Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Walt Disney - Essay Example

Comments (1) Cite this document
Walt Disney: A Media Powerhouse Facing Intense Competition, Opportunities for Growth Name Instructor Class 26 July 2012 Introduction For more than nine decades, Walt Disney is a widely-known cartoonist, who created Mickey Mouse and many other lovable characters…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
Walt Disney
Read TextPreview

Extract of sample "Walt Disney"

Walt Disney: A Media Powerhouse Facing Intense Competition, Opportunities for Growth 26 July Introduction For more than nine decades, Walt Disney is a widely-known cartoonist, who created Mickey Mouse and many other lovable characters. The Walt Disney Company’s roots began on October 16, 1923, when Walt signed a deal with M. J. Winkler to create a series of Alice Comedies. This contract formed the first Disney Company, called The Disney Brothers Studio. On October 1, 2005, Robert A. Iger becomes president and chief executive officer of The Walt Disney Company. The Walt Disney Company's headquarters are located at 500 S. Buena Vista St, Burbank, CA 91521. At present, The Walt Disney Company, hereinafter called Disney or the Company, collectively with its subsidiaries, is a “diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media” (United States Securities and Exchange Commission (SEC), 2011, p.1). On December 31, 2009, Disney acquired Marvel Entertainment, Inc. (Marvel). Operations Disney is a media conglomerate and it operates “The Media Networks.” It is a segment is made of international and domestic cable networks and its broadcasting business, which is made of a “domestic broadcast television network, television production operations, domestic and international television distribution, domestic television stations, domestic and international broadcast radio networks, domestic radio stations, and publishing and digital operations” (SEC, 2011, p.1). The Company’s cable networks group owns ESPN, Disney Channels Worldwide, ABC Family and SOAPnet networks. The cable networks group creates its own programs or obtains rights from third parties to air on its networks. The Company also has ownership in joint ventures that control programming services (SEC, 2011, p.1). Moreover, the Company operates the ABC Television Network. As of October 1, 2011, ABC had affiliation agreements with 238 local stations and reached 99% of all U.S. television households (SEC, 2011, p.4). This company is different from others, because of its diversified media portfolio. It offers more than the news, because it provides fantasy entertainment services through its Parks and Resorts, Studio Entertainment, and Consumer Products and Interactive Media segments. The company also has a strong brand name, including its own subsidiaries. It owns one of the most powerful brands in the entertainment business, Disney (Datamonitor, 2011, p.5). Disney generates a strong corporate brand that its employees and consumers rated favorably in numerous surveys (Datamonitor, 2011, p.5). It also has numerous other strong brands, such as as ESPN, Miramax, Touchstone, and Pixar. Financial Status Disney is a publicly traded company. According to Businessweek (2012, July 26), Disney has been able to grow revenues from $38.1 billion in 2010 to $40.9 billion in 2011. It has been able to decrease the percentage of sales devoted to price of goods sold from 81.68% to 80.86%. This primarily boosted the bottom line increase of 20%, from $4.0 billion in 2010 to $4.8 billion in 2011. For the past 52 weeks, stock prices increased in general, though it has dropped since July 18, 2012. Its last stock price is $49.79. See figure 1 for Stock Charts. Disney has a market capitalization of $89.0 billion. Figure 1: Disney’s Stock Charts for the past 52 weeks Source: Businessweek (2012, July 26) Analysis The strengths of the company are diversified product and service portfolio, ownership of popular media brands, extensive customer penetration of the cable networks operations, parks and resorts operations’ strong brand equity, strong financial performance, and organizational culture. Some of its weaknesses are dependence on North American markets, high operating costs, increasing costs of health and welfare benefits, and weak financial growth in the Studio Entertainment segment. There are opportunities in acquisitions, distribution agreement with successful media companies, and new franchise releases. The threats come from regulatory risks, intense competition in all its segments, piracy, and seasonality of the business. Summary As a media behemoth, Disney has significant revenues, but it also has extensive operating costs. The costs of maintaining theme parks alone are astronomical, and the same goes for producing music, TV shows and films. References Businessweek. (2012, July 26). Walt Disney Co/The (DIS:New York). Retrieved from Datamonitor. (2011). The Walt Disney Company SWOT Analysis. Datamonitor, 1-9. Goldman, L. (2011, February 4). The 15 best media companies to work for. Business Insider. Retrieved from United States Securities and Exchange Commission. (2011).10 K. Retrieved from Walt Disney Company, The. (no date). Disney History. Retrieved from Read More
Cite this document
  • APA
  • MLA
(“Walt Disney Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Walt Disney Essay Example | Topics and Well Written Essays - 750 words. Retrieved from
(Walt Disney Essay Example | Topics and Well Written Essays - 750 Words)
Walt Disney Essay Example | Topics and Well Written Essays - 750 Words.
“Walt Disney Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
federico42 added comment 1 year ago
Student rated this paper as
The topic of "Walt Disney " was tough to find. I spent too much time to find it. Here at StudentShare, I got the best example. Many thanks!


Mobilize Human Resources and Organization in Disney

... and monitoring and diffusion of success stories (Kelner 2000, p. 26). One should add proper conflict management to the list. These infrastructures demonstrate that a successful business relies on communication of its mission to all its employees, on almost ‘infecting’ people with the same ideas and visions, which is achieved through proper training and promotion, incentives and rewards, monitoring and management. It is the only possible way to build a strong corporate culture. The Walt Disney Company’s management seems to know some magic recipe of bringing up the best personnel, loyal to the organization and able to provide the customer service of the highest quality. The Walt Disney Company is a real leader in the field of human resources...
10 Pages(2500 words)Case Study

Walt Disney: The Ultimate Innovator

... opened its gates in Anaheim, California in 1955, introducing an entirely new approach to entertainment and marketing that had no true precedent. Since its opening day, the park has proved to be a strong tourist attraction for young and old alike. Designed as a new innovation in tourism travel, the theme park as it was created drew from several ideas already on the market, but offered visitors a combination of things to do that had not previously been packaged together in quite such a fashion or to quite such a high degree. Through this unique packaging and detailed attention to the small elements of design, Walt Disney literally remade the American ideals of urban Main Street and the small country village even as he presented his own...
9 Pages(2250 words)Case Study

Strategy of Walt Disney Studios in Asia

...and many other products and merchandise for children. The company has also expanded into the Parks and Resorts sector as well. The current Chairman of the company is John E. Pepper Jr. The main target market of the company is now being expanded and the company aims at introducing the joy it spreads to countries in Southeast Asia and Australia as well. This report aims at a marketing plan for the company to expand its business into Indonesia. The report will deal with minute details of the product, and also the possible market for the product as well. This will include the competitor details and a complete description of the market as well. 2.0. The Product Walt Disney as has been discussed contributes to a number of fields which...
8 Pages(2000 words)Term Paper

Pixar and Disney Animation Business

... of Disney to create an alliance with it. Before arriving at final agreement with Pixar, Disney evaluated alternatives also but capabilities of Pixar matched with that of Disney’s requirements in terms of cost, time and expertise which finally led to the merger of these two (Figure 2). Company Dimension Walt Disney Pixar Employee skills Lack of skills Both technical and creativity skills Software technology No use of any software Legacy software with 10 years of success Animation technology Stereotype 2D technology 3D with leading animation technology Cost of operation High costs due to large size of staff, budget and time Much lower due to small size of staff and time responsiveness Channels...
8 Pages(2000 words)Term Paper

Beauty and the Beast by Disney

..., MD 1994 “The Walt Disney Company 1994 Annual Report”, Burbank CA, the Walt Disney Company Evans, J 1995 “What’s happened to Disney films?” Available from: Friedmeyer, W 2003 “The disneyfication of folklore: Adolescence and Archetypes” Available from: Hearne, B 1997, “Disney revisited, or Jiminy Cricket, It’s musty down here!” Horn Bool March/April. Kulick, AD and Rosenberg, H 2001 “Influence of positive and negative film portrayals of drinking on older adolescent’s alcohol outcome expectancies”, Journal of Applied...
9 Pages(2250 words)Research Paper

Low Job Satisfaction at Disney

.... Their ever crowded jam park in its many Disney lands is a reflection of their customer satisfaction. This company allows visitors to book their vacations in their parks online through their heavily trafficked website. In addition, all this Disney parks have call centers where customers can call with in their enquiries, whether for Disney Land, Walt Disney World, Disneyland Paris or Disney land Hong Kong (Gittin, 2010). Problem Statement If the crowded Walt Disney Parks is anything to go by, one would expect that the job satisfaction for the employees in this company is high. As much as this company is...
10 Pages(2500 words)Case Study

International Business of Walt Disney

... relevant theories to support the arguments. It also explores the problems it encountered by venturing into the international market. History of the Walt Disney Company The Walt Disney Corporation is a prominent American diversified transnational entertainment and media conglomerate. Its headquarters is in Burbank California. It was the establishment was done on October 16th, 1923 by the Disney brothers Walt and Roy as a small cartoon studio. The enterprise struggled over years of unproductive creations; however, its turn-around came after the introduction of Mickey Mouse, the official symbol of the corporation. Disney, now under the leadership of CEO Robert Iger, is one of the leading entertainment companies globally with approximately...
13 Pages(3250 words)Case Study

The Walt Disney Company Home the Disney land. Later, in 1970s, the company opened the Walt Disney world resort in Florida (Brockus, 191) The company later started expanding globally, in the 1980s; the company opened a theme park in Tokyo, and a decade later, they build the Disneyland Paris. Their channel aired their programs for eighteen hours in a day; the influences of the company spread across many areas mainly through purchasing sports teams and other companies. In 2005, the company opened another Disneyland in Hong Kong; also, they acquired many prestigious companies and brands such as the Marvel Entertainment and the Pixar animation studios. The company released many films as time passed; it is in charge...
9 Pages(2250 words)Assignment

Disney Princess and Feminism

... appearance of Disney’s heroines. Young girls were the major admirers of Disney’s animated films since the major character in these films were beautiful young girls. For example, in the animated films, Sleeping beauty, The Little Mermaid, Cinderella, and Pocahontas, Disney was able to portray young female heroines in the lead roles (Yzaguirre). In most of these films, the dreams of some lovely princess come true at the end of the film. While studying the character and appearances of Walt Disney’s heroines from 1937 to present, one can easily understand that the heroines of present are drastically different from the heroines of 1930s and 40s. In other words, Disney has made many changes while creating lead characters for his animated films...
11 Pages(2750 words)Coursework

The Compensation for the Executive Managers at Disney

... that such policies intended to curb specific parts of the compensation could result in compensation being squeezed out at additional cost to the shareholders. When the corporate governing body is weak managers tend to have greater influence on their compensation. As a result, they can extract rents protecting themselves against the consequences of poor performance. In the case of Disney, the dissatisfaction on the shareholders shareholders to executive officials who enjoy too much discretion over their own pay. The management has a higher probability to to influence the outcome of board members insinuating that the body responsible for determining compensation may lack independence. In the case of Walt Disney Company, the higher...
7 Pages(1750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Walt Disney for FREE!

Contact Us