Questions in E-Commerce - Assignment Example

The fact that they can share, like, comment, and poke is what makes all the difference. Marketers, therefore, should give people and their social nature first place if any success is to be seen on social media. Rules 4 and 5 are the most appealing because by adding value to the audiences’ life, marketers reap by seeing their efforts rewarded through improved sales turnover and ultimately profitability.

Simplicity: The whole concept was very simple to understand and put into practical use. Given the entire process is done on one platform; Facebook, consumers found it convenient to download the App, make their cases to friends on why they deserved the piece, and finally redeem the virtual and real pizza from the same online platform. Social Connection: The social element that involves sharing not only the fun involved in lobbying for a price but also sitting together for a real meal, in the end, made the campaign add tangible social value to users. Uniqueness: At the time of its launch, there were not many campaigns that could convert virtual to real gifts and this distinctive aspect of the campaign made it stand out and eventually successful.

The unique aspect of this campaign and millions of Facebook users gives Pizza Hut a reason to replicate this in the U.S. with guaranteed success. The social aspect of the human race knows no geographic boundaries and the flavor this campaign added to friendships in Australia is what it would add to consumers of pizza in any part of the world, the U.S. included. Pizza Hut should therefore replicate this campaign in the U.S. before competitors come up with similar projects.