Nobody downloaded yet

Internet & interactive media-consumer website analysis and evaluation project about Sephora - Research Paper Example

Comments (0) Cite this document
Name Instructor: Course: Date: Sephora: Internet and interactive media-consumer website analysis Table of Contents Table of Contents 1 1.Introduction 2 2.Unique market positioning 3 2.1 Products 4 2.2Communication and differentiation 4 3.Use of digital marketing 5 3.1 Mobile applications 5 3.2 Social media platforms 7 4.Website analysis 10 4.1 Targeting market 11 4.2 Branding image 11 4.3 Competitors 12 4.4 Promotional Activities 12 4.4.1 Beauty talk 12 4.4.2 TV 13 4.4.3 Pinterest Beauty Boards 13 4.4.4 Emails 13 4.5 SWOT analysis 14 4.5.1 Strengths 14 4.5.2 Weakness 14 4.5.3 Opportunities 15 4.5.3 Threats 16 4.6 Creativity and design 16 4.6.1 Fly-out menu 16 4.6.2 Content 17 4.6.3 The shoppi…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Internet & interactive media-consumer website analysis and evaluation project about Sephora
Read TextPreview

Extract of sample
"Internet & interactive media-consumer website analysis and evaluation project about Sephora"

Download file to see previous pages Sales associates and make-up artists undergo intensive training so that they can be well prepared to answer customers’ questions and give them advice ranging from skin types, and application techniques. The company not only serves women who are frequent users of the beauty products, but also men. This paper examines the Sephora’s digital marketing strategy and its website which is located at 2. Unique market positioning The company was launched in the 1960s and unlike other business entities which use the commission-based model, Sephora relies on the self-service model. Under this model, customers go around the store, and are able to feel, touch and try the available offerings. Its founder, Dominique Mondonnaud transformed the existing model by grouping products by qualities such as perfume notes and scents rather than by brand. By 1984, Dominique had opened more than 8 perfume shops, but in 1993 he sold all the stores to Louis Vuitton. Following the acquisition of Sephora, LVMH expanded its operations in many European countries as well as in the North America. Under the LVMH group, Sephora continues to expand the existing product lines and its current offerings include accessories, skin care, hair care, and make-up products. The company is renowned for its revolutionary products such as the anti-wrinkle cream StriVectin-SD. On its website, Sephora is highly recognized for providing the customers with an interactive shopping environment, and an unparalleled assortment of prestige products. Its products are most popular with those aged between 15 and 70 years old, and currently, the company operates in 24 countries. In North America, the company has established around 280 stores and mini-stores and has 11,000 products and 250 brands. Such a wide offerings ensures consumers needs and wants are adequately satisfied. 2.1 Products The company offers more than 200 brands and over 13,000 products and is considered a one-stop shop for all personal care needs. The company boasts of highly esteemed brands and trendy products and each of the brand features unique colors and packaging. In each of the stores, customers can receive innovative services from the Sephora professionals and it is this element that sets the company apart from its direct competitors. Maintaining high perceived quality products enables the company to charge premium prices. The prices of the available products and services are differentiated and this variation helps the company to serve a wider segment. Some of the products are highly priced while others are lowly priced to fit into the middle to upper range. The prices of course are higher than at other stores, and this price level is justified by the high quality services offered. 2.2 Communication and differentiation The company differentiates itself on three principles: freedom, experience and guarantee. In this regard, customers are guaranteed of quality services and they can s return product they are not satisfied ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Internet & interactive media-consumer website analysis and evaluation Research Paper”, n.d.)
Internet & interactive media-consumer website analysis and evaluation Research Paper. Retrieved from
(Internet & Interactive Media-Consumer Website Analysis and Evaluation Research Paper)
Internet & Interactive Media-Consumer Website Analysis and Evaluation Research Paper.
“Internet & Interactive Media-Consumer Website Analysis and Evaluation Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
E tourism (The global hunter website evaluation)
In the modern epoch, the Information and Communication Technology has a tremendous impact to the world economy in general and the local/national industry in particular (Fisher and McKee, 2008; United Nations, 2007). Via the media available in present-day ICT, expansion and transaction of international companies (i.e., MNCs) towards or from other foreign countries become more viable.
5 Pages(1250 words)Research Paper
Developing an interactive secure website
Web security does not only entail securing the web application only but also securing the web server and the web users as well. This article aims at explicating the various forms of threats, attacks and vulnerabilities that web applications, servers and users face.
12 Pages(3000 words)Research Paper
Evaluation of Tell website
ld bring to the company including the ability to expose their products and services to millions of potential new customers, learn more about their prospective customers and answer their questions about the products and services, offer customer support and service, present an
20 Pages(5000 words)Research Paper
Find a small company that does not have a website and writing about the benefits of a website for this company and the benefits of other uses for the the internet for this company
A website can be defined as a collection of related pages representing a business or a company in an idea on the World Wide Web (www) files. The designs of a website vary depending on
3 Pages(750 words)Research Paper
GRAMMAR PROJECT 2- Analysis of Internet Resources
Basically nouns are used to describe a place, a person, an idea or a thing. However, nouns could be countable or uncountable, plural or singular, common or proper. These learners also encounter significant problems when attempting to determine
4 Pages(1000 words)Research Paper
Website evaluation - Hebrew Poetry
The domain of the website is ".org", suggesting that the site belongs to an organization, most probably a non-profit organization. The "About" page ( of the site clearly states its purpose, intended audience and author.
4 Pages(1000 words)Research Paper
The Foundations and Future of Interactive / Social Media Marketing
Hughes (2000) explains that, Direct marketing is where business people approach their potential customers directly with goods that they selling. This system of marketing advertises using one or more of advertising media which, this is a report about traditional direct marketing, how the use of database enhanced direct marketing and how it evolved into interactive marketing.
8 Pages(2000 words)Research Paper
Educational Website Evaluation
People rely on websites for various information and research purposes. Similarly, people mostly rely on websites for obtaining information on health issues, treatments and related services. When one thinks of health, it is important that the facts and contents on the site needs to be accurate.
3 Pages(750 words)Research Paper
Website Interface Re-design 3 (Evaluation Report)
urniture; purchasing any items within the items available; creating customers’ accounts; uploading recommended images; and sharing with friends, organization and customers on the chart webpage. Heuristic evaluation studies usability level of this application and its
5 Pages(1250 words)Research Paper
Consumer website Analysis and Evaluation Project
One of the advertising lines reads, “so snuggle up warm - it's cold outside!”. From this line, it gives the consumer an idea of when one can use the product (Inferno Fans Page). “A brand is a promise that holds a distinctive position in the mind of a prospecting and existing consumers based on their experiences and expectations” (Leake,Vaccarello & Ginty 18).
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Internet & interactive media-consumer website analysis and evaluation project about Sephora for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us