Download file to see previous pages...
The e-book website provides information to its customers, the website serves as a face value to the customers as well as sales and marketing activities are also taking place on the website. The order taking from the customers, the delivery to the customers and the constant focus on customer service depicts that this website is an e-commerce website.
The ebook website also focuses on internal processes such as human resource for creating their own e-books and selling them as well, development of new products, knowledge management elements and so on. The ebook website provides ebook software for the customers for professionally creating their ebook and selling them into the e-business market as well. These factors mostly cover the e-business requirement for any organisation that is operating online.
Therefore the purpose of selecting the ebook website is that after careful examination it can be clearly depicted that this website is an e-commerce as well as an e-business website and has a strong core concentration in the customer relationship management issues.
E-CRM can be defined as the combination of the following elements such as the commitment of management, the application, the hardware and software elements of the business (Dyche, 2001). The success of e-CRM greatly depends upon the objectives of the organisation. E- CRM can be categorized into two types. They are the Analytical e-CRM and the Operational e-CRM. Analytical e-CRM can be defined as a continuous process of the data collection process of the customer (Burnett, 2001).
The main aspects that deal with analytical e-CRM are in the identification of needs of the customers and then accordingly fulfilling the needs of the customer. It is an utmost necessity to address the needs of the customers at all times for successful business requirements.
The web based emails; fax and other such types of
...Download file to see next pagesRead More
71). At the present, all the business organizations are well familiar with the importance of the internet. Thus, they are using it as a fundamental instrument or technology for extending their reach to international markets and dealing customers in an effective way (Summers, Gardiner, Lamb, hair, & Mcdaniel, 2003, p.
Currently, the above is one of the most important aspects of internet merge. Another important factor to note is the fact that ecommerce gives way to consumers to exchange services and goods electronically without berries of distance and time. In the near future, experts affirm that boundaries between electronic and conventional commerce will be blurred as business move unreceptively into internet operations.
One of the advertising lines reads, “so snuggle up warm - it's cold outside!”. From this line, it gives the consumer an idea of when one can use the product (Inferno Fans Page). “A brand is a promise that holds a distinctive position in the mind of a prospecting and existing consumers based on their experiences and expectations” (Leake,Vaccarello & Ginty 18).
In e-Business, this methodology is well established when the products can be directly downloaded or delivered electronically - like e-Books, photographs, software, videos, journals, etc. However, the same is somewhat complex when the products are physical and need to be delivered by courier.
Online auction are not only interesting in terms of their commercial purpose but also provide interesting insights to people.
Cohen (2003) believes that online auctions are a good example of the objectives of globalization and the internet. The most popular website offering online auction services is undoubtedly Ebay.
The content type of this website was meant to be more of a blog or a website of self-interest since it looks like it was created to send people to other sites by directing to videos.
The site has several links that take the viewers to different other websites.