E-commerce of eBay Inc - Essay Example

Payments ensure the confidentiality of their customers’ details. They display photos of a wide variety of products on their homepage which helps in making purchase decisions. Moreover, eBay makes me as their customer feel valued through their feedback platforms. This supports the argument by Botha, Bothma and Geldenhuys (2008) that effective e-commerce organizations should learn from their websites.

The corporation advertises itself on the web, particularly through social media, thus constantly leading me to check out their day’s offers. Finally, eBay offers a unique feature not found in most of their rivals, daily deals. These deals on items make me visit eBay almost daily to make sure I do not lose out on any opportunities. Nonetheless, the overcrowding of the homepage with products could be confusing hence interfering with purchase decisions. Furthermore, eBay serves best those customers who run accounts with them. Non-members access limited information which could deter them from making purchases.

Therefore, I would recommend that eBay keeps all necessary information on its stock public to both its members and non-members. One does not have to operate an account with them for such a person to access full details on products. This way, the pool of customers would be expanded and subsequently increase the purchases from this e-commerce platform.