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Dominos Pizza in Mexico - Case Study Example

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Domino's a multinational pizza delivery corporation that is renowned throughout the world is on the road of expanding their business not only in America but in other continents as well…
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Dominos Pizza in Mexico
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Download file to see previous pages One thing that has been common in all the above mentioned companies is that all have been very successful in capturing their audiences. Their success story hasn't only revolved around the advertising for their company but a complete team effort, hard work, determination; the will to become the leading fast food chain in the world has made them reach the zenith. If we start to compare Domino's with their opposite number, McDonalds, we will come to know that their respective road to success has been full of challenges and somewhat quite similar too. First and for most, the two companies came into existence when no such food company existed. They had to start from scratch and had to make the people feel the importance of their brand and for that the most crucial and important part was team building.( Tom Monaghan,1986) They had to search for people who were determined, fresh and eager to learn in collaboration with their respective companies. Secondly, once established the two companies had to maintain that vibe and hunger ness for the people to buy their product by launching new food items that would surround and match the eating brain of a human being. They had to keep the quality of the food as their first priority in order to attract the customers. (David A Hanks, 1989) Moreover, both Domino's and McDonald’s had to change their advertising setup when launching them selves internationally. They had to grab the local market and the local people with their innovative strategies. They also took under control the prices of their products in accordance to the economy of that country and in accordance of an average person's reach.

All and all, Domino's and McDonald's are quite similar in nature excluding their distinct and unique products and because of the adaptability in all cultures; Domino's has been able to stamp their authority in the global market throughout the world. 2. Domino's rely on the work hard, play hard culture where they set themselves tasks and standards and then work collectively to succeed in those tasks. (Tom Monaghan, 1998) They do not compromise on the quality of the food and in the appearance of their company. That is why, where ever they go, in which ever country they enter, they keep their tag line, their presentation, their rules and regulations and the quality of food at the top. For them, a customer’s satisfaction is their satisfaction. (Georgia Brazil, 1986) One important thing that Domino's has followed throughout the years is that they have kept the interface of their outlets identical. This has helped them in reaching far off areas where the people used to recognize Domino's not by their name, rather by the companies’ logo, ‘The Domino's logo’. Another area that Domino's has clicked is by hiring those people as employees who could work in their corporate sectors. (John A Jakle, 1999) Such people are aware of the local food standards and know what the customers require. In this way they can help the higher officials in the company to make them understand the psychic of the food of the local residents of that area. Another aspect that Domino's has taken into account is that in order to nullify any problems in their administration, Domino's regularly takes their managers working across the globe to stores for training. (James Mac Nair, 1987) There they are given lectures on how to run a franchise and what is ...Download file to see next pagesRead More
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