion proves how Dixons applied the marketing planning process for devising the strategies.

This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.

The Australian economy has experienced a steady growth rate averaging 3.4% annually. It has been on the boom since the 1980s and is barely affected by the world’s economic downturn. Australia has some strong sectors including the mining, agricultural, services, and tourism sectors that offer huge potential markets to international marketers.

The two firms that have been chosen are Midas Retail Limited and Rock Fall Company Limited based in the United Kingdom whose primary line of operations includes construction and drilling. These companies have been chosen on the basis of a particular ratio which is turnover to total assets ratio.

This essay demonstrates that Nike is a global investment and, therefore the cost of its capital has great implications to various stakeholders across the globe. Currently, the company has been experiencing a decrease in the market value of its stock. This paper will, therefore, establish the cost of the company’s capital.

The plan suggested here is capable of several alternatives, although it is assumed in this study that financial statements and published industry reports are the best feasible sources of information.  In a more full-blown study, however, it is necessary and advisable to conduct more direct data gathering procedures such as company visits, interviews, and direct observation of operations.  

The characteristics are the general qualities that are not capable of creating any direct benefit for the product. On the contrary, the attributes refer to the distilled and combined perception of the general characteristics which are capable of benefiting and valuing the brand. The five key attributes of Jordan could be listed accordingly.

As a strategy, the company will continue to focus on the leisure market and at the same time build and develop the corporate and business customer base. To achieve this goal the company has decided to resort to a two week advertising campaign that appeals to the business/corporate customer.

The business operated one facility in Seattle, Washington, until 1984 when the business was sold to Schultz’s II Giornale. By 1987, Starbucks had 165 different sales centers of operation. In the late 1990s, Starbucks had a dedicated American following, and the business began its expansion into international countries, where it is now present in 55 different countries.

The advancement in technology has evolved our perceptions, ways of thinking, and communication. Technology has made communication easier and better by connecting people in many ways which have facilitated information gathering and sharing about different products and their consumption.

This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.

Millions are born every day and millions pass away every day, however only those are remembered in the books of history who contribute and make some impact on history. Steve Jobs was one of those people who made an impact on the entire world and is being remembered even after he has left this world.

As a company and as a product, the iPad enjoys an advantage as being a long competitor on the market. There is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer.

Birth control affects nearly all families in the country. In one way or another, mature and sexually active women are always looking for ways of controlling conception. This, therefore, opens the market for birth control mechanisms. Among the most common family control systems are the injection, the use of a coil, everyday pill, and the male vasectomy.

Market description and development of strategy. Outline of the product The sports drink market is presently experiencing a growth stage and analyzing the trend product from sport drink category has been chosen. Lucozade Sports is one of the leading sport drinks in UK and also plays a vital role in New Zealand in managing lifestyles of the people.

The current globalization era, the advancement of technology, education system, the society and economy are factors that have greatly improved people’s standard of living.These factors relate directly to the rapid growth of beauty cosmetic industry. The increase in demand makes the industry to grow faster.

The market for luxury goods has been undergoing a considerable revolution. This can be attributed to the invention of online shopping. Additionally, these goods have become increasingly affordable and accessible to consumers. This concept is related to the emotional attachment that consumers associate with certain categories of goods.

In the past, it was not considered an important concept because businesses presumed that it was more important to acquire new consumers instead of using valuable capital to try and hold on to the ones that were already present. Since then, companies have begun to appreciate the importance of catering to the needs of consumers.

Boots UK Limited (Boots) needs to communicate the objective and benefits of the marketing plan clearly to parent group Alliance Boots in order to generate interest of the parent company Alliance Boots on the plan. Managers of Boots also need to work with the top-level marketing managers of Alliance Boots regarding critical decision areas.

In any case, the competition also has a grasp on the market and will come up with its own marketing strategies to trump its rivals. This is the leading reason why every company, be it a large multinational or a small home-based startup, should pay attention to its marketing teams and increase the importance placed on the strategies.

Nike Inc is not just limited to a single footwear item, rather it ensures its presence in multiple ways, such as sports equipment, apparel, and various other items. Eyewear, electronic timers, wrist bands, and sweatbands as well as children's shoes that are not primarily related to sports but for casual wear.

People can perform a number of business activities like travel planning, banking, interior design from anywhere, at any time from the comfort of their offices or homes. The concept that describes the process of buying and selling through computer networks including the internet is referred to as electronic commerce; e-commerce.

To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company are considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18).

Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.

Tesco PLC is one of the leading business entities operating in the global retail sector. A key strength of Tesco has been its ability to grow continually by offering greater value for the customers and keeping itself cheaper than its consumers. Another strength of the company is the wide-ranging product line that is able to attract a diverse range of customers, thus minimizing its market risks.

To enhance the reputation of SV and improve its image within the Kingdom and abroad” (Saudi Airlines c, 2012). The airline began its journey with single twin-engine aircraft and with the objective to become one of the best airlines in the world currently holding 102 aircraft's fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.

Marketing is a concept that has emerged and evolved over years. There will be no other discipline in this universe that is as influenced and affected by the changes in the environment as marketing is. Sometimes, it takes years to observe a change in the marketing pattern. Sometimes, even a small technological leap in the industry can change the marketing pattern very easily.

One of these considerations is the product’s target market and segment (Lamb, Hair and McDaniel, 2009). One of the measures of a company’s success is dependent on how well its services and/or products are received in the market. This reception depends on how well the market knows and trusts the products and services that are on offer.

The business industry is among the growing industries in the world. Several investors are attracted to different businesses across the globe. This has resulted in increased competition among the players in the local and international markets. The other difficulty comes from the dynamic nature of the market forces and the technological advances that are currently registered.

Sustainable operations are a pattern that is followed keeping in mind not only the present but the future as well. The pattern is growing in which resource use aims to meet the needs of the organization while preserving the environment. There has been a growing pressure on companies to keep a check on the environmental and resource utilization results which result from their operations and processes.

Retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 Description of the Business 3 SECTION II 4 Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past.

Hardees has a smaller market share compared to its major competitors, it has opportunities to expand its market. This is because it focuses on drawing the right audiences. For instance, it attracts many youths through its brand image. Many youths consume fast foods because they consider them cheap.

The writer of this research paper explains that businesses consist of a number of critical aspects, which comingle to produce effective processes through which businesses operate. However, author underlines that among the array of important aspects of business, marketing stands out as perhaps the most critical.

To achieve the set objectives, Syco will have to employ qualified staff in both the film and television industries. Furthermore, it will have to maximize on limited resources so as to save on cost while increasing the profit. Also, the company will need to improve the infrastructure in terms of art equipment to cope with modern technology.

The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign in order to make it more successful (Moss, 2009).

A literature review on online retailing and innovations in the field of online shopping is undertaken, in order to develop and illustrate a holistic framework of the topic. A review of the previous literature has been done highlighting the arguments and recommendations from various analysts and commentators from the field of online retailing.

With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price-sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.

The current global marketing trend is that; most of the companies are focusing on digital platforms as their main marketing tools, as opposed to the use of print and mass media, which was highly used in the past as the channel of marketing. The focus of marketing has shifted from viewing social media as a trendy fad that is passing, to seeing it as an important marketing tool that any business seeking to succeed must apply (Bosari, n.p.).

The company provides still beverages and sparkling beverages. Additionally, the company provides flavoring sweeteners, beverage ingredients, powders to purify water, and fountain syrups. Coca-Cola sells its products under Diet Coke, Coca-Cola, Coca-Cola Zero, Minute Maid, Powerade, Dasani, and Ayatake brand names.

Modern organizations have understood how the maintenance of relationships can be profitable and beneficial to them in long run. In this context, it is stressed on the fact that relationship capital of an organization is the total summation of trust, experience, and knowledge that the company has regarding its distribution partner, suppliers, employees, and customers.

The passion for fish has been inherited by the father of Johnny and Noel. They believe in providing top-quality fish. In the times when the business had started up, a college degree from a fishmonger was considered to be something unusual. The family considered the fish business to be very important and valuable to them.