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Success in Social Commerce - Term Paper Example

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This paper presents an analysis of social commerce. The basic purpose of this research is to discuss how business organizations can take the benefits of social commerce. This paper outlines the basic principles that need for business organizations in launching a social commerce program. …
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Success in Social Commerce
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Download file to see previous pages By seeing the growing reputation of these social networks among the public, now business organizations are also choosing social media to sell, purchase, attract advertise their products and services. In this scenario, social commerce is the field which involves conducting e-commerce tasks through social media (Schultz, Schwepker, & Jr, 2012; Wu, Ye, Yang, & Wang, 2009; Wang, Pedreschi, Song, & Giannotti, 2011). 
In the past few years, the internet has given birth to a large number of new disciplines. In this scenario, e-commerce, e-business and now social commerce are some of the well-known and widely used internet supported business tools. At present, the majority of business organizations makes use of these internet technologies for running as well as improving their business capabilities. In addition, social commerce has emerged an attractive e-commerce trend that is quickly catching the attention of the majority of business organizations by developing modern and innovative business models for carrying out traditional e-commerce activities. In view of the fact that social commerce is composed of various other technologies such as Web 2.0, social media marketing and e-commerce hence different people and organizations understand and use it for different purposes. Without a doubt, in the past few years, social commerce (or simply s-commerce) has turned out to be a very popular and attractive platform which has not only changed but also improved the way that existing e-commerce and traditional marketing tasks are being performed by the business organizations.  ...Download file to see next pagesRead More
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