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Principles of Marketing CA - Essay Example

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University Name: Trident University International Course Number: MKT301 Term: Fall 2011 Module Number: Module One Topic:  MKT301 - Principles of Marketing CA   In bold below there is a list of three product categories. Within the product categories listed below identify TWO purchases you have made…
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"Principles of Marketing CA"

Download file to see previous pages (10%)  Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. (20%)  Second Page  Identify and discuss the differences between the ways you went through the purchase decision processes for the two products. (20%)  Third and Fourth Pages  Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation "Uses of a Model of Buying Behavior", explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above). ...
The operating system was a high involvement purchase since it was very expensive yet there was the risk of it not being compatible with the computer programs that I intended to use. However, I was convinced by the vendor that it would work. Moreover, the operating system was significant and pertinent to my work. I also did not have much time since the deadline for project submission was fast approaching. The Domino’s pizza was a low involvement purchase since there was no risk involved, neither was it expensive. Moreover, I could have skipped it until supper time back home. Purchase Decision Process I recognized the need to have the computer software and decided to engage in information search regarding various brands and vendors. I checked online advertisements for different operating systems and found descriptions that matched my need. I found out that there were different operating systems such as windows XP, windows 7, and Linux which I could also apply to satisfy my needs. Both windows XP and the more recent windows 7 are products of Microsoft Corporation, which is a recognized company with strong brand equity. I was familiar with windows XP than the rest, hence I settled on the decision to buy it. After installation in my computer, the software worked well and I am satisfied with it. The Domino’s pizza I had at the restaurant did not involve all these steps in purchase decision making. Rather, I felt hungry and saw the restaurant. I entered, looked at the menu and found that the price of pizza was affordable and reasonable to me. I ordered, tasted it and felt that it was well cooked. I ate it, paid and left with the thought of passing by the restaurant for another pizza in future. Differences in the Purchase Decision Processes In ...Download file to see next pagesRead More
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