Free Marketing Essay Examples and Topics | Page 365

Product Marketing - Tips for Successful Green Marketing Marketing Assignment

8 pages (2078 words) , Download 3 , Assignment

Free

The selection of "Green Diapers" is attributable to the rapid growth of consumers’ preference for green products. It is imperative to note that the purchase of green products and utilization of green marketing strategies is rapidly shifting from being a trendy marketing approach to becoming a cultural practice.

Preview sample

Invention of IPod Camera/Video Marketing Essay

3 pages (813 words) , Download 2 , Essay

Free

Some products may contain a vast selection, which becomes harder while selecting the best. The mp3 player is one of the products with a vast selection. However, the good news is that iPod from the Apple Company is the best of all. This specific iPod is made of lightweight and, it is capable of holding so many songs though it depends on the storage capacity.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Achieving Global Brand Status by Lenovo Marketing Essay

15 pages (4290 words) , Download 2 , Essay

Free

Lenovo can be considered a genuine global brand. Outside of the market-driven characteristics of disparate international markets that prevent Lenovo from maintaining a standardized product ideology and positioning with a streamlined, homogenous set of values and ideals, all other factors indicate Lenovo is absolutely a global brand.

Preview sample

Factors Affecting Future Retailing of Zara in the UK Marketing Essay

11 pages (3136 words) , Download 2 , Essay

Free

Inditex Chain stores are the largest and most influential international brand of chain store including Zara. Zara is however the key driver of the growth of the chain, which plays the leading role in the profitability and sales volumes of Inditex. Zara has a unique and rare business model, which raises a lot of interest in business studies.

Preview sample

Advertising review Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

Free

In the present business scenario, advertisement is considered to be one of the most applied tools for the effective promotion of products and/or services in the worldwide market segments. Advertisement is recognised to be the most appropriate medium of communication for companies with customers.

Preview sample

Cultural Models of Value Perception and Experiences Marketing Essay

11 pages (3157 words) , Download 3 , Essay

Free

The key roles the sales force plays include defining customer requirements, deploying products, and supports the deployment. In business markets, the sales force is in a position to recognize when the additional value can be leveraged to greater firm benefit as well as identify cases of imbalances in value creation.

Preview sample

Douglas Holt - how brands become icons Marketing Essay

3 pages (750 words) , Download 2 , Essay

The author, Douglas Holt, has focused on the ways to create iconic brands. The three groups of consumers discussed in the book include insiders, followers, and feeders. About feeders, the author says that they are the group of consumers who stop using the brand if they feel that the brand is not going to meet their social needs anymore.

Preview sample

Business-to-business Project: The Analysis of LuminUltra Company Marketing Case Study

8 pages (2352 words) , Download 3 , Case Study

Free

The LuminUltra company offers accurate and real-time quantifications of absolute bio-burden provide operators with the aptitude to locate the problem area in the entire system, enable treatment, and quantify the effectiveness of the same treatment in the shortest time possible compared to the long times realized with traditional methods.

Preview sample

Utility of Concept of Marketing to Organizations Marketing Essay

8 pages (2000 words) , Download 3 , Essay

Free

The production and promotional activities are largely dependent on the concepts of marketing for the accomplishment of the goals of the organization. The manufacturing and marketing oriented organizations are also largely dependent on the concepts of marketing for the creation of the goods and then creating the form and possession of utility.

Preview sample

Why was the original marketing mix extended for the service sector Marketing Essay

7 pages (1750 words) , Download 2 , Essay

Free

Why was the original marketing mix extended for the service sector? Table of Contents Table of Contents 2 Introduction 3 Discussion 4 A Definition and importance of service marketing 4 What is service marketing? 4 The importance of 4p’s 4 B the service marketing Triangle 5 The extended P’s for the services marketing 6 Effectiveness of Expanding Traditional Marketing Mix to Service Organization 6 Effectiveness of the elements of service sector 9 Findings 9 Conclusion and recommendations 10 References 11 Introduction In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an

Preview sample

Branding - Facebook Development Opportunities Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

Free

In this age of competition, each and every entrepreneur desires to remain safe and secure. This might be possible only through rapid promotion and advertisements. And now a day, maximum extent of promotion is performed with the help of online media or social networking sites such as face-book, twitter, bing, yahoo and many others.

Preview sample

Industry Analysis - Key Opportunities and Threats within the UK Marketing Essay

10 pages (2979 words) , Download 3 , Essay

Free

The mobile phone industry of the United Kingdom is reaching an alarming stage due to the increasing level of saturation within the industry. The only positive factor among these negativities is the increased penetration level of smartphones, which is helping the industry to embrace growth at a modest rate.

Preview sample

Service Classification and Analysis of Service Encounters Marketing Assignment

11 pages (2772 words) , Download 3 , Assignment

Free

The study was initiated for the purpose of understanding the nature of services that exist in the marketplace and to test the viability of the statement ‘service customers is a core competency that marketing managers must develop’. The study revealed that there are various ways by which service processes can be categorized.

Preview sample

Abercrombie & Fitch Positioning Strategy Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

Marketing mix refers to factors and conditions that a business has control over, and which are great contributors to success of failure of the business. Positioning strategy for a brand is very important and any company that is well and able to do it has great chances of registering success (Powers and Loyka, 2010).

Preview sample

The Promotion of Intangible Financial Services Through Event Marketing Marketing Coursework

12 pages (3231 words) , Download 2 , Coursework

Free

The definitive high-quality event marketing program is to develop a campaign source able to formulate, generate, and implement a range of new programs, a source that can constantly provide, enhance, and monitor numerous existing programs in a competition. A number of major financial organizations are by now operating from only such a source.

Preview sample

Successful Marketing Strategies Marketing Book Report/Review

13 pages (3290 words) , Download 2 , Book Report/Review

Free

For the other commodities like computers, marketers will go for design specifications that are of higher quality than the competitors. When a customer is performing information search, they find a commodity that matches their needs and is pocket friendly. Consumers may not understand this process as it is done without their thinking about it.

Preview sample

Marketing planning of Roddick Foundation Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

Free

This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.

Preview sample

10 conditions to invest in Deep Dyve Organisation Marketing Essay

11 pages (2750 words) , Download 2 , Essay

Free

10 CONDITIONS TO INVEST IN DEEP DYVE ORGANISATION Table of Contents Table of Contents 2 Introduction 3 Demand Conditions 3 Knowledge Conditions 5 Industry Life Cycle 5 Technological Evolution Patterns 6 Identification and Satisfaction of Real Market Needs 7 Barriers to Entry 8 Understanding Customer Adoption 9 Feasibility Analysis 9 Managing Intellectual Property 10 Industry Structure 11 Conclusion and Recommendations 11 References 13 Introduction DeepDyve, Inc.

Preview sample

Tesco: Code of Business Conduct Marketing Essay

10 pages (2764 words) , Download 4 , Essay

Free

Tesco, a multinational retailer of general merchandise, was founded in London in 1919 by Jack Cohen. Over its 93 years of existence, the organization has expanded its operations in different countries totalling 14 and where an estimated number of 500,000 personnel have been disclosed to serve millions of clientele in a week’s time.

Preview sample

Joseph Heler Cheese Challenges Marketing Essay

19 pages (5291 words) , Download 2 , Essay

Free

It is essential to state that in the historical development of the company, many challenges and opportunities impacting its level of operation in ways that led to strategic changes and structural adjustments for purposes of contributing to its general operations within the industry (Joseph-Heler, 2013).

Preview sample

False and Puffery Advertising Marketing Essay

8 pages (2000 words) , Download 3 , Essay

Free

Advertising has been part of communication as a means to convey and receive accurate information about a certain product or services. This information is usually channeled through a commercial communication carrier such as newspapers, magazines, television, radio, posters, billboards, etc.

Preview sample

International marketing Marketing Dissertation

18 pages (4500 words) , Download 4 , Dissertation

Free

The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing

Preview sample

The Blossoming Garden Centre Marketing Case Study

10 pages (2500 words) , Download 2 , Case Study

Free

Today knowledge is considered as the most reliable sources of competitive advantage for firms which have been operating in the global market scenario. This has called for the emphasis on training and development of the workforce. Consequently, organizations have been observed to be making huge investments in conducting a training needs analysis.

Preview sample

International Marketing Plan for Monmouth Coffee House Marketing Essay

8 pages (2000 words) , Download 4 , Essay

Free

Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. Monmouth is looking to extend its operations in the international market by setting up business in the Asian market.

Preview sample

Marketing Communications Marketing Essay

3 pages (970 words) , Download 4 , Essay

Free

The ad is targeted toward the audience who are living a very fast and busy life that they do not get time for anything else. The ad is targeted towards the audience who want to explore the mysteries of the world. It is a two-minute ad but it says a lot to its audience. It conveys a lot of messages.

Preview sample

Creating a Diffusion Line For the Stella McCartney Brand Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

This paper analyzes the business benefit to Stella McCartney brand by having defined brand personalities and organized value chains. Stella McCartney has established itself as favourite brand for young women offering fashion wear, and targeting women aged 16-28 years old. Because of having defined brand personality, she has managed its brand.

Preview sample

Consumer Behavior in Social Networking Sites: Implications for Marketers Marketing Article

3 pages (750 words) , Download 4 , Article

In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.

Preview sample

Organic Food Issues Marketing Essay

8 pages (2705 words) , Download 3 , Essay

Free

Since the 1990s the organic product market has experienced rapid growth. Almost all food stores now carry organic food. The popularity of organic food stores has increased because of their rapid demand all around the world. The Annual sales of organic products in the United States are topping anywhere from $16.3 billion to $29.7 billion.

Preview sample

The Sucess of Driver Designated Service Marketing Research Paper

7 pages (1901 words) , Download 4 , Research Paper

Free

A “designated driver service” is a business that is both beneficial to the owner and the clients. This is because the owner benefits from the proceeds produced by the commerce while the clients are guaranteed their security. The business is highly competitive because it is being operated by several individuals who strive to impress through different tactics incorporated in the business.

Preview sample

Marketing And Media: The Effect Of Marketing On Public Opinion Marketing Essay

8 pages (2000 words) , Download 2 , Essay

Free

Marketing is an endeavor, which entails publicizing the goods and services produced by a business organization. Business enterprises employ the use of the mass media in marketing. This helps in attracting a wide section of the public since the media has a significantly large coverage.

Preview sample

Home Depot vs Lowes Marketing Research Paper

3 pages (750 words) , Download 4 , Research Paper

Free

Others include taking care of employees, giving back, ethical values, entrepreneurship spirit, and creating shareholders value. Despite the many years of operation, the company maintains its core value in the mission, which is to satisfy their customers effectively (CCK web).

Preview sample

Personal and Professional Practice Marketing Essay

4 pages (1215 words) , Download 2 , Essay

Free

Taking parts from books without properly referencing the amount of the section to plagiarism. Plagiarism is a grave crime that can lead one to be expelled from the school or even suspended (Braniac 2012, p.6). People plagiarize because it looks like the easiest and quick thing to do when writing a project or even an assignment.

Preview sample

Reflection Marketing Research Paper

3 pages (750 words) , Download 4 , Research Paper

Free

The Striver VALS type is a secondary characteristic. 2. The VALS information can be used to identify consumer behavior and therefore, identify the characteristics of the target group. By identifying these characteristics the business can be able to identify the products to provide.

Preview sample

Money Is Not Always the Best Reward Marketing Essay

6 pages (2008 words) , Download 2 , Essay

Free

Taking into account the sole intentions of an effective HRM and the motivational aspects of organizational structure, it can be stated that the HR policies of the club need to be restructured effectively as it will help in organizing as well as controlling all the activities which are to be performed for the success of the club.

Preview sample

Competitor analysis on Tesla Marketing Assignment

3 pages (750 words) , Download 4 , Assignment

The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla

Preview sample

Comparative Analysis of Integrated Marketing Communication: Apple Inc vs Dell Inc Marketing Essay

11 pages (3188 words) , Download 2 , Essay

Free

Vast-changing business environments are giving birth to emerging concepts and phenomena in every field. A new concept that has been developed in the 21st century is Integrated Marketing Communications. This concept emphasizes the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers.

Preview sample

Total Quality Management in RWDI Marketing Essay

6 pages (1786 words) , Download 2 , Essay

Free

There are various concepts that are used by firms and businesses to improve the quality of production. When these concepts are implemented the firm gains by giving satisfactory results to customers. The first concept in TQM is developing customer focus. Customers create the main demand for the products and services that are offered and will have a direct impact on the performance of a business.

Preview sample

Moyou financial projection Marketing Essay

3 pages (750 words) , Download 2 , Essay

The financial information is used to determine whether the business is viable in such a way that the investors’ returns will be optimally maximized. Therefore, the financial information has to be convincing to the investors. The information includes the balance sheet projections, income statement projections, cash flow projections, break even analysis and capital requirements and strategy.

Preview sample

The Practice of Management Consultancy Marketing Essay

12 pages (3730 words) , Download 3 , Essay

Free

It is therefore made up of big, medium-sized as well as small companies. These companies all go through a process known as the consulting process as they engage with their clients in their consulting roles. They also have team works in every representative they send to their clients. They also use different consulting modes in how they consult with their clients.

Preview sample

Advertisements to compare Marketing Term Paper

3 pages (750 words) , Download 3 , Term Paper

This ad shows how the Huggies brand appeals to needs for love according to Maslow’s hierarchy of needs. The pose of the mother and the baby have been used to do so as the baby is being cleaned single-handedly by the mother (Belch & Belch, 2012). This shows how the wash cloth is so gentle that only one hand is required for washing so that the other one is free for the mother to hold her child.

Preview sample

Retail Marketing Mix in Australia Marketing Essay

12 pages (3495 words) , Download 2 , Essay

Free

Owing to its significance, the effective implications of globalization have also brought a revolutionary change in the retail sector all over the world in the 21st century emerging as a pillar to socio-economic developments; thus, motivating governmental regulations to control the rapid growth and outflow of the retail sector in the benefits of the consumers and the economy on the whole.

Preview sample

Integrated Marketing Communications and Customer Satisfaction Marketing Assignment

5 pages (1452 words) , Download 3 , Assignment

Free

BERVET should develop a single communications strategy, the basics of which should be followed for each target audience that has been identified from the entire market. This strategy has to be used “as the basis for executing each communication function” throughout the marketing process by using a wide range of channels of communication.

Preview sample

Recruitment and Selection, Ethical Issues in Non-Profit Organizations Marketing Essay

5 pages (1569 words) , Download 2 , Essay

Free

A nonprofit organization or an NPO can be described as an organization which is legally constituted and use their excess revenues towards its development and growth instead of distributing dividends. They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit.

Preview sample

Astro All Asia Networks ( DBA CONSULTANCY ) Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

The company has a vision of maximizing the wealth of its shareholders by engaging into production, acquisition and commissioning of media, films, etc (Astro Malaysia Holdings Berhad, 2013). Starting with subscription based services for 22 channels in 1996; Astro All Asia Networks now runs 119 paid channels in television in Malaysia and Brunei that caters to 2.93 million customers at home.

Preview sample

World Business Council for Sustainable Development Marketing Case Study

8 pages (2140 words) , Download 2 , Case Study

Free

The assessment followed the WBSCD Measuring Impact Framework, which helps the users in the process of identification, measurement, assessment and management of the company’s development impact. Firstly, the geographical boundaries were set at the local level in Karimun Regency and at the international level in Indonesia.

Preview sample

Declining Demand for Bottled Water Marketing Research Paper

5 pages (1580 words) , Download 2 , Research Paper

Free

The market demand for bottled water in the United States is rapidly declining after several years of constant growth. The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013. Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade.

Preview sample

Lyon College Taking Advantage of its Social Media Ecosystem Marketing Case Study

3 pages (750 words) , Download 2 , Case Study

The social medial has taken the world by storm and nobody wants to be left behind in this robust marketing tool. Lyon College is taking advantage of its social media to reach thousands of people including the donors and he alumni across the globe using its social site which is well developed to relay variety information to the audience.

Preview sample

The Importance of Branding in the Constantly Changing Market Environment Marketing Essay

8 pages (2000 words) , Download 3 , Essay

Free

The conclusion from this study states that the art of delivering a consistent message across all the channels has become critically important for organizations in today’s business environment. Starbucks is one of the organizations that have continually focused on the branding of its products and services offered to the customers.

Preview sample

Marketing Research for Ice Pad Marketing Research Paper

4 pages (1072 words) , Download 2 , Research Paper

Free

Based on the results of market research, management can make decisions regarding what to offer in the market or what changes they need to make to their product(s) for better performance in the market (Babin & Zikmund, 2012). Yet again, market research can help management decide how best to deliver their products to the target market.

Preview sample

Preparing the Marketing Audit for Market Entry - Coca Cola Company Marketing Essay

12 pages (3297 words) , Download 3 , Essay

Free

The following marketing audit report is all about an FMCG healthy soft drink and fruit juice brand named Minute maid. The Coca-Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in the potential England market due to favourable external environmental aspects.

Preview sample

Marketing Essays