CHECK THESE SAMPLES OF Brand Communities and Personal Identities
The rapid advancement of technologies and social media, in particular, contributes to the unprecedented growth of brand communities and groups.... Subcultures of consumption exemplify a collective view of numerous brand communities and identities.... This essay "How Social Media can be Used to Build a Brand Community" discusses the use of social media in brand communities is associated with certain downside risks.... Much has been written and said about what works and sustains the culture of sharedness in Apple Macintosh brand communities....
5 Pages
(1250 words)
Essay
The consumer of convenience products in addition to building up a relationship with the product category also tends to reflect a passion for a certain brand relating to the same.... However in absence of the specific brand of such convenience product the consumer in the light of other possible alternatives tends to frequently switch over to other available brands.... Hence the marketer of the brand of such convenience product needs to develop strategies to attract and sustain the consumers of such products in the global marketplace....
4 Pages
(1000 words)
Assignment
This essay "Building Brands Out of Communities Consumers" is about new types of unstructured companies that have emerged lately called brand communities, which are admirers of a particular brand or product that makes the owner feel distinguished in society.... A prevalent brand community called 'Club Ducati' initiated the trend....
9 Pages
(2250 words)
Essay
The paper "brand communities in Sports" discusses that Bridgewater and Stray (2002) contend that team success matters to football fans and has an emotional impact because of which they are willing to spend a high amount of money on tickets to see their team.... Such brand communities have become the focus of attention for marketers of all products and services.... Sports and particularly football has become big business, drawing attention to brand communities....
12 Pages
(3000 words)
Essay
The rapid advancement of technologies and social media, in particular, contributes to the unprecedented growth of brand communities and groups.... "How Social Media Can Be Used to Build a Brand Community" paper argues that the use of social media in brand communities is associated with certain downside risks.... The use of social media in brand communities is associated with certain downside risks.... It goes without saying that technologies and social media, in particular, contribute to the development of the collective brand identities and, therefore, brand communities....
5 Pages
(1250 words)
Term Paper
brand communities or tribalism can play a crucial role in the bequest of a brand (Muniz and O'Guinn, 2002, p.... The research paper 'brand Tribalism' is aimed at providing an analysis of two hypotheses related to brand tribalism.... This research paper explains the concept of brand tribalism, brand tribes, and their basic characteristics.... The author states that brand tribalism is considered as one of the most important aspects in modern business domains for increasing the interests of businesses in terms of raising the level of recognition of various brands of products and services which business organizations across the globe are producing and selling....
20 Pages
(5000 words)
Term Paper
Place identity is in three categories: national, small scale, and outsider identities.... This paper under the following headline 'personal Identity and the Acts of Identification" focuses on the fact that personal identity is founded on social interactions that place individuals in particular groups through shared values, beliefs, or practices.... Thus, personal identity depends on the acts of identification, which individuals use to categorize themselves....
6 Pages
(1500 words)
Essay
Muniz and O'Guinn (2001: 412) describe brand communities as 'specialized, non-geographical bound community, based on a structured set of social relations among admirers of a brand.... They further state that brand communities are stable constructs established around brands with a solid image, challenging competition, and long history.... brand communities are further described as forms of postmodern tribes that act as links between consumers and brands....
11 Pages
(2750 words)
Case Study