The Walt Disney Company Analysis - Speech or Presentation Example

The Walt Disney Company Walt Disney is one of the leading companies specializing in different activities ranging from business segments, entertainment and media broadcasts to the sales of consumable products. The organization boasts of a vibrant park resort with a massive compound of sufficient capacity that offers family entertainment besides potential network all over the world with expansive variety of consumable products (Bodden 43). The Disney Business level strategy Walt Disney has been at the fore front of ensuring that its customers receive the best satisfaction by offering the best preferences of satisfaction in order to maximize the average returns. Taking into consideration the cost leadership advantage, Walt Disney world resort offers several cost efficient facilities across all its branches. For instance, the company provides transportation such that everybody who checks in ceases to use his car while undertaking any session of the trip until the duration of the tour is over. For a number of reasons, diversification strategies at Disney Company have helped improve the organizations economies of scale. For instance, for instance, the organization spends extra services such as picking up of clients who have booked for flight reservation at Disney and drops them off by the organizational vans. This has led to a tremendous advantage over the other competitors as customers often value protection and privileges of care (Ireland et al 2008). Additionally, the firm enjoys considerable economies of scope with diverse potentials from customers, who would either want to dine, pay for parking or from those seeking for reservation at the respective hotels. For instance, competitive advantage is achieved when customers would buy an all in one card which, allows for payments of the transactions while touring across different departments at Disney magic parks. This is otherwise considered very convenient on the part of the customer who does not have to keep on paying for bills at every point of transaction. In addition, this type of card enables the organization in getting economies of scale because, the card contains a float of money and in the long run the customer will often be find himself to have paid for more than one or more services thus beneficial to the organization(Ireland et al 2008). Corporate level strategy On the part of vertical integration, Walt Disney Company has succeeded tremendously in through owning of several units of the organization as a way of increasing the economies of scale while achieving the best competitive advantage in the market. Much of this evidence is made visible through the integration of several business opportunities such as media networks, parks and resorts, studios and consumable products. A lot of benefits have been experienced in several ways where one output becomes a tangible input of the other. For instance, for the customers who checks in for reservation the imminent intention of viewing amenities at the park will end up taking part in the purchases of the consumable products produced by the same organization. From this perspective, the organization is capable of earning additional income by form of integration (Miller 251). Disney has made several strategic alliances with like-minded companies such the Siemens of USA where a 12 year plan has been stipulated of pooling together the relevant technological strategies which were meant to improve family entertainment. This agreement has seen Disney as an organization uses several Siemens products while the other hand, Siemens organization sponsors Disney’s shows. The main aspect of this collaboration was meant to enhance technological transformation of different kinds so as maximize competitive advantage against the other rival companies. Ultimately, Disney has also had some other collaboration with companies such as UTV of India to help in the facilitation of animations and shows while banks in Chicago and San Francisco have since assisted in the provision of financial aid for consistent, sustainable products to the members for maximum competitive advantage (Ramu 209). Functional level strategy Any actively running firm, several concepts of functional strategies are therefore considered very essential to the success of the business organization. Taking into account the relevance of marketing, The Walt Disney Company has made several marketing strategies which, have been of success to the organization. For instance, the organization has taken the consideration of ensuring that they expand the sales margin through continuous promotion and relentless tracking of the business. Moreover, the organization participates in the marketing of its products by production of high quality substances and materials globally. Disney has also developed a strategy of uniqueness as a way of ensuring that their product becomes more visible in the market. In addition this organization’s product is considered fairly priced as compared to other products of a similar design considering the quality and durability. Besides, during some seasons, Disney also promotes the reservation in the resort through the reduction in the pricing of tickets and the room as a way of attracting more clients during such seasons. Lastly, being inclined to media and technology, this organization always ensures that rigorous advertisement is done through digitalized contents and online interactions which, have the potential of reaching vast population due to the availability and ease of integration (Katsioloudes 209). Global level strategy This organization has done its best since it came into place by ensuring that the best competitive advantage has been achieved by evenly distributing its branches globally especially in areas which, were perceived to be high potentiality. Besides, in relevance to international strategy, the Walt Disney has established its branches almost all the continents across the globe. Though the organization was started in California, Disney has successfully integrated into the global market by setting up its branches internationally. The main strategy of achieving the global market has been based on foreign outsourcing, making direct investments and acquisition of licenses. The adoption of outsourcing was established with the intention of reducing the production costs. Moreover, the company has established direct investments in countries such as Honkong, France and the main city in China Shanghai, As a way of ensuring success in such respective companies, Disney has also considered the integration of social and economic differences while taking into account the local customs of a particular society. These explorations are being driven while considering the regulations of the host company so as to ensure that the same practices are practiced in all areas where the branches had been set. Similar to most of the organizations, Disney has always met difficulties when it comes to the government policies and regulations of the host countries. In finding solution to such problems, the organization has always ensured that it becomes loyal in following the laws and paying of the duties as required by the company where the business has been established concurrently with the American regulations (Hitt et al 175). Works cited: Bodden, Valerie. The story of Disney. Mankato, MN: Creative Education. 2009. Print. Ireland, Duane et al. Understanding business strategy: concepts and cases. Mason, OH. : South- Western Cengage Learning. 2008. Print. Miller, Susan. The essential MBA. Los Angeles: Sage Publications, 2011. Print. Ramu, Shiva. Cyberspace: and the repositioning of corporations. Hyderabad, India: Universities Pr. (India) Ltd., 1999. Print. Hitt, Michael et al. Strategic management: competitiveness & globalization. Concepts and cases. Mason, OH: South-Western Cengage Learning. 2013. Print. Katsioloudes, Marios.Strategic Management.Routledge, USA. 2012. Print Read More