StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
A Hybrid Automobile Marketing Essay
4 pages (1164 words) , Download 2 , Essay
Free
However, the present glut of automobiles spewing out noxious fumes and becoming cost inefficient due to the tremendous increase in the price of fossil fuels and the fact of its ultimate extinction has awakened interest in seeking out an alternative. As automobiles cannot be done without in modern life, the natural choice would be to design.
Preview sample
Marketing in fashion business Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Analysis and Evaluation of Scotch Whisky Industry Marketing Coursework
8 pages (2125 words) , Download 3 , Coursework
Free
Scotch whisky is the leading product exported. The major export markets for Scotch whisky are United States, Spain, Singapore, and South Korea. Emerging economies like China and India are increasingly becoming important export markets for whisky. The highest-selling brand of Scotch is Johnnie Walker.
Preview sample
Segmentation and Targeting Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company began to expand in 1987, when Howard Schultz became in charge (Stanley, 2002). Schultz strategy was to create a personal association between customers and coffee. A few years later, the company expanded enormously until it became the undisputed leader in the production of fine coffee.
Preview sample
Segmentation and Targeting Marketing Essay
5 pages (1473 words) , Download 2 , Essay
Free
Segmentation and positioning prove significant when the product is standard, and one rival product is not able to offer what another cannot. Targeting requires analysis of the income distribution of potential and mature markets to realize whether to introduce a new target market or not.
Preview sample
Why Should the Wendy's Brand Enter the European Market Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Why should the Wendy’s Brand enter the European Market “You Know When It’s Real” BY YOU YOUR SCHOOL INFO HERE DATE HERE Table of Contents 1. Introduction………………………………………………………………………. 1.1 Aim…………………………………………………………………….
Preview sample
Marketing Strategy for Coca-Cola Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
There are numerous strategic advantages that Coca-Cola possesses over its competitors. Therefore, with the right marketing mix, there is no reason why the company cannot be well ahead of its market leaders. The major focus should be on the influences that make consumers purchase. As discussed above, these can either be internal or external.
Preview sample
Critical Evaluation of Marketing Marketing Essay
4 pages (1185 words) , Download 3 , Essay
Free
The article by Hackley, Tiwsakul, & Preuss (2008) focuses on product placement and the ethical issues product placement pose. The article provides a comprehensive ethical analysis through different ethical theories of product placement. An attempt has been made, throughout the article, to identify whether product placement overall is a deceptive practice or not. 
Preview sample
Segmentation, Targeting and Positioning Strategies for HSBC Australia Marketing Essay
5 pages (1702 words) , Download 2 , Essay
Free
The business has very high brand recognition according to a 2010 survey of competing financial services brands (HSBC, 13). The target of achieving more customer volume related to personal financial services and planning is the purpose for developing a new market research program to segment, target potential or existing banking services customers, and also position HSBC Australia above other domestic competition.
Preview sample
Adding Customer Value to Your Financial Prganisation for Competitive Advantage Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Purpose The overall purpose of this paper is to inform the Board about adding customer value to our bank in order to achieve the competitive advantage. Through this Board Paper, worthy members of Commonwealth Bank’s Board will contemplate upon the creation of competitive advantage for the bank by adding customer value.
Preview sample
Brand Communities and Personal Identities Marketing Essay
4 pages (1189 words) , Download 4 , Essay
Free
The aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. The brand community also plays a crucial role in the consumer behavior of customers. In literature, the term brand community is defined as a specific, nongeographical-based collection of individuals who share a common belief and faith about a particular brand.
Preview sample
Predatory Pricing as a Business Strategy Marketing Essay
7 pages (1973 words) , Download 3 , Essay
Free
Business organizations are getting engaged in price wars that have severely eroded the bottom lines of business organizations.   Firms in highly competitive environments are looking to attract new customers by competing on the basis of pricing strategies so as to gain an edge over their competitors.
Preview sample
Sleepy Inn Motel: A Marketing Case Study Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.
Preview sample
What Sleepy Inn Motel Should Do to Increase Its Client Base Marketing Case Study
4 pages (1075 words) , Download 2 , Case Study
Free
The findings of the research reveal that more than 66 percent of the visitors stay in the same area at the same location for more than 3 days. This is an amazing insight for the Sleepy Inn Motel. Huang is not investing in a restaurant because he feels that it will cause more problems than benefits but this will not be the case in reality.
Preview sample
Frontline Employees and Ethical Dilemmas Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The author states that customer relationship is imperative in business management. Business managers conjectured that customer-focused model demand management to train and improve workers’ skills and knowledge on customer relations. It is essential to motivate them and to become more responsive and sensitive to customer needs.
Preview sample
A Long-Term Strategy for Sleepy Inn Motel Marketing Case Study
4 pages (1032 words) , Download 2 , Case Study
Free
The author of the paper will begin with the statement that Eng Huang has a difficult decision to make regarding whether or not to continue operating Sleepy Inn Motel or join a more well-established hotel chain. After assessing the case study, Huang should make contact with Days Inn and express his interest in becoming a franchisee of the chain.
Preview sample
Problems Faced by and Strategies Adopted by Sunshine Shirts Marketing Assignment
6 pages (1753 words) , Download 4 , Assignment
Free
Sunshine Shirts is currently undergoing tough times as its financial health is deteriorating and numerous issues are on the table to be tackled. Whilst the market is demanding and budgeting properly, the company is reporting losses and future prospects seeming blurred. As such, internal analysis of operations and processes is imperative. 
Preview sample
Financial Services Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization. This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility’, ‘heterogeneity’, ‘inseparability’, and ‘perish-ability’ (Ennew & Waite, 2007).
Preview sample
Market Positioning as a Success of an Organization Marketing Term Paper
4 pages (1378 words) , Download 4 , Term Paper
Free
Through positioning strategies, organizations can differentiate their products or services from that of their competitors and attract valuable customers. Positioning involves two basic features: the physical characteristics of a product, and advertising the brand towards customers to distinguish the brand against other competitive products in the market.
Preview sample
The Mobile Phone Market in China Marketing Essay
15 pages (4382 words) , Download 2 , Essay
Free
With new industrialization capacity and growth in education and jobs availability, consumer discretionary incomes are rising in China that has created a new breed of buyers. China is emerging from its traditionalist past and taking a more capitalistic approach to lifestyle, considering ostentatious and generic consumption to be lifestyle fulfilment opportunities.
Preview sample
Public Relations Marketing Coursework
5 pages (1446 words) , Download 2 , Coursework
Free
It has been observed that communication managers capable of using different tools suitably budgeted have greater support from their teams and enjoy enhanced PR practice. The strategic policies of PR determine controlling measures devising successful results (Austin & Pinkleton, 2006, pp.1-2). This particular study focuses on the strategic PR practice.
Preview sample
Vans, Inc.: A Company Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Paul Van Doren, pioneer of Vans, Inc., started manufacturing shoes on the East Coast in the early 1960s. While other companies rely heavily on retailers to distribute the goods, Doren focused on direct selling, and marketed the brand personally to the public. Later, Vans, Inc. gained momentum in the 1970s.
Preview sample
Rohm and Haas Case Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Center of discussion in this paper is Rohm and Haas as the well-established leather tanning giant in the US. The company has introduced a new product in industrial chemicals segment, the Kathon MWX, a maintenance biocide for metalworking fluid meant to cleanse and disinfect smaller capacity tanks of less than 1000 gallons.
Preview sample
Willian Buck Services: Marketing Plan Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services. It will specialize in offering customized services to its existing and new clients related to outsourced accounting and payroll management problems.
Preview sample
Advertising in Newspapers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Newspapers are everyday publications that contain a variety of information meant to educate, inform and advertise certain products or services. They contain current information about various sociological, physical, political and economical aspects. Print media is the ultimate channel of communication used by newspapers in advertising.
Preview sample
Starbucks and Its Target Audience Marketing Essay
8 pages (2091 words) , Download 4 , Essay
Free
Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
Preview sample
Cross-Cultural Concepts and Issues Which Could Arise Marketing Essay
8 pages (2171 words) , Download 3 , Essay
Free
Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams.  While the benefits of successful cross-cultural activities are many, the problems which are posed to companies on an everyday basis must be dealt with effectively if the awards are to be reaped.
Preview sample
Ontela PicDeck Marketing Case Study
8 pages (2250 words) , Download 3 , Case Study
Free
From this research it seems like the 3rd Cluster is the most feasible option as it has the second highest ARPU and highest growth opportunity as the median age of the consumers of this cluster is 22 along with the fact that they value transfer of photos, sharing them through email, Facebook, desktop, etc.
Preview sample
Service Value Assessment Marketing Essay
3 pages (750 words) , Download 2 , Essay
The significance of service value has appeared as a key feature because of the fast development of the services division and the rivalry among industries. Some authors identified this highlight, affirming that service value is a basic policy to be successful in the industry of tourism in the twenty-first century.
Preview sample
Defining the Strategy Process in Action Marketing Admission/Application Essay
3 pages (964 words) , Download 2 , Admission/Application Essay
Information is data that comes into existence from secondary or primary sources. Anything that provides knowledge to a person or informs is an information source. These sources may be people, speeches, documents, pictures, organizations, observations, etc. They may be principal sources, secondary sources, and or tertiary sources.
Preview sample
Brand Community of Harley Davidson Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The study leads to the conclusion that Harley Davidson plays an active role in socializing the new members. The Harley owners group supplies information to the new members and also with the full range of Harley clothing and accessories. The concept of grassroots R and D has been regarded as a stylistic and advanced technology.
Preview sample
International Business of Google Marketing Assignment
7 pages (2093 words) , Download 5 , Assignment
Free
The Google Company has been significantly successful over the years leading the industry and generating huge profits. The different business analytical tools determine the different factors that might affect the company and hence allow the management of the company to decide on appropriate measures. 
Preview sample
Target Market Strategy Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
The electronic shoes and slippers from the E-Walker, a private limited company located in California, will be the extremely amazing experience to the new generation sports men and the general public. Today’s business is technology-driven. E-Walker is planning to campaign its brand name as ‘E-Walker’ for its products.
Preview sample
Horrific Crash Acts as a Metaphor for Leadership in the Turbulent Modern Economic Marketplace Marketing Research Paper
7 pages (2490 words) , Download 4 , Research Paper
Free
Generally, operating and monitoring systems that work consistently have become very useful tools in many industries including aviation, manufacturing, banking and other technology-dependent areas. These human-machine interface systems do give people the ability to control operations, a system, or processes.
Preview sample
Choice of Brand Strategy for Metroville Cars Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that the Metroville will get the image of being an old friend, a companion that reminds one of better times. Images can also be shown of the ergonomic interior, trendy dashboard and the magnificent exterior as the car is on the move. The end of the advertisement would show the Metroville coming in to be parked in an average household.
Preview sample
Organizational Culture Comparison Marketing Research Paper
7 pages (2034 words) , Download 2 , Research Paper
Free
General Motors was founded in 1908 and has been a sales dealer of automobiles since 1931. It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry.  The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries.
Preview sample
The Cheesecake Factory Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
According to the research findings, it can, therefore, be said that the mission of the Cheesecake Factory is to create an environment where the satisfaction of their guest is their highest priority. The mission statement of the company would remain same for the company operating anywhere in the world.
Preview sample
Advantages and Disadvantages of International Business Marketing Assignment
8 pages (2376 words) , Download 3 , Assignment
Free
The goal of the organization is to help the producers of goods and services, the importers, and the exporters to conduct the business effectively. The WTO was established on 1 January 1995 in Geneva, Switzerland. The agreements of WTO are lengthy and complex because they deal with legal issues covering a range of activities. WTO is known as the multilateral trading system.
Preview sample
Strategic Cultural Interventions at Wal-Mart Marketing Research Paper
4 pages (1107 words) , Download 2 , Research Paper
Free
Most people pay attention to the organizational culture of an organization or a company merely for the sake of using the organizational culture to identify or describe the company. However, a lot more go into the organizational culture of various companies and corporations than mere self identity (Wiredu, 2003).
Preview sample
Threats and Opportunities of Social Media Marketing Marketing Essay
9 pages (2713 words) , Download 2 , Essay
Free
Social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers, and so on.
Preview sample
Service Marketing of Tiger Airways Australia Marketing Essay
9 pages (2588 words) , Download 2 , Essay
Free
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs creates service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
Preview sample
Comparing Borders Group and Amazon Marketing Assignment
5 pages (1292 words) , Download 2 , Assignment
Free
Borders had been lacking skills that were required to do internet marketing i.e. it announced a deal with Amazon.com Inc to re-launch its e-commerce site. In 2008, Borders established its own e-bookstore and made a partnership with Kobobooks to facilitate its eBooks sales. To retain its customer it offers free Wi-Fi almost in all stores and starts providing self-publish facilities to customers.
Preview sample
Ethical Marketing Issues Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The data from the Australian Health and fitness survey identified that 11% of children are suffering from overweight problems. These children are subjected to more diseases and illnesses which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children. There can be other aspects that can make a child fat.
Preview sample
Diversification in Firms: Firms That Diversify Are Always Running away from Something Marketing Essay
8 pages (2346 words) , Download 4 , Essay
Free
The business industry is among the growing industries in the world. Several investors are attracted to different businesses across the globe. This has resulted in increased competition among the players in the local and international markets. The other difficulty comes from the dynamic nature of the market forces and the technological advances that are currently registered.
Preview sample
Dominos Pizza in Mexico Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
Preview sample
Target Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
Preview sample
HIV and Aids Social Marketing among the Injectable Drug Users Marketing Essay
9 pages (2708 words) , Download 2 , Essay
Free
Kotler and Zaltman (1989) were the first to use the term social marketing in 1971 in reference to marketing application to social and health problem solutions. Social marketing is defined as "the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research".
Preview sample
Marketing Mix of Fuze Drinks Marketing Essay
3 pages (750 words) , Download 4 , Essay
The process of marketing mix involves a detailed planning regarding the marketing of a product and stresses on the price, product, place and promotion. The marketing mix required is discussed in details below. Product: The product aimed to be introduced in the Brazilian market is Fuze Drinks.
Preview sample
Internet-Enabled Co-Production - Partnering or Competing with Customers by Schultze et al Marketing Article
4 pages (1110 words) , Download 2 , Article
Free
Understanding the customer’s needs and managing the organizational operations to fulfill those needs have been considered essential for a long time. This leads to customer satisfaction and loyalty. However, the co-production of products and services has extended the customer involvement concept to a different level.
Preview sample
Four Seasons Hotels Inc and Its Position in the Hospitality Industry Marketing Essay
8 pages (2330 words) , Download 2 , Essay
Free
Four Seasons Hotels has expanded into a chain that has 85 properties in over 35 countries across the globe with an employee base of over 30,000 (fourseasons.com, n.d.). Four Seasons has carved a very unique and prominent place for itself in the hospitality industry because of the very high and customized service that it provides to its customers.
Preview sample
    18151 - 18200 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us