Serivice Performance Marketing - Research Paper Example

Levels of service performance are defined on the basis of two main principles: indicators related to results of the organization’s performance and indicators related to determinants of the results. Moreover, an introduction of innovations and improvement in the sphere of management and customers’ needs satisfaction are basic pillars of modern companies’ performance (Carraher et al, 2006). Service performance in the Eastern world companies Therefore, there are possible steps of service performance of the organizations: to compare real and expected performance levels of the organization, to define relevant actions, to take appropriate actions.

Thus, for the first group such points as outputs of financial performance and to the second group belong such groups as quality, flexibility or innovation etc (Frock and Boadu, 2002). In the developing countries, there is a need to improve service performance of the organizations. It is very important for modern organizations to satisfy the customer’s needs as it is required by new market conditions (Carraher et al, 2006). It is convenient to assure certain degrees of stability of performance in the market, to guarantee reliability of the organization’s performance. . Other companies from public service sector from Singapore have focused their attention on the following factors: service quality guaranteed to their customers and clients.

As far as we can see, there is promotion of an evident client-based approach in the service performance of Asian organizations (Marsh et al, 1999). Accountability and availability of services provided by the organizations is of crucial importance nowadays (Jones, 2001). In small businesses and international companies it is of high importance to develop relevant strategies to meet expectations of customer, increase output of the company and keep it balance with the company’s input. We can confirm these suggestions by the following fact: “It is observed that performance of Indian industries for many measures differ significantly on the basis of national and international standards…such aspects as level of inventory, manufacturing cost, employee turnover rate and percentage rejection are related to such issues as services delivery speed, flexibility in production, labor productivity, capacity utilization, satisfaction of employees, customers and suppliers” (Carraher et al, 2006).

As far as we can see, the companies of the Eastern region are concerned about appropriate innovations and improvements in their performance. Conclusion The role of service performance measurement in the assessment of every organization’s activity in the market is very important. Different advancements in companies’ services signify an essential breakthrough in the area of service performance of organizations. It is relevant for the modern companies to focus on various