Social Media Strategy for Pizza - Case Study Example

Recently, social media has emerged as one of the most successful means of promoting products in the modern ever-changing and integrated market. However, to prosper in the contemporary marketing initiative, the promotional manager should understand and effectively apply brand personality, messaging, and voice in their marketing initiative (Shankar and Gregory 17). Therefore, in advertising for foods products in social media, promotion managers should make effective utilisation of appealing language and reliable marketing features Social media strategy for pizza In promoting for a pizza in social media, ABC marketing manager will develop brand personality by linking the product with individual traits.

For instance, the brand manager will use a concept such as “inner attractiveness and beauty are what emerges when you eat ABC restaurant pizza.” The advert will create a direct link between the company’s product and personality. The ABC restaurant intends to identify the voice that will clearly define its pizza. The voice will be attractive and will aim at advancing the product popularity over its competitor’s pizza. The use of appealing voice will be of the essence in attracting a huge number of potential customers to the company’s brand.

The promotion voice will also help in sending the advertisement message in a clear manner to customers from various social and cultural backgrounds. The use of attractive voice will also aim at creating a dialogue between the company managers and potential consumers.