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It can be done by posting meaningful photos of the company daily activities together with posting discussion questions and participating in discussions with fans.
Another way that the social network can be used to promote business is by giving the social media followers a value proposition. This could be for example through giving a company page fans and followers discounts on products. This would give the clients reasons to follow the business on ecommerce. In order for the social media to be effective n should know which media is mostly preferred by the kind of market the organization targets (Rana & Noman 2009). For instance, if it targets professionals, they are more likely to be found on LinkedIn rather than Facebook. The company should also ensure that the content they provide on their social media pages is valuable and build the trust of the users and hence the company brand. The company should ensure that it respond to clients queries and comments in the most amicable way. It is also important to ensure that the social media are linked to the company website by providing links to the website. This is an inexpensive way of increasing the number of visitors to the website and this again increases the company rating in search engines (Funk 2012). Social media should be used together with YouTube which can be used to showcase the company products in
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With 750 million active users (USA Today 2011), Facebook is undoubtedly the current market leader in the field of social networking sites. Established by former Harvard student Mark Zuckerberg in February 2004 as The Facebook, the site changed its name to Facebook in August 2005 and soon established itself as a major player in a field that was being led by Orkut and MySpace (Mashable, n.d), attracting users with its exclusivity and clean-interface.
An example of a business which has developed a strong presence with online commerce and marketing is Loving Outdoors. This particular company is renowned for different associations which it has to marketing while creating different opportunities for online commerce.
High-speed internet connections, portable computers, wireless networks, cellular telephones having internet facility, and hybrid handheld devices delivering phone, internet and computing power to an increasingly mobile and global workforce. All these mentioned innovations in the technological front have shifted the entire paradigm of business.
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
e-Commerce or e-business, as it often referred to as, is the conduct of business transactions between companies (B2B) or between companies and their customers (B2C) that are wholly or partially conducted over the Internet or similar public or private computer networks (Definitions of e-Commerce on the web, www.x-solutions.poet.com).
to a certain extent than conducting business in the traditional way in shopping stores or through mail order catalogs and telephone operators — in e-commerce buyers and sellers carry out business over a network.
With growth in the Internet and Web-based technologies,
The major cause of these developments is attributed to the effect of the internet technology. Regardless of how it is being used for, internet is the most relevant factor that has influenced domestic and international markets for
I like eBay because of its various features that motivates me to keep visiting the site. Payments are secured by its money guarantee services where the buyer either gets the ordered item or money back. Additionally, they ensure the confidentiality of their
As we all are aware that online market places every day interact with strangers and the likelihood of making misrepresentation is high because of the reason users play with their reputation system byartificially expanding their reputation values. Social media is
In the era of globalization, E-Commerce is a great revolution in human history. Technological changes have been widely used for business organizations. E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not only way for placing orders online, but business companies perform their business operations
16 Pages(4000 words)Essay
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