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Marketing Essays

Result for Subject Marketing:
19702 essays
Career of Advertising and Marketing Managers Marketing Research Paper
10 pages (2881 words) , Download 2 , Research Paper
Free
It is apparent that marketing managers play a major role in the profitability of an organization. Marketing as a career - 1. People can embark on marketing as their sole source of livelihood. 2. Marketing managers must be in a position to make independent decisions for them to survive in the competitive industry.
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Pricing and Distribution in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
The researcher states that the Ford Escort was either a two-door hatchback or a four-door wagon equipped with a front-wheel drive. Other features included an independent suspension system, rack and pinion steering and a four-cylinder engine. On the other hand, Lexus is regarded as a luxury car. It is manufactured by Toyota Motor Corporation.
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The Role of Promotion In Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The two products that will be more closely examined are the Ford Fiesta and the Lexus LS. Ford has had tremendous success in surviving the recession. With the introduction of new models, new overseas markets and a good company image they have substantially increased profits and market share.
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Bulla Ice Cream Situation Analysis Marketing Research Paper
3 pages (1112 words) , Download 15 , Research Paper
Free
The dairy industry is Australia’s major rural industry which had a production value of $3.4bn in 2009/10 (Dairy Australia, 2011). The sector employs approximately 40,000 people in rural farms and dairy products manufacturing and processing plants. Ice cream is a popular dairy product and the Australians love their ice-creams in delicious flavors.
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The New Improved Iphone by Apple Co Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The iPhone contains a range of compatible features for the United States’ upper and middle class. With the entry into the market, the company strives towards being the number one phone product providers in the United States. Market Segmentation The iPhone 4 has a collection of user friendly components, favorable for a wide range of clients segment.
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Wal-Mart Information Technology Company Analysis Marketing Research Paper
6 pages (1760 words) , Download 4 , Research Paper
Free
Wal-Mart is the world’s largest retailer with over 9,700 stores. Its stores command a market share of 11 percent of the United States retail market. In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas.
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Benihana Restaurant Issues Marketing Essay
2 pages (768 words) , Download 2 , Essay
Free
It has since expanded throughout the United States. In establishing Benihana’s unique market share the restaurant prepares the food in front of the customer’s eyes. This allows for a novel dining experience and greatly contributes to the restaurant’s effective cost structure. Later on, the restaurant found increased success.
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How the Project BurjKhalifa Was Managed Marketing Assignment
6 pages (1727 words) , Download 4 , Assignment
Free
The Middle East countries have also realized the importance of diversifying their economic strengths rather than depending on natural oil and gas. Hence, most countries like UAE, Saudi Arabia, and Oman, etc are trying to develop their tourism sectors by bringing a number of developments. The infrastructural developments in these countries especially in UAE and Saudi Arabia have been commendable.
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Satisfying and dissatisfying scenarios and two service incident analyses Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The two incidents involved in this paper are regarding McDonald’s and KFC experience of the customer. The point of the proponent is not to create any political or other meaning on this, but to emphasize how poorly some franchises in these food chains could manage their business with customers. Recommendations were included after each of the detailed analysis in these two respective cases.
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Globalizing a New Enterprise Marketing Essay
4 pages (1328 words) , Download 3 , Essay
Free
Series of causes have currently left the company in a situation where it is battling with employee retention and growth retardation. In the view of the Managing Director, going global would solve the problem. The need to go global could also be described as one of the problems of the company.
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Case analysis - Coke and Pepsi learn to Compete in India Marketing Term Paper
3 pages (750 words) , Download 36 , Term Paper
Free
The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.
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Gloak's Safe-Action Advertisement Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
Rhetorical Essay The given advertisement is of Gloak, a “Safe-Action” pistol. The advertisement is placed against a black back drop. The focus of the advertisement is on success stories of Gloak costumers. The ad show-cases an aged yet tough looking man are picture (Gloak’s customer) and his amazing Gloak story.
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Service Quality Model and Airline Companies Marketing Essay
8 pages (2463 words) , Download 3 , Essay
Free
The articles bring out a number of factors that relate to service quality and that include competition, operational and financial features.   The first article focuses on the existing association between different service quality dimensions and the satisfaction of low-cost carriers. The second article looks at the effect that service quality has on the image of airlines and the behavioral intentions of passengers in the future.
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Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper
5 pages (1648 words) , Download 3 , Research Paper
Free
Petro Canada saw its beginning in 1975 in Alberta which started operating on 1st January 1976. Its foundation was the result of a parliament act. It is crown cooperation the purpose of the creation of the company was to control the energy sector in China as the Chinese president Trudeau always wanted China to be more independent and less dependent on the United States of America.
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Service Recovery and Customer Satisfaction Marketing Essay
8 pages (2295 words) , Download 4 , Essay
Free
Generally, ‘Service’ in the marketing landscape has become one of the most significant components of today’s global economy. Services provided or facilitated by a marketer are intangible activities or benefits such as financial advice, entertainment, etc in exchange for money or something else valuable.
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Case Study of the Credit Card Processing Industry Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
Credit cards are used widely today. Almost all retail stores and convenient stores in the world have accepted payments using credit cards. The credit card processing industry today has paced up in the electronics payment technology of payment .Today, a person can go anywhere in the world and purchase goods and services using a credit card.
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Jet Blus - Articles Case Studies Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The BetaBlue is the airline’s only plane with wireless Internet access. It’s noted that the main strategic thought in these regards is that in granting these YouTube celebrities free flights, there will be corresponding hype and advertisement for Jet Blue in these Internet venues.
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South Korean Consumer Behavior Marketing Essay
5 pages (1796 words) , Download 2 , Essay
Free
They do not like pressure to change from western influences. Any company seeking to do business there will have to adapt to consumer tastes to remain profitable in South Korea. Even world-class businesses have failed to understand South Korean consumer behavior, but their culture has a big influence upon it.
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Principles of Marketing CA Marketing Essay
6 pages (1605 words) , Download 2 , Essay
Free
Applying the teaching materials, explain why one product purchase was a High Involvement purchase and the other was a Low Involvement purchase. (10%) Using the five-stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase.
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Peter Alexander Promotional Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
According to the research findings, it can, therefore, be said that Peter Alexander is one of the most prominent sleepwear brands in Australia. Its brand loyalty is proven. It has a customer base that spreads across plenty of cities in Australia and Newzealand. Online availability of products plays a key role in the company’s success.
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Comparison of Target Markets and Positioning Strategies of Wal-Mart and K-Mart Marketing Essay
3 pages (829 words) , Download 2 , Essay
Free
Marketing has both a science and an art aspect. Behind all the theory and research, there is a lot of thinking and experimentation involved too. For instance, few products today are launched without feasibility studies and product usability tests that show whether or not the new addition will be well received or not in the marketplace (Kotler & Keller, 2006).
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Small Business Marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
However, it is important to understand that while both concepts are significantly different, they are aimed to facilitate each other and the existence of any one of the practices in isolation would be extremely difficult. It is for this reason that marketers and salespeople alike, focus on integration and alignment of the two functions and a greater focus on the ultimate objective.
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Procter and Gambles Marketing Strategy Marketing Term Paper
2 pages (520 words) , Download 2 , Term Paper
Free
Procter and Gamble is an international manufacturer and distributor of consumer products, carrying some of the most popular brands of beauty and grooming, health and well-being, and household care products.  It has a flourishing market worldwide, and consistent demand for its product lines enables the company to maintain a relatively consistent sales and profit performance even during the economic crisis. 
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Marketing Initiatives for Cerebral Palsy League Marketing Essay
9 pages (2573 words) , Download 2 , Essay
Free
Marketing initiatives that are on the Internet are able to continue with the expansion of businesses while providing new outlets for those interested in the approaches used within a business.  When looking at the Cerebral Palsy League, there is a specific association with changing the website to promote the services and efforts of the company.
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Advertising Campaing for Natural Viagra Marketing Essay
3 pages (750 words) , Download 3 , Essay
According to the paper recent years have witnessed a number of medicines coming to the market but most of them posed serious side effects; at times even resulting in fatalities. With a view to instill confidence among the depressed Australian men, our company is proud to launch the NaV mostly targeting the markets consisting of males of 55 and 70. 
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Alliances as Strategic Tools Marketing Book Report/Review
3 pages (750 words) , Download 3 , Book Report/Review
Presently, if any organization wants to enter a new market or diversify, start a new business, the best way to do this with less resources and limited cost is strategic alliance. It has become the core of every business in order to be successful in this intense competition.
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Indoor Go Kart Track - Go-Karts of Bowie Advertising Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
Go-karting has caught the imagination of all the people who love racing. Usually built at locations far away from the city, go-karting involves a track and a small four-wheeled vehicle. Mostly used at amusement parks, go-karts are used for recreational purposes. The tracks can be built either indoor or outdoor.
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Personal Experience of Marketing Management in the 21st Century Marketing Term Paper
5 pages (1414 words) , Download 3 , Term Paper
Free
In today’s world of globalization, the Internet can provide a strong tool for marketing and promotion. S/he has been working in this field for quite a few years and has worked on the marketing and promotion of different kinds of products and services, from software development companies to films. Internet marketing is the future of marketing.
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Nespresso Entering Kiev Market Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
Abstract This report is basically a marketing plan designed for Nespresso entering Kiev Market. This report encompasses the purpose of the plan, situation analysis etc. In this report it has been discussed what kind of hurdles Nespresso may face while entering Kiev, Ukraine, which is a new and international market.
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Business Strategies of Marks and Spencer towards Their Business Expansion into China Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This research will begin with the statement that the era of globalization has created a change in the business environment with business organizations expanding their businesses beyond national borders. It has also enhanced the competition levels in the market that has led to severe price wars among the organizations.  
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American Airlines vs. Southwest Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
According to the report the success of an airlines company is also dependent upon that of its peers or rather rivals. Given a limited market base and a few numbers of significant players in it, there is always a scope of hard-core competition in the scenario. Air tickets of Southwest Airlines are far less priced compared to their peer American Airlines.
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Nestle and the Global Issue of Water Supply Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
Nestle SA is a Swiss-based company which started its business operations in 1866. The company produces a wide variety of goods and it possesses a number of popular brands such as Vittel, Perrier, and Nestle Ice Cream. The financial data show that the Nestle is the world’s largest food and beverage company presently with nearly 265,000 people.
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Analyzing Purchase and Consumption Patterns Marketing Lab Report
5 pages (1629 words) , Download 2 , Lab Report
Free
Identifying, evaluating, and analyzing consumer behavior is a vital business strategy that significantly helps to gain a competitive advantage in the industry. In the current environment of cutthroat business, the identification of purchase and consumption behavior of consumers adds to the knowledge base and gives important clues for innovation.
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Advertisements promote drunk driving by youths Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Thus, the promotion of drunk driving is an outcome of these efforts toward profitability. Advertisements Promote Drunk Driving by Youths “The youth market is considered to be one of the most cynical that brand owners can hope to crack”
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Leader Follower Communication Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
This research will begin with the statement that leadership involves influencing followers to accomplish organization’s objectives, in addition to directing the organization in a comprehensive and coherent manner. Leaders apply their knowledge and skills when leading their team, as well as sharing a common goal.
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A Kuwaiti Investors Market Analysis of New York Marketing Assignment
5 pages (1633 words) , Download 2 , Assignment
Free
The first step for a new entrant into any industry is an intensive and extensive analysis of the potential market in terms of location, map, geography, population, culture, economy, politics, legal landscape, and technological environment of the target country. This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity.
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How to do Consumer Characteristics Influence Buying Behavior Marketing Research Paper
9 pages (2532 words) , Download 3 , Research Paper
Free
The research will also lead to the surveillance that consumer enormously varies in age, income, education, taste and quite a lot of other factors. In addition, the consumer characteristics that influence their purchasing habits also include elements such as cultural, social, personal, and psychological characteristics.
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Self-Marketing - Attracting Targeted Customers Marketing Assignment
4 pages (1318 words) , Download 2 , Assignment
Free
The main aim of this paper is to analyze my strengths and weaknesses in marketing for better career growth in the future. In this paper, I will analyze my characteristics and the situation that I am facing in my current position. I present myself as a company that is willing to attract its targeted customers, i.e. the employers.
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The E-CRM Platform Design and Implementation Marketing Coursework
6 pages (1944 words) , Download 2 , Coursework
Free
The proposed e-CRM strategy should have both marketing and communication aspects that combine to ensure the online retail industry attracts, retains, and sustains a loyal customer base. Achievement of all the above will lead the industry to increase revenues and profit margins while being able to create a customer base community that is loyal and critical for future growth.    
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Marketing Plan: McDonald's North America Marketing Research Paper
6 pages (1686 words) , Download 3 , Research Paper
Free
McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.
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Serivice Performance Marketing Research Paper Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The new conditions companies work in require paying particular attention to this issue. The quality of performance in international organizations is severely controlled as a key indicator of an organization’s success in the market (Marsh et al, 1999). New market conditions make companies more customer-oriented.
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Virgin Blue Budgeting Method for Advert Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
As a strategy, the company will continue to focus on the leisure market and at the same time build and develop the corporate and business customer base. To achieve this goal the company has decided to resort to a two week advertising campaign that appeals to the business/corporate customer.
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Organizational Profile Using Secondary Research Assignment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Description Nokia is one of the leading and world renowned names among international telecommunication manufacturers. It commenced its journey since 1865 when Fredrik Idestam started his second mill on the bank of Nokianvirta River that later rewarded the name ‘Nokia’.
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Marketing an Organic Bakery Using Sales Promotion Technique Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
It is important to understand that a bakery can be run in various ways; and a way that is successful for one owner may not be that successful for another. It is hence essential that bakery owners consider their strengths and weaknesses, location and target niche when deciding their business strategy (Gaines).
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Analysis of Statements about Hedging Instruments and Risk Management Marketing Essay
7 pages (2040 words) , Download 4 , Essay
Free
It is a contract that is held between two prevailing parties to purchase or sell any property at a specific time in the upcoming days at a specific rate. Through future contracts, organizations can restrict themselves from any price variations. One of the best dynamic future contracts in the international market is the ‘Eurodollar future contract’.
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How Different Aspects of the Organization Contribute to Its Competitive Advantage Marketing Dissertation
63 pages (9907 words) , Download 4 , Dissertation
The Saudi Insurance Market had experienced unprecedented changes during the past two decades. These modifications had begun during the licensing of the first insurance company that has been registered in Saudi Arabia. Prior to this incident, all the insurance companies that we're operating within the Saudi Insurance market were mere agencies that originated from foreign organizations.
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Zara - spanish clothing company Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Zara Spanish Clothing Company [Name] [Course] [Professor’s name] [Date] Operating in around 1,000 stores in more than 60 countries, Zara Clothing Company is one of the major companies owned by the Inditex firm based in Spain. Inditex is a rapidly growing clothes retailer in Europe.
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Key Events and Timeline of General Electrics Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Key Events and Timeline of General Electrics Standard of life is improving as we move forward. Statistics of National Bureau calculated the increase in percentage of washing machine production. As compared to last year it rises up to 32% in 2010 for 42.8 million units.
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Australian Airline (Qantas) Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the paper the major problem of the report is that of competitive rivalry in the Southeast region where established full service players such as Singapore Airlines and Cathay Pacific continue to have loyal customers. Qantas should focus on new product development, look for newer destination with fewer carriers and attract new customer base. Qantas should use its brand equity and develop new customer base and introduce new destinations.
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The Construct Lifestyle in Market Segmentation - the Behavior of Tourist Consumers Marketing Essay
4 pages (1403 words) , Download 2 , Essay
Free
Marketing is done to benefit the consumer as much as the marketer (Appiah, 2003). This is because, without the marketer, the consumer will not have access to the products and services he needs. It is for this all-inclusive benefit of marketing that the act of marketing should be supported by every means possible to succeed.
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