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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing to children Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Another ethical issue on advertising to children is the involvement of psychologists in advertising campaigns of companies. With the help of psychologists, who understands how a child minds work, firms are able to formulate advertisements that influence children and to those who can influence their choices.
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The Walt Disney Company Marketing Research Paper
7 pages (1998 words) , Download 4 , Research Paper
Free
On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios. Management experts opine that this acquisition would assist Disney to continue its dominance.
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The Role of Consumer Behavior in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
A branding strategy has multiple advantages including the ability to charge a slight premium price on all merchandise sold by the firm. Another great attribute of having brand recognition is that it makes it easier for a company to introduce new products.
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Demand and Stores Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
There is a period between the placing of the order and the receipt of the inventory. This is known as the lead time (L). R takes two things into consideration – the average daily demand during lead time and the safety stock. AVG is the average daily demand.
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Cokes Product Strategy of Developing Healthy Beverages Marketing Research Paper
6 pages (1658 words) , Download 7 , Research Paper
Free
The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly including cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886, and this was the foundation day for the Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest-selling non-alcoholic beverages.
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An Overview of Silver Line Company Marketing Article
4 pages (1000 words) , Download 3 , Article
Free
The problem that the company was facing was a poor performance. Executives and leaders have to keep their organizations and profits to some standards. Ethics provides the standards by which leaders can draw knowledge. The value of standards of ethics is highlighted when considering possible problems that leaders face.
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Recent Developments in Marketing Management Marketing Essay
5 pages (1551 words) , Download 3 , Essay
Free
The role of marketing management is focusing on the practical application of different kinds of marketing techniques and managing the marketing resources and activities. Today, during the age of globalization, companies are not restricted in their own country anymore. They have started to think beyond their boundaries and they are successful in spreading their business across the world with the help of international marketing policies.
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Brand Positioning Statement Marketing Coursework
3 pages (750 words) , Download 3 , Coursework
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
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Job Evaluation at Whole Foods Marketing Assignment
5 pages (1322 words) , Download 4 , Assignment
Free
Job evaluation can be explained as the procedure of determining the significance of the jobs so that the job structure can be created for the organization. The evaluation of the particular job depends upon job contents, the value of the organization, external market, skills required, and culture of the organization (Slideshare, 2009).
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What Happened to Coca Cola Companys challenges of Coca Cola Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
What Happened to Coca Cola? Company’s challenges of Coca Cola. Racial discrimination cases against black employees and consequences of these malpractices are discussed further on. Introduction In the modern global world it is relevant to every country to take care of the issues of diversity.
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Marketing: McDonald's in North America Marketing Research Paper
6 pages (1632 words) , Download 2 , Research Paper
Free
McDonald's has many strengths and virtues that have helped the company become an extremely successful fast food restaurant chain. McDonald’s is McDonald’s has been able to capitalize on the international market better than any other competitor in the industry. McDonald's has 17,236 international stores in 118 countries.
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Marketing Plan for Coca-Cola Company Marketing Term Paper
7 pages (1875 words) , Download 4 , Term Paper
Free
Competition in this segment comes from small manufacturers but Coke being financially stable can compete against them. Traditional advertising along with social media advertising, public relations such as sports sponsorship, and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share.
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Google or Yahoo - Better Service and Storage Space of Webmail Service Marketing Essay
5 pages (1482 words) , Download 2 , Essay
Free
The continuing expansion and progression of technology have broken all geographical barriers and have created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.
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User Satisfaction about Mobile Phone Network in the East Midland Area of the UK Marketing Literature review
4 pages (1000 words) , Download 2 , Literature review
Free
The service used to be limited as a result of lesser frequencies in the geographic regions covered by the network. The concept of cellular network applies in the contemporary cell phones whereby, improved service is obtained with the reuse of frequencies inside a certain geographic area.
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Implementation, Strategic Controls, and Contingency Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
In this paper, the researcher discussed the implementation of a strategic plan in Human-Care.org. The plan is about the implementation of a new service named counseling service. The paper discussed how this plan is going to be achieved with a description of its action items, functional tactics, resources, and task ownership.
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Marketing of Wine Sector in Hong Kong Marketing Essay
8 pages (2222 words) , Download 2 , Essay
Free
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite the financial tsunami, the development of the Hong Kong wine market has high growth potential.
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Analysis of Marketing Environment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Executive Speaking allows these older personnel to communication in an exciting and non-boring way with their younger audiences. Another relevant aspect to this is that there is an increasing trend in this day and age to have younger people i.e. in their late 20s and 30s to be recruited for higher management positions.
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Estimate the Market Size Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Nearly all the most influential food markets, big shopping malls and entertainment centers comes under location in the downtown area of Adelaide and is the primary source of attraction for the people living in the suburbs around. Therefore, an estimation and postulation that Onkaparinga is the best possible area can prove to be influential for the potential customers of Hopgood’s and Noarlunga centre is a bus interchange and a business centre for Onkaparinga.
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The Branding and Marketing of the United States of America Marketing Essay
9 pages (2519 words) , Download 3 , Essay
Free
The paper utilizes the important elements of nation branding to examine the strategy and techniques that have been used in the branding and marketing of the United States of America outside its boundaries. It aims at evaluating whether these branding drives have created a positive perception about the United States that has created value for some American entities overseas.
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Consumer Benefit, Market Segment, and Market Size of a Theatre Marketing Case Study
4 pages (1155 words) , Download 3 , Case Study
Free
The author of the paper argues in a well-organized manner that marketing segments are the different groups with which the Hopgood theatre market is divided according to the common and differential characteristics of the market. Market size is the number of consumers and retailers of Hopgood theatre products and services in a specific market.
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Marketing Management - MBA and SBU Marketing Essay
6 pages (1614 words) , Download 2 , Essay
Free
The marketing strategy for the Rocky Mountain Bicycle Company should encompass the entire business philosophy that involves decisions related to the production of bicycles, their sales,  market segmentation and customer relationship management.  Production orientation should consider building bicycles that most people prefer.  This should involve good quality and durable bicycles, sports bicycles, stylish ones etc.
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Rossetta Stone: A brief insight into marketing strategy Marketing Research Paper
3 pages (1162 words) , Download 3 , Research Paper
Free
Rosetta Stone has placed great emphasis on the advertising of its products in recent times. It has relentless marketing, with swaying TV commercials that have attracted many consumers towards the brand. Some of its advertisements feature Michael Phelps who is a celebrity and this helps to strengthen its marketing efforts.  
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Marketing Strategy and Planning - Corporate Social Responsibility in Relation to Three Companies Marketing Assignment
8 pages (2219 words) , Download 3 , Assignment
Free
Modern corporations produce goods or services, foster innovations, that all attempt to satisfy consumer needs, provide employments to millions and carry the potential to advance societies. Large corporations and multinational companies face distrust by the broad public, perhaps due to that, the expectations of society at large regarding business and its activities have tremendously changed.
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Supply Chain Information Management Marketing Assignment
3 pages (750 words) , Download 5 , Assignment
Free
When the services are farmed out to a third party it is called outsourcing. The two terms namely outsourcing and offshoring are used interchangeably. The main advantage that one receives from outsourcing is lower costs, augmented efficiency, variable capacity, lack of in-house resources, admittance to particular IT skills, greater access to innovation along with thought leadership.
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Product, Price, Distribution, and Promotion Marketing Essay
4 pages (1087 words) , Download 2 , Essay
Free
In the age of increased work pressure and large scale environmental pollution healthcare industry has emerged as one of the most important segments. There have been numerous scientific discoveries in the healthcare sector with advanced medical facilities for patients. The present study would deal with the marketing strategies for setting up a new healthcare facility for ailments of cardiac disorders in India.
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Country Branding: Australia Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Country Branding: Australia Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (09, September, 2011) Introduction The past century has seen a rapid increase in trade and financial integration of the world. Countries are now dependent on one another and no country can survive seclusion.
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Turbulence Enviroment Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
His theory can also be applied to individuals, groups, political processes, countries and cities. 1. History Ansoff, a Russian-American applied mathematician, introduced the concept of turbulence environment for firms in the 1950s while working with Rand Corporation.
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Social Marketing Campaign Marketing Essay
9 pages (2668 words) , Download 3 , Essay
Free
Social marketing is the technique of using principle and marketing tools for understanding the market and then offering products for the society by organizing and creating a communicative approach for the people to meet their demand along with the demand of the society which in turn also solves some serious problems of the society.
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Segmentation and Targeting Strategies for Companies Marketing Term Paper
4 pages (1209 words) , Download 4 , Term Paper
Free
The Timex is a product that targets people of all ages that have low to middle income. Timex has watches for both female and male users. The Rolex watch targets a different target market. The target market for Rolex products are people that have income above $100,000 a year. This target market is based on the introductory level Rolex products.
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Competition in Advertisement Marketing Essay
5 pages (1302 words) , Download 2 , Essay
Free
They seek to increase the consumption of their products. These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product to associate it with particular qualities of the brand in the minds of the consumers.
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Gippaland E-Market Strategies Marketing Essay
14 pages (3789 words) , Download 2 , Essay
Free
GPS is a company that is engaged in offering products and services in the hospitality and the healthcare industry. It provides hygiene products that are used in hospitals such as disinfectants, napkins, toilet papers and tissues. It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers.
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Heuristics and How They Can Be Used by Marketers to Influence Consumers Marketing Essay
8 pages (2281 words) , Download 3 , Essay
Free
An understanding of when, where, why and how people buy or do not buy a certain product is important in making developing strategic marketing plans that will make a product get a larger market. This means one has to understand the consumer decision-making process. This could require extensive research involving interviews or questionnaires administered to a large group of people.
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Entering the Market of UAE, Toyota, Australia Marketing Essay
6 pages (1842 words) , Download 3 , Essay
Free
Generally, the external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspects. The brand Toyota, Australia wants to export their product in UAE and a thorough analysis of the scenario needs to be done before the decision-making procedures.
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The Popularity of Fake Fur Products Over Products Made of Real Fur Marketing Article
4 pages (1088 words) , Download 2 , Article
Free
Designers have been increasingly turning towards substitute fur products. They are attracted towards some of the most eye-catching accessories and products which are made of faux fur or made of such materials having textures reminiscent of fur. Fashion directors are surprised by the ongoing trend of high-end sales of faux fur products.
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Service Product Analysis - Importance of Servicescape Marketing Essay
4 pages (1351 words) , Download 2 , Essay
Free
The physical atmosphere is considered to be a noteworthy and significant determinant that influences the satisfaction and the succeeding behaviour of a customer. This holds immense importance in the service industry as services are consumed for hedonic reasons and even for customers who interact with the physical settings for a reasonable amount of time.
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New Zealand Tourism - Target Market Segments Marketing Essay
5 pages (1541 words) , Download 3 , Essay
Free
Generally, the project makes an analysis of the stakeholders and the market segments in the region. It is identified that some of the economically advanced nations of the world could be targeted, like China and New Zealand and out of these populations, the people aged between 25 and 60 years could be chosen.
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Starbucks in 2009 Marketing Coursework
4 pages (1247 words) , Download 2 , Coursework
Free
The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroads due to changes in the marketplace. A declining economy has decreased the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.
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Impact of Advertising on Changing Consumer Behaviour Marketing Dissertation
8 pages (2522 words) , Download 2 , Dissertation
Free
On several occasions, there are many studies conducted to understand the effect of advertisement on consumer behavior. The success of a company’s product depends much on the advertisement campaigns conducted by the company to reach the customers. But how the advertisement helps in the increase of sales for the company is a very difficult task to understand for the company.
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Enron's Collapse and Ethical Framework Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The author of the paper states that the new system required to value all investments to be written as a present value of future cash flows. This created a big problem for accountant. They decided that they cannot match the future cash flows with profits as it was humanly impossible task in a gas company.
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Consumer Attitudes to Brand Extensions Marketing Dissertation
48 pages (10733 words) , Download 4 , Dissertation
A product that merely carries a brand name, but without attributes of any of the products that are carried by that brand, will be suspect and will not have the same power. It is the conclusion of this research that a brand extension provides a powerful resource for expanding a business if done with the power and equity built by that brand in consideration of relatable attributes.   
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Pricing and Distribution in Marketing Decisions Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
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Real Choices at True Religion Jeans Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Strategy can make or break the business. It’s in these strategies where the strengths and weaknesses of a company lie. All the business activities rest on this most important pillar. If a proper strategy is followed, it can lead to new opportunities and reduce the possible threats.
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Southwest Airlines Case Study Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
airline industry has led to affect the business of Southeast airline. The major areas of concern for Southwest airline was decreasing profit and market share. During 1989, Southwest Airline was one of the leading airline services providers but the new entrants like United Airlines, Northwest Airline, and American Airline etc became vital threats to Southwest Airline.
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The Good and the Bad of Globalization Marketing Essay
4 pages (1091 words) , Download 2 , Essay
Free
Many countries that were previously considered disconnected or redundant have gained prominence. This process has been perennial and has been amplified by the continuous development in technology and communication. Today, with one click, one can connect to, transact, see and hear someone sitting thousands of miles away.
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Pricing and Distribution in Marketing Decisions for McDonalds Co Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
The overall pricing strategy of McDonalds therefore focuses on generating such value for its customers. McDonalds has been using value pricing as well as offering bundled services in order to offer its different products. (Bertini & Wathieu, 2010). Offering bundled services often include different combinations such as burger, drinks, fries as well as ice cream in some instances.
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Queensland Tourism - Target Market Segments and Stakeholders Marketing Essay
5 pages (1330 words) , Download 2 , Essay
Free
Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP. However, the natural disasters this region encountered over the past several months have threatened the further expansion of the tourism industry.  The flooding in Queensland during the beginning of 2011 was called “the worst natural disaster in Australian history”.
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Marketing Plan: IKEA Marketing Research Paper
12 pages (3340 words) , Download 4 , Research Paper
Free
IKEA is a global leader in home furnishing. It has come a long way since it was founded by Ingvar Kamprad in Sweden in 1943. It remains to be the largest retailer of furniture in 267 countries worldwide. The analyses made in this plan showed that IKEA is indeed a strong brand to contend with and is capable of expanding and growing further.
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Analysis of the Game Industry and Financial Board Games Marketing Research Paper
12 pages (3988 words) , Download 2 , Research Paper
Free
The annual industry revenue, in the US, is $20 billion and the top 50 companies generate about 75% of that revenue. Hasbro, Mattel, MGA Entertainment, Microsoft, Nintendo, and Sony are some of the top US companies in the field (hoovers.com, 2011). This industry consists of 78,939 companies, worldwide. Consumers spent 25.1 billion on video games.
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The Role of Promotion in Marketing McDonalds Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
One of these considerations is the product’s target market and segment (Lamb, Hair and McDaniel, 2009). One of the measures of a company’s success is dependent on how well its services and/or products are received in the market. This reception depends on how well the market knows and trusts the products and services that are on offer.
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The Role of Promotion in Marketing Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
According to the research findings, it can, therefore, be said that advertisement used by Starbucks and Jamaican Blue Mountain coffee brands include the internet and the press. Since the launch of Starbucks back in 1982, it has used the US mail order catalog and music CDs to make it popular among the people.
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