Free Marketing Essay Examples and Topics | Page 364

Effects of recession on marketing Marketing Essay

9 pages (2250 words) , Download 2 , Essay

Free

Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.

Preview sample

Fashion Retail Marketing Marketing Essay

16 pages (4000 words) , Download 4 , Essay

Free

This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Strategic Marketing of Linnak Marketing Research Paper

16 pages (4876 words) , Download 3 , Research Paper

Free

The perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern-day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe.

Preview sample

Social Media Strategies of Walmart and Costco Marketing Admission/Application Essay

5 pages (1355 words) , Download 5 , Admission/Application Essay

Free

Social networking sites allow individuals and organizations to interact and know each other. For firms, this is one of the cheapest forms of marketing and advertising. Examples are Facebook, Twitter, and LinkedIn. Through these websites, people of different cultures are connected. Some websites have unique histories.

Preview sample

Marketing Strategies for StarHub Internet Marketing Research Paper

7 pages (2083 words) , Download 3 , Research Paper

Free

The plan discusses various levels of sub-plans that have to be executed in order to attain a higher level of positioning and market presence in the most volatile industry of internet services. The focus of the proposed plan will remain on internal processes as true customer satisfaction will always come from quality products and services.

Preview sample

Rainforest Cafe Marketing Strategies Marketing Research Paper

8 pages (2391 words) , Download 6 , Research Paper

Free

Environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).

Preview sample

China as an Engine of Global Economy Marketing Term Paper

5 pages (1579 words) , Download 2 , Term Paper

Free

The country has been economically, politically, and militarily dominant in its region. Previously, the country used to be administered by Confucian bureaucracies and was based on the system of imperial regimes. After 1911, the country witnessed political instability. With the shift in power to the communist party of China, the scenario changed radically.

Preview sample

LinkedIN Case Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

2003. It is deemed that the execution of effective strategies by the company in its operations is one of the chief reasons for its success worldwide. In this regard, the strategy of the company to join ‘Data Portability Work Group’ enabled it to accomplish greater success in the respective industry.

Preview sample

The Essence of Made in Canada Marketing Case Study

12 pages (3260 words) , Download 3 , Case Study

Free

Many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32). It is also their belief that goods made in Canada are made with sustainable practices and standards of production, which ensure their safety.

Preview sample

How HSBC Will Retain its Market Position Marketing Coursework

7 pages (1750 words) , Download 2 , Coursework

Free

Secondary research will be conducted to obtain data from a range of valid financial, statistical, government reports and sources related to the organizational performance in the market. HSBC Bank (UK) is among the major multinational banks in Europe that were founded in 1986 that has enjoyed the reputation of being a self-funded organization.

Preview sample

Foxtons Real Estate Agency Marketing Assignment

11 pages (2750 words) , Download 2 , Assignment

Free

The political environment proved extremely effective for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behavior of the individual thereby amplifying the market share and demand of the real estate organizations.

Preview sample

Imapct of Androids and Smart Phones on the Apple I Phone Market Marketing Essay

7 pages (1750 words) , Download 3 , Essay

Free

Reviews from clients and other peoples will be used to properly illustrate the impact that has been created in respect of the topic. The paper will also show the social impact in respect to the topic. The paper will also analyze the effects that the impact has on the respective markets. How the shares and sales have progressed, in respect to the topic.

Preview sample

Data Mining Techniques: For Marketing, Sales, and Customer Support Marketing Essay

4 pages (1000 words) , Download 8 , Essay

Free

The process of planning is usually similar in a number of ways. This is because the objectives of the issues involved can have a resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives.

Preview sample

Media, marketing and advertisment Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

Free

With the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions. Technological advancement has necessitated changes in media technology. Marketing scholars have thus been deliberating on the need to understand the morphological advancement in media.

Preview sample

Exploring Marketing Research Marketing Research Paper

13 pages (3387 words) , Download 6 , Research Paper

Free

Shorty messaging dates back to some years when mobile phones were introduced and have spread to all parts of the world’s leading to integration into human life. SMS mobile company is one of the numerous leading companies that make it possible for many people to communicate effectively and therefore leading to the ease of communication that we experience today.

Preview sample

The impact of Brand Extension on Brand Personality. Caterpillar and Burger King Marketing Dissertation

46 pages (11500 words) , Download 3 , Dissertation

This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.

Preview sample

The marketing strategies of Heinz Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

Free

The rationale of this research is to locate out the problems with the existing marketing strategies of the company and indicate whether there are any niches in the market that are accessible to the company or whether the old and prevalent marketing system of the company is strong enough to fight the external influential factors and preserve the current position of the company in the long run.

Preview sample

Marketing of Services Industry Marketing Essay

8 pages (2252 words) , Download 3 , Essay

Free

This is not the actual case as a majority of people in marketing either as scholars or salespersons still overemphasize product marketing. This way, they tend to point at marketing as a concept only tailored for products which are misleading as the growth and competitiveness in the service industry has warranted the adoption of marketing.

Preview sample

India and the Big Retailers Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

Free

After the agricultural industry, retailing is the largest private and employing industry in India. This sector has a major contribution to India’s economy that is 10% of GDP and 6-7% of employment is derived from this sector. Much reorganization is seen in this sector in the past decade from small unorganized family-owned retailers developed to organized retailing.

Preview sample

Delivering Customer Value Marketing Essay

22 pages (6274 words) , Download 4 , Essay

Generally speaking, the Earth in the era of the 21st century is a global marketplace where the buzzword of most business organizations around the world focuses on the utilization of the most important underlying themes related to rapid technological advancements as well as the effects of globalization.

Preview sample

Work Experience Report: Reflections on experiences at Invesco Marketing Essay

7 pages (1750 words) , Download 2 , Essay

Free

Work Experience Report: Reflections on experiences at Invesco YOUR NAME HERE YOUR SCHOOL INFO HERE DATE HERE PLACE YOUR ACKNOWLEDGEMENTS HERE EXECUTIVE SUMMARY This report highlights work placement experience at Invesco, an investment management company offering a diverse product portfolio of money markets, ETFs and a variety of other financial instruments for wealth growth and management.

Preview sample

Marketing Plan: Milklicious Marketing Essay

3 pages (750 words) , Download 3 , Essay

Free

The launching of a new product requires extensive amount of effort to evaluate and review the details of the marketing mix. The significance of an ingenious marketing plan is measured according to support in making diverse functions of the company effective.

Preview sample

Marketing Strategy for a Nuclear Power Plant Development Proposal in Sizewell C Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

Political Political factors largely play an important role in the success of a nuclear plant. UK appears to be in a favourable position considering the fact that the nation boasts of a strong, stable and democratically elected government.

Preview sample

Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper

5 pages (1648 words) , Download 3 , Research Paper

Free

Petro Canada saw its beginning in 1975 in Alberta which started operating on 1st January 1976. Its foundation was the result of a parliament act. It is crown cooperation the purpose of the creation of the company was to control the energy sector in China as the Chinese president Trudeau always wanted China to be more independent and less dependent on the United States of America.

Preview sample

Introducing of the New Temporary Coke Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

Free

As the paper outlines, Coca Cola decided to introduce the new (temporary) coke can in order to appeal to consumer values and in turn increase customer involvement. The company was of the belief that this would increase the sales. The company introduced the new design to showcase its partnership with World Wildlife Fund and raise funds and awareness to protect the polar bear and its habitat.

Preview sample

Too much Contemporary Airline Advertising is Dishonest, Boring, Stereotyped and Sexiest Marketing Essay

10 pages (2500 words) , Download 2 , Essay

Free

Organisations or firms keep witnessing and encountering intense competition in any considered industry. In such a tough competitive scenario, the organisations need to grab and hold on to the attention of the consumers in order to ensure their sales.

Preview sample

Satisfying and Dissatisfying Experiences in Services Marketing Essay

13 pages (3927 words) , Download 2 , Essay

Free

Dividing the various service encounters into two sections of “satisfying” and “dissatisfying” experiences, let’s start with the first encounter experience at the Ice Bar in London. Our experience at the Ice Bar in London was average because we were kept waiting for 20 minutes. Once entered the specified area, we got the feeling of cramped in an overcrowded space without any seating arrangement.

Preview sample

Classic Airlines Care Study Marketing Essay

3 pages (750 words) , Download 3 , Essay

Free

Last year it earned a profit of $10 million on sales of $8.7 billion. However, Classic Airlines has been facing some similar problems as the rest of the industry, such as rising fuel costs, while its customer retention and loyalty programs have been failing resulting in falling sales and bookings.

Preview sample

International Market Entry and Development Marketing Essay

6 pages (1805 words) , Download 2 , Essay

Free

Commercial entities in the era of globalization have warmed up to and necessitated a shift in the direction of the internationalization of companies. Organizations that aspire to enter into the global market must adopt an appropriate style of admission into the foreign market in order to render the finest utilization of their reserves.

Preview sample

Toyota Supercar Marketing Plan Marketing Research Paper

4 pages (1141 words) , Download 2 , Research Paper

Free

Thus the month of December will be spent researching. Marketing management and product management teams will be formed for appointing the required teams and identifying the budget for market research, engineering research, parts, research, and development, identifying the distribution channels, promotion techniques, and the costs of promotion.

Preview sample

Development Plan of Apple Marketing Essay

8 pages (2430 words) , Download 5 , Essay

Free

The proposal has accounted for the performance of Apple Tablet in the market overall along with customer response has been taken as reference. The proposal also suggests a product, price, place, and promotion dimensions for the D-Roll. However, improvement in the proposed project can be made in any aspect. It can be concluded the project D-Roll will be another success for Apple.

Preview sample

The Role of Retailer Branding Strategies within Retail Stores Marketing Essay

14 pages (3875 words) , Download 2 , Essay

Free

The significant growth and rise of technology and communication since the decade’s beginning, along with the emergence of highly sophisticated technological devices promoted by various telecommunication companies around the world, has brought a massive change in the mode of functioning of societies and businesses in various corners of the world.

Preview sample

Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia Marketing Essay

67 pages (9888 words) , Download 2 , Essay

Most of the available research studies are focused on examining the impact of marketing mix on brand equity. Specifically, the study of Valette-Florence, Guizani, and Merunka (2009) examined consumers’ opinions with regards to the impact of sales promotion intensity and brand personality in the development of brand equity.

Preview sample

Product Marketing - Tips for Successful Green Marketing Marketing Assignment

8 pages (2078 words) , Download 3 , Assignment

Free

The selection of "Green Diapers" is attributable to the rapid growth of consumers’ preference for green products. It is imperative to note that the purchase of green products and utilization of green marketing strategies is rapidly shifting from being a trendy marketing approach to becoming a cultural practice.

Preview sample

Invention of IPod Camera/Video Marketing Essay

3 pages (813 words) , Download 2 , Essay

Free

Some products may contain a vast selection, which becomes harder while selecting the best. The mp3 player is one of the products with a vast selection. However, the good news is that iPod from the Apple Company is the best of all. This specific iPod is made of lightweight and, it is capable of holding so many songs though it depends on the storage capacity.

Preview sample

Achieving Global Brand Status by Lenovo Marketing Essay

15 pages (4290 words) , Download 2 , Essay

Free

Lenovo can be considered a genuine global brand. Outside of the market-driven characteristics of disparate international markets that prevent Lenovo from maintaining a standardized product ideology and positioning with a streamlined, homogenous set of values and ideals, all other factors indicate Lenovo is absolutely a global brand.

Preview sample

Factors Affecting Future Retailing of Zara in the UK Marketing Essay

11 pages (3136 words) , Download 2 , Essay

Free

Inditex Chain stores are the largest and most influential international brand of chain store including Zara. Zara is however the key driver of the growth of the chain, which plays the leading role in the profitability and sales volumes of Inditex. Zara has a unique and rare business model, which raises a lot of interest in business studies.

Preview sample

Advertising review Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

Free

In the present business scenario, advertisement is considered to be one of the most applied tools for the effective promotion of products and/or services in the worldwide market segments. Advertisement is recognised to be the most appropriate medium of communication for companies with customers.

Preview sample

Cultural Models of Value Perception and Experiences Marketing Essay

11 pages (3157 words) , Download 3 , Essay

Free

The key roles the sales force plays include defining customer requirements, deploying products, and supports the deployment. In business markets, the sales force is in a position to recognize when the additional value can be leveraged to greater firm benefit as well as identify cases of imbalances in value creation.

Preview sample

Douglas Holt - how brands become icons Marketing Essay

3 pages (750 words) , Download 2 , Essay

The author, Douglas Holt, has focused on the ways to create iconic brands. The three groups of consumers discussed in the book include insiders, followers, and feeders. About feeders, the author says that they are the group of consumers who stop using the brand if they feel that the brand is not going to meet their social needs anymore.

Preview sample

Business-to-business Project: The Analysis of LuminUltra Company Marketing Case Study

8 pages (2352 words) , Download 3 , Case Study

Free

The LuminUltra company offers accurate and real-time quantifications of absolute bio-burden provide operators with the aptitude to locate the problem area in the entire system, enable treatment, and quantify the effectiveness of the same treatment in the shortest time possible compared to the long times realized with traditional methods.

Preview sample

Utility of Concept of Marketing to Organizations Marketing Essay

8 pages (2000 words) , Download 3 , Essay

Free

The production and promotional activities are largely dependent on the concepts of marketing for the accomplishment of the goals of the organization. The manufacturing and marketing oriented organizations are also largely dependent on the concepts of marketing for the creation of the goods and then creating the form and possession of utility.

Preview sample

Why was the original marketing mix extended for the service sector Marketing Essay

7 pages (1750 words) , Download 2 , Essay

Free

Why was the original marketing mix extended for the service sector? Table of Contents Table of Contents 2 Introduction 3 Discussion 4 A Definition and importance of service marketing 4 What is service marketing? 4 The importance of 4p’s 4 B the service marketing Triangle 5 The extended P’s for the services marketing 6 Effectiveness of Expanding Traditional Marketing Mix to Service Organization 6 Effectiveness of the elements of service sector 9 Findings 9 Conclusion and recommendations 10 References 11 Introduction In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an

Preview sample

Branding - Facebook Development Opportunities Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

Free

In this age of competition, each and every entrepreneur desires to remain safe and secure. This might be possible only through rapid promotion and advertisements. And now a day, maximum extent of promotion is performed with the help of online media or social networking sites such as face-book, twitter, bing, yahoo and many others.

Preview sample

Industry Analysis - Key Opportunities and Threats within the UK Marketing Essay

10 pages (2979 words) , Download 3 , Essay

Free

The mobile phone industry of the United Kingdom is reaching an alarming stage due to the increasing level of saturation within the industry. The only positive factor among these negativities is the increased penetration level of smartphones, which is helping the industry to embrace growth at a modest rate.

Preview sample

Service Classification and Analysis of Service Encounters Marketing Assignment

11 pages (2772 words) , Download 3 , Assignment

Free

The study was initiated for the purpose of understanding the nature of services that exist in the marketplace and to test the viability of the statement ‘service customers is a core competency that marketing managers must develop’. The study revealed that there are various ways by which service processes can be categorized.

Preview sample

Abercrombie & Fitch Positioning Strategy Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

Marketing mix refers to factors and conditions that a business has control over, and which are great contributors to success of failure of the business. Positioning strategy for a brand is very important and any company that is well and able to do it has great chances of registering success (Powers and Loyka, 2010).

Preview sample

The Promotion of Intangible Financial Services Through Event Marketing Marketing Coursework

12 pages (3231 words) , Download 2 , Coursework

Free

The definitive high-quality event marketing program is to develop a campaign source able to formulate, generate, and implement a range of new programs, a source that can constantly provide, enhance, and monitor numerous existing programs in a competition. A number of major financial organizations are by now operating from only such a source.

Preview sample

Successful Marketing Strategies Marketing Book Report/Review

13 pages (3290 words) , Download 2 , Book Report/Review

Free

For the other commodities like computers, marketers will go for design specifications that are of higher quality than the competitors. When a customer is performing information search, they find a commodity that matches their needs and is pocket friendly. Consumers may not understand this process as it is done without their thinking about it.

Preview sample

Marketing planning of Roddick Foundation Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

Free

This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.

Preview sample

Marketing Essays