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Marketing Essays

Result for Subject Marketing:
19930 essays
International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
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Corporate Social Responsibility at the Reliance Group Marketing Essay
12 pages (3317 words) , Download 2 , Essay
Free
The issue of corporate social responsibility is evaluated and analyzed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution are also highlighted in a vivid way in front of the top management of the organization so as to analyze its effectiveness in long run.
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Risk Assessment of the Global Oil and Gas Industry Marketing Essay
7 pages (1920 words) , Download 3 , Essay
Free
 The audit has been entirely successful in assessing all the relevant matters pertaining to the West African branch of GE Oil & Gas. This audit has proven and discovered that there are possible hazards, incidents, accidents that need to be explained and solutions to be recommended where there is a need for the solutions and associated actions.
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Claire's Stores Marketing Essay
11 pages (2871 words) , Download 2 , Essay
Free
Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industry. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 finally ended with the acquisition of Claire’s Boutique, Inc.
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ENTERPRICE RESOURCE PLANNING Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
The study presents the plan on how to maintain the system and how the manpower should be structured; provides a recommendation on the ERP system package together with the assumptions on changes that need to be made within the organization. It does not only speed up the productive cycle, but it also cuts costs considerably and this will be proven as the functions of an ERP system will be discussed in this paper.
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Apple Competitive Advantage Marketing Essay
7 pages (1842 words) , Download 2 , Essay
Free
Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided a superior understanding of the best approach to adopt. The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth.
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ASDA Expansion to KSA Marketing Essay
12 pages (3518 words) , Download 3 , Essay
Free
This study is important in that it provides an insight into the issues that any company is willing to expand its operations into KSA. Additionally, the work lists the strengths, weaknesses, opportunities, and threats that characterize KSA retail market, political and economic systems. This study is particularly important to ASDA since the discussion mainly focused on products offered by ASDA.
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Marketing Audit & Plan for Cheerios Cereal Marketing Essay
12 pages (7690 words) , Download 7 , Essay
Free
The brand must be positioned as a health brand that promotes livelihood and supports consumers to be wealthy in the UK and presented as a symbol of social class in the developing world. A budget of about £220 million is proposed for the project and with this, we expect the increment of market share from 25% to 35% this represents a net increase of £550 million over the period.
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The Emergence of Globalization and the Marketing Mix Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that these firms have central headquarters in a given country but their operations are decentralized in different regions like the Middle East, West Africa, North America, and Europe, East and Central Africa. Appropriate marketing plans can be observed by the multinationals to capture a substantial market share.
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Marketing Mix Stimuli - M&S Supermarket Marketing Essay
11 pages (3252 words) , Download 4 , Essay
Free
In the context of modern marketing communication is considered of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials than their rivals, to secure their growth in the long term.
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Direct marketing. An advertising campaign Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.
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The Reputation of a Melting Pot Marketing Essay
3 pages (809 words) , Download 2 , Essay
Free
Many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to the huge business opportunities available there. Understandably, all such foreigners have brought with them their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
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Behavior, Needs, and Motivations in a Hotel Environment Marketing Essay
6 pages (2235 words) , Download 2 , Essay
Free
Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service.
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How the Internet is Changing Market Research Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The author states that through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales to render needed changes. The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data.
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Nintendo's Wii Fit Plus - Current Marketing Situation Marketing Research Paper
4 pages (1009 words) , Download 2 , Research Paper
Free
Wii Fit Plus is the 2nd version of the best-selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise. Wii Fit Plus is a product that belongs to the shopping product category.
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Marketing in fashion business Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.
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Dell Direct and Not-So-Direct Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The model was very successful in the 1990’s as the company during those years financially outperformed the competition. Around 2007 the company realized that its direct selling system could only take the company so far. The business model the company used successfully in the United States was not very effective in many international locations.
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Use of Electronic Monitoring to Measure Employee Productivity Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.
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Factors Affecting Consumption Patterns Marketing Research Paper
4 pages (1257 words) , Download 2 , Research Paper
Free
How members of a given population are influenced by society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product and one’s response toward it. The consumers market is made of product, price, place, and promotion all surrounded by economic, political, cultural, demographic, and technological factors.
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The Use and Application of Social Media Marketing Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”. 
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Teenagers opting to Go for Cosmetic Surgery Marketing Research Paper
8 pages (2411 words) , Download 3 , Research Paper
Free
Teenagers should be made to understand that although it is their right to have cosmetic surgery, they should be cautious in their consideration of whether to have it or not. They should realize that their wish to have the surgery should not be expressed lightly because the effects of this procedure will stay with them for the rest of their lives.
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The External Environment of Microsoft Inc Marketing Research Paper
8 pages (2347 words) , Download 4 , Research Paper
Free
Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry, and the Internet Software and Services industry. If we look at the global software industry it mainly comprises application software, software for home entertainment, and systems software.
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Concepts and Processes of Marketing Segmentation, Targeting and Positioning Marketing Essay
10 pages (2600 words) , Download 4 , Essay
Free
Marketing can be referred to as a management procedure through which goods and services are promoted so as to ensure that customer requirements are met, and an organization maximizes its profits. This process includes the harmonization of four elements referred to as the 4P’s of marketing that could also be used to market Nokia phones around the world.
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Integrated marketing communication Marketing Coursework
2 pages (500 words) , Download 6 , Coursework
Free
Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.
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Partnership and Business Strategy of John Lewis Marketing Essay
8 pages (2354 words) , Download 2 , Essay
Free
John Lewis has the opportunity to sell its own branded goods due to strong brand equity and enviable corporate reputation. Although the company has limited its own branded products to furniture, curtains, carpets and homeware but they have the capability to enter the white goods category such as electronics equipment in near future. 
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Financial Analysis of Netflix Marketing Essay
5 pages (1607 words) , Download 3 , Essay
Free
The role of corporate governance is to have a set of rules, procedures, and policies that would help achieve the company’s goals and objectives. The aim is to add value to the company so that stockholder benefit is maximized. Good corporate governance is one of the important criteria a company is judged upon by potential investors and helps to obtain capital at lower prices.
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SOCIAL MEDIA MARKETING STRATEGY Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
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Internet Websites Customers Marketing Essay
4 pages (1072 words) , Download 2 , Essay
Free
Though these numerous websites are cost-free for any internet user, in the real sense they distract the concentration and attention of internet users as they try to advertise the products of their different customers (White and Kamal, 2012). This call for attention from internet users serves as the price charged by these sites.
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Advertising and promoting Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options.
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Shangrila Hotel Singapore Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
Strategic Business Unit (SBU) is a future in business corporations that focus on market segmentation and products and services offering. Business organizations take the responsibility of their own budgeting plans, change management in both macro and microenvironment, and market performances where SBU operates.
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Consumer Behavior of Subscription-Based Home Protection Alarms Marketing Essay
9 pages (2658 words) , Download 2 , Essay
Free
The assessment is on the consumer behavior of subscription-based home protection alarms in homeowners in Chelsea and Kensington areas in London, UK. The research is entirely embedded in the alarm systems. Various opportunities come with the introduction of new alarm systems that are designed to improve consumer needs.
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Managing Marketing Communication for Old Spice Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Any effective IMC program calls for its marketers to use the right combination of communication techniques, understand the function of the different communication tools, and then harmonize their use. To achieve this goal, it is vital to have strong message consistency. This will result in a strong sales impact and sustain brand equity.
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Brand Impact and Popular Culture Marketing Essay
4 pages (1211 words) , Download 2 , Essay
Free
Through this, the marketers seek to benefit from the market population determined by the celebrities. In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service.
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Effects of recession on marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.
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Fashion Retail Marketing Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
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Strategic Marketing of Linnak Marketing Research Paper
16 pages (4876 words) , Download 3 , Research Paper
Free
The perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern-day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe.
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Social Media Strategies of Walmart and Costco Marketing Admission/Application Essay
5 pages (1355 words) , Download 5 , Admission/Application Essay
Free
Social networking sites allow individuals and organizations to interact and know each other. For firms, this is one of the cheapest forms of marketing and advertising. Examples are Facebook, Twitter, and LinkedIn. Through these websites, people of different cultures are connected. Some websites have unique histories. 
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Marketing Strategies for StarHub Internet Marketing Research Paper
7 pages (2083 words) , Download 3 , Research Paper
Free
The plan discusses various levels of sub-plans that have to be executed in order to attain a higher level of positioning and market presence in the most volatile industry of internet services. The focus of the proposed plan will remain on internal processes as true customer satisfaction will always come from quality products and services.
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Rainforest Cafe Marketing Strategies Marketing Research Paper
8 pages (2391 words) , Download 6 , Research Paper
Free
Environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).
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China as an Engine of Global Economy Marketing Term Paper
5 pages (1579 words) , Download 2 , Term Paper
Free
The country has been economically, politically, and militarily dominant in its region. Previously, the country used to be administered by Confucian bureaucracies and was based on the system of imperial regimes. After 1911, the country witnessed political instability. With the shift in power to the communist party of China, the scenario changed radically.
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LinkedIN Case Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
2003. It is deemed that the execution of effective strategies by the company in its operations is one of the chief reasons for its success worldwide. In this regard, the strategy of the company to join ‘Data Portability Work Group’ enabled it to accomplish greater success in the respective industry.
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The Essence of Made in Canada Marketing Case Study
12 pages (3260 words) , Download 3 , Case Study
Free
Many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32). It is also their belief that goods made in Canada are made with sustainable practices and standards of production, which ensure their safety.
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How HSBC Will Retain its Market Position Marketing Coursework
7 pages (1750 words) , Download 2 , Coursework
Free
Secondary research will be conducted to obtain data from a range of valid financial, statistical, government reports and sources related to the organizational performance in the market. HSBC Bank (UK) is among the major multinational banks in Europe that were founded in 1986 that has enjoyed the reputation of being a self-funded organization.
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Foxtons Real Estate Agency Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The political environment proved extremely effective for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behavior of the individual thereby amplifying the market share and demand of the real estate organizations.
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Imapct of Androids and Smart Phones on the Apple I Phone Market Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Reviews from clients and other peoples will be used to properly illustrate the impact that has been created in respect of the topic. The paper will also show the social impact in respect to the topic. The paper will also analyze the effects that the impact has on the respective markets. How the shares and sales have progressed, in respect to the topic.
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Data Mining Techniques: For Marketing, Sales, and Customer Support Marketing Essay
4 pages (1000 words) , Download 8 , Essay
Free
The process of planning is usually similar in a number of ways. This is because the objectives of the issues involved can have a resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives.
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Media, marketing and advertisment Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
With the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions. Technological advancement has necessitated changes in media technology. Marketing scholars have thus been deliberating on the need to understand the morphological advancement in media.
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Exploring Marketing Research Marketing Research Paper
13 pages (3387 words) , Download 6 , Research Paper
Free
Shorty messaging dates back to some years when mobile phones were introduced and have spread to all parts of the world’s leading to integration into human life. SMS mobile company is one of the numerous leading companies that make it possible for many people to communicate effectively and therefore leading to the ease of communication that we experience today.
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The impact of Brand Extension on Brand Personality. Caterpillar and Burger King Marketing Dissertation
46 pages (11500 words) , Download 3 , Dissertation
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
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The marketing strategies of Heinz Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The rationale of this research is to locate out the problems with the existing marketing strategies of the company and indicate whether there are any niches in the market that are accessible to the company or whether the old and prevalent marketing system of the company is strong enough to fight the external influential factors and preserve the current position of the company in the long run.
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