Marketing Essays

Marketing is an endeavor, which entails publicizing the goods and services produced by a business organization. Business enterprises employ the use of the mass media in marketing. This helps in attracting a wide section of the public since the media has a significantly large coverage. 

Others include taking care of employees, giving back, ethical values, entrepreneurship spirit, and creating shareholders value. Despite the many years of operation, the company maintains its core value in the mission, which is to satisfy their customers effectively (CCK web).

Taking parts from books without properly referencing the amount of the section to plagiarism. Plagiarism is a grave crime that can lead one to be expelled from the school or even suspended (Braniac 2012, p.6). People plagiarize because it looks like the easiest and quick thing to do when writing a project or even an assignment.

The Striver VALS type is a secondary characteristic. 2. The VALS information can be used to identify consumer behavior and therefore, identify the characteristics of the target group. By identifying these characteristics the business can be able to identify the products to provide.

Taking into account the sole intentions of an effective HRM and the motivational aspects of organizational structure, it can be stated that the HR policies of the club need to be restructured effectively as it will help in organizing as well as controlling all the activities which are to be performed for the success of the club.

The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla

Vast-changing business environments are giving birth to emerging concepts and phenomena in every field. A new concept that has been developed in the 21st century is Integrated Marketing Communications. This concept emphasizes the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers.

There are various concepts that are used by firms and businesses to improve the quality of production. When these concepts are implemented the firm gains by giving satisfactory results to customers. The first concept in TQM is developing customer focus. Customers create the main demand for the products and services that are offered and will have a direct impact on the performance of a business.

The financial information is used to determine whether the business is viable in such a way that the investors’ returns will be optimally maximized. Therefore, the financial information has to be convincing to the investors. The information includes the balance sheet projections, income statement projections, cash flow projections, break even analysis and capital requirements and strategy.

It is therefore made up of big, medium-sized as well as small companies. These companies all go through a process known as the consulting process as they engage with their clients in their consulting roles. They also have team works in every representative they send to their clients. They also use different consulting modes in how they consult with their clients.

This ad shows how the Huggies brand appeals to needs for love according to Maslow’s hierarchy of needs. The pose of the mother and the baby have been used to do so as the baby is being cleaned single-handedly by the mother (Belch & Belch, 2012). This shows how the wash cloth is so gentle that only one hand is required for washing so that the other one is free for the mother to hold her child.

Owing to its significance, the effective implications of globalization have also brought a revolutionary change in the retail sector all over the world in the 21st century emerging as a pillar to socio-economic developments; thus, motivating governmental regulations to control the rapid growth and outflow of the retail sector in the benefits of the consumers and the economy on the whole.

BERVET should develop a single communications strategy, the basics of which should be followed for each target audience that has been identified from the entire market. This strategy has to be used “as the basis for executing each communication function” throughout the marketing process by using a wide range of channels of communication.

A nonprofit organization or an NPO can be described as an organization which is legally constituted and use their excess revenues towards its development and growth instead of distributing dividends. They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit.

The company has a vision of maximizing the wealth of its shareholders by engaging into production, acquisition and commissioning of media, films, etc (Astro Malaysia Holdings Berhad, 2013). Starting with subscription based services for 22 channels in 1996; Astro All Asia Networks now runs 119 paid channels in television in Malaysia and Brunei that caters to 2.93 million customers at home.

The assessment followed the WBSCD Measuring Impact Framework, which helps the users in the process of identification, measurement, assessment and management of the company’s development impact. Firstly, the geographical boundaries were set at the local level in Karimun Regency and at the international level in Indonesia.

The market demand for bottled water in the United States is rapidly declining after several years of constant growth. The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013. Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade.

The social medial has taken the world by storm and nobody wants to be left behind in this robust marketing tool. Lyon College is taking advantage of its social media to reach thousands of people including the donors and he alumni across the globe using its social site which is well developed to relay variety information to the audience.

The conclusion from this study states that the art of delivering a consistent message across all the channels has become critically important for organizations in today’s business environment. Starbucks is one of the organizations that have continually focused on the branding of its products and services offered to the customers.

Based on the results of market research, management can make decisions regarding what to offer in the market or what changes they need to make to their product(s) for better performance in the market (Babin & Zikmund, 2012). Yet again, market research can help management decide how best to deliver their products to the target market.

The following marketing audit report is all about an FMCG healthy soft drink and fruit juice brand named Minute maid. The Coca-Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in the potential England market due to favourable external environmental aspects.

The first section of this brief analysis will focus upon the history of the actual problem that Nissan Motor Company faced, the realization of the fact that changes needed to be engaged, a delineation of what changes were settled upon, and a discussion of the way in which implementation of the supply-chain management model that was accepted took place.

One of the types of the brand is Burberry Brit which is the most accessible brand that includes perfumes and other types of outwear that are commonly used by a lot of people. According to Burberry, the founder of the company, he said that the company was established to help young people realize their dreams through innovation and engage in creativity thus making life bearable to them.

This is because costs have to be contained while service cannot be compromised. One satisfied customer translates into more customers. Customer service is being looked at as an opportunity to gain a competitive advantage. Organizations try to use customer service as their unique selling point and deliver service beyond the expectations of the customer.

From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.

The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers regular and premium quality wine. Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of the UK and the USA.

So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in the automotive sector in 1916, BMW Company has come up with different products in the sector. The Company is also known for producing and marketing a range of sporty and higher-end motorcycles and cars.

The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.

The consumer electronics industry involves the manufacture, distribution, and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators, and televisions. The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.

Emirates Airlines is an airline which is based in Dubai at the Dubai International Airport, United Arab Emirates. In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircraft. Emirates expanded its empire after two decades in more than 55 countries with 83 aircraft that are soaring to 78 destinations worldwide.

Market Equilibrium – This is a situation where the supply of a particular item is exactly equal to its demand so that there is neither a surplus nor a shortage of this item in the market. On a graph, this is shown where the market demand curve intersects with the market supply curve. The diagram below shows the equilibrium point where the demand curve and the supply curve intersect.

This report is primarily concentrated on the analysis of two types of websites, B2B (http://australia.cat.com/) and C2C (eBay.com.au). The products offered and operations of the two companies are analyzed in the project report and recommendation is done for the betterment of the existing techniques used by the two companies.  

It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.

The subject of the articles makes it clear that the targeted audience for the articles is the buying public, who has needs of items and materials that the company deals in. This is because as stated earlier, the company now wants to shift its attention; as far as sources of revenue are concerned from foreign stores to domestic stores.

Chinese consumers have attained increased wealth over the years and have become more accepting of the retail formats of their Western counterparts. Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s.

A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales.

Corporate Social Responsibility. CSR is the framework that is used to measure the company’s performance in terms of economic, social or environmental factors that surround the company. A company should be responsible for what happens around it and should be involved in activities that bring development to the community at large.

Name Instructor Task Date Introduction Managing a business well in today’s dynamic world requires having updated information about the present, to be able to predict the future more precisely. This requires undertaking a marketing research. Marketing research is a systematic process of designing processes of collecting, analyzing and reporting data so that the information about the prevailing situation may be interpreted to the business managers.

However it has also increased the competitive forces in the market with a large number of market players being present for a particular products category. In this regard it has become an utmost important activity for business organizations to distinguish their products and services from the rest of its competitors in the market.

As a result, Dunkin donuts conduct a survey exercise aiming at collecting information concerning the perception of the segment’s consumers on the company’s products (Nigel, 2007). This marketing research aims at establishing the actual state of affairs concerning the consumer preferences and opinion on a company’s food products.

Conventional models of management are generally unsuitable for a large number of markets nowadays. The tempo of change, the immediate accessibility of information, the importance of attracting not just customers but building competitive advantages or establishing a competitive position in markets, and rapidly advancing technology are a few of the most observable reasons.

The primary reason behind that is rapid changes in its propositions. At one point, the larger share is in the occupancy of private rentals while on the other point, the larger part of the share goes into the hand of homeownership. Many authors have conducted researches to determine which sector is dominant in the housing sector as well as to identify the primary reasons behind these changes.

Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.

The author states that the demographic profile chosen for the products of Soul Mate are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are the USA and Canada. The lion part of the revenue comes from the US market.

The Azimuth company’s value lies in customer satisfaction. After eight years of successful operation, Azimuth has decided to enter the luxury watch industry in order to increase its market share. The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore.

Travel agents are an important part of millions of lives in the United Kingdom. They have played an enormous role in the ever-increasing travel industry when it was opened about 100 years ago. However, this does not say anything about their future; threats received from society and also technology are serious intimidation to the travel industry.

Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective.

With respect to the internal political arena in which Southwest Airlines operates i.e. United States of America, it can be easily concluded that the company does not face any major issue. Southwest Airlines have kept a low-profile lobbying approach when it comes to addressing national political affairs (Moran, 2012).

Business organizations that employ segmentation have an opportunity to address the customers' diverse needs, in the market. While using segmentation, the business organization may decide to target a certain segment in the market, which it has not reached. Despite the numerous benefits derived from market segmentation, there tend to be various challenges which the use of segmentation may pose.

All business ventures must acknowledge that old marketing rules are currently ineffective since they have been viewed to provide poor marketing solutions to businesses that cannot match the current business environment. The business environment has become quite competitive that customers have become few for the many business ventures.