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E-commerce: Website Analysis - Essay Example

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E-commerce: Website Analysis Name Date Table of Contents Introduction The Internet is a universal structure of computer networks, in which users using a computer can receive information from any other computer (as well as they can communicate straightforwardly to users at different computers in different locations) (Turban, Leidner, McLean, & Wetherbe, 2005, p…
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Download file to see previous pages 67). Basically, the process of carrying out business activating using the internet is known as e-commerce. This paper is based on the analysis of two web sites from the same industry. For this purpose, I have chosen two well-known e-commerce platforms one is Ebay and other is Amazon. This paper will presents detailed comparison of these two online retail business platforms on the basis of their value proposition, market or audience, revenue models, competitive environment, value chain and marketplace positioning, representation in the physical world, organizational structure point of views.. EBay: An Overview Ebay is an online business platform that is one of the world’s biggest web based platforms. It presents a platform for both the buyers and sellers to work together and trade everything. In this scenario, a seller offers a product on eBay website; it can be anything varying from antiques to books, cars to sporting products and so on. In addition, the seller needs to be familiar with only products bids planned for the item or to offer the “Buy-It-Now-option” that permits customers to buy the products right away at a fixed rate. In an online auction, the web based bidding opens at a price the vendor identifies and remains on eBay for the desired time period. Customers then place products bids on the products. When the bidding is closed, the buyer with the highest bid can be able to buy the product(s) (eBay Inc., 2012). Amazon: An Overview The second web site that I have chosen for this comparison is, which is a US based international e-commerce business. Its head office is located in Seattle, Washington. Since its development the business has attained a significant reputation and in the past few years it has turned out to be America's biggest online business and retailer. In addition, Jeff Bezos started the, in 1994 and opened a web based platform in 1995 (, Inc., 2011). The basic goal of Amazon is to offer all the products online for the sell. Revenue Models The e-commerce has certainly become a most powerful tool for the business management. While using e-commerce to modernize business structure, organizations use different models to generate income from their e-commerce platforms. Basically, an e-commerce model is a way to generate income. For instance, business-to-consumer (B2C) is a latest e-commerce trend which enables companies to communicate with their potential customers. This model helps the business organizations to attract numerous people to their e-commerce web sites. Another e-commerce model is business-to-business (B2B), which helps business organizations communicate or collaborate with other business organizations in order to establish effective supply chain relationships or attract new trading associates towards their business. Without a doubt, it is a very helpful way of communicating and working with other businesses for the reason that well-established corporations certainly take advantage of a wide variety of tools and technologies for their business associates for delivering a variety of required resources (Turban et al., 2005; Anton, 2011; Epstein, 2004). As discussed above B2C allows the business organizations to communicate with their customers and establish close relationships in order to generate revenue. In addition, web based E-bay’ ...Download file to see next pages Read More
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