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Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy - Essay Example

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Summary
This paper takes a keen look at how social media marketing brings with it both threats and opportunities within the frameworks of the present day advertising strategy which is undertaken by varied organizations for a multitude of reasons and understandings…
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Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy

Download file to see previous pages... This essay stresses that social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of the young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers and so on.
As the paper declares the contemporary advertising strategy is such that it derives its basis from a number of different sectors, most significant of which remain the aspects of reaching out to the relevant target audiences and thus finding ways and means through which newer markets could be tapped in a corrective fashion. It would also manifest for growth and development under the already established clientele, which is indeed the target audience which is proving to be a major success for the brands and campaigns working under the aegis of these organizations. The modern day advertising strategy is such that it will bring instant results if devised in line with the needs, wishes and desires of the target audience. Within the framework of the social media avenues, it is always pertinent to discern the basis of success within the making up of such advertising strategies and plans which would eventually give the intended mileage to the brands and campaigns that are run on these platforms. The social media trends and changes are happening so quickly that it is very difficult to follow up what exactly is taking place within the relevant ranks. This calls for an understanding of how properly the advertising strategies are devised, planned and later on implemented within the related settings (Sigala, 2011). What is most significant here is an understanding that much sanity can prevail within these discussions if everyone knows his role well and then goes about aligning and delegating people for their respective chores and tasks. After all, it must be remembered here that the social media marketing elements are always given the go ahead when the brands and campaigns within the aegis of organizations understand their use and believe in its effectiveness and efficiency without any issues that will ultimately come to the reckoning. An opportunity that can be discussed here is of these social media platforms working to best affects for the sake of the consumers and users alike. These people want to be updated about the latest products, services and trends that belong to their own age where they spend most of their time, i.e. the social media avenues. It excites the young audiences as they want to connect with it and thus know about the different worldly affairs (Nolan, 2011). It just is a very significant part of who they are and what they want to seek from life. Psychological entities have proven that the social media enterprises and platforms excite the teenagers more than the ...Download file to see next pagesRead More
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