Competitive Analysis Considering the overall lines of business of the firm, it may be relatively difficult to perform competitive analysis on the basis of different lines of business. This is owing to the fact that Disney faces competition from different players in the market competing directly in different segments of the company’s business…
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What is therefore important to understand that in order to perform the competitive analysis of Walt Disney, it is critical to consider Walt Disney as a brand rather than analyzing the firm’s competition in different segments of the business? Three of the most important competitors of Disney include News Corporation , Time Warner Inc and NBC Universal Media Inc. News Corporation is involved in different businesses including News, Movies and publishing. It operates the Fox News channel as well as the Fox Filmed entertainment thus competing on two different counts with Disney. It is important to note that New Corporation is also in the business of publishing and publishes world renowned magazine on the stock market with the name of The Wall Street Journal and the Times London. Apart from this, the News Corporation also owns and operates the book publishing giant of HarperCollins thus having presence in different segments of the same line of business. Time Warner is the third largest media company in the world after Disney and New Corp and is considered as one of the giants in the industry after these firms. Time Warner is also in the business of television, films and publishing and has relatively reputable market recognition for presenting successful movies over the period of time.
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