How Pizza Hut uses social media Facebook, Twitter, Instagram, and Youtube - Research Paper Example

This is important for the company social media campaign because they are able to engage customers. According to Schweidel & Moe (398), many online customers often look for information about products they want through active social media platforms and would shy from following dormant company accounts. The company has also maintained high degree of engagement of their customers through posting of photos and tweets and responding to their customers tweets as well. This is of importance for this company because they are able to involve the people.

As Ryan and Calvin (168) states, what individuals share or talk about with the users of the media is important. Content is important since it enables marketers to engage in conversation with customers thus creating social media promotional content that is resourceful, sharable and impacts positively in creating an effective relationship in the long run. Even though the company promotes a variety of products on their twitter handle, they do not promote future products or upcoming events which are very important for their nature of business.

This is critical because through promotions prospective and existing customers get excited about the new products and events thus create interest and increase demand. Pizza Hut began its campaign through the most popular social media you tube in February 24, the year 2006. The company’s you tube channel also consists of 9, 769, 274 views with 13580 subscribers currently. Through the company’s you tube platform, their customers are capable of seeing their videos from facebook, TV commercials and behind the scenes footage as well as other fun contents.

You tube page also provides a link to the company website which is very important for customers who want to find more about the company and their products. Even though Pizza Hut uploads many videos to you tube, they don’t respond to their customers ‘views concerning the