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Feasibility study of mobile pizza trucks - Research Paper Example

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A Study into the Feasibility of Buck’s Mobile Pizza Truck Abstract This document is developed to provide the entrepreneur with potential investment opportunities in setting up and operating a mobile vending restaurant offering variety of pizzas to the general public…
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Download file to see previous pages The document also allows flexibility to change various project parameters to suit the needs of the entrepreneur. Feasibility study is very important for a business. It makes an analysis of all the aspects of a business- the external factors influencing it and also the internal factors. It also analyzes all the costs associated with the project and how the material would be sourced. On the other hand, it will also make an estimate of how much sales are to be expected and what profits would the project make. If the results of the feasibility study are favorable, it is logical to proceed with it. On the other hand, if the results are not favorable no businessman will take a risk on it. Executive Summary 1.1 Background It has always been the researcher’s dream to open his own business-but what type of business he wasn’t sure about. At the end of his years long study in Business Management and Innovations he finally made up his mind-he wanted to run a pizza parlor that would give Papa John’s and Dominos Pizza a run for their money. The pizza industry is a very competitive market. However, in 2010 he decided to go forward with an idea that was brought forward to him by a very close friend-mobile pizza trucks. At first, it sounded like a typical and stupid idea, but when he actually thought about it; it might be just what New York needs-its favorite fast food on wheels. New York has vast amount pizzeria outlets to choose from with 75% of the market being privately owned and the remaining 25% of the market remaining to the franchising pizza making moguls such as Pizza Hut, Papa John’s and Domino’s. The researcher then decided to go into a partnership with someone else who has had extensive amount of experience in the pizza making industry-Jacob Miller. Both researchers decided to call the enterprise Buck’s Mobile Pizzas and their main aim was to bring a twist to the pizza industry. There will be a definite market for a mobile pizza restaurant as there is none in New York and there is a definite demand for pizzas in New York. 1.2 Product and Service Buck’s Mobile Pizzas is a newly established company scheduled to start operations on the 23rd of September 2011 out of the Bronx, New York. As the name suggests ‘Buck’s Mobile Pizzas has no set physical location or space to conduct business and it requires no land. Instead Buck’s Mobile is a customized truck known as the ‘Buck’s Mobile’ that is making America’s favorite deliciously tasting pizzas daily with the most succulent toppings such as; pepperoni pizza, triple meat pizza, Greek style pizza, caramelized onion, Hawaiian pizza, Chicago style pizza, Californian and Mexican style pizzas. Buck’s Pizzas understand and believe in the habits of eating healthy as such our pizzas are being made fresh with wholesome products including; imported cheeses, organic vegetables, and top-shelf meats. The product will also be developed to enhance presentation. Customer service will be Buck’s Pizzas primary priority because considering its current competition it is important to attract new but keep repeat customers. Buck’s Pizzas is appealing to a wide clientele through the use of its mobility, customer service and affordable pizzas. Buck’s mobility will sure give it an edge over its competitors. Buck’s mobility will make the possibilities endless when gaining market share. The Buck’s mobile will be there to take care of the burning ...Download file to see next pagesRead More
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