Service operations management- Discussion Question - Assignment Example

International Expansion Strategy of Walt Disney Company The Walt Disney Company is a diversified American multinational corporation that has its headquarters in California. It is the second biggest broadcasting and cable business globally in the revenue category. The largest corporation in the cable and corporation sector is Comcast. Products provided by the company include; film products from the Walt Disney Studios, ABC broadcast network, cable network like ABC Family and Disney Channel, merchandising, publishing, songs entertainment, theatre productions, and operates 14 theme parks in several countries (Barboza, 2011).

The primary strategy adopted by the Walt Disney Corporation is global. The focus of the Walt Disney Company is not only in the United States market, but also internationally. Thus the amusement parts of the company are located in three separate continents. The stores of the company are located in the United States, Portugal, United Kingdom, Italy, France and Spain. The licensed shops for the corporation are located in almost all countries around the globe. The approaches that drive global expansion efforts include; direct investments, foreign outsourcing, and also licensing.

The international expansion has been very effective in several aspects. Financially, the measure has reduces operation costs (Bhasin, 2013). This is because, increasing salary in the United States, initiated the move of foreign outsourcing. Thus many production centers are based in Asian countries, due to the minimal production expenses involved. To ensure effective international distribution, the country has authorized licensees, with the main objective of reselling the services and products.

This is significant to the company due to minimal investments required. ReferencesBarboza, David. (2011). "Disney Plans Lavish Park in Shanghai". The New York Times.Bhasin, Kim. (2013). "Disney Is Looking To Buy Even More Stables Of Characters". Business Insider.