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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing - Brio Tuscan Grill Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
However it has also increased the competitive forces in the market with a large number of market players being present for a particular products category. In this regard it has become an utmost important activity for business organizations to distinguish their products and services from the rest of its competitors in the market.
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Marketing Strategy Group Project Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
As a result, Dunkin donuts conduct a survey exercise aiming at collecting information concerning the perception of the segment’s consumers on the company’s products (Nigel, 2007). This marketing research aims at establishing the actual state of affairs concerning the consumer preferences and opinion on a company’s food products.
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Influence of Technology on Strategic Marketing Management Practices Marketing Essay
13 pages (3195 words) , Download 2 , Essay
Free
Conventional models of management are generally unsuitable for a large number of markets nowadays. The tempo of change, the immediate accessibility of information, the importance of attracting not just customers but building competitive advantages or establishing a competitive position in markets, and rapidly advancing technology are a few of the most observable reasons.
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Housing Market in Australia Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
Free
The primary reason behind that is rapid changes in its propositions. At one point, the larger share is in the occupancy of private rentals while on the other point, the larger part of the share goes into the hand of homeownership. Many authors have conducted researches to determine which sector is dominant in the housing sector as well as to identify the primary reasons behind these changes.
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Advertising and media in the marketing environment Marketing Lab Report
5 pages (1250 words) , Download 4 , Lab Report
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Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.
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Co-Branding as a Brand Strategy Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
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The author states that the demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are the USA and Canada. The lion part of the revenue comes from the US market.
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Marketing Communication and External Environment of a Company Marketing Essay
7 pages (2029 words) , Download 2 , Essay
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The Azimuth company’s value lies in customer satisfaction. After eight years of successful operation, Azimuth has decided to enter the luxury watch industry in order to increase its market share. The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore.
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Marketing Service of Travel Agents Marketing Essay
6 pages (1962 words) , Download 2 , Essay
Free
Travel agents are an important part of millions of lives in the United Kingdom. They have played an enormous role in the ever-increasing travel industry when it was opened about 100 years ago. However, this does not say anything about their future; threats received from society and also technology are serious intimidation to the travel industry.
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Strengths and weaknesses of viral marketing Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective.
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Southwest Airlines - External Environment Analysis Marketing Research Paper
5 pages (1402 words) , Download 3 , Research Paper
Free
With respect to the internal political arena in which Southwest Airlines operates i.e. United States of America, it can be easily concluded that the company does not face any major issue. Southwest Airlines have kept a low-profile lobbying approach when it comes to addressing national political affairs (Moran, 2012).
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Real Consequences of Market Segmentation Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
Business organizations that employ segmentation have an opportunity to address the customers' diverse needs, in the market. While using segmentation, the business organization may decide to target a certain segment in the market, which it has not reached. Despite the numerous benefits derived from market segmentation, there tend to be various challenges which the use of segmentation may pose.
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Application of Customer Relationship Management Strategy in Hilton Hotel Marketing Essay
6 pages (1796 words) , Download 5 , Essay
Free
All business ventures must acknowledge that old marketing rules are currently ineffective since they have been viewed to provide poor marketing solutions to businesses that cannot match the current business environment. The business environment has become quite competitive that customers have become few for the many business ventures.
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Principles of Marketing and Features of Segmentation Marketing Essay
8 pages (2468 words) , Download 2 , Essay
Free
Sprite has been chosen as the product in order to make reference with the subject of study. Sprite is a product of Coca-Cola, and therefore, it is necessary to introduce the company briefly. The Coca-Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. 
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Marketing Aspects of Food Drinks Marketing Research Paper
9 pages (2585 words) , Download 2 , Research Paper
Free
The organization should concentrate to expand their business in several developed economies. This strategy will make them a strong global brand. Moreover, an effective positioning strategy and target marketing strategy will help the organization to increase the brand name recall in the customer’s mind. Last but not the least; it is recommended that Lucozade should implement a more differentiation strategy.
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Merits and Demerits of Primary and Secondary Research Tools Marketing Essay
4 pages (1080 words) , Download 2 , Essay
Free
Appropriate selection of research methodologies is one of the fundamental questions that researchers have to face while performing a study. Followed by the selection of research approach is the selection of the type of data required to be used and its sources accordingly. Research areas that have not been explored yet nor have a current research present require the gathering of primary data.
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Cereal Aisle Analysis Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer behavior is something that has interested marketologists and business entities as long as these two have existed.  The obvious reason for this is the fact that consumer behavior is ultimately the main determinant of whether or not money will be spent on a particular product and if so to what degree.
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Physical Global Marketing Environment Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This course has given remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of a lecturer this semester. This semester has brought great learning in the life of all the students in the class. The lecturer gave an outstanding performance throughout the semester.
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Overview of the Market Failure Marketing Literature review
11 pages (2750 words) , Download 2 , Literature review
Free
Microenvironment efficiency or Pareto optimization occurs in cases where there is a possibility of making someone better off without making another one worse off. Therefore, government policies are aimed at correcting market failure as characterized by the above factors. A perfect market will cater to the needs of all people without favoring others.
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Relevance of marketing concept to the 21st century business of sainsbury Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Marketing is the process of creation, communication, deliverance and exchange of offerings that are of value for the customers, partners, clients and also the society collectively. Marketing is also the creating, maintaining, and managing of the customer relationship for a long term in ways that are beneficial to the company and also the shareholders.
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Saudi Consumers Perceptions and Reactions Marketing Research Proposal
14 pages (3000 words) , Download 2 , Research Proposal
Free
Research questions and background of the research has also been discussed in this proposal and in suitable cases, the researcher has taken help of research works of previous researchers to validate the argument. Theoretical framework and hypothesis are also developed in the light of existing literature.
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Marketing Plan of Nokia Lumia 2020 Tablet Marketing Research Proposal
7 pages (2088 words) , Download 3 , Research Proposal
Free
Nokia is a leading electronic and telecommunication company in the world today. Its success is attributable to the high quality of the products and services it provides. The company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. It needs to introduce new innovative products in the market.
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Principles and Practice of Marketing of Dixon Retail Plc Marketing Case Study
10 pages (2850 words) , Download 2 , Case Study
Free
The new business model re-defined five specific objectives for the company. The fourth and final stage was to allocate resources and monitor the plan. The major focus was now on after-sales and support and customer choice, value and service was the major function in the new business model. This discussion proves how Dixons applied the marketing planning process for devising the strategies.
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Report on The Green Tea whitening Series Launching Program Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This is a report of the research results of the Ginvera Beauty Company in respect to the plans for launching The Green Tea whitening Series. It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data.
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International Marketing Environment in Australia Marketing Assignment
9 pages (2682 words) , Download 4 , Assignment
Free
The Australian economy has experienced a steady growth rate averaging 3.4% annually. It has been on the boom since the 1980s and is barely affected by the world’s economic downturn. Australia has some strong sectors including the mining, agricultural, services, and tourism sectors that offer huge potential markets to international marketers.
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Understanding project contractors and contracting businesses Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The two firms that have been chosen are Midas Retail Limited and Rock Fall Company Limited based in the United Kingdom whose primary line of operations includes construction and drilling. These companies have been chosen on the basis of a particular ratio which is turnover to total assets ratio.
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Nike In Cost of Capital Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This essay demonstrates that Nike is a global investment and, therefore the cost of its capital has great implications to various stakeholders across the globe. Currently, the company has been experiencing a decrease in the market value of its stock. This paper will, therefore, establish the cost of the company’s capital.
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Harley Davidson - Delivering Superior Customer Value through Marketing Marketing Essay
25 pages (6852 words) , Download 2 , Essay
The plan suggested here is capable of several alternatives, although it is assumed in this study that financial statements and published industry reports are the best feasible sources of information.  In a more full-blown study, however, it is necessary and advisable to conduct more direct data gathering procedures such as company visits, interviews, and direct observation of operations.  
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Market performance of Brand Jordan Marketing Essay
5 pages (1437 words) , Download 2 , Essay
Free
The characteristics are the general qualities that are not capable of creating any direct benefit for the product. On the contrary, the attributes refer to the distilled and combined perception of the general characteristics which are capable of benefiting and valuing the brand. The five key attributes of Jordan could be listed accordingly.
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Virgin Blue Budgeting Method for Advert Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
As a strategy, the company will continue to focus on the leisure market and at the same time build and develop the corporate and business customer base. To achieve this goal the company has decided to resort to a two week advertising campaign that appeals to the business/corporate customer.
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Starbucks Market Analysis Marketing Research Paper
7 pages (2086 words) , Download 2 , Research Paper
Free
The business operated one facility in Seattle, Washington, until 1984 when the business was sold to Schultz’s II Giornale. By 1987, Starbucks had 165 different sales centers of operation. In the late 1990s, Starbucks had a dedicated American following, and the business began its expansion into international countries, where it is now present in 55 different countries.
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New Media and Consumer Behaviour Marketing Essay
8 pages (2119 words) , Download 2 , Essay
Free
The advancement in technology has evolved our perceptions, ways of thinking, and communication. Technology has made communication easier and better by connecting people in many ways which have facilitated information gathering and sharing about different products and their consumption.
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Consumer Buyer Behaviour and Organisational Buyer Behaviour Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This essay discusses the buying behavior which is stated to be the compilation of decisions as well as actions of individuals entailed in purchasing and making use of products. The consumers are observed to usually undergo a psychological course of action while making the purchase of products.
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Steve Jobs Biography Marketing Essay
4 pages (1321 words) , Download 3 , Essay
Free
Millions are born every day and millions pass away every day, however only those are remembered in the books of history who contribute and make some impact on history. Steve Jobs was one of those people who made an impact on the entire world and is being remembered even after he has left this world.
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Kindle Fire: Marketing Strengths and Weaknesses Marketing Research Paper
6 pages (1797 words) , Download 2 , Research Paper
Free
As a company and as a product, the iPad enjoys an advantage as being a long competitor on the market. There is no denying the fact that the name of Apple’s tablet computer, which is the iPad has come to replace what every other tablet computer should be called. There are hardly people who know that iPad is only a registered brand of Apple’s tablet computer.
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Birth Control Product Marketing Plan Marketing Research Paper
5 pages (1523 words) , Download 2 , Research Paper
Free
Birth control affects nearly all families in the country. In one way or another, mature and sexually active women are always looking for ways of controlling conception. This, therefore, opens the market for birth control mechanisms. Among the most common family control systems are the injection, the use of a coil, everyday pill, and the male vasectomy.
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MARKETING PLAN (Lucozade Sport) Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Market description and development of strategy. Outline of the product The sports drink market is presently experiencing a growth stage and analyzing the trend product from sport drink category has been chosen. Lucozade Sports is one of the leading sport drinks in UK and also plays a vital role in New Zealand in managing lifestyles of the people.
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Consumers Preference in Mens Grooming Marketing Essay
4 pages (1153 words) , Download 2 , Essay
Free
The current globalization era, the advancement of technology, education system, the society and economy are factors that have greatly improved people’s standard of living.These factors relate directly to the rapid growth of beauty cosmetic industry. The increase in demand makes the industry to grow faster.
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Online Behaviour of Young Adults Regarding Luxury Shopping Marketing Research Paper
9 pages (3006 words) , Download 2 , Research Paper
Free
The market for luxury goods has been undergoing a considerable revolution. This can be attributed to the invention of online shopping. Additionally, these goods have become increasingly affordable and accessible to consumers. This concept is related to the emotional attachment that consumers associate with certain categories of goods.
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Service Quality and Customer Satisfaction in a Telecom Company Marketing Literature review
9 pages (2749 words) , Download 2 , Literature review
Free
In the past, it was not considered an important concept because businesses presumed that it was more important to acquire new consumers instead of using valuable capital to try and hold on to the ones that were already present. Since then, companies have begun to appreciate the importance of catering to the needs of consumers.
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Competitive Pharmacy Environment in the United Kingdom Marketing Assignment
10 pages (2835 words) , Download 4 , Assignment
Free
Boots UK Limited (Boots) needs to communicate the objective and benefits of the marketing plan clearly to parent group Alliance Boots in order to generate interest of the parent company Alliance Boots on the plan. Managers of Boots also need to work with the top-level marketing managers of Alliance Boots regarding critical decision areas.
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Competitive Strategies Used by Top Companies Marketing Term Paper
11 pages (3097 words) , Download 2 , Term Paper
Free
In any case, the competition also has a grasp on the market and will come up with its own marketing strategies to trump its rivals. This is the leading reason why every company, be it a large multinational or a small home-based startup, should pay attention to its marketing teams and increase the importance placed on the strategies.
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How does Internet Influence Value Proposition Nike Inc Marketing Research Paper
9 pages (2408 words) , Download 3 , Research Paper
Free
Nike Inc is not just limited to a single footwear item, rather it ensures its presence in multiple ways, such as sports equipment, apparel, and various other items. Eyewear, electronic timers, wrist bands, and sweatbands as well as children's shoes that are not primarily related to sports but for casual wear.
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Responsibilities That Suppliers Play to Manage Conflict between Multiple Channels Marketing Assignment
4 pages (1139 words) , Download 2 , Assignment
Free
People can perform a number of business activities like travel planning, banking, interior design from anywhere, at any time from the comfort of their offices or homes. The concept that describes the process of buying and selling through computer networks including the internet is referred to as electronic commerce; e-commerce.
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Eli Lilly Developing Cymbalta Marketing Case Study
7 pages (1999 words) , Download 3 , Case Study
Free
To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company are considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would expire (18).
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Groupe Danones Strategy Marketing Case Study
2 pages (500 words) , Download 10 , Case Study
Free
Groupe Danone’s strategy under Franck Riboud’s leadership is to take advantage of the emerging markets while at the same time optimizing on the local market. This is achieved through mergers and acquisitions in entering new market, either locally or internationally.
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Producing a Marketing Plan for Tesco Marketing Essay
8 pages (2216 words) , Download 3 , Essay
Free
Tesco PLC is one of the leading business entities operating in the global retail sector. A key strength of Tesco has been its ability to grow continually by offering greater value for the customers and keeping itself cheaper than its consumers. Another strength of the company is the wide-ranging product line that is able to attract a diverse range of customers, thus minimizing its market risks.
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Strategic Planning for Digital Marketing Communications - Saudi Arabia Airlines Marketing Essay
15 pages (4131 words) , Download 3 , Essay
Free
To enhance the reputation of SV and improve its image within the Kingdom and abroad” (Saudi Airlines c, 2012). The airline began its journey with single twin-engine aircraft and with the objective to become one of the best airlines in the world currently holding 102 aircraft's fleet (Saudi Airlines a, 2012). Along with Airline service, it provides auxiliary ground services to its own, other domestic and international airlines.
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Culture Based Positioning and Changing Marketing Factors Marketing Essay
9 pages (2515 words) , Download 2 , Essay
Free
Marketing is a concept that has emerged and evolved over years. There will be no other discipline in this universe that is as influenced and affected by the changes in the environment as marketing is. Sometimes, it takes years to observe a change in the marketing pattern. Sometimes, even a small technological leap in the industry can change the marketing pattern very easily.
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The Role of Promotion in Marketing McDonalds Company Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
One of these considerations is the product’s target market and segment (Lamb, Hair and McDaniel, 2009). One of the measures of a company’s success is dependent on how well its services and/or products are received in the market. This reception depends on how well the market knows and trusts the products and services that are on offer.
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Diversification in Firms: Firms That Diversify Are Always Running away from Something Marketing Essay
8 pages (2346 words) , Download 4 , Essay
Free
The business industry is among the growing industries in the world. Several investors are attracted to different businesses across the globe. This has resulted in increased competition among the players in the local and international markets. The other difficulty comes from the dynamic nature of the market forces and the technological advances that are currently registered.
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