Evaluation of Use and Implementation of Digital Information System in XBOX Official Website - Case Study Example

Digital Business Management, A Website Analysis (XBOX Official Website) Evaluation of Use and Implementation of Digital Information System in XBOX Official Website The use of digital information system is increasing at a very faster pace in the organizations in this 21st century. If we say that old methods of different organizational processes are replaced by the digital information system then it may not be wrong. Many of the old strategies and techniques are old fashion now and thus marketing managers are replacing them with the modified and innovative technology based tools and techniques. Similarly, the online marketing tools are also another advanced technological tool used by many of the organization. These online tools of marketing actually solves many of the problems between the customers and the company regarding communication, demand analysis and many other customer focused or customer concerned issues and problems. Xbox is included in one of those products, which is highly advanced from technological perspective. A very important part of the product portfolio of the famous and renowned company Microsoft. Microsoft launch the Xbox for the people of young age. We can say the target market for this product of Microsoft is the generation, which actually uses the internet and the technology in a more comfortable way as compared to the older generation people. Xbox is actually a video gaming introduced by the famous company Microsoft for the customers who are technology intensive. In this research paper, we will try to analyze the use and implementation of digital information system in the Xbox official website. There are many possible website applications, which can help to enhance the usability and the frequency of customer visits (Brinker 2010). These web applications actually help the company to make the product more approachable and accessible for the people. There is a very high involvement of digital information system in these web applications. In general there can be a variety of web applications which includes online ordering system, online customization, online shopping, reservation system, auction websites, buy and sell without any third party, different blogs, online games and social media tools for taking feedback and keeping a track of communication with the customers. Regarding the Xbox official website, the web applications may include many of them e.g. online gaming, online ordering of the product and the feedback from the customers. There is a high level of digital information system involvement in all of these web applications used by Xbox official website (Brinker 2010). The above described webs applications are the ones which can help the customers to get a better service form the company. Besides these and many other web applications, which are customer focused, there are some web based techniques, which can help any organization to increase the overall efficiency of the business. These may include enterprise systems, supply chain management, customer relationship management, employee profile database system, knowledge management systems, information sharing, different kinds of intranets between the different departments of the organization, and many other organizational processes, which help any organization to enhance the efficiency and effectiveness of the business. All of these online processes are involving the high use of technology and thus giving benefit to the business (Zaim 2011). Many experts define both of these types of web applications as the two entirely different set of applications, which aim for different purposes but actually gain the same benefit for the company. These web applications are client side and the server side. The client side web applications are all apparent on the web browser for the customers and the people who just randomly visit any business official website. Contrary to this, the other server side applications are working internally for any organization. These server side applications are working just like back office in any building. Many other experts give different names to the same web applications. The aims of these web application categories are same but the names are different. Some may call it as the service based applications and the other category as the presentation based applications. The service based applications are the ones which are showing on the browser and the service based applications are working on the back side server. The official website Xbox includes many of client based applications. Moreover, the use of client based applications is also increasing in the business. The Xbox website analysis shows that there are many advantages of the web applications, which are being used by the Xbox marketing mangers. These digital information technologies help to make a better communication between the people and the company (Ciotti 2013). While the other tools, which are working on the back server of the official website make the best use of the available resources. There is another advantage that the online technology usage is a cost effective resource for the business because it may improve the accessibility of the product information and the production availability for the people. The use of digital information systems in the operational processes may also increase the competitive position of the business in the market (Ciotti 2013). Enterprise information system is a digital tool, which can enhance the functionality of the business operations by integrating different parts of the business. The enterprise information system actually coordinates all the functions and the processes of the business thus making a streamline environment for the people to work. In case of Xbox, the enterprise information system is highly active in the workplace. The streamlining of the functions and the processes of the businesses is very important to smoothen the productivity outcomes (Ducharme 2011). Therefore, we can say that the use of enterprise information system is very effective for any business as if the Xbox is taking this advantage. The basic aim of enterprise information system is to support the smooth flow of the information and the production processes within the organization. The resultant productivity will automatically be improved. Another effective use of digital technology usage is that of improved supply chain systems using online tools and techniques. The Xbox is trying to involve the technology in this aspect also. The supply chain of any business can be more effective and efficient when there is high level of technology involvement in it. In an effective supply chain, the use of JIT system is very common among the business, which means the Just In Time ordering system for the procurement. After the supply chain system, there comes the importance of knowledge management within the organization using different technological tools and techniques. This knowledge may include the employee data, the information regarding market research or the target customers. Therefore, the record keeping of this data is necessary for the company. The knowledge management can also be technological using different database management tools. In this way, the online techniques may help any organization in this aspect also. Another most important aspect is the customer relationship management for the company. The Xbox official website is aiming at a better and improved customer relationship management at their business (James 2010). The entire client based or we can say the presentation web applications are included in the head of customer relationship management. The Xbox official website is working on this aspect. There is a trend in the industry that the companies, who prefer the customers to other factors, are more famous in the customers. This is all regarding the advantages of the web applications, which are used by the official website of the Xbox company. The deep analysis of the business model of Xbox Company show many other related concepts, which involve a high use of digital information and online technologies in them. The online value propositions are the factors, which are value generating or the value addition for the customers, and these factors are not included in the offerings of the competitive companies. Xbox includes many of such value propositions factors, which its rivals do not offer in their official websites. The Xbox value proposition basically aims to give sense of feeling to the customers that they are unique and the most valued person for the managers at the Xbox Company. The online value proposition may also give a feeling to the people that they are better than others are because they are present at the Xbox official website (Howes 2009). The online value proposition may includes different factors to be valued by the customers e.g. lowest prices, uniqueness of the products, easy accessibility of the products to the customers, a famous brand name, the customization according to the personal demands and many other such factors. When we talk about the value generation or the online value proposition for the customers then the benefit for the company is also very important. The digital systems may also help business to generate a handsome amount of revenue for them. The online revenue models are the systems for managing the effectiveness of the digital information or digital technological processes by calculating the revenues and the profits of the business (Chaffey 2011). We have already discussed that the experts at the Xbox management are of the opinion that there is a cost of installing the digital technologies in the systems and the processes but after that the revenues are enough to cover up that associated costs. Another most important implication of digital technology is the online marketing strategy for the products and the services. After Customer Relationship Management, the Xbox is working on the online marketing strategies in an efficient way. The marketing strategies at Xbox official website are very much effective for the customers. The surfing or the searching at the Xbox official website is very easy and smooth process, which actually helps any customer to reach his required destination within no time. Sometimes the websites are designed in a complicated manner that the customers may get confused and thus get irritated, but in case of Xbox website, the searching process is very easy. Many experts advise that the online advertising should be very strong in order to support the online marketing system for any business. The introductory page of the Xbox official website is very colorful and thus engaging from the customer point of view. The color scheming of the website plays an important role in the inspiration of the customers. Email sign ups and the icon to various social sites may also increase the cyber traffic on the website. These are small tools and tactics to make a better and effective marketing strategy for the business and the Xbox is applying maximum of these tools just to grab the huge portion of the target market. Another effective way is to use video links on the websites to make the marketing campaign much better. Xbox gives video links so that the customers may get a clear and better view of the products from different aspects. Many company websites include a blog section for the contradictory opinion of the people and the users mainly. These blogs may help the company to get solution to many problems. Because when there is a difference of opinion than it means that, there is always a room for improvement. Recommendations for Xbox Official Website: On the basis of the Xbox website analysis, there are some recommendations for the company mangers. Xbox should start a networking application, which may include a feedback form for the people who are using the product of the Xbox. In this way, the marketing managers at the Xbox can use the people views and the opinions to modify their operational strategy just to fulfill their demands. The use of images for the illustration of the Xbox product can be made better from the current situations using different technologies. Online calendar is another effective web application for the official websites of Xbox. This calendar helps many of the customers and the company itself. Online ordering system can be a better domain for the Xbox official website. Many companies even use a blog page for the detailed discussion of the people regarding the particular product and many other emerging trends in the industry. This blog may also help the marketing mangers very much. Map server is another effective web application in order to locate the position of the online users or the visitors. This web application may help the company to track the record of the target market and thus it will be easy for them to segment the market. However, the other search engine icon on the official website can be a costly option but Xbox can give a direct access to the famous search engines using their official homepage. These are some suggestions or we can say recommendations for the Xbox to modify their official website. It is matter of fact that these web applications actually increase the efficiency of the business. The communication between the customers and the business can be better. Reference List: Brinker, S 2010, ‘131 Different Kinds of Marketing’, ChiefMartec.com, Chief Marketing Technologists Blog, viewed August 14, 2014 http://chiefmartec.com/2010/12/131-different-kinds-of-marketing/ Chaffey D 2011, ‘8 Online Revenue Models Options For Internet Businesses’, Smart Insight, viewed August 14, 2014 http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/ Ciotti, G 2013, ‘The Art of Creating a Magnetic Value Proposition’, Help Scout, viewed August 14, 2014 http://www.helpscout.net/blog/value-proposition/ Ducharme, J 2011, ‘Dave Chaffey: Online Value Proposition’, Social Marketing Forum, Viewed August 14, 2014 http://www.socialmarketingforum.net/2011/02/dave-chaffey-the-online-value-proposition/ Howes, L 2009, ‘5 Online Marketing Strategies For a Tight Budget’, Entrepreneur, viewed August 14, 2014 http://www.entrepreneur.com/article/226146 James. G 2010, ‘Four Types of Basic Value Proposition’, Inc.com, viewed August 14, 2014 http://www.inc.com/geoffrey-james/the-4-types-of-value-proposition.html Zaim, C 2011, ‘Evolution of Supply Chain System of Xbox’, Academia.edu, viewed August 14, 2014 http://www.academia.edu/6579891/EVOLUTION_OF_THE_XBOX_SUPPLY_CHAIN Read More