quora
Nobody downloaded yet

Case Analysis - Is there a Hybrid Automobile in your Future - Essay Example

Comments (0) Cite this document
Summary
Case analysis - Is there a hybrid automobile in your future? Introduction The search for energy efficient and perpetual motion machines has been an ongoing effort of the world’s best engineers and innovations keep cropping up now and then which revolutionize technologies of the future…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Case Analysis - Is there a Hybrid Automobile in your Future
Read TextPreview

Extract of sample
"Case Analysis - Is there a Hybrid Automobile in your Future"

Download file to see previous pages As automobiles cannot be done without in modern life, the natural choice would be to design and build vehicles which could run on some miraculous, alternative, non polluting fuel with minimal or zero emission. Such miraculous discovery, if possible, could kill two birds with one stone. Hybrid cars are a venture in this direction. As it is not possible to build an automobile which could run solely on electric, solar or any other source of power immediately, as it would put tremendous strain on research, development and financial resources, the availability of hybrid cars is a welcome transitory stage into the future. After the successful launch of the Prius model by Toyota, many other automobile giants have leapt into the fray of manufacturing hybrid cars for the future. To be successful in the market, a hybrid car has to appeal to the general public in terms of cost of ownership as well as performance. 2. Key Problems To be successful in the market, a hybrid car has to appeal to the general public in terms of cost of ownership as well as performance. 2. Key Problems To be successful in the market, a hybrid car has to appeal to the general public in terms of cost of ownership as well as performance. As evident from previous research, only people with education and annual income in the range of $ 100,000 have bought hybrid vehicles available in the market at present, as they come at a premium. People with lower incomes and low education level have to contend with cheaper gasoline models as it is beyond their pocketbooks to buy hybrid cars, as well as fully comprehend the advantages of owning one. The key problems are therefore increasing the awareness about the benefits of a hybrid model, and putting a cheap hybrid model within their financial access and range. Rising fuel prices will automatically force people to seek cheaper alternatives and it is a good marketing strategy for the future to design a car to fulfill this need. 3. Possible Solutions Solutions to the problem are already in place as awareness about the greenhouse effect has been boosted by the efforts of governments and international bodies. It is also becoming more difficult day by day to own and maintain traditional gasoline guzzling giant cars. Smaller fuel efficient models are more marketable as well as affordable for the end users. However, government efforts to divert the public to use public transportation as an alternative have proved futile as people feel the need for independent control of their movement (Doll, 2008). Already the sales figures for hybrid models are increasing steadily in the US. In the year 2006, a total of 262,000 hybrid cars, primarily the Toyota Prius and other models from the company were sold nationwide (Doll, 2008). Companies like Honda, GM, Ford and Lexus soon came up with their own hybrid models in the market. Toyota, which overtook General Motors as the world’s largest automobile company however has experienced some hiccups since then. One problem it faced was the recall of some of its models due to faulty design and a patent lawsuit against its hybrid cars by a Florida based company, Paice LLC (Web, 2009). Such obstacles need to be sorted out between competing manufacturers in the greater interest of fuel efficiency and a healthy environment for the present and future generations. Innovations are already underway for developing fuel cells to power electric vehicles which cause the least pollution and are more energy ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Analysis - Is there a Hybrid Automobile in your Future Essay”, n.d.)
Case Analysis - Is there a Hybrid Automobile in your Future Essay. Retrieved from https://studentshare.org/marketing/1434815-case-analysis-is-there-a-hybrid-automobile-in-your
(Case Analysis - Is There a Hybrid Automobile in Your Future Essay)
Case Analysis - Is There a Hybrid Automobile in Your Future Essay. https://studentshare.org/marketing/1434815-case-analysis-is-there-a-hybrid-automobile-in-your.
“Case Analysis - Is There a Hybrid Automobile in Your Future Essay”, n.d. https://studentshare.org/marketing/1434815-case-analysis-is-there-a-hybrid-automobile-in-your.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company
Eventually, a SWOT analysis was conducted to identify internal and external factors that can affect the ability of Nissan to sell the 370Z. To effectively market this particular car model within the world market, branding and marketing mix (4Ps) related to 370Z were tackled in details.
11 Pages(2750 words)Essay
Positive Future case analysis
Positive Futures has more than a hundred projects all over Wales and England; all meant to work with deprived and marginalised youths likely to engage in drug abuse or crimes. The programme attempts to re-engage the youngsters in formal education, training or employment.
6 Pages(1500 words)Coursework
Types of automobile engines: fossil fuel, electric, and hybrid
While scientists have experimented with various ways to come up with environmentally friendly and high performance engines, the most common engines to date include fossil fuel engines, electric engines, and hybrid. The need for the invention of the latter two technologies was because of the need to incorporate energy efficient and ozone friendly cars.
4 Pages(1000 words)Research Paper
LoNGPestel Analysis of the US automobile industry ( only passanger cars )
Branding has changed so much with even more new brands being created. Big car manufacturing firms are increasing to deeper market to provide financial serves to customers. In the meantime it’s important to note that all the successful companies in the
8 Pages(2000 words)Essay
Automobile
The fuel consumption of this car is about 23 miles per gallon (mpg) for highway cycle and 16 mpg for city driving. This sedan model comes with an
4 Pages(1000 words)Essay
Strategic Management: External Analysis (SLP)
The industry (micro) environment is largely made up of competitive factors which could be current or projected. Considered an expert in the field of strategic management, Michael Porter identified five factors under this category. They are: threat of new
2 Pages(500 words)Essay
Tesla Motors Inc. - Strategic Marketing Analysis and Marketing Strategy
From the procedure, it is important to note that good marketing begins with a well-informed and structured marketing strategy. A knowledgeable approach will assist in defining the business
16 Pages(4000 words)Essay
Environment analysis of Germany and Expansion of BYD Co., Ltd 03013
Country economic, political, legal, and social environment is favorable for the car industry and microenvironment as well. The paper has been divided into five sections in first section
12 Pages(3000 words)Essay
Environment analysis of Germany and Expansion of BYD Co., Ltd 03013
Country economic, political, legal, and social environment is favorable for the car industry and microenvironment as well. The paper has been divided into five sections in first section
12 Pages(3000 words)Essay
US Automobile Industry Analysis
US Automobile Industry Analysis This report analyzes the automobile industry in general, and considers a specific case of Honda Motor Company. The automobile industry, according to a 2007 census, consists of 174 companies, which employ 64,436 people (US Census Bureau, 1).
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Case Analysis - Is there a Hybrid Automobile in your Future for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us