The Walt Disney Corporation - Research Paper Example

The dream of iestablishingthe giant corporation can be traced back in time when Alice in Wonderland short series began (Denny and Williams, 2004). A theme well developed in many of Walt’s cartoons is undying optimism, which can be related to the Vision of Dream on which the company is formed. From the time the company was incorporated to its current performance, for instance in the figures illustrated above, it is quite in order to state that the company has followed its dream. Believing in the company’s position and capacity to achieve its goals could have been the secret behind its success.

Achieving what might appear impossible can only be accomplished in believing. Another character possessed by Walt Disney is that of unwavering belief in achieving anything desired of. Walt had a dream of becoming a cartoonist and the belief he had propelled him above that to be founder of animated cartoons watched all over the world. The company’s story can be said to be a successful belief, now that it even covers more than animated cartoons. Concerning a daring spirit, Walt was a good salesman from the beginning, with some fine skills that were rare to find in those times.

Early in his art work, he aggressively and determinately sold his cartoons and comedies until he got into partnerships that enabled him to settle down for business. He was capable of using his salesmanship skills to successfully convince his animation team at Kansas City to relocate to California. The company’s markets its products aggressively and with a good precision to take advantage of the market better than its competitors, such that it has become a worldwide household brand Capodagli and Jackson, 2000).

According to Hair et al (2008), when a market evolves to become well established, it becomes a lucrative venture that many investors would want to try. The line of business that Walt Disney deals with has