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The Walt Disney Company - Research Paper Example

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The Walt Disney Company (College/University) Table of Content 1. Introduction II. Steve Jobs’ influence on Walt Disney III. Management of Digital Age Corporation IV. Job’s influences on Disney’s product planning V. Media convergence benefits Disney VI…
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The Walt Disney Company
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"The Walt Disney Company"

Download file to see previous pages The company was later reincorporated in 1929 as Walt Disney Productions, Ltd, and it became a publicly-traded company in 1938. The company became a leading American animation industry before it was diversified into live-action film production, television, and travel. The Walt Disney Company is well known for its Walt Disney Pictures Group and presently it is one of the leading studios in Hollywood. The Walt Disney has formed a $7 billion agreement with Pixar Animation Studios where Steve Jobs is the Chief Executive Officer and 50.6% owner. On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios. Management experts opine that this acquisition would assist the Disney to continue its dominance in American animation industry. Presently, both the Disney and Pixar possess considerable managerial strengths which offer prosperous future for the integrated operations. This paper will evaluate the scope of the Disney-Pixar alliance by focusing more on different aspects of this acquisition strategy. Steve Jobs’ influence on Walt Disney Steve Jobs who is blessed with an innovative brain is the co-founder of Apple Inc; whereas, the Disney has already gained a good stature among its customers across the globe. The case study indicates that the Disney’s long run success can be mainly attributed to its value creation through diversification. The company’s three dimensional corporate strategies include horizontal and geographic expansion as well as vertical integration. When the Disney takes advantages of all available expansional opportunities or choices of businesses, Steve Jobs tries to develop new products in accordance with changing market interests. Hence, Disney’s repute and Jobs’ technical expertise together would assist the Walt Disney to achieve infinite heights in market. On the strength of Job’s long years’ experience in technological innovation, the Disney can minimize its research and development costs to a large extent. In addition, this strategic alliance would assist the Disney to reduce the intensity of market competition and the situation may add value to the company’s future vision and strategies. As Mungenast (2007) points out, the Pixar Animation Studios also possess a series of competitive strengths including CGI-animate feature films developed with PhotoRealistic RenderMan that generates high quality images (p.9). Therefore, the planned acquisition may assist the Disney to increase the number of its potential customer groups. It is known to everyone that Jobs’ relentless effort was the only factor that lifted Pixar and Apple sky-high. If he can bring his innovativeness to this new venture, he will uplift the staid company to a leading laboratory for media convergence. Management of Digital Age Corporation After his astounding success in Apple and Pixar, Steve Jobs sets a new bar for how to manage a Digital Age corporation. As music, movies, and photography go digital, customer interests have switched from complex product structures to elegant simple devices. From the case study, it is clear that Jobs in an obsessive perfectionist who demands total control over each and every aspect of product, from hardware and software to its applications. Jobs’ efficient leadership also contributes to the effective management of a ...Download file to see next pagesRead More
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