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Marketing Essays

Result for Subject Marketing:
19897 essays
10 conditions to invest in Deep Dyve Organisation Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
10 CONDITIONS TO INVEST IN DEEP DYVE ORGANISATION Table of Contents Table of Contents 2 Introduction 3 Demand Conditions 3 Knowledge Conditions 5 Industry Life Cycle 5 Technological Evolution Patterns 6 Identification and Satisfaction of Real Market Needs 7 Barriers to Entry 8 Understanding Customer Adoption 9 Feasibility Analysis 9 Managing Intellectual Property 10 Industry Structure 11 Conclusion and Recommendations 11 References 13 Introduction DeepDyve, Inc.
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Tesco: Code of Business Conduct Marketing Essay
10 pages (2764 words) , Download 4 , Essay
Free
Tesco, a multinational retailer of general merchandise, was founded in London in 1919 by Jack Cohen. Over its 93 years of existence, the organization has expanded its operations in different countries totalling 14 and where an estimated number of 500,000 personnel have been disclosed to serve millions of clientele in a week’s time.
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Joseph Heler Cheese Challenges Marketing Essay
19 pages (5291 words) , Download 2 , Essay
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It is essential to state that in the historical development of the company, many challenges and opportunities impacting its level of operation in ways that led to strategic changes and structural adjustments for purposes of contributing to its general operations within the industry (Joseph-Heler, 2013).
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False and Puffery Advertising Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Advertising has been part of communication as a means to convey and receive accurate information about a certain product or services. This information is usually channeled through a commercial communication carrier such as newspapers, magazines, television, radio, posters, billboards, etc.
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International marketing Marketing Dissertation
18 pages (4500 words) , Download 4 , Dissertation
Free
The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing
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The Blossoming Garden Centre Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Today knowledge is considered as the most reliable sources of competitive advantage for firms which have been operating in the global market scenario. This has called for the emphasis on training and development of the workforce. Consequently, organizations have been observed to be making huge investments in conducting a training needs analysis.
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International Marketing Plan for Monmouth Coffee House Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. Monmouth is looking to extend its operations in the international market by setting up business in the Asian market.
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Marketing Communications Marketing Essay
3 pages (970 words) , Download 4 , Essay
Free
The ad is targeted toward the audience who are living a very fast and busy life that they do not get time for anything else. The ad is targeted towards the audience who want to explore the mysteries of the world. It is a two-minute ad but it says a lot to its audience. It conveys a lot of messages.
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Creating a Diffusion Line For the Stella McCartney Brand Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
This paper analyzes the business benefit to Stella McCartney brand by having defined brand personalities and organized value chains. Stella McCartney has established itself as favourite brand for young women offering fashion wear, and targeting women aged 16-28 years old. Because of having defined brand personality, she has managed its brand.
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Consumer Behavior in Social Networking Sites: Implications for Marketers Marketing Article
3 pages (750 words) , Download 4 , Article
In my opinion the age grouping and the target population is fine, but they should have expanded the study to around 100 or 150 participants, this way they would have gotten a more holistic view of the whole situation. Also, what I feel is that they should have included one more range of ages, as there are older people who are also tech savvy and spend a lot of time on the social networking sites and on the internet in general.
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Organic Food Issues Marketing Essay
8 pages (2705 words) , Download 3 , Essay
Free
Since the 1990s the organic product market has experienced rapid growth. Almost all food stores now carry organic food. The popularity of organic food stores has increased because of their rapid demand all around the world. The Annual sales of organic products in the United States are topping anywhere from $16.3 billion to $29.7 billion.
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The Sucess of Driver Designated Service Marketing Research Paper
7 pages (1901 words) , Download 4 , Research Paper
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A “designated driver service” is a business that is both beneficial to the owner and the clients. This is because the owner benefits from the proceeds produced by the commerce while the clients are guaranteed their security. The business is highly competitive because it is being operated by several individuals who strive to impress through different tactics incorporated in the business.
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Marketing And Media: The Effect Of Marketing On Public Opinion Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Marketing is an endeavor, which entails publicizing the goods and services produced by a business organization. Business enterprises employ the use of the mass media in marketing. This helps in attracting a wide section of the public since the media has a significantly large coverage. 
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Home Depot vs Lowes Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Others include taking care of employees, giving back, ethical values, entrepreneurship spirit, and creating shareholders value. Despite the many years of operation, the company maintains its core value in the mission, which is to satisfy their customers effectively (CCK web).
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Personal and Professional Practice Marketing Essay
4 pages (1215 words) , Download 2 , Essay
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Taking parts from books without properly referencing the amount of the section to plagiarism. Plagiarism is a grave crime that can lead one to be expelled from the school or even suspended (Braniac 2012, p.6). People plagiarize because it looks like the easiest and quick thing to do when writing a project or even an assignment.
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Reflection Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The Striver VALS type is a secondary characteristic. 2. The VALS information can be used to identify consumer behavior and therefore, identify the characteristics of the target group. By identifying these characteristics the business can be able to identify the products to provide.
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Money Is Not Always the Best Reward Marketing Essay
6 pages (2008 words) , Download 2 , Essay
Free
Taking into account the sole intentions of an effective HRM and the motivational aspects of organizational structure, it can be stated that the HR policies of the club need to be restructured effectively as it will help in organizing as well as controlling all the activities which are to be performed for the success of the club.
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Competitor analysis on Tesla Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
The escalating costs of fuel and the environmental hazards of emissions make electric vehicles (EVs) the best viable option in the present times. As such, a major share of consumers will prefer EVs such as Tesla
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Comparative Analysis of Integrated Marketing Communication: Apple Inc vs Dell Inc Marketing Essay
11 pages (3188 words) , Download 2 , Essay
Free
Vast-changing business environments are giving birth to emerging concepts and phenomena in every field. A new concept that has been developed in the 21st century is Integrated Marketing Communications. This concept emphasizes the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers.
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Total Quality Management in RWDI Marketing Essay
6 pages (1786 words) , Download 2 , Essay
Free
There are various concepts that are used by firms and businesses to improve the quality of production. When these concepts are implemented the firm gains by giving satisfactory results to customers. The first concept in TQM is developing customer focus. Customers create the main demand for the products and services that are offered and will have a direct impact on the performance of a business.
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Moyou financial projection Marketing Essay
3 pages (750 words) , Download 2 , Essay
The financial information is used to determine whether the business is viable in such a way that the investors’ returns will be optimally maximized. Therefore, the financial information has to be convincing to the investors. The information includes the balance sheet projections, income statement projections, cash flow projections, break even analysis and capital requirements and strategy.
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The Practice of Management Consultancy Marketing Essay
12 pages (3730 words) , Download 3 , Essay
Free
It is therefore made up of big, medium-sized as well as small companies. These companies all go through a process known as the consulting process as they engage with their clients in their consulting roles. They also have team works in every representative they send to their clients. They also use different consulting modes in how they consult with their clients.
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Advertisements to compare Marketing Term Paper
3 pages (750 words) , Download 3 , Term Paper
This ad shows how the Huggies brand appeals to needs for love according to Maslow’s hierarchy of needs. The pose of the mother and the baby have been used to do so as the baby is being cleaned single-handedly by the mother (Belch & Belch, 2012). This shows how the wash cloth is so gentle that only one hand is required for washing so that the other one is free for the mother to hold her child.
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Retail Marketing Mix in Australia Marketing Essay
12 pages (3495 words) , Download 2 , Essay
Free
Owing to its significance, the effective implications of globalization have also brought a revolutionary change in the retail sector all over the world in the 21st century emerging as a pillar to socio-economic developments; thus, motivating governmental regulations to control the rapid growth and outflow of the retail sector in the benefits of the consumers and the economy on the whole.
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Integrated Marketing Communications and Customer Satisfaction Marketing Assignment
5 pages (1452 words) , Download 3 , Assignment
Free
BERVET should develop a single communications strategy, the basics of which should be followed for each target audience that has been identified from the entire market. This strategy has to be used “as the basis for executing each communication function” throughout the marketing process by using a wide range of channels of communication.
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Recruitment and Selection, Ethical Issues in Non-Profit Organizations Marketing Essay
5 pages (1569 words) , Download 2 , Essay
Free
A nonprofit organization or an NPO can be described as an organization which is legally constituted and use their excess revenues towards its development and growth instead of distributing dividends. They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit.
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Astro All Asia Networks ( DBA CONSULTANCY ) Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The company has a vision of maximizing the wealth of its shareholders by engaging into production, acquisition and commissioning of media, films, etc (Astro Malaysia Holdings Berhad, 2013). Starting with subscription based services for 22 channels in 1996; Astro All Asia Networks now runs 119 paid channels in television in Malaysia and Brunei that caters to 2.93 million customers at home.
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World Business Council for Sustainable Development Marketing Case Study
8 pages (2140 words) , Download 2 , Case Study
Free
The assessment followed the WBSCD Measuring Impact Framework, which helps the users in the process of identification, measurement, assessment and management of the company’s development impact. Firstly, the geographical boundaries were set at the local level in Karimun Regency and at the international level in Indonesia.
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Declining Demand for Bottled Water Marketing Research Paper
5 pages (1580 words) , Download 2 , Research Paper
Free
The market demand for bottled water in the United States is rapidly declining after several years of constant growth. The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013. Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade.
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Lyon College Taking Advantage of its Social Media Ecosystem Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The social medial has taken the world by storm and nobody wants to be left behind in this robust marketing tool. Lyon College is taking advantage of its social media to reach thousands of people including the donors and he alumni across the globe using its social site which is well developed to relay variety information to the audience.
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The Importance of Branding in the Constantly Changing Market Environment Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The conclusion from this study states that the art of delivering a consistent message across all the channels has become critically important for organizations in today’s business environment. Starbucks is one of the organizations that have continually focused on the branding of its products and services offered to the customers.
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Marketing Research for Ice Pad Marketing Research Paper
4 pages (1072 words) , Download 2 , Research Paper
Free
Based on the results of market research, management can make decisions regarding what to offer in the market or what changes they need to make to their product(s) for better performance in the market (Babin & Zikmund, 2012). Yet again, market research can help management decide how best to deliver their products to the target market.
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Preparing the Marketing Audit for Market Entry - Coca Cola Company Marketing Essay
12 pages (3297 words) , Download 3 , Essay
Free
The following marketing audit report is all about an FMCG healthy soft drink and fruit juice brand named Minute maid. The Coca-Cola Company is the parent organization of Minute Maid. The organization decided to introduce Minute maid in the potential England market due to favourable external environmental aspects.
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Supply Chain Management - Nissan Marketing Essay
12 pages (3318 words) , Download 3 , Essay
Free
The first section of this brief analysis will focus upon the history of the actual problem that Nissan Motor Company faced, the realization of the fact that changes needed to be engaged, a delineation of what changes were settled upon, and a discussion of the way in which implementation of the supply-chain management model that was accepted took place.
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Marketing Strategies Used by Burberry Marketing Essay
9 pages (2583 words) , Download 2 , Essay
Free
One of the types of the brand is Burberry Brit which is the most accessible brand that includes perfumes and other types of outwear that are commonly used by a lot of people. According to Burberry, the founder of the company, he said that the company was established to help young people realize their dreams through innovation and engage in creativity thus making life bearable to them.
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Developing Customer Service Excellence Marketing Essay
11 pages (3135 words) , Download 2 , Essay
Free
This is because costs have to be contained while service cannot be compromised. One satisfied customer translates into more customers. Customer service is being looked at as an opportunity to gain a competitive advantage. Organizations try to use customer service as their unique selling point and deliver service beyond the expectations of the customer.
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Marketing Communication and Branding Marketing Assignment
4 pages (750 words) , Download 3 , Assignment
Free
From this paper, it is clear that the Integrated Marketing Communication (IMC) is the process of building a proper link between the messages and the communication forms. Integrated marketing communication is a promotional tool for the marketing mix. Marketing promotion also involves marketing communications.
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Outstanding Achievements in Modern Science and Technology of China Marketing Essay
8 pages (2432 words) , Download 3 , Essay
Free
The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers regular and premium quality wine. Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of the UK and the USA.
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BMW Marketing Plan in China and Japan Marketing Essay
19 pages (5510 words) , Download 4 , Essay
Free
So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in the automotive sector in 1916, BMW Company has come up with different products in the sector. The Company is also known for producing and marketing a range of sporty and higher-end motorcycles and cars.
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Undergraduate Internship Report Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The professionals, staff and the entire workforce in the organization gave me the support that I needed during my internship. They further entrusted me with all my tasks without considering me as a mere learner.
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Samsung Electronics Co Ltd Future Prospects Marketing Essay
10 pages (2669 words) , Download 2 , Essay
Free
The consumer electronics industry involves the manufacture, distribution, and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators, and televisions. The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
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Marketing of Emirates Airlines Marketing Essay
12 pages (3184 words) , Download 2 , Essay
Free
Emirates Airlines is an airline which is based in Dubai at the Dubai International Airport, United Arab Emirates. In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircraft. Emirates expanded its empire after two decades in more than 55 countries with 83 aircraft that are soaring to 78 destinations worldwide.
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Business Economic Environment - Gofast Airlines Marketing Essay
6 pages (1782 words) , Download 2 , Essay
Free
Market Equilibrium – This is a situation where the supply of a particular item is exactly equal to its demand so that there is neither a surplus nor a shortage of this item in the market. On a graph, this is shown where the market demand curve intersects with the market supply curve. The diagram below shows the equilibrium point where the demand curve and the supply curve intersect.
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Comparison between B2B & C2C Websites Marketing Essay
9 pages (2508 words) , Download 2 , Essay
Free
This report is primarily concentrated on the analysis of two types of websites, B2B (http://australia.cat.com/) and C2C (eBay.com.au). The products offered and operations of the two companies are analyzed in the project report and recommendation is done for the betterment of the existing techniques used by the two companies.  
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Burberry Case Study Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.
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Business Activities and Decisions Related to the Marketing Management Function Marketing Article
5 pages (1347 words) , Download 2 , Article
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The subject of the articles makes it clear that the targeted audience for the articles is the buying public, who has needs of items and materials that the company deals in. This is because as stated earlier, the company now wants to shift its attention; as far as sources of revenue are concerned from foreign stores to domestic stores.
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Chinas Luxury Goods Market Marketing Dissertation
21 pages (5973 words) , Download 2 , Dissertation
Chinese consumers have attained increased wealth over the years and have become more accepting of the retail formats of their Western counterparts. Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s.
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Factors Influencing Consumers' Intention to Purchase Online Marketing Coursework
7 pages (1832 words) , Download 2 , Coursework
Free
A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales.
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Corporate Social Responsibility Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Corporate Social Responsibility. CSR is the framework that is used to measure the company’s performance in terms of economic, social or environmental factors that surround the company. A company should be responsible for what happens around it and should be involved in activities that bring development to the community at large.
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Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research Marketing Coursework
9 pages (2250 words) , Download 3 , Coursework
Free
Name Instructor Task Date Introduction Managing a business well in today’s dynamic world requires having updated information about the present, to be able to predict the future more precisely. This requires undertaking a marketing research. Marketing research is a systematic process of designing processes of collecting, analyzing and reporting data so that the information about the prevailing situation may be interpreted to the business managers.
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