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Number one is a reminder of the most important element in social media; people. The success of this platform has not been the technology but the fact that people can share experiences and feel part of one family. Facebook for…
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Download file to see previous pages... Rules 4 and 5 are the most appealing because by adding value to the audiences’ life, marketers reap my seeing their efforts rewarded through improved sales turnover and ultimately profitability.
Simplicity: The whole concept was very simple to understand and put into practical use. Given the entire process is done on one platform; Facebook, consumers found it convenient to download the App, make their cases to friends on why they deserved the piece and finally redeem the virtual and real pizza from the same online platform. Social Connection: The social element that involves sharing not only the fun involved in lobbying for a price but also sitting together for a real meal inn the end made the campaign add tangible social value to users. Uniqueness: At the time of its launch, there were not many campaigns that could convert virtual to real gifts and this distinctive aspect of the campaign made it stand out and eventually successful.
The unique aspect of this campaign and millions of Facebook users gives Pizza Hut a reason to replicate this in the U.S with guaranteed success. The social aspect of the human race knows no geographic boundaries and the flavor this campaign added to friendships in Australia are what it would add to consumers of pizza in any part of the world, the U.S included. Pizza Hut should therefore replicate this campaign in the U.S before competitors come up with similar projects.
Chiat Strategic Excellence Awards. (2011) Jay Chiat Awards Winners | "Feed a Friend: Leveraging the Natural Fit Between Loyalty and Social Media". 4As Jay Chiat Awards for Strategic Excellence. Retrieved March 11, 2013, from ...Download file to see next pagesRead More
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