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Marketing Essays

Result for Subject Marketing:
19914 essays
Dell Direct and Not-So-Direct Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The model was very successful in the 1990’s as the company during those years financially outperformed the competition. Around 2007 the company realized that its direct selling system could only take the company so far. The business model the company used successfully in the United States was not very effective in many international locations.
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Use of Electronic Monitoring to Measure Employee Productivity Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.
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Factors Affecting Consumption Patterns Marketing Research Paper
4 pages (1257 words) , Download 2 , Research Paper
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How members of a given population are influenced by society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product and one’s response toward it. The consumers market is made of product, price, place, and promotion all surrounded by economic, political, cultural, demographic, and technological factors.
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The Use and Application of Social Media Marketing Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”. 
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Teenagers opting to Go for Cosmetic Surgery Marketing Research Paper
8 pages (2411 words) , Download 3 , Research Paper
Free
Teenagers should be made to understand that although it is their right to have cosmetic surgery, they should be cautious in their consideration of whether to have it or not. They should realize that their wish to have the surgery should not be expressed lightly because the effects of this procedure will stay with them for the rest of their lives.
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The External Environment of Microsoft Inc Marketing Research Paper
8 pages (2347 words) , Download 4 , Research Paper
Free
Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry, and the Internet Software and Services industry. If we look at the global software industry it mainly comprises application software, software for home entertainment, and systems software.
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Concepts and Processes of Marketing Segmentation, Targeting and Positioning Marketing Essay
10 pages (2600 words) , Download 4 , Essay
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Marketing can be referred to as a management procedure through which goods and services are promoted so as to ensure that customer requirements are met, and an organization maximizes its profits. This process includes the harmonization of four elements referred to as the 4P’s of marketing that could also be used to market Nokia phones around the world.
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Integrated marketing communication Marketing Coursework
2 pages (500 words) , Download 6 , Coursework
Free
Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.
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Partnership and Business Strategy of John Lewis Marketing Essay
8 pages (2354 words) , Download 2 , Essay
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John Lewis has the opportunity to sell its own branded goods due to strong brand equity and enviable corporate reputation. Although the company has limited its own branded products to furniture, curtains, carpets and homeware but they have the capability to enter the white goods category such as electronics equipment in near future. 
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Financial Analysis of Netflix Marketing Essay
5 pages (1607 words) , Download 3 , Essay
Free
The role of corporate governance is to have a set of rules, procedures, and policies that would help achieve the company’s goals and objectives. The aim is to add value to the company so that stockholder benefit is maximized. Good corporate governance is one of the important criteria a company is judged upon by potential investors and helps to obtain capital at lower prices.
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SOCIAL MEDIA MARKETING STRATEGY Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
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Internet Websites Customers Marketing Essay
4 pages (1072 words) , Download 2 , Essay
Free
Though these numerous websites are cost-free for any internet user, in the real sense they distract the concentration and attention of internet users as they try to advertise the products of their different customers (White and Kamal, 2012). This call for attention from internet users serves as the price charged by these sites.
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Advertising and promoting Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options.
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Shangrila Hotel Singapore Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
Strategic Business Unit (SBU) is a future in business corporations that focus on market segmentation and products and services offering. Business organizations take the responsibility of their own budgeting plans, change management in both macro and microenvironment, and market performances where SBU operates.
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Consumer Behavior of Subscription-Based Home Protection Alarms Marketing Essay
9 pages (2658 words) , Download 2 , Essay
Free
The assessment is on the consumer behavior of subscription-based home protection alarms in homeowners in Chelsea and Kensington areas in London, UK. The research is entirely embedded in the alarm systems. Various opportunities come with the introduction of new alarm systems that are designed to improve consumer needs.
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Managing Marketing Communication for Old Spice Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Any effective IMC program calls for its marketers to use the right combination of communication techniques, understand the function of the different communication tools, and then harmonize their use. To achieve this goal, it is vital to have strong message consistency. This will result in a strong sales impact and sustain brand equity.
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Brand Impact and Popular Culture Marketing Essay
4 pages (1211 words) , Download 2 , Essay
Free
Through this, the marketers seek to benefit from the market population determined by the celebrities. In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service.
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Effects of recession on marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.
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Fashion Retail Marketing Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
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Strategic Marketing of Linnak Marketing Research Paper
16 pages (4876 words) , Download 3 , Research Paper
Free
The perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern-day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe.
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Social Media Strategies of Walmart and Costco Marketing Admission/Application Essay
5 pages (1355 words) , Download 5 , Admission/Application Essay
Free
Social networking sites allow individuals and organizations to interact and know each other. For firms, this is one of the cheapest forms of marketing and advertising. Examples are Facebook, Twitter, and LinkedIn. Through these websites, people of different cultures are connected. Some websites have unique histories. 
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Marketing Strategies for StarHub Internet Marketing Research Paper
7 pages (2083 words) , Download 3 , Research Paper
Free
The plan discusses various levels of sub-plans that have to be executed in order to attain a higher level of positioning and market presence in the most volatile industry of internet services. The focus of the proposed plan will remain on internal processes as true customer satisfaction will always come from quality products and services.
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Rainforest Cafe Marketing Strategies Marketing Research Paper
8 pages (2391 words) , Download 6 , Research Paper
Free
Environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).
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China as an Engine of Global Economy Marketing Term Paper
5 pages (1579 words) , Download 2 , Term Paper
Free
The country has been economically, politically, and militarily dominant in its region. Previously, the country used to be administered by Confucian bureaucracies and was based on the system of imperial regimes. After 1911, the country witnessed political instability. With the shift in power to the communist party of China, the scenario changed radically.
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LinkedIN Case Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
2003. It is deemed that the execution of effective strategies by the company in its operations is one of the chief reasons for its success worldwide. In this regard, the strategy of the company to join ‘Data Portability Work Group’ enabled it to accomplish greater success in the respective industry.
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The Essence of Made in Canada Marketing Case Study
12 pages (3260 words) , Download 3 , Case Study
Free
Many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32). It is also their belief that goods made in Canada are made with sustainable practices and standards of production, which ensure their safety.
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How HSBC Will Retain its Market Position Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
Secondary research will be conducted to obtain data from a range of valid financial, statistical, government reports and sources related to the organizational performance in the market. HSBC Bank (UK) is among the major multinational banks in Europe that were founded in 1986 that has enjoyed the reputation of being a self-funded organization.
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Foxtons Real Estate Agency Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The political environment proved extremely effective for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behavior of the individual thereby amplifying the market share and demand of the real estate organizations.
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Imapct of Androids and Smart Phones on the Apple I Phone Market Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Reviews from clients and other peoples will be used to properly illustrate the impact that has been created in respect of the topic. The paper will also show the social impact in respect to the topic. The paper will also analyze the effects that the impact has on the respective markets. How the shares and sales have progressed, in respect to the topic.
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Data Mining Techniques: For Marketing, Sales, and Customer Support Marketing Essay
4 pages (1000 words) , Download 8 , Essay
Free
The process of planning is usually similar in a number of ways. This is because the objectives of the issues involved can have a resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives.
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Media, marketing and advertisment Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
With the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions. Technological advancement has necessitated changes in media technology. Marketing scholars have thus been deliberating on the need to understand the morphological advancement in media.
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Exploring Marketing Research Marketing Research Paper
13 pages (3387 words) , Download 6 , Research Paper
Free
Shorty messaging dates back to some years when mobile phones were introduced and have spread to all parts of the world’s leading to integration into human life. SMS mobile company is one of the numerous leading companies that make it possible for many people to communicate effectively and therefore leading to the ease of communication that we experience today.
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The impact of Brand Extension on Brand Personality. Caterpillar and Burger King Marketing Dissertation
46 pages (11500 words) , Download 3 , Dissertation
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
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The marketing strategies of Heinz Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The rationale of this research is to locate out the problems with the existing marketing strategies of the company and indicate whether there are any niches in the market that are accessible to the company or whether the old and prevalent marketing system of the company is strong enough to fight the external influential factors and preserve the current position of the company in the long run.
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Marketing of Services Industry Marketing Essay
8 pages (2252 words) , Download 3 , Essay
Free
This is not the actual case as a majority of people in marketing either as scholars or salespersons still overemphasize product marketing. This way, they tend to point at marketing as a concept only tailored for products which are misleading as the growth and competitiveness in the service industry has warranted the adoption of marketing.
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India and the Big Retailers Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
After the agricultural industry, retailing is the largest private and employing industry in India. This sector has a major contribution to India’s economy that is 10% of GDP and 6-7% of employment is derived from this sector. Much reorganization is seen in this sector in the past decade from small unorganized family-owned retailers developed to organized retailing.
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Delivering Customer Value Marketing Essay
22 pages (6274 words) , Download 4 , Essay
Generally speaking, the Earth in the era of the 21st century is a global marketplace where the buzzword of most business organizations around the world focuses on the utilization of the most important underlying themes related to rapid technological advancements as well as the effects of globalization.
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Work Experience Report: Reflections on experiences at Invesco Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Work Experience Report: Reflections on experiences at Invesco YOUR NAME HERE YOUR SCHOOL INFO HERE DATE HERE PLACE YOUR ACKNOWLEDGEMENTS HERE EXECUTIVE SUMMARY This report highlights work placement experience at Invesco, an investment management company offering a diverse product portfolio of money markets, ETFs and a variety of other financial instruments for wealth growth and management.
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Marketing Plan: Milklicious Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The launching of a new product requires extensive amount of effort to evaluate and review the details of the marketing mix. The significance of an ingenious marketing plan is measured according to support in making diverse functions of the company effective.
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Marketing Strategy for a Nuclear Power Plant Development Proposal in Sizewell C Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Political Political factors largely play an important role in the success of a nuclear plant. UK appears to be in a favourable position considering the fact that the nation boasts of a strong, stable and democratically elected government.
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Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper
5 pages (1648 words) , Download 3 , Research Paper
Free
Petro Canada saw its beginning in 1975 in Alberta which started operating on 1st January 1976. Its foundation was the result of a parliament act. It is crown cooperation the purpose of the creation of the company was to control the energy sector in China as the Chinese president Trudeau always wanted China to be more independent and less dependent on the United States of America.
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Introducing of the New Temporary Coke Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
As the paper outlines, Coca Cola decided to introduce the new (temporary) coke can in order to appeal to consumer values and in turn increase customer involvement. The company was of the belief that this would increase the sales. The company introduced the new design to showcase its partnership with World Wildlife Fund and raise funds and awareness to protect the polar bear and its habitat.
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Too much Contemporary Airline Advertising is Dishonest, Boring, Stereotyped and Sexiest Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Organisations or firms keep witnessing and encountering intense competition in any considered industry. In such a tough competitive scenario, the organisations need to grab and hold on to the attention of the consumers in order to ensure their sales.
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Satisfying and Dissatisfying Experiences in Services Marketing Essay
13 pages (3927 words) , Download 2 , Essay
Free
Dividing the various service encounters into two sections of “satisfying” and “dissatisfying” experiences, let’s start with the first encounter experience at the Ice Bar in London. Our experience at the Ice Bar in London was average because we were kept waiting for 20 minutes. Once entered the specified area, we got the feeling of cramped in an overcrowded space without any seating arrangement. 
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Classic Airlines Care Study Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Last year it earned a profit of $10 million on sales of $8.7 billion. However, Classic Airlines has been facing some similar problems as the rest of the industry, such as rising fuel costs, while its customer retention and loyalty programs have been failing resulting in falling sales and bookings.
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International Market Entry and Development Marketing Essay
6 pages (1805 words) , Download 2 , Essay
Free
Commercial entities in the era of globalization have warmed up to and necessitated a shift in the direction of the internationalization of companies. Organizations that aspire to enter into the global market must adopt an appropriate style of admission into the foreign market in order to render the finest utilization of their reserves.
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Toyota Supercar Marketing Plan Marketing Research Paper
4 pages (1141 words) , Download 2 , Research Paper
Free
Thus the month of December will be spent researching. Marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering research, parts, research, and development, identifying the distribution channels, promotion techniques, and the costs of promotion.
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Development Plan of Apple Marketing Essay
8 pages (2430 words) , Download 5 , Essay
Free
The proposal has accounted for the performance of Apple Tablet in the market overall along with customer response has been taken as reference. The proposal also suggests a product, price, place, and promotion dimensions for the D-Roll. However, improvement in the proposed project can be made in any aspect. It can be concluded the project D-Roll will be another success for Apple.
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The Role of Retailer Branding Strategies within Retail Stores Marketing Essay
14 pages (3875 words) , Download 2 , Essay
Free
The significant growth and rise of technology and communication since the decade’s beginning, along with the emergence of highly sophisticated technological devices promoted by various telecommunication companies around the world, has brought a massive change in the mode of functioning of societies and businesses in various corners of the world.
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Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay
67 pages (9888 words) , Download 2 , Essay
Most of the available research studies are focused on examining the impact of marketing mix on brand equity. Specifically, the study of Valette-Florence, Guizani, and Merunka (2009) examined consumers’ opinions with regards to the impact of sales promotion intensity and brand personality in the development of brand equity.
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