We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The Marketing Mix: Distribution Channels (Place) - Essay Example

The purpose of this paper is to describe the different distribution channels options for automobiles and canned food products. The automobile industry is an oligopoly. In an oligopoly there are few firms participating in the market structure. In the United States the three companies that compose the Big Three are General Motors, Ford, and Chrysler (Optimizationweek, 2004). General Motors has released some very innovative products that have the capability to captivate the imagination of the global community. The GM Volt is a hybrid automobile that has the capability under certain conditions to reach a fuel economy rating of 230 miles per gallon (Valdez-Lapena, 2009). GM can utilize different distribution channel strategies to penetrate global markets. A strategy that can very cost effective for the company is direct marketing using e-commerce tools. E-commerce has become a very profitable marketplace. According to Plunkett Research (2011) the US ecommerce marketplace in 2010 was $153 billion. The company can adapt its corporate website to have capability of being translated to any language spoken in the world. The website must be customized to meet the needs of the customers in any of over 200 countries in the world. A second potential strategy that General Motors can use to penetrate a foreign region is to form strategic alliances with local corporations. The firm can formulate marketing alliances with established online vendors such as AutoTrade.com. Another approach the firm can utilize

Check these samples - they also fit your topic

Marketing Mix
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
8 pages (2000 words)Essay
The Marketing Mix: Products, Brands and Their Distribution
It is a state beyond customer delight. Fournier in her study states that relationship is a state that passes through various evolution stages. A customer does not develop relationship with a brand on the first day it is being used. It may take weeks, months and years depending upon the nature of the brand and product.
4 pages (1000 words)Essay
Marketing Mix
These are explained below: A product is either a tangible, physical product or a service. It is critical for organisations to understand the product or services that they will sell. Some of the features of the product/ service that the organisation must carefully design and should be knowledgeable about, include market segment, product quality, brand name, support and other factors.
4 pages (1000 words)Essay
Apple Computers Marketing Channels
This paper is for one of the best selling company Apple, which provide the brief description of its each and every product. Along with this there is a deep insight of the situation analysis, the target market, all the marketing objectives and also the marketing strategies that have also been used and along with this the process of monitoring, controlling and the process of forecasting strategies.
8 pages (2000 words)Essay
Marketing Mix
ing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose
6 pages (1500 words)Essay
Marketing mix
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
4 pages (1000 words)Essay
The Marketing Mix: Distribution (Place) Strategies case 3 marketing 501
Before moving into the distribution channels and the whether or not the company will be successful with the newer channels, it is essential to get a brief overview of the company and the current channels
3 pages (750 words)Essay
The Marketing Mix: Distribution (Place) Strategies slp 03
The company does not adopt any wholesalers, brokers or agents and all the distribution is by the company directly. Wal Mart sells its products through the distribution channel
2 pages (500 words)Essay
The Marketing Mix: Distribution Channels (Place)
The projected price is just $80,000 for the kit with engine and avionics. Although is technically a motorcycle, The SwitchBlade is a vehicle that
4 pages (1000 words)Essay
Distribution Channels
Price is basically what the product goes for and marketers provide competitive prices to remain relevant by making good profit. Promotion is the method in which
3 pages (750 words)Essay
to establish a physical presence in a foreign location is to form an alliance with auto dealerships of used cars. Used car dealerships typically do not have any legal constraints that would prohibit them from selling GM autos. The store would have to liquidate a lot of inventory through a blowout sale to make room for the new GM autos. GM can offer attractive trade in offers to attract used car customers to the new car marketplace. The use of an experience sales force in the car industry that knows the customs and culture of the foreign location would be very beneficial for General Motors. A third strategy the company can utilize is acquisition of dealerships to make them wholly owned official GM dealers. A company that has been very successful at selling soup products is Campbell’s Soup. Canned foods are a non-perishable food product that can be conserved for long periods of times. This attribute should be exploited by the company. The firm should start an aggressive direct marketing campaign to sell the soup online to customers in large supplies. The firm can offer a discount for a monthly supply of soup for a person. Higher discounts can be offer for monthly supplies for any size family. This strategy can be used to effectively create customer retention. A second distribution channel that can be used by Campbell is to sell their products to intermediaries such as supermarket chains. A good supermarket chain in the UK that the company can target is Sainsbury. A third distribution strategy is to sell Campbell soups to foreign warehousing companies dedicated to the distribution of food products. These types of companies have large portfolio of clients that can help Campbell achieve faster penetration of the marketplace. There are differences and some similarities in the distribution strategies to sell automobiles and canned soups. The analysis showed that both products could be sold using direct marketing strategy, but with different approaches. The auto
Cite this document
  • APA
  • MLA
(“The Marketing Mix: Distribution Channels (Place) Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1421931-the-marketing-mix-distribution-channels-place
(The Marketing Mix: Distribution Channels (Place) Essay)
“The Marketing Mix: Distribution Channels (Place) Essay”, n.d. https://studentshare.org/environmental-studies/1421931-the-marketing-mix-distribution-channels-place.
  • Cited: 0 times


The business world in the 21st century has become globalized. Customers worldwide have gained access to vast amounts of information and product selection due to the internet. Different products and services require the use of alternate distribution channels…
The Marketing Mix: Distribution Channels (Place)
Read TextPreview
Comments (0)
Click to create a comment or rate a document
Let us find you another Essay on topic The Marketing Mix: Distribution Channels (Place) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us